TARGETED ADVERTISING

Opportunities

Targeted advertising can help generate additional ad revenue without investing into new feeds.
It can also improve relevance of advertising, and function as an effective localization strategy.

Ad versioning

Air different ads from the same advertiser in different regions within a single ad spot.

Ad regionalization

Split a single ad spot to create multiple regional ad spots, without adding new feeds

Content regulation

Mask ads to adhere to regulations and cater to audience preferences.

Replacing ads using intelligent IRDs

Receive common satellite feeds, store local ads and playlists, detect replacement triggers, and replace ads with accuracy.

WHY STORM IRD

STORM IRD has an integrated storage that can store local ads. Local playlists and ads can be sent easily through trickle satellite bandwidth or using secure cloud. Installing STORM IRD at an operator headend is the easiest way to boost your ad revenues without adding a new satellite feed, resulting in greater ROI for your channel operations.

KEY FEATURES OF
STORM IRD
  • Supports all leading replacement triggers including DTMF, SCTE 35, PACKET 31, and Amagi Watermark.
  • Advanced graphics capabilities
  • Remote management via Web-based UI

Benefits of Amagi targeted advertising

Resources


Brochure

CLOUDPORT 3.0
Nextgen virtualized playout

Brochure

THUNDERSTORM
Server-side OTT dynamic ad insertion

Case Study

Cloud Brings Cheer to Horse & Country TV

Case Study

Monetizing the Middle East market without creating additional satellite feeds