Amagi Media Labs announces the launch of Amagi Measure – an online tool to measure geo-targeted ad campaigns

March 14, 2017

Bangalore, March 14, 2017:  Amagi Media Labs, India’s largest TV ad-network and leading media technology company, has today announced the launch of ‘Amagi Measure’ a new measuring tool designed to help advertisers assess their geo-targeted campaigns and generate spot level ratings. Amagi Measure is an open interface that enables the measurement of key metrics like GRPs (Gross Rating Points) by matching BARC monitoring report with minute by minute channel ratings data. The platform provides ratings to users across multiple target groups and markets. Moreover, advertisers can also derive reach and frequency of their campaigns using the tool.

Recently, Amagi partnered with India’s apex television viewership monitoring body – BARC India to monitor geo targeted TV campaigns. All subscribers of BARC India can now access geo-targeted adex through “Adsplit module” on BARC’s BMW software. Subscribers can use this adex information and minute by minute channel ratings to get spot ratings on Amagi measure. Spot level ratings on Amagi Measure are as accurate as post evaluation report on the BARC India Media Work Station (BMW), a software application specially designed to analyze media and advertising audience results, as it matches spot timing on BARC monitoring report with each minute channel ratings. Amagi Measure is an open platform and does not require any user registration or login.  To learn more about Amagi Measure log on to

Commenting on the launch of the new tool, Baskar Subramanian, Co-Founder, Amagi Media Labs said “Geo-targeted advertising metrics have eluded the Indian advertiser for a long time, partly due to lack of robust measurement, trust and transparency. As a pioneer in geo-targeted TV advertising, we have been following the industry and its progress very closely to understand measurement metrics at a microscopic level. Thus, to address this we have introduced Amagi Measure to ensure that advertisers receive accurate ratings, and understand the overall impact of their campaigns.”

Amagi Measure also helps advertisers to track the performance of their competitors on the geo-targeted platform with single data extract. Media Planners and marketers can now easily measure the efficacy of geo-targeted ad campaigns.

About Amagi:

Amagi is the India’s first targeted advertising solutions provider and cloud-based managed broadcast services company. Amagi provides targeted advertising solutions to 3,000+ brands in India, shaping the future of TV advertising. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operations, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 30 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi is headquartered in Bengaluru with offices in New York City, London, Hong Kong, New Delhi, and Mumbai.

Amagi has been honored with the IBC Innovation Award for Content Delivery in 2015, for their work with AMC Networks International (Sundance Channel Global). Additionally, for their ad-tech solution to NDTV 24×7, and has won the ASBU BroadcastPro Middle East Innovative Project Award. Amagi has also been recognized as the winner in the media and entertainment category by Deloitte Technology Fast 500 Asia Pacific. The brand has also been recognized among India’s top 50 Brands in the country by Industry veterans and advertising and broadcasting fraternity in India.

Media Contacts for Amagi:

Nivedita Ghosh, Corporate Communication           

Mob: +919901576620



Eliza Lobo

Mob: +917506599120

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