To stay relevant, TV networks worldwide are expanding into newer territories. However, to successfully monetize content for newer markets, channels need to invest in additional satellite or fiber feeds, inflating costs.
HOW GEO-TARGETING SERVICE CAN HELP
Geo-targeted ad insertion service helps you generate additional local ad revenue by simply replacing ads on the common satellite or fiber feeds. This way your channel can attract more advertisers without the need to invest in separate feeds for each region.
BENEFITS OF GEO-TARGETED ADVERTISING
As viewers shift to multiscreen content viewing, traditional content channels will also shift to OTT. However, to successfully monetize OTT content, TV networks need to personalize ads and mitigate challenges such as ad-blocker apps, buffering, and integration with multiple distribution platforms.
HOW SERVER-SIDE AD INSERTION SERVICE
Using Amagi's server-side ad insertion service, ads can be dynamically inserted in library or live content, and delivered in a single, unified stream. This service also eliminates instances of buffering, and ensures that ad-blockers are rendered ineffective.
BENEFITS OF AMAGI SERVER-SIDE AD INSERTION SERVICE
We were looking for ways to provide local advertisers in the Middle East region access to our clearly segmented viewership. Amagi’s Ad-insertion solution emerged as the perfect choice as it allowed us to regionalize our channel in the Middle East without creating new, expensive satellite feeds
Dinesh SinghCTO, NDTV