Remember: ‘I am a Complan Boy’ or ‘Vicco Turmeric nahi Vicco cosmetic’ or
‘Hamara Bajaj’ What comes to your mind? - India’s ICONIC BRANDS!

We have all grown up watching, enjoying and remembering India’s brand icons on TV; Isn’t every marketer’s dream to be that icon that our kids will grow to love? But, TV is MASS media – India’s 500 Mn + TV viewers constitute the second largest TV market in the world. Alas, this means advertising on regular TV is expensive and wasteful – reaching everyone everywhere.
We, at Amagi set out to make TV advertising more affordable and the result is ‘Targeted TV Ad’. Targeted TV Advertising allows marketers/local businesses to buy TV ad spots at a city/region level on India’s top satellite TV channels.
What does this mean?

You can now buy a spot on any of our partner national TV channels for a given city/region at a fraction of the national rate. Your advertisement will be seen only in the specific city/region and you will pay only for that.

Who can use Targeted TV Ad? Anyone who wants to reduce cost of advertising and increase returns.

This is ideally suited for regional brands that want to reach their target audience without paying for wasted coverage or national brands for region specific promotions. More than 150 advertisers have used Amagi's Targeted TV advertising in the last few months to dramatically increase returns on their advertisement spends.

Most popular categories of advertisers currently on Amagi’s Targeted TV network are:

First, why TV?
Because TV outperforms every other media by a long way in building memorable brands and delivering the highest sales.

Because - TV advertising can deliver the most complex message in the simplest way – haven’t you heard: a picture is worth a 1000 words and a video is 1000 pages of advertising.

Then, why targeted TV?

Because - Traditional TV is expensive and wasteful.

Because - Your brands / businesses are regional, but the best / most popular TV channels are national.

Targeted TV Advertising is:

Targeted TV advertising sounds like a dream come true, ain’t it? But is this real?

Does it work? And how?

Amagi's unique patent-pending technology allows seamless local ad insertion on any satellite TV channel .

Amagi works with TV channels to get specific TV ad spots which are used by Amagi to insert local/regional ads. Amagi's systems at the MSO headends can insert specific local ads for each region/city in a completely automated and seamless fashion.

Amagi has agreements with TV channels and MSOs to make this happen.

amagi media labs.
all rights reserved (c) 2010

Site Map | Home