AMAGI SKYLIGHT - MONETIZATION SERVICES

MONETIZATION SERVICES

Boost ad revenues with targeted advertising on TV and OTT

Geo-targeted advertising on TV

To stay relevant, TV networks worldwide are expanding into newer territories. However, to successfully monetize content for newer markets, channels need to invest in additional satellite or fiber feeds, inflating costs.

HOW GEO-TARGETING SERVICE CAN HELP

Geo-targeted ad insertion service helps you generate additional local ad revenue by simply replacing ads on the common satellite or fiber feeds. This way your channel can attract more advertisers without the need to invest in separate feeds for each region.

BENEFITS OF GEO-TARGETED ADVERTISING

  • Create new markets for ad revenues with minimum investment
  • Manage viewer preferences with appropriate ad content
  • Mitigate dynamic changes in advertising laws across the globe
  • Provide greater flexibility to advertisers with
    ad-versioning

bloomberg-content

times-content

scripps-content

ndtv-content

Dynamic ad insertion on OTT

As viewers shift to multiscreen content viewing, traditional content channels will also shift to OTT. However, to successfully monetize OTT content, TV networks need to personalize ads and mitigate challenges such as ad-blocker apps, buffering, and integration with multiple distribution platforms.

HOW SERVER-SIDE AD INSERTION SERVICE
CAN HELP

Using Amagi's server-side ad insertion service, ads can be dynamically inserted in library or live content, and delivered in a single, unified stream. This service also eliminates instances of buffering, and ensures that ad-blockers are rendered ineffective.

BENEFITS OF AMAGI SERVER-SIDE AD INSERTION SERVICE

  • No instance of buffering
  • Personalized ads on live sports and news
  • Completely impervious to client-side ad-blocker apps
  • Works with all major CDNs and ad exchanges

Benefits of Amagi monetization services

Customer speak

We were looking for ways to provide local advertisers in the Middle East region access to our clearly segmented viewership. Amagi’s Ad-insertion solution emerged as the perfect choice as it allowed us to regionalize our channel in the Middle East without creating new, expensive satellite feeds

Dinesh Singh

CTO, NDTV

Resources


Brochure

CLOUDPORT 3.0
Nextgen virtualized playout

Brochure

THUNDERSTORM
Server-side OTT dynamic ad insertion

Case Study

Cloud Brings Cheer to Horse & Country TV

Case Study

Monetizing the Middle East market without creating additional satellite feeds