Founders



Baskar Subramanian

A technology enthusiast, Baskar leads business strategy, investment and research and development at Amagi.

Amagi is Baskar’s second venture with Srini and Srividhya after Impulsesoft. As Chief Technology Officer at Impulsesoft, a Bluetooth audio solutions provider, he was responsible for designing products and systems.

Dividing his time between technology design and business strategy, Baskar ensures Amagi’s growth is in line with its vision of revolutionizing TV advertising in India. Baskar has a number of patents to his name and regularly mentors various start-ups and businesses.

He holds a Bachelors degree in Technology from the Government College of Technology (GCT), Coimbatore.

Srinivasan KA

One of the leaders driving Amagi’s growth story, KA Srinivasan heads business development and marketing for Amagi.
Amagi is his second venture with Baskar and Srividhya. The first was Impulsesoft, a Bluetooth audio solutions provider, where Srini was responsible for building the business across the Asia-Pacific region.

Started five years ago, Amagi is now India’s largest ad network having served over 50 million ad seconds with over 2,300 advertisers leveraging Amagi’s platform. Srini’s clinical approach and understanding of building sales and marketing organizations has been central to Amagi’s rapid growth.

Srini holds a Bachelor of Technology degree from Government College of Technology (GCT), Coimbatore.

A passionate entrepreneur with a strong interest in technology, Srini’s vision is to inspire India to reimagine TV through the power of geo-targeted advertising.

Srividhya Srinivasan

An innovator by nature, Srividhya heads technology and operations for Amagi.

Prior to Amagi, Srividhya partnered with Srini and Baskar to establish Impulsesoft.

Srividhya is a passionate technologist and leads new product development and engineering at Amagi. A stickler for precision, she is responsible for ensuring that Amagi stays one step ahead of the curve.

Srividhya holds a Bachelor of Technology degree from the Government College of Technology (GCT), Coimbatore.

We are a media technology company, passionate about bringing value to TV broadcasters and advertisers, and transforming TV to deliver Hyperlocal content. Our ability to create disruptive technology-driven solutions has helped us partner with some of the biggest brands in India and with leading TV networks around the world. With freedom and innovation as our guiding principles, Amagi has harnessed the transformative power of technology (both hardware and software) to change the way networks and brands perceive content delivery and monetization.



Today, Amagi has scaled up into India’s largest TV ad network, playing around a million ad seconds every month on premium TV channels. With numerous installations of Amagi’s playout and edge insertion servers around the world, we’re a global force in the broadcasting and ad-tech domain. Amagi has been honored with the IBC Innovation Award for Content Delivery in 2015, for our work with AMC Networks International (Sundance Channel Global). Additionally, for our ad-tech solution to NDTV 24×7, we won the ASBU BroadcastPro Middle East Innovative Project Award. Amagi was recognised as the winner in the media and entertainment category by Deloitte Technology Fast 500 Asia Pacific. With technology at its backbone, Amagi continues to build innovative offerings designed to accelerate and support the growth of the rapidly transforming TV broadcast and advertising industry.

Amagi has a broad range of solutions for brands and TV networks.
Choose what you want.


Advertise on TV.

Call: 1800-200-4442 (Toll Free)

Learn More


Get Broadcast Solutions.

Email: cloudandme@amagi.com

Learn More