THUNDERSTORM

SERVER-SIDE OTT AD INSERTION PLATFORM

Deliver personalized and targeted advertising on live linear OTT feeds

Overview

Deliver personalized and targeted advertising on live linear OTT feeds

Server-side ad insertion

Gain control over ad-insertions on your OTT feeds, improve user experience, and render ad-blockers ineffective with server-side ad insertion.

ADVANTAGES OF SERVER-SIDE AD INSERTION
  • Bypass client-side ad-blockers
  • Eliminate ad-buffering instances
  • Improve user experience
  • Avoid SDK integration with multiple ad exchanges

Patented watermark technology

Inserted inaudible audio signatures to achieve 100% frame-accurate content replacement with watermark technology.

ADVANTAGE OF USING WATERMARK BASED INSERTION TRIGGERS
  • Highly rereliable detection compared to cue tones
  • Easy workflow integration
  • Rich playlist support
  • Traffic or automation system changes not required
  • Frame-accurate ad splicing
SUPPORT FOR MULTIPLE INSERTION TRIGGERS

THUNDERSTORM ad-insertion platform also supports traditional insertion triggers such as SCTE-35, and DTMF cue tones, to help content owners personalize ads on their OTT feeds.

Ad insertion on live sports and news

Efficiently insert dynamic and personalized ads into live sports, news on any device, anywhere in the world.

MANAGE ABRUPT BREAKOUT SCENARIOS

    Insert dynamic ads with THUNDERSTORM platform to better handle abrupt breakout scenarios like breaking news, or unexpected break in sports reception.

Comprehensive reporting

Centralised reporting

Web-based, user friendly

Inventory analytics

Campaign analytics

Why Amagi THUNDERSTORM

Ingest multiple formats

Support for multiple ad triggers

Choice of ad formats

Third party Demand Side Platform integration

Resources


Brochure

CLOUDPORT 3.0
Nextgen virtualized playout

Brochure

THUNDERSTORM
Server-side OTT dynamic ad insertion

Case Study

Cloud Brings Cheer to Horse & Country TV

Case Study

Monetizing the Middle East market without creating additional satellite feeds