AI in sports media: What’s next?

March 10, 2026

Across live production, distribution, and fan experiences, AI is redefining the future of sports streaming and broadcasting. In our latest Airtime webinar (March 10, 11 a.m. ET), Kevin Song, Senior Data Scientist at AWS, and John Garcia, Head of Media Business Development at Tennis Australia, join Amagi’s Siva Natarajan to unpack key insights from Amagi’s latest industry report — including emerging AI use cases, the growth of sports streaming, and what’s next for the industry.

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