Targeted TV Advertising

Localize ads on common satellite feeds using enhanced IRDs


Overview

Targeted advertising solution at a glance


Overview

Deliver local ads to headends

Upload local ads and playlists to cloud and remotely manage.
Monitor ad insertion through an intuitive user interface



Deliver local ads to headends

Delivery of local ads to IRDs

Centrally manage local ads and playlists on the cloud, and transport them to the STORM IRDs directly or via satellite trickle bandwidth using an uplink server.

Intuitive web interface

Manage end-to-end workflow through a web-based user interface, with live monitoring control room-like experience.

Know More

Mark ads to be replaced on common satellite feed

Insert Amagi watermark or other content replacement triggers to help in ad-detection.



Support for multiple insertion triggers

Amagi’s targeted advertising solution also supports traditional insertion triggers such as SCTE-35, and DTMF cue tones, to help TV channels replace ads without creating a new workflow.

Patented watermark content replacement trigger

  • Highly reliable trigger detection compared to cue tones
  • Frame-accurate splicing
  • Local insertions managed as an independent workflow
  • Traffic or automation system changes not required
Mark ads to be replaced on common satellite feed

Replace ads through STORM IRD

Receive common satellite feeds, store local ads and playlists, detect replacement triggers, and replace ads with accuracy.
All through the STORM IRD, without setting up additional satellite feeds.



Advantages of STORM

  • Integrated storage of up to 1 TB
  • Local replacement content trickled through
    satellite or through Cloud
  • Encrypted / Secure
  • Watermark based triggers for frame accurate splicing – also supports DTMF, SCTE-35 and Packet 31 triggers
  • Insert graphic overlays, short-form and long-form content
  • Multiple local playlist formats supported
STORM Security
Replace ads through STORM IRD

Why Amagi

Cost effective: No need to create expensive new satellite feeds to insert <br> local ads

Cost effective: No need to create expensive new satellite feeds to insert
local ads

Unified monitoring of multiple headends

Unified monitoring of multiple headends

Support for all broadcast formats including 4K, HD, and SD

Support for all broadcast formats including 4K, HD, and SD

Rich graphic overlay  for localization

Rich graphic overlay for localization

Find out how Targeted Advertising
can help your business

Contact Us