THUNDERSTORM

Server-side OTT ad insertion platform

Deliver personalized and targeted advertising on live linear OTT feeds


Overview

Deliver personalized and targeted advertising on live linear OTT feeds


Overview

Server-side ad insertion

Gain control over ad-insertions on your OTT feeds, improve user experience, and render ad-blockers ineffective with server-side ad insertion



Server-side ad insertion

Advantages of server-side ad insertion

  • Bypass client-side ad-blockers
  • Eliminate ad-buffering instances
  • Improve user experience
  • Avoid SDK integration with multiple ad exchanges
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Patented watermark technology

Insert inaudible and invisible audio signatures to achieve 100% frame-accurate ad insertion with watermark technology



Advantage of using watermark based insertion triggers

  • Highly reliable trigger detection compared to cue tones
  • Easy workflow integration
  • Rich playlist support
  • Traffic or automation system changes not required
  • Frame-accurate ad splicing

Support for multiple insertion triggers

THUNDERSTORM ad-insertion platform also supports traditional insertion triggers such as SCTE-35, and DTMF cue tones, to help content owners personalize ads on their OTT feeds.

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Ad insertion on live sports and news

Efficiently insert dynamic and personalized ads into live sports, news on any device, anywhere in the world.



Manage abrupt breakout scenarios

Insert dynamic ads with THUNDERSTORM platform to better handle abrupt breakout scenarios like breaking news, or unexpected break in sports reception.

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Why THUNDERSTORM

Bypass client-side ad-blockers

Bypass client-side ad-blockers

Ingest multiple formats

Ingest multiple formats

Comprehensive reporting

Comprehensive reporting

Support for multiple ad triggers

Support for multiple ad triggers

Choice of ad formats

Choice of ad formats

Third party

Third party

Demand Side Platform (DSP) integration

Find out what THUNDERSTORM can do for you

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