Targeted advertising can help generate additional ad revenue without investing into new feeds.
It can also improve relevance of advertising, and function as an effective localization strategy.
Air different ads from the same advertiser in different regions within a single ad spot.
Split a single ad spot to create multiple regional ad spots, without adding new feeds
Mask ads to adhere to regulations and cater to audience preferences.
Receive common satellite feeds, store local ads and playlists, detect replacement triggers, and replace ads with accuracy.
STORM IRD has an integrated storage that can store local ads. Local playlists and ads can be sent easily through trickle satellite bandwidth or using secure cloud. Installing STORM IRD at an operator headend is the easiest way to boost your ad revenues without adding a new satellite feed, resulting in greater ROI for your channel operations.