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Unmute! Our Corporate Blog

Delve into our varied perspectives and deep insights on everything streaming.

Roku channel creation: How to launch, manage, & monetize
May 27, 2022

Roku channel creation: How to launch, manage, & monetize

Content producers who want to create Roku channels are primarily concerned with two things:Learning how to navigate the Roku channel development process, particularly with regard to technical compliance.Getting their content on as many platforms as possible, in addition to Roku, so they can maximize reach and revenue streams.As a Roku preferred partner, we’ve delivered hundreds of channels to Roku devices. We understand the key considerations you'll need to address before diving in — like picking the best Roku channel creation method for your needs, meeting Roku's specific content standards and requirements (for things like content formatting, delivery, and ad load), and how to properly execute the best monetization strategy for your situation.This guide will give you everything you need to know to create a Roku channel so you can grow your audience and generate more revenue, including: An overview of the two primary methods for Roku channel creation (so you can pick the best for your needs) How to create a Roku channel using Roku Direct Publisher How to build your own Roku app How to manage your Roku channel efficientlyAlong the way, we'll discuss some of Roku's specific requirements that most other articles on the subject don't mention. We'll also show you how Amagi makes creating your own Roku channel easier and more effective by handling all the technical aspects (so you don't have to worry about them), optimizing your monetization strategy, and providing a unified location to manage your entire OTT distribution strategy.Amagi helps content producers create compliant Roku channels and manage all aspects of channel delivery/playout. To learn how Amagi can help you create a successful Roku channel, contact our team.The two main ways to launch your Roku channelLet's start with a quick overview of the best options for creating your Roku channel. Use these overviews to make a quick determination about which method may be the best fit for you. Then skip to that section where we'll explain everything you need to know.Or, if you want to read a full breakdown of each method, feel free to skip this overview and dive right in.1) Use Roku Direct PublisherRoku Direct Publisher (RDP) is Roku's tool for creating a Roku channel. If you want to launch your own channel easily and quickly, RDP is your best bet — which is why it's recommended for smaller companies with fewer resources to devote to Roku channel creation.While RDP is free, you'll need to set up a content delivery network (like Amazon Web Services’ CDN), create a content feed, and set up a web-hosting service - all of which will cost money. Alternatively, you can use Amagi to handle these tasks in one place.2) Build your own appBuilding your own Roku app is the most costly and labor-intensive way to create a Roku channel. Therefore, this method is only recommended for companies with ample resources (money and people) and a large audience.But, the extra investment comes with more benefits: You get more options for monetizing your content, including subscriptions, in-app purchases, etc., as well as more control over ads.You can make use of your app on platforms besides Roku such as iOS devices, Android devices, and Apple TV. You can design custom Roku channels with a better user experience that's consistent across all platforms.While Amagi can't be used to build your Roku app, we can still help by providing playout to your app and handling Roku’s technical requirements.Read more: What’s most important in video streaming app developmentHow to create your Roku channel using Roku Direct PublisherRoku created Roku Direct Publisher specifically to make Roku TV channel creation quick and easy. You can launch a new channel in six easy steps:Step 1: Set up your Roku accountsYou’ll need to…Create your Roku customer account. Create a Roku developer account. Enroll in Roku Partners Payouts Program if you intend to monetize your channel.Step 2: Convert your video content into a Roku-supported file formatRoku is very strict about its formatting requirements and tech specs. Doing so helps them deliver a consistent experience to all viewers across all apps, platforms, and devices.Your content will have to be in one of the Roku-supported file formats, which includes DASH, HLS, SMOOTH, or M4V, MOV, and MP4.Amagi automatically converts your content into the appropriate format for Roku (or any other streaming platform we partner with).Step 3: Ingest your content into a video hosting solutionYou'll need to host your content somewhere. Options include a website, a content delivery network, online video platform (OVP) software, or Vimeo RSS feed.With Amagi, you can ingest your content onto our platform (Amagi CLOUDPORT) once and use it to deliver to Roku and any other OTT platform. Step 4: Create your content feedA content feed provides the metadata Roku uses to find and play your content on Roku platforms. You must use one of two feed formats: JSON - if your content catalog contains different types of content, like short videos, movies, series, linear tv content. MRSS - if your catalog contains only short videos of 15 minutes or less.Learn more about content feeds here.The metadata your feed shares includes basic info about each piece of content, like title, description, category, etc.Roku places a high priority on its specific metadata requirements. For example, the content description must be 110 characters or less.As a preferred partner, Amagi is intimately familiar with the details of Roku's metadata requirements. We can automatically generate a JSON or MRSS feed for you. And we can work with you to ensure your metadata meets their requirements, then deliver it to their platform.Roku, like most OTT platforms, periodically changes its spec requirements. When that happens, Amagi will automatically update your content to meet them.Step 5: Add images to brand your channelThere are several different images you'll need to add so Roku can brand your channel on their platform: Channel Logo: Displayed inside your channel. Splash Screen: Displayed while your channel is loading. Small Logo: Displayed as a button in Roku search that users can click on to play your content. Screenshots (optional): Displayed in the Roku Channel Store to maximize the appeal of your channel. Step 6: Create your channel in the Roku Developer DashboardThere are a few additional steps you’ll need to take to launch your Roku channel, such as providing customer support information and choosing a channel layout. Since RDP includes a wizard that walks you through each of them, we don't need to go over them here.The only other step worth discussing is channel monetization, which we'll discuss later in this post.Costs involved in Roku Direct PublishingWhile Roku Direct Publisher is free, you’ll incur costs from video hosting and creating your content feed. Video Hosting: You'll have to pay for a video hosting solution. Prices range from $20 - $1000+ per month, depending on how much content you have. Content Feed: Working with a developer who can create MRSS or JSON feed can cost between $60 - $100 per hour (and that's for all your content).If your video host doesn't offer web hosting, you'll also need to pay for a web hosting service.Not only do these costs add up, managing and coordinating these different vendors can require a great deal of time and human resources.Alternatively, Amagi can host your content and automatically create your content feed. We can deliver your content to your Roku channel as well as any other OTT platforms you want to partner with. Rather than paying and managing multiple vendors, you can operate your entire OTT distribution strategy from one unified location.How to build your own Roku appWhile building a Roku app requires much more time and effort than RDP, you may choose to do so for the benefits that come with it:1) Wider distributionWith RDP, your content is just on The Roku Channel.But if you build an app, you can distribute it on Roku, iOS, Android, Apple TV, and other smart TVs, enabling you to reach a wider audience and generate more revenue.2) Better, more consistent UXDepending upon the device they use, the way viewers navigate and consume the content of your Roku channel may differ.Creating an app gives you full control over UX (how viewers browse your content, how content is displayed, etc.) and makes that experience consistent across devices.3) More monetization optionsWith RDP, you can only monetize through ads. With an app, you can also monetize through Roku Pay. Roku Pay is basically a payment platform where users can make purchases within their Roku streaming device. With Roku Pay, you can: Sell your content through an in-channel store. Offer free trials, subscriptions to specific content, or in-app purchases for specific content. Sell products in the store (if approved).Developing your Roku appThe best way to build your app is to hire a Roku app development service (one that knows the Roku scripting language Brightscript and the Roku Scenegraph framework) to create one for you in Roku's SDK or IDK Developer.We recommend seeking developer recommendations from Roku. They can recommend app developers who have successfully built on Roku OS before.While Amagi does not do app development, we can still:Ingest all your content so that you can handle playout for your channels from one place. Generate an HLS feed or media stream for your app that is compatible with Roku devices. Monetize your app with ads that meet Roku's requirements. Provide guidance on how to integrate Roku's requirements for your app, content, ads, etc.Roku TV app development can take three to six months (or more, depending upon complexity) to complete. You'll also need to work with your developer periodically to perform app maintenance and support.Roku app development costsYou can expect to spend $10,000 - $20,000 for Roku app development alone.Additional costs can include: App maintenance & support: You'll have to pay your developer every time you need to fix glitches or when you want to change or improve your app. App hosting: You'll need to pay monthly or yearly fees for app hosting, and prices vary depending upon your hosting provider and the size of your content.Easily create and manage your Roku channel with AmagiIf you want to create a successful Roku channel, grow your audience, and generate more revenue from your content, then Amagi can help you do so while easing or eliminating the technical burden and optimizing your Roku distribution strategy.Amagi helps you comply with all Roku channel requirements, like: Setting up a content delivery network and web-hosting service. Providing video hosting and an appropriately formatted content feed. Automatically converting your content to the right file format. Masking in-feed ads and creating a sub-feed that complies with ad load requirements.Amagi can also be used to: Manage playout scheduling for all your linear channels with our drag-and-drop playlist scheduler.Host and play out your video on demand (VOD) content.Automatically tailor the content specs for all your content on all the platforms you deliver to. Automate the quality control process - like normalizing frozen frames, detecting black frames in a playout, correcting loudness & audio losses, and ensuring synchrony between video and its subtitles.Best of all, Amagi can handle delivery, tech compliance, and ad monetization for other OTT platforms so you can manage your entire OTT distribution from one unified location. Amagi helps content producers create compliant Roku channels and manage all aspects of channel delivery/playout. To learn how Amagi can help you create a successful Roku channel, contact our team.

Video Streaming App Development: Know What's Important
May 10, 2022

Video Streaming App Development: Know What's Important

While we're not in the business of app development, Amagi has been delivering video content to apps, channels, and OTT platforms since its inception. During that time, we've seen many apps succeed and fail. The difference between them often comes down to how content owners approach video streaming app development. In their desire to become the next Netflix of their content genre, many content owners jump into app development haphazardly and prioritize the wrong things. They invest too many resources into developing unnecessarily complex features and pay for user experiences that don't translate into ROI. Successful app producers take an analytics-first approach to app development and distribution, meaning they: Understand how and why their audience consumes content so they can prioritize the right devices, platforms, and features. Develop apps that provide an enjoyable user experience while reducing costs and maximizing revenue. In this article, we break down key strategic decisions that lead to successful video streaming apps, including: How to develop an app development and content distribution strategy that maximizes ROI What you'll need to build and launch your app Which app features actually matter. Amagi is a cloud broadcasting platform that enables you to host, deliver, manage, and monetize the content on your app, in addition to any other platforms you deliver to — all from one ucontact us now.nified location. If you want to reduce costs and increase revenue from your app, Four app strategy questions to help you maximize ROI If your app is to succeed, then you'll need to use data about how your audience consumes content to: Develop an app that's good enough to convince them to use it (read: has compelling content and user experiences). Develop a distribution strategy that targets the platforms you need to maximize ROI. You should begin by doing the one thing that many content owners who build failing apps don't do: Evaluate your app's potential to determine whether it has a viable path toward success or whether you should stick to delivering on existing video streaming platforms. The following questions can be used to both evaluate your app's potential and develop a winning strategy. 1) How big is your content catalog? According to a PWC survey, the second most important factor that attracted consumers to video streaming apps was: "I know I'll always be able to find something to watch." (35%) Likewise, when asked what factors influenced them to continue using a video streaming app, the size and availability of content were cited again and again. A larger library of movies. (54%) A larger library of classic TV shows and movies. (39%) New content that is refreshed at a faster rate. (38%) Bottom line: the larger your content catalog, the better. If, for example, you want to build a subscription-based app that attracts and retains viewers, you'll need to have a content library large enough to consistently supply them with something to watch. And, you'll need to produce or acquire new content regularly. If you don’t have that, then a different monetization model might work better for you. If you plan on offering linear content on your app, how long can you play your content before you have to loop it? Viewers will quickly notice repetitive content and abandon your app unless it’s intended for background listening. NOTE: If you determine that you don't have the content or resources to create a viable app, you can still use Amagi to deliver your content to other OTT platforms (including the most popular social platforms). Plus, Amagi can help you identify and connect with platforms that your content will perform well on. The format of your content will also affect how you build your app and the tools you'll need. For example, if you want to support linear content in your app, you'll need a linear playout tool and scheduling tool that can create programming schedules, both of which increase the costs and complexity of managing your app. Need a playout provider for your app? Amagi can handle video hosting and playout for live, linear, and video on demand content. Plus, you can also use Amagi to schedule playout, insert ads dynamically into your content, and more. Contact our team to learn more. 2) What are the distribution rights on your content? In our experience, this is one of the most commonly overlooked questions. If you're licensing content for your channel, can you distribute it everywhere as you please, or are there requirements attached to your distribution rights? When you're licensing content from multiple sources with different distribution agreements, you end up with different pieces of content that have different restrictions on when and where they can be played (including mobile vs connected TV (CTV) devices). That can create a web of scheduling complexity that's difficult to navigate and requires more staff to manage (increased costs). This can then lead to promotional and monetization challenges as well. Imagine that you're limited exclusively to distribution in the U.K. for three of your most popular shows. You'll have to promote your app differently in the U.K. vs. elsewhere. Do you have other content that's popular enough to attract and retain subscribers outside the U.K.? Or, if you’re monetizing through ads and those three shows are your best ad revenue generators, will you be able to generate enough revenue outside the U.K.? While navigating complex distribution rights doesn't eliminate your chances of creating a successful app, it's something you should consider ahead of time so you can optimize your distribution strategy. Note: You can use Amagi to track distribution requirements automatically. We’ll make sure your schedules and playout conform to your licensing agreements, no matter how complex. 3) Which monetization method is best for your content catalog and target audience? While there are several ways to monetize your app, the two most common methods are subscriptions and ad revenue. To maximize ROI, you need to determine the optimal monetization strategy for your app based on the type of content you'll offer and the size of your audience. Niche content has the potential to generate more revenue from both subscription and ad monetization, depending upon the niche. You'll have an easier time convincing people to subscribe to your app if your content is in a niche they're really passionate about. For example, many lovers of classic anime are willing to pay the $4.99/month cost of RetroCrush, a streaming service devoted to vintage anime. Or, you may have more success with ad monetization. If, for example, you have an app for fishing enthusiasts with content all about fishing, your audience will be more likely to buy fishing products. Companies that sell fishing products will perceive your app as a more lucrative advertising channel, and you can charge a higher CPM for their ads (especially if those ads generate conversions). You can even strike deals with companies that sell fishing products so you can sell their products in-app and earn affiliate revenue. If your app contains varied content (such as Netflix or Hulu), then getting subscriptions and ad revenue may be harder. You'll have to give viewers a reason to choose your app over the many other options available and justify the subscription price, usually by: Having a content library large enough to convince viewers that your app is worthwhile (i.e. they'll always have something to watch). Having popular content (tv shows, movies, etc.) that they feel compelled to watch (and, ideally, can't watch anywhere else). You can also take the route that many new app creators take: Offering a free version of your app with ads and charging a subscription for ad-free viewing. This may be a good place to start, as it enables you to gauge the potential of each revenue source. It's also a solid monetization method for apps with a smaller content library and audience (like RetroCrush). 4) How can you best reach your target audience? Developing a clear picture of your audience and their content consumption behavior is at the heart of app development. You'll use this info to: Identify the platforms and devices your audience uses and that your content is best suited for so you can offer your app there. Use audience data, like geolocation, to optimize content distribution. On what platforms (Android, iOS, Roku, Apple TV, Amazon Firestick, Vizio, and so forth) does your target audience consume content? This will determine which platforms and devices you should prioritize during app development. Almost every platform has a unique set of requirements and will require its own dedicated developer (one of the largest expenses in app development) who specializes in that platform's operating system and framework. The more platforms you build on, the greater the expense. Start by prioritizing the platforms that give you the greatest potential to reach your audience so you can minimize expense and maximize ROI. Later, you can expand to other profitable platforms as you see fit. The type of content you offer can also affect the devices and platforms you build on. For example, short-form content generally performs better on smartphones, while long-form content performs better on connected TV. Location is another important audience data point. Certain content performs better in certain locations than others (depending on the preferences of your audience in that region). The locations you distribute your app to will also necessitate certain tech capabilities. In the U.S., for example, your content is legally required to include closed captions for people with disabilities. And in Europe (where many different languages are spoken), you'll need subtitles that match the languages of the different countries that receive your broadcast. If you know that your audience in a certain region has, on average, access to a great internet connection, then you might choose to deliver video content in higher quality resolution, high dynamic range (HDR), etc. Because we've delivered content to thousands of apps, OTT platforms, and TV channels, Amagi customers can leverage our insight to optimize distribution and content scheduling decisions. We can help you identify the platforms that will enable you to reach your audience effectively and where your content will monetize best. For instance, according to the Amagi Global FAST report data, your documentaries library has better chances of performing in the EMEA and APAC region on CTV devices than other regions and devices. Amagi can also support the caption and subtitle requirements of any market and uses speech-to-text software to dynamically generate captions for live TV and sports events. What you'll need to build and launch your app Once you've developed a clear picture of your app distribution and monetization strategy, you'll need to: Determine how you'll approach application development (hiring dedicated developers or an app development company). Acquire the tools you need for hosting your app, delivering your content, and completing other necessary tasks. Acquire the tools you need to monetize your app. Platforms and developers As we stated earlier, every app-distribution platform is unique. To properly build an app on any platform, you'll need expertise in the platform's programming language, SDK (Software Development Kit), API (Application Programming Interface), backend, and so on. Unless you find an app development company that works with all of your desired platforms (more on that later), you'll probably have to hire a different developer for each platform you build your app on. 1) Dedicated developers App development is a highly specialized skill. Developers are usually experts at just one to two platforms, and may even specialize in creating certain types of apps (e.g., live streaming app development, VOD app development, etc.). For each platform you plan to build on, you'll need to hire one developer with a proven track record of building apps on that platform. Salary for a competent developer in the US is around $75K - $80K for a junior developer and up to $250K - $300K for a senior developer, though prices vary depending on location. Developers in California are more expensive than developers in Kansas, for example, due to cost of living differences. 2) App development company App development companies will walk you through the entire app development process, from selecting platforms, to building your feature set, to launching your app. And instead of just one developer, you get the expertise of an entire development team at your disposal. Like individual developers, some app development companies only build apps on certain platforms. So you should find a company that has a proven track record of building the types of apps that you want (for example, live video streaming app development, mobile app development, etc.) on your chosen platforms. If you work with a company that can build your app on all the platforms you want, then it'll probably cost less than hiring a single developer for each platform. 3) App development software Alternatively, there are turnkey app development tools, like Builder.ai, you can use to build your app. App development software is popular with startups and companies with fewer resources, as they offer: Easy-to-use interfaces that enable you to build apps without using any code. App-hosting and scalability (so you only pay for the cloud resources you use). Specialists to help you design your app. SaaS based pricing models (operational expenditure vs capital expenditure). Apps built with app development tools will satisfy most business needs but often restrict you to limited (or templated) user experiences or do not support the full spectrum of functionality that will help promote your content (universal search, for example). If you want more advanced or specific features and functionality, you'll need to work with an app developer or development team. You'll also need to research the app development tools that can create the type of applications you want (e.g., mobile applications, live streaming applications, etc.), for the platforms you want to deliver to (i.e. can build apps using the programming language of your desired platforms), and can create the app features that matter to you (e.g., push notifications, payment processing, etc.). In the end, you may need to use multiple tools to build and host your apps on various platforms, which increases the total cost of ownership. General capabilities While many app features and capabilities can be programmed into the app during development, some will require you to use other tools. The following is a list of tools you'll need for the most basic online video streaming app capabilities: 1) App hosting Unless you want to host your app on your own servers or cloud-based infrastructure (which is very expensive), you'll need to use an app hosting provider. There are many app hosting providers you can use, like AWS (Amazon Web Services) or GCP (Google Cloud Portal). Some are less expensive than others. But with reduced costs usually comes reduced performance, uptime, security, etc. You should choose an app host and hosting plan that fits your budget and needs. Consider how many people will be using your app, how much processing power your app will need, etc. 2) Content storage & delivery You'll need tools for storing and delivering your app content. Many smaller content owners use cheap or free video streaming solutions for storage and delivery to save on costs. But if you want to deliver high-quality content in your app, we recommend you invest wisely here. While many problems can arise from cheap storage/delivery tools, one of the biggest is slow content delivery speed. When a viewer plays your content, the content needs to be retrieved from a server. The farther away the server is from the viewer, the longer it will take to retrieve and play — which can create loading/buffering issues, harm the viewing experience, and result in viewer attrition. Good content storage and delivery tools use CDNs (content delivery networks) to ensure that viewers can retrieve your content from a server that's close to them. For example, Amagi has a global network of CDNs across 40+ countries, ensuring optimal content delivery wherever your viewer is. And rather than using separate tools for storage and delivery (which increases the complexity of your operation), Amagi CLOUDPORT manages your content library, including cloud storage, and delivers content to your app in addition to any other OTT platform, cable channel, or vMVPD you want to deliver to. That way, you can manage storage and delivery for your entire content distribution operation from a single platform. 3) Linear/live playout and scheduling Many app creators want to create apps that include VOD content, linear content, and live content. If you plan on delivering linear content on your app, you'll need tools for handling linear playout and creating content schedules weeks in advance. Many playout software providers don't include content scheduling tools, forcing you to buy and manage two separate tools for your linear channels. But Amagi's linear scheduling tool (PLANNER) integrates easily into our linear cloud playout tool (CLOUDPORT), so you can easily manage both operations in one place (as well as for any other platform you deliver linear content to). If you want to broadcast live content on your app, you'll need a playout tool that handles live broadcasting. When evaluating live playout tools, you should consider issues such as: Video quality: Can the tool stream live video at your desired quality level (SD, HD, 4K, etc.)? Latency: Latency is the delay between when your live video is captured and when it reaches your viewers’ screen. You may require low latency for content like live sports and news broadcasts. Graphics: Many playout tools don't include native graphics capabilities. If you want to insert graphics into your live content (like promos for your social networks, countdown timers, ‘Up Next’ banners, etc.), you'll need to buy and manage a separate graphics tool. Amagi LIVE is a UHD-ready, cloud-based, live orchestration platform you can use to produce broadcast-grade live channels in your app. It includes native graphics capabilities and can be used to manage a single live channel or multiple live channels with different ads and graphics playlists. It reduces costs by managing your entire live content orchestration in one location and reducing the need for multiple live operators for events. And if you only want to stream a limited number of hours of live content, you have the flexibility to bring up the cloud resources only for those specific hours — which increases operation efficiencies.4) Subtitles and closed captions As stated earlier, there are regional requirements regarding subtitles and captions that you'll need to comply with. You'll need a tool for inserting subtitles and closed captions into your content. Amagi can not only handle your subtitle and closed caption needs, but — since we have experience delivering content in many regions across the world — we can ensure your content complies with regional requirements. Monetization tools You'll need tools to handle your chosen monetization method(s). Ad monetization If you monetize your content with ads, you'll want an SSAI tool that stitches ads into your content stream. You'll also need to work with an ad network that your SSAI platform will source ads from. Amagi THUNDERSTORM is an SSDAI (server-side dynamic ad insertion) platform that can be used to insert hyper-relevant ads into your content. It can be personalized based on: Content type: Ads that match the type of content the viewer is watching ( e.g., ads for cooking products on a cooking show). Content genre: Ads that match the content genre (e.g., family-oriented ads, such as toy ads, on family-oriented content). Viewer location: Ads that are relevant to a specific location (e.g., a local real estate agency). Targeted ad-decisioning: If you notice ads for a certain product perform well in a certain location or with a certain audience segment, you can send more ads for that product to those locations/people. Cutting-edge ad tactics: Some Amagi customers can test newer advertising capabilities, like nonlinear and interactive ads. Further Reading: Boost ad revenue with dynamic ad insertion for linear tv The more relevant your ads, the more conversions they'll get. When ads perform better on your content, you can charge advertisers more for impressions and increase ad revenue. Subscription monetization If you choose to create a subscription-based app, you'll need to either manage it yourself or license subscriber managment software. If you manage subscription monetization yourself, you'll need your developer to create the infrastructure for your paywall in your app and manage PCI compliance, data protection, payment workflows and processing, transaction fees, etc. It may be easier to just work with a subscriber and billing management tools, like Recurly (used by Sling), Cleeng, MPP Global, Evergent, and more. These tools can create secure, compliant paywalls and manage payment processes for you. Choosing app features that actually matter Many content owners take a flawed approach to choosing the best features for their video streaming application. They see app features as more of a branding opportunity and develop complex user experiences in order to differentiate themselves and engage their audience (like having a video thumbnail spin or pop when the viewer hovers over it). The problem is that those bespoke development efforts may look "cool", but they're expensive, and they don't have a significant impact on ROI. Arbitrary features aren't going to convince viewers to choose your app over a competitor’s app. Rather than shelling out extra money for special features that don't move the needle, focus on app features that enhance the viewing experience by: Understanding how your audience consumes your content. Creating features that facilitate their consumption habits. While the features you choose will be determined by your audience, here are a few things to keep in mind: Focus on the basics first Start by focusing on the basic ways that people consume content on video streaming apps to create an app that provides the fundamentals of a good viewing experience. Some basic viewing experience features include being able to: Create a playlist. Mark their favorites. Perform searches that return the results they want. Browse by category. View VOD content offline. Have continuity among devices. (i.e. If someone subscribes to your app, they should be able to use it on all available devices without having to buy separate subscriptions. And if they start streaming content on their connected TV and switch to a mobile device, they should be able to pick up where they left off.) Use viewer data to inform feature decisions After your app is launched, you can collect data about how your audience consumes content on your app and use it to inform feature decisions. Netflix provides a good case study in this regard. After learning that many of their users spend lots of time searching for content on their platform, Netflix created the "Play Something" button that automatically picks something for viewers to watch based on their viewing history. So if you're going to add special features to your app, they should be informed by viewer consumption habits and aimed at improving the viewer experience. Minimize discovery time In the PWC survey we mentioned earlier, consumers stated that always being able to find something to watch was one of the most important factors that attracted them to video streaming apps. To satisfy viewers in that regard, video streaming services not only need to offer lots of content, you'll also need to make it easier for them to find content they enjoy. Based on your audience and content catalog, you might consider adding features aimed at providing targeted content suggestions to viewers, like: Recently added content. Popular or trending content. Suggestions based on other content the viewer watched. "Your friends are watching" (requires you to connect to viewers' social media profiles). Use Amagi to give your app the edge it needs to succeed While we're not an app development company, Amagi's suite of tools can help your app succeed in several crucial ways: Critical insight Amagi is one of the oldest content delivery platforms in the game, and we are the global leader in FAST solutions with the largest distribution network in the space. Because of our extensive experience helping clients deliver content to their apps and other platforms, we've collected massive amounts of data and insight into how content is consumed, who consumes what kinds of content, viewership and ad metrics, and more. You can leverage Amagi's data and insight to: Identify the best platforms and devices to distribute your app on. Build a distribution and monetization strategy that generates enough revenue to offset the cost of your app and turn a profit. Identify geographical areas where your content will monetize best. Create content scheduling decisions (for linear playout) that enhance the viewing experience for every viewer and minimize churn. Reduce costs and complexity Amagi provides a unified location for handling many of the functions your app will need, enabling you to minimize the costs and complexity of managing your app: Use Amagi CLOUDPORT and Amagi ON-DEMAND to ingest and deliver live, linear, and VOD content to your app (as well as any other platforms you deliver to). Use Amagi PLANNER to create linear content schedules that integrate directly with CLOUDPORT for easy playout. Use Amagi THUNDERSTORM to insert personalized, server-side ads. Use Amagi to perform other capabilities you may need, like graphics, subtitles, and closed captions insertion. Increase revenue Amagi helps you increase app revenue by reducing costs and… Delivering targeted ads: Amagi THUNDERSTORM offers SSDAI that can be used to deliver ads that are targeted to each viewer (location, demographics, etc.) and each piece of content (type, genre, ad decisioning, etc.) in order to maximize ad revenue. Optimizing your ad strategy: With THUNDERSTORM analytics, you get access to real-time ad metrics you can use to optimize ad performance Want to power your video streaming app with Amagi? Contact our team today

Dynamic fillers: Tickers, infovisual slates, lower thirds and interactivity
Apr 22, 2022

Dynamic fillers: Tickers, infovisual slates, lower thirds and interactivity

Last post of a 4-part blog seriesIn part 1, we posited that 24/7 News is a TV format superpower and that there are good ways to secure sufficient content for a round-the-clock programming wheel. Part 2 dove into live and breaking news, and discussed factors driving costs down for both. Part 3 delved into content workflow automation techniques including live-to-VOD, playlisting, and filler creation.There’s a final area of programmatic video creation that’s of particular and growing importance to news content operations supporting a new linear channel. It starts with use cases that bridge attention from one piece of content to the next. There’s a growing role for automated, data-driven graphics, particularly in sports and news genres. Interstitial programming leveraging headlines, weather data and virtually any real-time metrics is likely to become a critical sight on TV landscape.Segues: Tricks of the tradeHave you seen the anchor of a live newscast ‘toss’ the program at the end of the hour to their colleague hosting the next hour? That is but one form of ‘bridging’ as it’s known in the broadcast trade – and the goal is to lessen the blow to attention that a commercial break can cause.Another example of bridging is the execution of what’s known as a “squeezeback”. In a “credits squeezeback”, the master control operator shrinks the rolling credits of an ending show into a small portion of the screen in order to best capture and focus attention to what’s next.But beyond these traditional live bridging techniques are data-driven videos - both pre-rendered and nearly-live - that are proving increasingly important as sources of filler, segues, and attention retainers.Data-driven graphicsTo dive deeper, let’s divide these data-driven graphical elements into three types.The first is pervasive for News: the Ticker. The credited creator is Edward Calahan who in 1867 hacked-up a plug-in to the telegraph machine to print out stock quotes in near real time. Today’s TV tickers are (obviously) more beautiful and typically roll along the bottom of the screen.As with all things video tech, while tickers are commonplace, ample deployment complexities exist. In streaming use cases: How should a user’s location be resolved? Given additional per feed costs, how many feeds should be created? Should graphics be burned into the video? And if so, where in the workflow – in the originating stream or applied further downstream? Can a squeeze-back be used to apply tickers to pre-encoded feeds?For national or global news outlets with local audiences to serve across a fragmented device universe, the ability to leverage commodity HTML5 graphics to decorate a single video feed with local ticker data can be accomplished with systems from Amagi partners, including Singular.Live. By feeding a single HTML5 graphic template with a REST API call that has localized data, workflows for managing 20 or more regional feeds with unique tickers is simplified.The second category is Lower-thirds. These are also highly familiar for viewers, often providing names, locations, and shortened headlines (called “slugs”) to coordinate and enhance the live discussion. Indeed, lower-thirds are so effective they often come with their own editorial risks - lower-third bloopers are viral currency on Twitter.In this use case, data may be manually entered by a live operator; it might be harvested from existing social media tools in use by broadcasters; or it can utilize any data feed and connect that, with time-offsets as needed, to a primary asset in the playlist.The third category can be called infovisual slates. A simple example includes a ‘Now, Next, Later’ slate, which can utilize EPG metadata such as title, channel and start time to inform and orient viewers to upcoming programs. Increasingly, you may have also seen countdown clocks and Be Right Back videos (or blank ad slates) that may be presented to the user for a complex number of reasons behind the scenes.One promise of more creative, dynamic and informative interstitial programming is that it can turn such blank slates, referenced above, into more useful house ads by refreshing, organizing and shuffling creatives.A better ‘Be Right Back’ slate?Our industry continues to improve the programmatic TV ad stack, filling ads and reducing blank slates with more precise SCTE-35 signalling, pre-fetching of SSAI creatives and managing ad supply chain waterfalls. But realistically, it will be years, not months, before we eliminate blank slates entirely from the scene. (What do you think about this topic? Reach me at Brian.Ring@Amagi.com.)The good news? There are creative ways to utilize those slots that mitigate the damage on viewer experience. Here are just three creative examples worth learning from on this front.The first is LiveNOW from FOX which uses a special “break in progress” filler for unfilled ad inventory. Instead of watching the very same “commercial in break” pleasantries, why not take a beautiful 4K UHD downtown skyline visual across one of your top 25 DMAs, along with local station logos? That’s one such blank slate they roll, and it’s surprisingly compelling. The second is from YouTube TV. They refer to it as ‘Your Moment of Zen’. It’s simply a beautiful high resolution wilderness scene - I’ve seen at least three different versions with calming, pleasant audioscapes.In the case of another set of virtual channels, Local Now, they leverage data from restaurants, weather APIs, average rainfall, even local air quality to provide filler content that seems to be a much better use of space than the current, common industry best practice.Note to live content purists: I'm not suggesting channels need to become 24/7 data driven content farms. However, in an era of accelerating AI and synthetic media production, it seems clear that curating a better feed using data visualization and video mixing techniques makes sense, as long as editorial is strongly in the loop. This could be called Newsroom-in-the-loop AI content.Best and last: QR codes, interactivity and social mediaOne final point to make – and perhaps the most fascinating.In the past decade, social media has cemented its place not only in consumer life but also in the newsroom. As social media became the hub for conversations and interactions of notable and public figures, TV production teams integrated these snippets into on-air storytelling. Today, it is an essential component to high-value newscasts.Social media also provided journalists and anchors the ability to interact with audiences directly. “Tweet me at Jim Cramer,” is just one example that CNBC Mad Money viewers will recognize – that line is said daily in the show opener by their star anchor.Covid brought one more thing to the table - QR Codes. Conventional wisdom holds that Covid’s impact was to “pull forward” or accelerate demand that would have otherwise materialized. In my view, that’s not the case for QR. This brilliant computer vision invention was seen as obscure, awkward and uncool for US consumers - if it was known about at all. (Apple included a reader in the iOS 11 camera but never promoted this fact to US consumers.) The pandemic brought new consumer utility to QR codes and that, in turn, has led to increased usage as part of the TV experience whether for audience participation, gamification or monetization.What is your take on the QR code? Tweet me @BrianLRing to let me know what you think.On Monday April 25th at our West Hall Booth at NAB Show, we’ll host Dan Albritton, CEO and Co-founder of MegaphoneTV - and interactive TV expert - at the Amagi Booth in West Hall to showcase the way that QR Codes can work with a mobile landing page to advance audience participation, interactive viewer experiences, news and sports gamification and, most critically, monetization using highly targeted and synchronized two-screen experiences. The use of the QR Code, and simple mobile web landing pages, to vote and interact directly with the video feed, again utilizing HTML5 graphics. In summaryDynamic squeezebacks, picture in picture, or even a live toss from from one show to the next are advanced features of master control that can help to retain audiencesData-driven graphical slates can be used in other ways as well - for example as a more engaging kind of Be Right Back / Commercial Break slateQR Codes are now a thing - Social media integration is a critical part of TV interactivity as it stands today, and could evolve in compelling new ways in the future. The ability to deliver higher volumes of more complex, creative interstitial materials can be a competitive advantage and used to embellish your brand. Post 1: How much live content is neededPost 2: Going live in five Post 3: News scheduling clip playlisting

Boost ad revenue with Dynamic Ad Insertion (DAI) for linear TV
Apr 20, 2022

Boost ad revenue with Dynamic Ad Insertion (DAI) for linear TV

Dynamic ad insertion (DAI) is an ad insertion technology that helps content producers and OTT streaming platforms deliver more relevant, personalized ads at scale. The goals of using DAI are to increase viewer engagement, boost your CPM, improve the ad experience, and increase overall ad revenue. It’s an alternative to client-side ad insertion (CSAI) that builds upon the successes of server-side ad insertion (SSAI). At Amagi, we offer one of the most advanced DAI solutions for linear tv on the market. We can explain… What dynamic ad insertion is (and how it's different from CSAI & SSAI) How dynamic ad insertion boosts revenue (the benefits & capabilities of DAI) How to use DAI ad analytics to improve your monetization strategy Throughout the piece, we’ll illustrate why Amagi's DAI capabilities for linear tv channel and video on demand (VOD) monetization are superior to other solutions on the market. You can also use Amagi to handle content management; playout for linear TV, live TV, and VOD content; scheduling; and ad management— all in one unified location. Our DAI solution, Amagi THUNDERSTORM, boosts render/fill rates, reduces ad fatigue, provides detailed analytics, and incorporates cutting-edge DAI capabilities. If you want to deliver hyper-relevant ads that improve the viewer experience and boost ad revenue, contact our team. DAI vs SSAI vs CSAI: What they are and why DAI is the best CSAI ads are inserted on the client side by video players (e.g., a platform such as Hulu). SSAI ads, in contrast, are stitched into the video stream on the server side before content delivery. In other words, content producers or platforms use an SSAI tool to insert ads into the content before it’s delivered to the video player. Most over-the-top (OTT) streaming services use SSAI, although many browser-based video services still use CSAI. SSAI offers tech capabilities that make it superior to CSAI, including: Avoiding ad blockers: Ad blockers can block CSAI ads, but not SSAI ads, enabling content producers to deliver more ads and get paid for impressions. Basic personalization: SSAI can use content metadata and viewer info to do basic ad personalization. Frame accuracy: With CSAI, the video player must make calls to multiple servers — both to the content hosting server to get the content and to the ad server to get the ads — which can result in buffering issues that harm the viewing experience. With SSAI, the video player has to call only the hosting server, enabling frame-accurate ads. Creative conditioning: SSAI ads can be transcoded to match the format and delivery requirements of the device and content (i.e., delivering an HD ad to match an HD video). Dynamic Ad Insertion is an SSAI technology that, in addition to all the benefits/capabilities of SSAI, enables content providers to deliver highly relevant video ads and improve ad delivery in several key ways (which we'll discuss in the next section).SSAI tools that also incorporate DAI are often referred to as SSDAI tools. Amagi THUNDERSTORM is an SSDAI tool that can be used to improve ad relevance. How to improve ads and boost revenue with Amagi's SSDAI While Amagi's SSDAI solution can be used to improve many aspects of TV ad delivery — such as ad pod building (stitching together multiple ads for each ad break), and creative conditioning — the four most important capabilities for improving ad revenue are:  Manipulating the manifest: Creating ad playlists that are specific to each viewer. Boosting fill rates: Increasing the percentage of ads that actually get delivered. Reducing ad fatigue: Ensuring viewers don't see repeat ads. Inserting nonlinear ads: Inserting ads into content, not just during ad breaks. 1) Manifest manipulation When a stream is requested, video/audio segments are accompanied by a manifest file that acts as a playlist — i.e., instructions that tell the video player what to play next. Playlists can be dynamically altered for each viewer based on information about the viewer and the content (addressable TV advertising). Amagi THUNDERSTORM can use data on the viewer and content to deliver contextually relevant ads and perform content localization. A) Contextually relevant ads Ads can be tailored to match the context of the content that's being viewed. For example, ads can match:  Content type: Ads that match the type of content viewers are watching. If the viewer is watching a cooking show, they'll see ads for cooking products, for example.    Content genre: Ads that match the genre of the content. If viewers are watching family-oriented content, they'll receive family-oriented ads. (In other words, they’re less likely to see ads for beer than they are kid’s toys, minivans, children’s clothing, hot dogs, and so forth.) When you deliver contextually relevant ads with Amagi THUNDERSTORM, viewers are more likely to engage with those ads. Higher viewer engagement yields more conversions, which enables you to charge a higher CPM to advertisers. B) Content localization Amagi THUNDERSTORM can tailor ads to regional variations. This includes both the type of ad and regional requirements. Amagi THUNDERSTORM supports targeted ad-decisioning. If you notice a particular product (or type of product) performs well in a specific region, you can send more ads for that product to those regions. You can also deliver ads that are only relevant to a specific location, such as ads for a local real estate agency. Likewise, Amagi enables you to tailor your content to specific regional requirements. For example, the U.S. requires that videos contain closed captions for the hearing disabled, while other regions don't. And you can tailor subtitles to match the languages of the regions to which you deliver. 2) Higher fill rate Sometimes SSDAI tools request ads during ad breaks, but the ad network is unable to fill them. The fill rate is the percentage of ad requests that are actually filled by the ad networks. In other words, the number of ad impressions divided by the number of ad requests equals the fill rate. Other SSAI solutions only make one ad request to ad servers per ad break. If they fail to deliver the ad, then the ad slot goes unfilled. If the ad isn't delivered, advertisers will notice in your AsRun report and won't pay you for the impression. Even worse, a low ad fill rate can make your channels less attractive to advertisers and decrease your CPM. But Amagi THUNDERSTORM requests multiple ads per ad break, so other ads are often available in the event of a failed delivery. When we migrate new users from their old SSAI solution onto Amagi THUNDERSTORM, they see on average a 35% higher fill rate, ensuring they get paid more often. Note: For large, live streaming events, our hyperscaling technology means ads will reach even tens of millions of viewers simultaneously. 3) Ad fatigue Viewers can get annoyed when they see duplicate ads in the same program, which creates ad fatigue and a bad viewing experience. Amagi THUNDERSTORM eliminates ad fatigue by requesting multiple ads per ad break. If an ad request yields an ad that the viewer has already seen, Amagi THUNDERSTORM skips that ad and delivers a unique one. 4) Nonlinear ads, ad interactivity, and dynamic brand insertion Nonlinear ads, ad interactivity, and dynamic brand insertion are three cutting-edge advertising capabilities that are still in the trial phase. Few SSDAIs offer them, and Amagi only offers them to some users. We'll explain what they are and how Amagi THUNDERSTORM users use them to boost ad revenue. A) Nonlinear ads CSAI and SSAI ads are limited to ad breaks — i.e., when the video stream arrives at an ad trigger (SCTE, DTMF Cue Tones, Packet31, etc.). But DAI tools can insert nonlinear ads (aka overlay ads). Nonlinear ads are banners that are displayed during a video program, usually in the lower third of the TV screen (lower-third ads) or on a split screen (split-screen ads). Channel owners can also get very specific about when nonlinear ads are displayed. Amagi THUNDERSTORM is capable of not only delivering nonlinear ads but also of detecting strategic times to do so. For example, Amagi can insert nonlinear ads during strategic breaks in live events (such as during timeouts or between plays in a sports program). Or, during a cooking show when no real action is occurring on screen, Amagi THUNDERSTORM can display a nonlinear split-screen ad that promotes the products or cooking recipes being used. B) Dynamic Brand Insertion Amagi also offers dynamic brand insertion, which enables you to replace images inside your videos with branded content. For example, if there is a can of Coke on a counter in your video, you can replace it with a can of Pepsi. So, if you notice that Coke is more popular in one region and Pepsi is more popular in another, you can change the images to reflect viewer preferences. C) Ad interactivity Another ad feature still in the trial phase is ad interactivity on nonlinear ads. With ad interactivity, channel owners can insert interactive, nonlinear ads in order to influence viewers to take a specific action. That includes ad features such as… QR codes that viewers can use to access a special discount on a product or to download an app. Ads with different versions of the same product that viewers can cycle through with their smart TV remote (e.g., blue shoes vs. black shoes vs. red shoes, and so on). Lead generation ads where viewers can use their remote to submit their email and other contact information. In summary, advertisers and channel owners can use Amagi THUNDERSTORM's ad interactivity capabilities to increase viewer engagement, incentivize purchases and downloads, collect lead gen information, and increase CPM/ad revenue. Amagi THUNDERSTORM is a DAI solution that boosts render/fill rates, reduces ad fatigue, provides detailed analytics, and incorporates cutting-edge DAI capabilities. If you want to deliver hyper-relevant ads that improve the viewer experience and boost ad revenue, contact our team. Use analytics to improve your dynamic ad insertion strategy Most SSAI tools don't provide very detailed analytics. But Amagi THUNDERSTORM provides real-time analytics you can use to optimize your ad strategy and boost ad revenue, including: Ad performance metrics: Amagi THUNDERSTORM provides specific metrics on ad performance, such as impressions, users, sessions, geolocation, ad network performance, and so forth. Fill rate metrics: Sometimes SSAI tools request ads during ad breaks, but the ad network is unable to fill them. Fill rate is important because advertisers don't want to advertise on channels with a low fill rate, and they'll pay more for impressions on channels with a high fill rate. By providing you with fill rate metrics, Amagi helps you optimize your fill rate and increase your CPM with advertisers. Viewer metrics: Amagi provides ad metrics as they relate to viewers, like ad impressions for a particular piece of content. In some cases, a show may have more viewers but not perform as well with ads as another show does. You can use these metrics to focus ads and charge advertisers more for spots during the highest-performing content on your channel. With both ad performance and viewer metrics, you can identify high-performing ads and content. You can use that information to get better ad conversions and increase CPM by: Focusing high-performing ads on high-performing content. Creating more themed content if you notice similar themes among your high-performing content and ads. (For example, if your cooking shows yield the best ad results, you can create more of that type of content and insert contextually relevant ads.) Improving the user experience by decreasing ad breaks. (For example, if you can get better ad results and increase CPM, you can potentially decrease ad breaks while keeping revenue the same or potentially increasing it.) Amagi ADS PLUS If you need help filling your ad inventory, try Amagi ADS PLUS: A service in which we use our partnerships with multiple ad networks to fill all or some of your ad inventory. In exchange, we collect a commission on ad impressions delivered through our service. Amagi ADS PLUS is a win-win for both parties: You fill ad space that would have been left empty, and we collect a small commission for only what we’re able to fill. That means your revenue increases without any up-front costs for you. If you want to learn more about Amagi ADS PLUS, please contact our team. Boost ad revenue with Amagi's SSDAI Amagi offers a solution that enables you to play out, schedule, and monetize your linear channels (and video on demand content channels) in one unified location. We support playout on traditional TV channels, cable, connected TV apps, and more. Amagi offers high-quality, broadcast-grade graphics, the lowest latency of any cloud-based playout software, captioning and subtitles, and many more features found in the best broadcast playout software. Plus, our SSDAI solution enables you to: Deliver contextually relevant, frame-accurate ads that won't get blocked by ad blockers. Boost monetization with high-precision ad delivery by choosing the products, content, and locations you want to deliver ads to. Test out cutting-edge DAI video advertising functions, such as nonlinear ads and ad interactivity. Use detailed viewer and ad performance analytics to optimize your ad strategy so you can increase CPM and ad revenue. Improve your fill rate so advertisers want to advertise on your channel. Eliminate ad fatigue by only showing new ads to viewers within a certain time frame. Fill your leftover ad inventory without any upfront costs. Want to learn more about using Amagi to manage your video content channels? Contact our team today.

TV scheduling meets Cloud workflow automation: Next-gen clip playlisting
Apr 19, 2022

TV scheduling meets Cloud workflow automation: Next-gen clip playlisting

Part 3 of a 4 Part Blog Series In post 1, we set the stage for understanding why news brands should tap into the TV format superpower of live 24x7 channels. Post 2 examined the importance of live and breaking news content, discussing trends that are driving costs down for such activities. In this post, we’ll delve into content workflow automation techniques – including digital playlisting, live-to-VOD, and automated content creation – that can help news brands achieve core programming needs of filling a 24x7 schedule. TV scheduling lingo Where to start? A few tried-and-true scheduling techniques can help us lay the foundation for our video workflow automation efforts. The first is known as dayparting. This is an intuitive and common way to think about content scheduling. Quite simply, what are people doing at that time of the day? Humanity has changed a lot in the last two decades, but we still need sleep; coffee when we wake- up; work to do in the day; dinner, household chores, exercise, ‘me’ time and sleep again. Those things haven’t changed. Programming that can successfully synchronize with those daily cycles is off to a good start. Another technique is known as ‘blocking’. This is a planning strategy in which certain themes or genres become the focal point for programming and marketing. Think about NBC’s 1990’s Sitcom block of Must-See-TV comedies. Genres often provide a strong foundation for blocks of programming. For instance, one strategy could be to consistently schedule a Global News block during the 5 O’Clock hour followed by a Global Sports News block in the 6pm hour. Now, promotional efforts can add heft behind messages that target viewers specifically seeking global perspectives. Load the blocks We can begin by placing empty blocks of programming on the schedule. As mentioned above, these may be themed by genre and the duration of each block could be set to different values. For example, you might have a 15-, 30- or 60- minute slot. This basic TV schedule should synchronize with the content strategy being executed by your digital and broadcast teams. News is a broad genre which can incorporate a wide range of fresh angles and sub-topics. The editorial team’s definition and categorization for each of these blocks can have multiple levels of depth using keyword and category tags within the MRSS feed. One hour prior to the programming block’s airtime, the system can pull assets from the feeds according to tags (and custom logic, if needed) and create a mini-playlist for that block. Interstitials and filler content One more problem to solve. Whatever content workflow you have and regardless of the average length of the content package you’re loading into playout, there will inevitably be gaps in your playlist that require filler content. One such filler is called a ‘bumper’ or ‘breakbumper’, short video elements often featuring a jingle or sound accompanied by a graphical visualization of the channel or program logo. It serves as a branded segue at the end of the program, or the start of a commercial break, or possibly at the end of the programming block itself. Indeed, these types of pre-recorded content elements – including interstitial programming content – have become much easier to produce over the past decade and are a key part of any channel creation playbook. Leading cloud playout systems should have a media library in which these assets can be stored with their own set of task-related metadata. They are critical not only for plugging holes in the schedule but also for creating a cohesive viewing experience 24x7 and retaining viewers from one hour to the next. In fact, these elements are so critical to the overall success of a 24x7 linear channel that it’s worth broadening and deepening this topic into the domain of programmatic or dynamic content creation workflows. To that end, we’ll title the fourth post: Dynamic Fillers: Tickers, Infovisuals & Interactivity. Stay tuned with our updates and request our eBook of data on the News landing page at: Amagi.com/News Read post 1: How much live content is needed Read post 2: Going live in fiveRead Post 3: News scheduling clip playlistingRead Post 4: Dynamic fillers tickers infovisual slates

4 Major Challenges of VOD Distribution & How to Solve Them
Apr 5, 2022

4 Major Challenges of VOD Distribution & How to Solve Them

Companies that began by producing web content - like Tastemade, which creates cooking, design, and travel videos - are coming to see video on demand services as a profitable tool for expanding their reach and revenue streams. But your foray into VOD will only be as lucrative as your VOD distribution strategy. Many content owners come to us because of the amount of work and challenges involved in the process, including: Having to tailor their content to the different formatting and delivery specifications of each VOD platform (and updating that content when the platforms change their spec requirements). Managing a large library of content across multiple VOD platforms and having to log in to each platform's separate content portals to do so. Having to work with multiple vendors for different aspects of the VOD distribution process (e.g, one vendor for content delivery, one for ad monetization, etc.). We created this guide to help content creators/studios better understand the ins and outs of VOD distribution so they know what to expect going in. We'll discuss the four major challenges you'll face and how Amagi's suite of tools makes them easier to handle. We cover: Placing your content on profitable VOD platforms Complying with the technical specs of VOD platforms Managing your content & VOD platforms Monetizing your VOD content Amagi is a cloud broadcasting platform that enables you to host, deliver, manage, and monetize your content all in one unified location. If you want to make distributing your VOD content easier and more profitable, contact us now. 1. Placement: How to get on profitable VOD platforms The placement process - i.e. getting your content onto VOD streaming platforms - can be more difficult than you may think, as there are hundreds of platforms to choose from (and growing). You'll need to evaluate each platform based on metrics (like the number of users, user demographics, user location, content aggregation, etc.) and monetization models (more on this in the Monetizing Your Digital Distribution Strategy section) to see if they'd be a good fit for your video content. If you rush onto a platform with a small base of users who aren't interested in your content, then your content won't perform well, and you won't make enough money. And managing even a small number of platforms/content requires a large investment of time and resources. But the platforms you choose will also have to choose you: They'll determine if your content will add value to their platform and whether or not to pursue a licensing agreement with you. While Amagi doesn't make distribution agreements for you (it's up to you to secure licensing agreements with the VOD platforms you want to deliver to), working with a cloud playout service like Amagi provides two major advantages with regard to placement: A. Amagi has an extensive and growing list of platform partners that we can deliver content to, like Hulu, Redbox, and more. Our digital distribution network extends beyond the US and into Latin America, Europe, and Asia.Some VOD platforms we're connected with include: Fubo TV Simplestream Apple TV+ Hulu YouTube TV PLEX FreeCast And more… Distribute VOD assets to leading platforms. Amagi delivers VOD content to 25+ SVOD and AVOD platforms, and is continuously expanding its distribution network in the US and other countries across Latin America, Europe and Asia. Because of these relationships, we have insight into the user base and content of our platform partners. We can help you identify which platforms would make a good fit for your content and put you in contact with them (though you'll have to secure a streaming agreement with them on your own). And we also make specific recommendations to our platform partners about content/content creators that we think would serve their platform well. Bottom Line: Working with Amagi makes it easier to find, connect with, and deliver your content to the right VOD platforms (and makes it easier for them to find you). B. Amagi is a preferred partner for many platforms. Many VODs are particular about how content gets delivered onto their platforms. They only work with trusted content delivery vendors in order to maintain content quality and operational efficiency. It's less complicated for them to work with a few select vendors than it is to work with multiple different vendors who have different tech. The more vendors they work with, the more opportunities for error. Most VODs have a list of "preferred partners" you'll need to use in order to get your content onto their platform. For example, Amagi is a preferred partner for platforms like LG and Vizio. As a preferred partner, we know how these VODs want content formatted and delivered to their platform. Which brings us to the second major VOD distribution challenge… 2. Complying with the technical specs of VOD platforms A snippet from the Hulu Content Partner Guidebook. Every VOD streaming service has different technical specifications for how your content must be formatted and delivered to its system. For example, some use the HLS streaming protocol to transport video files, while others use MPEG-DASH. Some require s3-based file transfer, while others use IBM Aspera. Each platform also has different requirements for how content metadata must be delivered. While one platform will require each piece of content to be labeled with a title and short description, another platform will want a title, description, and genre label. Others will want even more information. And character limits might be different for each one. Complicating matters further, spec and metadata requirements can change quarterly (or even more frequently) on any given platform. If you have an in-house team of engineers, you may be able to manage spec compliance for a moderate amount of content on one to two different VOD platforms. But as your content library grows and you extend beyond five platforms, things quickly become unmanageable. You'll be forced to either grow your in-house management team (which will be costly) or use a service like Amagi Cloudport. Amagi ON-DEMAND offers a plug-and-play solution to this issue. You simply need to ingest your content and metadata into our system once. Then, Amagi automatically tailors it to the formatting, encoding, and delivery specs of each VOD platform you deliver to. In other words, Amagi will automatically know exactly which parts of your metadata to use, how to format the video, how to deliver the video, and so on. You can also import your metadata into our system in your preferred format — mRSS, Excel spreadsheet, etc. Amagi will keep track of any changes to your VOD platforms' spec/metadata requirements and automatically adjust your content to meet them. Amagi handles all of the technical aspects of VOD distribution so you don't have to hire a team to manage them. 3. Managing your content & VOD platforms Managing your VOD content is the most labor-intensive aspect of VOD distribution. As we've said, each platform has different spec requirements, and those requirements change periodically. If you have 1,000 pieces of content on six different VOD services, you'll need to keep track of the six different sets of specs and adjust all 1,000 pieces of content every time a change occurs. And each of these platforms will have a different content portal - i.e. a web-based platform where you upload your content into their system. (Here is Hulu's portal, for example.) Every time you need to make changes to your content, you'll have to log in to each portal separately. This is where Amagi's plug-and-play solution becomes incredibly valuable. You only need to ingest your content into Amagi Cloudport once. Then you can manage everything in one unified location. Once your content and metadata are in our system, you can deliver them to your VOD platforms and manage all content, channels, and platforms using our tool. So when you want to add or remove content from any VOD, for example, you can do so from your Amagi dashboard - which saves time, money, and manpower. Amagi can also handle playout for linear TV delivery on FAST platforms (like Roku). And with our simple drag-and-drop playlist scheduler, you can create and deliver program schedules for all your linear channels from the same interface. So, if you're already delivering content linearly and want to expand to VOD (or vice versa), you can deliver and manage your content for both types of OTT platforms via Amagi. 4. Monetizing your VOD content There are four types of VOD business models: Four Video-on-Demand Business Models SVOD Platforms:Subscription Video On DemandConsumers can access your content when they join a VOD subscription service that aggregates many content offerings in one place. Examples: Netflix, HBO Max, Hulu, Disney+, Sundance Now. AVOD Platforms:Ad-Based Video On DemandConsumers can access your content for free with intermittent ad breaks. Examples: Hulu (free version), Crackle, Vudu, TiVo+, Tubi. TVOD Platforms:Transactional Video On DemandThe digital equivalent of Blockbuster, where consumers can access your content on a pay-per-view basis (aka electronic sell-through). Examples: Amazon Prime Video, iTunes, Apple TV, Google Play, Vimeo. vMVPD Platforms:Virtual Multichannel Video Programming DistributorsPlatforms that provide both VOD and linear television content. Examples: YouTube TV, Xfinity, Peacock, Pluto TV, Sling TV. Monetizing your content on a transactional VOD or subscription VOD is pretty straightforward. With TVODs, you get paid every time someone buys or rents your content. And with SVODs, the platform pays you a flat fee upfront to secure the rights to your content. But if you choose to put your content on an ad-supported platform, like an AVOD or a vMVPD, then you'll need technology to prep your content for ads, insert the ads, and provide insights into ad performance. Some VOD platforms handle ad insertion on their end (known as client-side ad insertion) and just send ad revenue back to the creator. But this method presents two issues: Lack of Ad Analytics: VOD platforms provide you with little to no insight into how the ads on your streaming videos are performing, which content is generating the most ad revenue, and so forth. Without this data, you can't make decisions about how you plan and distribute content in order to maximize revenue (more on this below). Susceptible to Ad-Blockers: CSAI ads are easier for ad-blockers to block. If viewers don't see the ads, they won't buy the promoted products. While you'll still get credited for impressions from blocked ads, it can hamper your revenue earning potential. When the ads on your content generate more conversions, you can charge advertisers more and earn more money - which won't happen if the ads are being blocked. For those reasons, SSAI (server-side ad insertion) — i.e. when content creators stitch ad triggers directly into their content stream — is superior. When SSAI tools deliver an ad, they use viewer data taken from the VOD platform (e.g., info about the viewer's demographics, location, search history, etc.) to select and display the most relevant ads to each viewer. This helps advertisers reach their target audience more effectively, leads to better ad performance, and enables content creators to generate more revenue from the ads on their content. To do SSAI, you'll need to use an SSAI tool. That means introducing another vendor to your VOD management operation, which brings more complexity and more time spent coordinating different vendors and tasks. But with Amagi's suite of tools, you get access to Amagi THUNDERSTORM: a dynamic SSAI tool that can handle all aspects of ad insertion and content packaging. Amagi THUNDERSTORM solves both problems presented by CSAI: Real-Time Ad Analytics: Amagi THUNDERSTORM gives you real-time access to ad analytics, like impressions, users, sessions, geolocation, ad network performance, which content is generating the most ad revenue, etc. You can use this insight to tailor your ad strategy to maximize revenue. For example, if you notice that ads on your cooking shows perform particularly well, you can create more cooking shows and generate more ad revenue. Unblocked Ads: Because ad-blockers aren't sophisticated enough to adequately detect SSAI ads, your ads won't get blocked, and your ad revenue won't be hindered. And while Amagi THUNDERSTORM enables you to manually insert ad triggers like other SSAIs, it also utilizes artificial intelligence to automatically detect ad opportunities and display ads at the best time. Bottom Line: With Amagi, you can manage/optimize content delivery and ad monetization all in one unified location. Make VOD distribution easier & more profitable with Amagi You can use Amagi to host, deliver, manage, and monetize your VOD and linear content all from one unified location. It resolves the four major challenges of VOD distribution and, in doing so, significantly reduces the complexity, cost, and manpower involved. It's important to note that Amagi is not the same thing as a content distributor. We don't promote your content to audiences like film distribution agencies do for indie films. While we can introduce you to VOD platforms, it's up to you to secure licensing agreements with them yourself. Small filmmakers are often best-served by seeking relationships directly with SVOD and TVOD platforms or by cutting a deal with a distributor. But, if you have TV shows, podcasts, a large collection of independent films, news footage, sports footage, or any other large video content pool, working with Amagi to get on as many platforms as possible makes good business sense. By handling all the technical aspects of VOD distribution, Amagi gives you more time to promote your content, secure profitable licensing agreements, and do what you do best: Create amazing content! If you want to make distributing your VOD content easier and more profitable, contact us now.

SSAI: A deep dive into effective content monetization
Mar 25, 2022

SSAI: A deep dive into effective content monetization

You are a content owner, and you recently had some new, amazing titles added to your already massive video library. You also have a good set of active subscribers who seem to love your content. Everything is seemingly going well, but the real question is—is this enough?Good quality content is not the only thing that can keep you afloat in the broadcast industry because that’s no longer a differentiator. Every other content owner has a ton of extremely well-done pieces of content. Among this chaos, how can you ensure effective content monetization? The answer is—by generating maximum ad revenues.Are there enough opportunities for you to maximize content ROI? The good news here is that more and more viewers are flocking to the world of Connected TV (CTV). They are familiar with the concept of a ‘no strings attached’ viewing model where all they have to do is—plug n play. Most of them are tired of having close to five Subscription Video on Demand (SVOD) connections and more than happy to go for a lean back experience accompanied by ads. With CTVs making way into millions of homes, there has been a massive growth in Advertising Video On Demand (AVOD) and Free Ad-Supported Streaming TV (FAST) viewers as well. In fact, the AVOD market is projected to triple revenues between 2020 and 2026 and hit a whopping $31 billion! This statistic clearly shows the massive potential audiences that advertisers have access to. They can use highly segmented and tailor-made ads to target them. Who’d want to give up on an opportunity like that?If we look at the US alone, nearly 60% Americans have moved to new-age streaming solutions leaving cable TV way behind. On an average, they are spending close to 2.7 hours streaming one or the other OTT platform every day. These numbers have already tempted advertisers to redeem this opportunity and as a result, a massive 127% growth was seen in local advertising on streaming TV.This is just the beginning. As more and more audiences move to ad supported platforms, more advertisers will automatically follow. If you are a content owner, now’s the time to focus on increasing ad revenue by effectively monetizing your video content. How can you boost ad revenues?There are two ways to insert ads in your video content — Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) or Dynamic Ad Insertion (DAI). The basic technical difference between the two is that — in CSAI, the video player (client) requests the ad server for an ad upon reaching certain ad-markers present in the stream. In SSAI/DAI, ads are directly stitched into the video stream. This happens at server side and hence the client doesn’t have to do much.Talking about drawbacks, the biggest shortcoming of CSAI ads is that—there can be times when ads are not able to play at all! This can happen due to a lot of reasons such as ad blockers and time outs , resulting in a terrible experience for the viewers. If you take a step back and think about the biggest hurdle that stands between you and effective ad monetization, you’ll conclude that it’s ad blockers. While CSAI is not effective against them, SSAI/DAI can help you win this battle against ad blockers like a boss. SSAI, although more expensive than CSAI, is much robust and results in more ad impressions as ad blockers are less effective in this case. Additionally, it provides a much better viewing experience for the audiences as ads are stitched into the video quite seamlessly. It mimics a broadcast viewing experience with high-quality video and graphics. SSAI is a clear winner for you if you’re looking for: A broadcast-like viewing experienceAn effective protection against ad blockingAn overall great experience for your viewersHow a paradigm shift helped Cinedigm increase their ad revenues by 47%With over millions of customers across the globe, Cinedigm is one of the world’s leading independent streaming companies. It provides premium content and streaming channels to some giant media and technology companies. By leveraging Amagi THUNDERSTORM - dynamic ad-insertion platform, Cinedigm was able to drive tectonic shift in their ad monetization – that is, about 47% increase in ad revenues! Amagi THUNDERSTORM-powered SSAI helped the brand:Achieve 21% increase in ad impressions100% increase in render rates (a calculation of the percentage of impressions served out of the total number of auctions won)Amagi THUNDERSTORM — a brief overviewIt is our dynamic SSAI/DAI platform that enables ad detection and replacement in real-time, in turn, driving enhanced monetization for OTT market players. Amagi THUNDERSTORM brings personalized ads on every screen viewed by the users through targeted advertising. It also supports new unintrusive ad formats such as Dynamic Brand Insertion (DBI), contextual video ads and graphics overlays ads that enable content owners to deliver a seamless viewing experience and improve brand affinity. If you are all set to effectively monetize your video content, it’s time to get the Amagi advantage.Amagi is the global leader in cloud-based SaaS technology and has got everything you need to thrive in an increasingly competitive free ad-supported streaming TV (FAST) ecosystem. You can count on us as your one-stop broadcast team to manage your end-to-end channel creation, distribution, and monetization requirements – with agility and proven technical excellence.Contact us for more information.

How to Start a Channel on TV: A Complete Guide
Mar 22, 2022

How to Start a Channel on TV: A Complete Guide

Historically, if you wanted to start a TV channel, you had only two options: Invest millions of dollars on infrastructure and equipment to broadcast your channel on a local TV station Strike a deal with a cable TV company which would also require heavy startup and operational expenses (assuming they’ll even agree to deal with you) For decades, these have been the only two routes to starting a TV channel. But, in the last few years, a new option has emerged that makes starting a channel of TV accessible to a lot more brands and individual creators: launching your TV channel online. While local TV or cable is still the right choice for some content creators, starting a TV channel online is now the best option for most. It eliminates the need for raising capital, greatly reduces staffing costs, and makes it easier to monetize your content as effectively as possible (which is the whole point of creating a TV channel). That said, you still need the right technology to bring your TV channel to life on as many platforms as possible. That’s where we can help. Amagi is a cloud-based broadcast platform that helps content creators, owners, and aggregators launch, distribute, and monetize their content on online TV platforms, such as Roku, Samsung TV Plus, Pluto, and Sling TV. We also support playout on traditional cable TV channels and broadcast TV. Since our start in 2008, we’ve helped over 500 content brands launch their channels across 40+ countries and have worked with clients like CuriosityStream, Discovery Networks, Fox Networks, Tastemade, Vice Media, and Warner Media, in addition to many more smaller creators and brands. In this article, we’ll explain the four steps to start a channel on TV and how Amagi can streamline your experience: Evaluate the content you have Determine the type of TV channel you want to broadcast your content on Deliver the content to the end-user platform Monetize the channel with dynamic ad insertion If, after reading this article, you’re ready to launch a linear TV channel, we can help. We currently manage over 2000 channel deliveries at a significant cost savings over traditional methods. Contact our team to discuss how to launch your channel and distribute your content to as many platforms as possible. Step 1: Evaluate your content The first step in creating a TV channel is understanding how your audience and viewers will relate to your streaming content. Most creators already have a clear understanding of what they have to offer, so this step won’t take long. If you’ve already done the background work here, skip to Step 2. Before you can answer the main question of Step 2 (choosing which type of TV channel to start), you should be able to answer the following questions: How many hours of content do you have? What type of content is it? How does your audience prefer to consume this content? What platforms are they already using? Do you plan to offer any of your content via live streaming? Question 1 & 2: How many hours of content do you have and what type of content is it? The number of hours and type of content you have determine whether you have enough to run a linear TV channel or if you should instead pivot to a video on demand (VOD) experience. For example, 60 hours of soft, soothing music with nature footage is enough for a linear TV channel because most users play it in the background. If it loops every week, most of them won’t mind. On the other hand, viewers won’t enjoy sixty repeating hours of a cooking show, so it won’t perform well on linear TV. Many of our clients have thousands of hours of content; if that is the case for you, linear TV is clearly a good choice. If you have less content, that doesn’t mean you can’t start a linear TV channel; it just means you need to be more careful making your program schedule and choosing which platforms you distribute it to. Questions 3 & 4: How does your audience prefer to consume this content and what platforms are they already using? A linear TV channel caters to the traditional “lean-back” TV experience as contrasted to the “lean-forward” experience of video-on-demand. VOD popularity is at its peak right now, but linear TV use is also surging on free ad-supported streaming TV (FAST) platforms like Roku, Samsung TV Plus, Vizio, Hulu, and more. Lean-back experience (linear) Lean-forward experience (VOD) This is the classic system of watching TV (also called linear TV). Viewers sit back and watch the scheduled programs running on their chosen platform. They can switch between channels, but there’s no option to pause or forward (unless they’re using DVR technology). Some examples are Pluto TV and Samsung TV Plus. Video-on-demand (VOD) allows viewers to discover and select content they want to watch on services like Netflix or Amazon Prime from any device (e.g., phone, laptop, or TV). Here, viewers have a choice to select from any of the content options available, with the option to pause, forward, or rewind. Do you know if your audience prefers to consume your content through regularly scheduled programming or by binging your whole offering? Depending on your answer, you can choose to start a linear TV channel, a VOD channel, or both. If you have any demographics or usage data that indicates which platforms your audience is already using, that will also help you plan distribution. For example, if you know that your audience is highly localized, then starting a channel on your local TV or finding a local online platform might be the best place to start. Question 5: Do you plan to offer any of your content via live streaming? If you have live content, then you’ll need to choose a technical solution that can support live broadcast playout. Amagi is the only cloud playout provider that can handle broadcast-grade playout for content like live news and sports. Learn more here. Step 2: Decide which type of TV channel to start There are four types of TV channels you can start: A local broadcast TV channel A cable channel Your own TV app A channel on an existing FAST platform If you already know what type of TV channel you want to start, skip to Step 3. #1. Local broadcast Running your own TV station requires millions of dollars of investment, massive technical infrastructure, and in most countries, a license for broadcast (For example, in the U.S., you need a license from the Federal Communications Commission or FCC.) You will likely need a consultant to guide you through local market analysis. You’ll also need a large team with appropriate technical training to manage the broadcast. For most content creators, establishing a local TV channel isn’t feasible. And even if it is, the costs involved often don’t justify the undertaking compared to FAST. That said, running a local broadcast is far more affordable with Amagi. You don't need to spend millions of dollars in investments because we handle playout for you. #2. Cable channels/Traditional MVPDs (Multichannel Video Programming Distributors) MVPDs deliver several channels as a package to subscribers through cable television or satellites. Some examples of MVPDs include DISH, Comcast, DirecTV, and Cox. First, as a content creator, you need to strike a deal with the cable company. You must have very high quality content to be considered, in most cases. And even if you succeed in making a deal with a cable company, you still have to handle all technological issues yourself to deliver the content to them. Second, though cable TV does still generate good revenue from ads, their market share is dropping rapidly. Most advertisers are now moving online. (They spent over $14 billion on connected TV in 2021, an increase of nearly 60% over the previous year.) While cable or satellite tv channels can still be a good option, they’re usually only viable for large media companies with a presence on multiple platforms. #3. Creating your own app Platforms like Fire TV App or Roku TV app let you build apps for your own TV channels. It’s a good option if you already have an audience. (For example, you may have an audience on a YouTube channel and then create an app for them.) But, you will have to keep building your audience once your app is created. You’ll also bear the cost of hiring developers to build and maintain the app for you, plus the cost of video hosting. For example, television networks CondeNast and Tastemade first started on YouTube. After they attracted millions of viewers, they created their own app to host their TV channel. #4. Free Ad-Supported Streaming TV (FAST) on existing platforms or apps FAST services support linear, live, and on-demand channels. They can run on multiple devices like smartphones, tablets, laptops, and TVs. FAST is a type of OTT (over-the-top) TV because it is delivered via the internet instead of cable or a broadcast signal. Some examples of the FAST providers we work with include Roku, Vizio, Sling, Xumo, Fubo TV, Plex, Hulu, Twitch, Samsung TV Plus, and more. FAST is usually the best option for content creators who have digital assets on platforms like YouTube, are already earning revenue from those platforms, and are confident that their video content will perform well on TV. To create a FAST channel, you need to make an agreement with the host platform. Most of them have a screening or pre-qualifying process. They want to know that your content is relevant and interesting to their consumers. Once you strike a deal with a FAST channel, you need a technical partner to help you create your channels for various platforms. This is where Amagi can support you. With technical partnerships with 50+ FAST platforms and over 100 AVOD and D2C platforms, Amagi is the largest FAST service provider around the globe. Contact us if you want to discuss starting a FAST channel. That brings us to Step 3. Step 3: Deliver content to the end-user platform Content consumption happens on the video service platforms (VSPs) where people tune in to watch that content. Some examples include YouTube, Roku TV, and Sling TV. Amagi helps content creators deliver their content to the end-user platform (VSPs) they have agreements with. In order to deliver and monetize content on a VSP, you need to follow their technical specifications for video formatting, metadata delivery, and more. You also need to host the content and have enough bandwidth to ensure uptime, even if you suddenly get an influx of new viewers. If you have a small content library and only deliver your content to one or two platforms, you could handle the technical aspects of playout with a small team of proficient staff. But if you have hundreds of hours of content, or want to run your channel on more than one platform, meeting the ever-changing specifications for each platform is too burdensome for most in-house teams. With Amagi, managing your channel is simple. You don’t need in-depth, technical expertise, and you can schedule programming for all your channels (and platforms) from one interface. Here’s a look at how Amagi CLOUDPORT functionality makes data ingestion, content clean-up, scheduling playout, and delivering content to each VSP simple, whether you’re starting a traditional broadcast channel or pushing content to multiple FAST platforms. Amagi CLOUDPORT – cloud playout platform Data ingestion It doesn’t matter where you store your content. Whether it’s on a hard drive, YouTube, Vimeo, or Google Drive — if you can share it with us, we can ingest it. That includes live TV content, recorded video, audio, graphics, subtitles, and metadata. Next, we transcode your files according to the specifications of the FAST platforms you have agreements with. In layman’s terms, that means we make your videos and metadata compatible with the software the platform uses, along with any variations needed, so that it can play out on different types of devices (Android vs Apple, laptop vs TV, and so forth). Many playout solutions require you to transcode your own content or impose an up-charge. At Amagi, we believe in offering full technical support at no extra cost. Content ingestion is a key step in preparing any internet TV channel, so it’s bundled into our offering.During the ingestion step, you can also add dynamic and static overlays, dynamic lower-thirds, subtitles, voice-overs, overlays, and other advanced secondary graphics to your programs. This video has more information about Amagi’s advanced dynamic graphics capabilities, if you’d like to learn more. You can also explore how we deliver customer HTML5 graphics for live sports and new channels here. Content quality After your content is on Amagi’s platform, we ensure quality control to spot and fix technical errors. When you transfer content to a platform, there’s a chance of small technical failures, like a suddenly blank screen or moments of audio loss. Traditionally, finding and fixing these errors was done manually. That eats up time and money and doesn’t even guarantee complete accuracy. Additionally, not complying to content quality guidelines also attracts hefty fines from regulatory bodies. For example, for most video assets, it’s mandatory to offer closed captioning for audio-impaired audiences. But Amagi CLOUDPORT automates the entire quality control process, eliminating the time and effort you’d invest in carrying out this process on your own. Some quality control processes that we automate include: Normalizing frozen frames Detecting black frames in a playout Detecting loudness & audio losses (and correcting them) Ensuring synchrony between video and its subtitles We also generate a low-resolution preview of each asset so that quality control teams can confirm everything’s ready to go. Playout scheduling You can manage programming for traditional broadcast, cable TV, and web TV channels with our simple drag-and-drop playlist scheduler. That means you create program schedules for all your channels from the same interface. You can manage playout schedule remotely using a web browser. Here’s a quick overview of how that works: Amagi sources metadata from your content and displays that metadata alongside your program details. This helps you search, sort, and filter the right media to be scheduled in the calendar. Then, you can create a program schedule or electronic program guide (EPG) for multiple days. You can decide if you want the content to run daily, on weekends, or in any other customized pattern. Next, VOD and linear TV platforms receive the EPG from Amagi. The EPG provides information on both the current and scheduled shows for your channel on the user’s devices in an easy-to-consume format. Content delivery Once you’ve set up your playlist, Amagi streams the content directly to smart TVs, phones, tablets, or laptops through fiber, satellite, or IP-based delivery in the pre-defined format (4K Ultra HD, Dolby Atmos, etc.) required for each of these devices. Once the channel is up and running, we maintain a 99.99% uptime. Amagi partners with platforms like Roku TV, Samsung TV Plus, Pluto, Fubo TV, Apple TV+, and others to distribute your content to over 200 million connected TV households. Step 4: Monetize your content with dynamic ad insertion Amagi THUNDERSTORM - Dynamic Ad Insertion platform The whole point — at least for the majority of content owners — of creating a linear TV channel is to make money from your video assets. Amagi employs dynamic ad insertion (DAI) technology to simplify the whole process of running ads, from preparing your content (adding markers like SCTE, DTMF Cue Tones, or Packet31) to inserting personalized ads for your viewers. We can seamlessly insert personalized ads with recorded, live TV, and VOD programming. We partner with leading ad networks such as SpotX, Google DFP, Pubmatic, The Trade Desk, Telaria, and TripleLift, among others. But we handle even more than just the technical aspects of serving ads. We also provide in-depth analytics and insights on what content performs the best, at what time, and with what audiences. That way, you can continue to increase revenue by adjusting content programming based on real data. You can even adjust ad strategy in the moment if you notice a viewership spike, for example. You’ll also have access to information on ad breaks, the total number of ad impressions, completion rates, and ad drops. Keep growing your TV channels with Amagi Apart from helping you distribute and monetize new channels, we also help you expand your reach. If we know of specific channels that your content would do well on, we’re happy to make an introduction between you and their team. We also want to make sure that you’re able to solve the problems you come across while creating and managing your channels. While our team is always ready to help with technical issues, you can leverage our customer community for industry advice as well. For example, if you face particular scheduling challenges with a sports broadcast, we can introduce you to another content creator in the space who faced similar difficulties. We’re also working on customer forums where a number of content creators in a related space come together to discuss common problems and how to solve them. In short, Amagi provides both the technology and the community to help you bring your TV channel to life, whether it’s your first channel or your tenth. We’d love to chat with you about your content and how to best leverage it on linear TV platforms. Contact our team today to learn more.

Speaking in numbers: How data and analytics can accelerate the FAST success story
Mar 18, 2022

Speaking in numbers: How data and analytics can accelerate the FAST success story

Traditional TV advertisers and broadcasters relied on TV ratings based on focus group reports and sample surveys. They also accessed limited insights from data tools such as Nielsen panels that provided representative coverage across demographics and probabilistic attribution using panels. One of the biggest drawbacks of running advertisements on cable TV was the lack of reliable data and insights into who was watching the ads, or what were the ad conversion rates, ultimately nurturing a culture of ‘spray and pray’ among content publishers and advertisers. Those who wished to be equipped with better insights resorted to expensive and incremental lift analyses or paid brand studies. However, the scene is quite different in the internet-driven streaming TV and OTT market. Content owners and advertisers here leverage the comprehensive capabilities of powerful analytics tools to unearth accurate, timely, granular and even real time data. Their world is governed by numbers where the unending noise of data is squeezed into intelligible packets, helping content owners and services understand their content and ad performance, their consumers, and their market better. The world of Free Ad-Supported Streaming TV (FAST), driven by the aggressive growth of connected TV (CTV), is no different, with data and insights playing a prominent role in influencing programming and monetization decisions. Data has changed the way we look at viewers, allowing content owners to determine the preferences of virtually all visitors without focus group reports and sample surveys. The pool of data has gotten so large that content owners can now identify the smallest of causes for any failure or success. FAST is perhaps witnessing the best of times, the peak of its growth story. Consider this: the number of linear channels created and delivered by Amagi across 50+ FAST platforms grew by 99% between December 2020 and December 2021. An industry report says, revenues in the industry is expected to touch $4 billion by 2023. This phenomenal growth and future outlook also reflect the stiff competition in the space as content producers, platforms and advertisers clamor for more – more eyeballs, more audience engagement and brand loyalty, more revenues, and more data. Streaming services and CTV brands including Pluto TV, Tubi, STIRR, Peacock, Samsung TV Plus, LG and Vizio leverage Automatic Content Recognition (ACR) data and first party viewership data to create unique content or ad experiences, and stand out in an increasingly cluttered space. Consider Roku, which recently integrated Nielsen’s DCR (Digital Content Ratings) with its platform to enhance ad performance measurement for publishers. Measures like these enable them to help content owners and advertisers make quick, strategic decisions on investments. Deriving patterns and delivering predictions with data Analytics allows us to make sense of raw data. Since there is no possible way of understanding the workings of the human consciousness, we rely on patterns to make reasonable assumptions and predictions. Data on viewing time, ad conversion and abandonment rate are some of the factors that help establish patterns in viewer behavior. Content brands and services can then make informed predictions on how viewers will behave in the future, based on these evolving patterns. Accordingly, they can plot business strategies for maximized reach, engagement and revenues. These behavioral patterns, however, are impossible to decipher manually when the scale of the audience is over seven figures. This is where analytics platforms like Amagi ANALYTICS come into play. Such platforms can gather vast swathes of data points and condense them into actionable insights for content creators, advertisers and platforms alike. The Amagi ANALYTICS platform integrated with our DAI platform – Amagi THUNDERSTORM – unearths data on a wide range of important metrics and attributes that influence business decisions. Measurement criteria When measuring content consumption and monetization status, there are two major factors to bear in mind. First, the dimension, such as a geographical location, publishing platform, content genre or viewing device for which to measure. Second, the measurement itself, i.e. the metric which defines the performance of the content around a specific dimension. Analytics is composed of dimensions such as date range, viewed channels, viewing device, region of the viewer, titles watched, and more. These dimensions are observed for a variety of metrics including the total number of sessions, viewership hours, and average duration. Our platform can also display the monetization status of the content - which can be identified for a combination of a particular date range, the dimensions for selected content, as well as across a complete content library. Key viewership metrics Amagi ANALYTICS calculates the viewership data using a Beaconing system, where beacons are inserted into the content playlist after every 25 seconds (5 segments) and collects user information when these beacons are fired. Let’s take a look at some of the key viewership metrics we deep dive into. Total sessions: Amagi ANALYTICS platform calculates the total number of viewing sessions, where a single session is understood as a minimum download of one segment of minimum 5 seconds each or watched stream of any duration. Total viewership minutes (session duration): This is the sum of all session durations counted in minutes or is the total time spent by each user on a channel or platform watching content. The platform also provides data on the total number of unique viewers. Average session duration: The average time spent per user on a single session. This is calculated by dividing the total viewership minutes by the total number of sessions. We can access hourly and daily metrics along with hourly and daily anomaly alerts. The comprehensive analytics dashboard further covers regional viewership, delving into the total hours of viewing, unique viewers and other metrics for different countries and states selected on the dashboard. Our platform also offers insights into the consumption patterns for various genres such as comedy, sports, movies, news and so on, as well as for the different platforms where the content is served, and the various devices on which the content is consumed. The multi-dimensional viewership data ultimately helps you make quick and accurate business decisions on programming based on content affinity. What content will channel viewers want to watch six months from now? When and what device do viewers prefer enjoying their favorite fare? How do global events shape content preferences? The pandemic, for example, saw people finding retreat in light-hearted content and bite-sized content that is better suited to a view-at-home experience. Decisions on what kind of content to produce are easier to make when we have access to viewership patterns. Moreover, the almost real-time insights into engagement of users allows you to quickly fine tune tactics to get more ads and viewers to the stream, and therefore make more money. Similarly, with concurrent viewers metric, you can identify the peak periods of usage and downtimes, enabling you to improve program scheduling at peak period of usage to yield better monetization opportunities. Amagi’s customers consistently leverage the comprehensive analytics we provide to determine the FAST platforms best suited for their content mix. And to decide the right content to pick and package from their libraries or to commission new originals. Similarly, with these insights, streaming services are better positioned to define the kind of genres and channels they would like to include on their platforms. Key ad performance metrics Amagi ANALYTICS allows content owners and platforms to deep dive into the ad viewing patterns of viewers. It calculates the following base ad performance metrics. Metrics to understand opportunities for placing ads Total number of ad opportunities detected and ad requests sent Ad requests sent for all ad opportunities detected under the selected dimensions Ad responses received after sending the request Ad assets received, where one response can have multiple assets Ad impressions recorded - which represents the total number of times an ad asset was watched during a slot Conversion rate - which is the total number of impressions received divided by the total number of ad assets Ad completion rate Total number of ad impressions recorded: number of viewers who started watching the ad assets Metrics for the number of impressions recorded till 25%, 50%, 75% and 100% of the ad was watched by the consumer (25% complete rate and so on) Based on insights into ad performance, FAST platforms can determine the ideal ad load and how frequent the ad breaks must be. Content owners can work closely with their tech vendors in defining best practices to deliver personalized and seamless ad experiences, that will ensure audiences stay on their channels. Most importantly, they can fine tune their ad insertion and conversion processes to ultimately attract more revenues. You can improve ad fill rates, thereby showing more ads and earning more money. Ad insights help you take better decisions on changing your ad-network or running better ads. On the other end of the spectrum, where advertisers know that their ads perform well, they are sure to invest more, also leading to better ad revenues - a vital aspect of FAST content delivery. Reporting Amagi ANALYTICS comes with a robust report scheduling feature that allows customers to schedule multiple reports at a fixed interval such as daily, weekly and monthly. These are delivered in CSV format to the recipient’s email address as per the defined schedule. The reports comprise all the metrics related to viewership and advertising we discussed above. In addition, the reports download API allows users to download the reports using Rest call, instead of clicking directly from the email. Act, react and add value to your content – with data & personalization Things are changing FAST! The new-age linear TV industry is witnessing rapid growth and investments across regions, and along with that mounting competition for eyeballs and advertisers. Maintaining viewer attention and advertiser interest in the space will be the biggest challenge confronting those who have invested in the segment. To stand your ground, you will need reliable, forward-looking analytics that equip you to fulfill consumer demands better than your competitors. Actionable data and insights will take centerstage in steering media brands to make the right decisions - that drive sustainable success. Amagi believes that we will see the rise of personalization of both content and advertising, powered by AI-driven analytics. By tuning into the right data and insights on content affinity and ad performance, you can implement lucrative personalization tactics and business strategies. To know more, reach out to us at cloudandme@amagi.com Check out Amagi’s Global FAST Reports that capture the growth story of the market segment - with data straight from our analytics platform. Edition #1Edition #2COMING SOON Edition #3!

Going live in five
Mar 18, 2022

Going live in five

In part 1 of this series, we explained why News brands have so much to gain by leveraging the explosive growth of free linear streaming on connected TVs. Then we outlined three areas for exploration about how to leverage technology and automation to generate enough fresh content to satisfy viewers and distributors. Let’s deep dive into the first area: Breaking news. Live and breaking newsThe ability to mix live, tape-delayed, pre-recorded – and “feels live” content – into a seamless and cohesive 24x7 channel experience has been a recipe for differentiated success in traditional linear cable and broadcast TV. But news channels have an additional obligation, which is to be prepared to cover breaking news events that have a major health, safety, economic or social impact on that publisher’s audience. In a pre-cloud era, “lighting up” a control room was no small feat. And we realize that even today, most master control rooms are built around the baseband facilities and studios that have been foundational to TV for the past few decades. But as we all see first hand, in the pandemic-catalyzed work-from-anywhere environment today, cloud playout and master control and production make it much simpler to ‘go live’ at any time. On this front, Amagi CLOUDPORT has a major update coming to NABShow this year. Our brand new PLEC Live interface enables operators to easily go live within seconds. PLEC Live means a remote MCR operator now has the tools to produce a newscast - complete with manual ad breaks - from anywhere. The capability of being able to light up a virtual control room with much less effort might have an impact on when and how newsrooms decide to break into existing programming for updates.But beyond this critical ability to go live for breaking news, there is a further question to contemplate: How much live news do channels actually need to create an engaging 24/7 feed? The answer: Test and learnThere isn’t a single correct answer to this question. (Or at least, I don’t have one.) After all, we’re at the infancy stage of free linear streaming on connected TVs.In many ways, competition for viewers’ attention will be fiercer than ever, and the need to drive viewership with hours of live talent-driven shows and breaking news coverage will be critical. Some additional investment is required.But we’re also in a period of uncertainty and change when it comes to TV. We don’t know how news content will evolve and appeal best to tomorrow’s viewers. And maturing CTV advertising markets are making it easier to monetize narrower audiences.By leveraging content innovation vectors described below, news publishers can leverage real-time metrics of streaming TV - including both concurrent viewership and viewer reach across time - to understand what’s working and what’s not and when, to iterate and build on successes.Increase content output: Three strategiesWe can execute this test and learn programming strategy by exploiting three trends.First, there’s an explosion of cloud production, AI and creative tools for producers, journalists and editors that have already broadened and deepened the canvas for newsrooms. The movement toward cloud & remote production architectures has been in-progress for a decade. But Covid proved cloud tools and remote production works well – and will only get better.Second, there’s rising potential for content exchanges, press pool feeds and other forms of shared or licensed content to help fill a range of gaps in the programming wheel. A great example is Stringr, a video marketplace used by Nexstar, CNN, Reuters, the AP and others to help to not only cover breaking events anywhere in the world, but also with regular and customized daily clips, such as weather updates.Finally, talent. Social media’s creator economy has boosted the available talent pool for news brands globally. One analysis estimated there may be as many as 24,000 YouTube channels with over one million subscribers. We are now on our second generation of kids that know how to edit & create engaging videos with nothing but a mobile phone and a browser. On top of this, they’ve trained today’s audiences to expect more authenticity and humanity in their on-air companions.Delayed, near-live & graphically updatedThere are also a few notable extensions of live content that can help channels fill the content pipe. These involve workflows whereby time-delayed content, recent clips and data-driven graphic feeds can deliver fresh and updated content without being truly live.Indeed it’s common for some news that may feel live to be slightly delayed. Complexities across time zones in the US, for example, create a need to delay or abbreviate various channels of programming in certain geographies. In other cases, news shows are designed as delayed productions in order to make use of fast-turn editing innovations that improve content quality while lowering cost. In these, multiple takes can be executed and edited in rapid fashion to create content that is fresh without the risk or cost of going live. Finally, as we fill the 24/7 programming wheel with content that may be re-aired from previous slots, there are further possibilities of refreshing that content utilizing data-driven cloud graphics. This might include lower thirds or perhaps a simple real time ticker at the bottom of the screen. We will dive deeper into these workflows in the next two posts.SummaryA 24/7 feed will have a mix of Live and on-live content. But having the ability to go live at any time is an important requirement for success in 24/7 news.Content innovation and investment - from Live to Near-live, from breaking news to tickers and from anchors to creators – is critical for 24/7 FAST channels. But measuring that work in both concurrent and unique viewership over time is a strategic must.Don’t count out near-live and live-to-VOD programming strategies as a way to enable more “feels live and fresh” content at the same cost, leveraging advanced digital techniques.Stay tuned with our updates and request our eBook of data on the News landing page at: Amagi.com/NewsPart 1. 24/7 News: A TV Format SuperpowerPart 2. Breaking News: Going Live in FivePart 3. Next Gen Cliplisting: Content Automation & the Programming WheelPart 4. Dynamics: Tickers, Infovisuals, Fillers & Slates

Tone mapping: The secret sauce to powering life-like viewing experiences
Mar 8, 2022

Tone mapping: The secret sauce to powering life-like viewing experiences

By definition, tone mapping is a video processing technique that helps map one set of luma (brightness) and color space to another. In simpler words, tone-mapping is the process of re-adjusting the brightness and color of the video, so that it is displayed as expected on the target display. Typically, it is part of the post-processing step in any multimedia workflow. Why do we need tone mapping Earlier, all television sets conformed to BT.709, a standard that governed all TVs up to High Definition Television (HDTV). Hence, the creative artists would just calibrate the content for BT.709 as the final step and be done. However, as High Dynamic Range (HDR) came along (that too in multiple competing standards like HDR10 and HLG), post-processing the content to adjust its display properties became essential. If we consider today’s scenario–we broadly have television sets conforming to three different standards. This effectively implies that to deliver flawless video output to TV sets conforming to three different types of TV sets, we’ll have to create three different versions of every content asset. This is practically impossible and that’s where tone mapping plays a key role. If a piece of content meant for a particular standard is shown on a screen that is incapable of displaying it properly, or is tricked into showing it without tone mapping (by signaling the wrong HDR standard), the resulting image is going to be way off. Given the above premise, tone mapping needs to be an indispensable part of the broadcast workflow. Example of tone mapping Amagi’s tone mapping solution highlights Amagi offers an entirely software-based solution for transcoding, tone-mapping, and delivering UHD and HDR content over the cloud. This eliminates the need for manual hardware systems altogether, thus providing a higher degree of control in the hands of content owners. The process Broadcasters can drop assets in any HDR format and Amagi CLOUDPORT – our cloud playout solution - starts processing them further. If formats differ, it can use tone mapping to transcode the same. For instance, let’s assume that a channel runs in HDR10 format. The customer, however, drops the assets in HLG. Now, these assets need to be transcoded and adapted to bring all of them in the same format, which is HDR10 in this case. The process used in achieving this is tone mapping. Formats supported Currently, Amagi CLOUDPORT can support playout in HLG, HDR. While we can also support Dolby Vision and all HDR formats including HDR10+, these haven’t gained much traction in the broadcast industry as of now. Exciting roadmap Amagi is currently working on technology to support the following Higher frame rates (120fps) Resolution: 8K Bit depth: 12-bit HDR 10+ All set to power life-like viewing experiences? Reach out to us at cloudandme@amagi.com

4K UHD: Going beyond the pixels
Feb 28, 2022

4K UHD: Going beyond the pixels

When was the last time you were going about your business, and you came across a display that made you pause and say, "Wow, that looks different!" If you are a broadcast industry veteran, this would have probably been at NAB or IBC a couple of years ago. If you are a technology enthusiast, it was probably when these displays started hitting the shelves early on. For many unsuspecting consumers, such encounters typically happen when least expecting it: example, dinner at a family friend’s who just got their new TV, or when visiting an electronics store. Regardless of the viewer profile, the experience that evokes awe is the common attribute of anyone's first encounter with UHD. It is the latest advancement in display technology. But is it just another evolutionary step, like the one we had before in the SD-to-HD transition, or is there more to it than meets the eye? [pun intended :)] Let’s briefly explore. The technologies powering UHD High resolution video: The most obvious step-up feature of the UHD is its higher resolution. UHD comes with a resolution of 3840x2160 pixels, which is four times the resolution of Full HD. It is also commonly called 4K resolution since the horizontal resolution of 3840 is roughly equal to 4000 (although technically, the term 4K has origin in DCI-4K, which is a cinema standard and has a resolution of 4096x2160 pixels). The extra resolution leads to a much sharper and crisper picture, which is an enabler for the manufacturing and adoption of larger TVs. With 4K resolution, TVs sizes of 55" and above are becoming a norm, something that would not have been possible with Full HD resolution of 1920x1080 (the resulting image would have been too pixelated). High Dynamic Range (HDR): While high resolution is the most obvious feature of UHD, High Dynamic Range is the most standout feature of UHD. It wouldn't be an overstatement to say that its impact on picture quality by far eclipses that of the extra resolution. High Dynamic Range refers to the extra range of luma or brightness that comes with UHD. The luma range of the displays prior to UHD HDR capable displays (called Standard Dynamic Range or SDR displays) was from 0.01 to 100 nits.UHD HDR display has a much wider range from 0.00005 nits to 1000 nits (practically, the OLED displays in the market currently can display from 0.001 to 800 nits). It means that the whites/highlights are brighter, while blacks/shadows are much deeper. Wide Color Gamut (WCG): Apart from the high luma range, the UHD displays also come with a Wide Color Gamut. Gamut refers to the range of colors a display can produce. The SDR TV could display a very narrow range of color gamut. That was because, back then, the standard that governed the color gamut was designed with the capabilities of CRT display in mind.UHD displays can render far more saturated colors, resulting in a life-like picture quality. Combined with HDR, it is what gives UHD its wow-factor.
 (There is a lot more to talk about HDR and WCG - the technical standards, the consumer industry standards, and nuances that come into play when incorporating HDR in broadcast. We will cover it in more detail in the next blog.)Is it time to move to 4K? Want to be at the Super Bowl? That will be $6000 for an entry-level ticket. Want the best view? That will be $80000 for the VIP section. How about something still better - jumping right into the action! Yes, the immersive nature of the UHD HDR display can virtually teleport your viewer from the couch to the center of action. Besides, UHD is no longer a niche segment it used to be a while ago. It is rapidly becoming a norm. Statista’s report shows that about 44% of television households in the US have a 4K-supported TV device. Your viewers want better picture quality, and they already have TV sets enabled to deliver it to them. You, as a broadcaster, need to do the rest. Do you need to move to the cloud to support 4K? Definitely, yes! If you try to use traditional broadcasting to generate 4K output, firstly, you will have to change all your existing equipment. The “tech-refresh” costs in case of UHD are immensely prohibitive. It doesn’t really end there. Even after paying through the nose, would a hardware-based workflow really provide the required flexibility? What if a tranche of assets just got dropped on your head at the last moment, but you only have N encoders to process them? How are you going to manage your ever growing inventory of mezzanine assets that gobble up 250 GB of disk space for every hour of content? What if you need to handle multiple concurrent live events, but only sporadically? No point in procuring the pricey hardware and letting it sit on the racks playing SMPTE bars and bip-bops for the most part of the year. The case for cloud migration Switching to the cloud might be an option to contemplate today; but tomorrow, it is going to be the eventuality. So why not make a transition at this important juncture, rather than being dragged down tomorrow by the sunk cost fallacy of the hardware investment? In terms of entry-cost, scalability and flexibility, the cloud is unparalleled. Thanks to the ever increasing compute prowess available on cloud, the lines between pure software solutions and dedicated hardware are getting blurrier by the day. Besides, if the current pandemic has taught us anything, it is that the cloud offers the most convenient, adaptable and seamless workflows. Hardware based workflows, no matter how bespoke, will always be hamstrung by the need of physical presence on premise. The Amagi factor Amagi CLOUDPORT – our cloud based, UHD playout platform allows broadcasters to host and playout 4K content over a secure and scalable cloud service. It enables content owners to extend Dolby-surround to their channels without the need to overhaul existing systems. Other salient features of Amagi CLOUDPORT UHD platform include: Support for 10-bit UHD HDR up to 60 fps Maintaining High Dynamic Range and picture quality throughout the workflow Support for live input with UHD An all-software based solution for transcoding, tone-mapping, and delivering UHD and HDR content over the cloud Currently, the platform supports playout in HDR10 and HLG, the most popular HDR formats. Support for Dolby vision and HDR10+ is in the works. Broadcasters can drop assets in any HDR format and Amagi CLOUDPORT can take it from there. If the formats differ, the tone-mapping kicks in automatically so that the output linear stream maintains a consistent HDR spec. It can also manage automatic scaling and aspect ratio conversion of non-UHD assets that do not match the feed spec; this typically happens with legacy assets, interstitials, and third-party assets like advertisements. The implementation complexity increases manifold when it comes to the UHD playout. To get there, Amagi has massively revamped its product architecture. It was also the perfect time to do that, as the high-end servers that can meet the compute demands of a software-only UHD playout started to become available on the cloud. Powering Tokyo Olympics Amagi was chosen by NBC Olympics, a division of the NBC Sports Group, to provide UHD playout with cloud automation for its production of the Olympic Games, on its Olympics Channel in 2021. When the pandemic was at its peak, we enabled the broadcaster to deliver an exceptional viewing experience in UHD to their customers. It was managed through a remote workflow, and without them having to deploy a single piece of playout hardware. Are you ready to dazzle your viewers in UHD and THRIVE in the broadcasting world? The broadcast industry is going through a long due tech-reset cycle. There is no doubt that the cloud is going to be the enabler and centerpiece of this disruption. If you are a broadcast player and technology excites you, these are interesting times to live in. Watch this space and stay tuned to Amagi! To know more or for a demo of Amagi CLOUDPORT, contact us at cloudandme@amagi.com

How much live news content is needed?
Feb 24, 2022

How much live news content is needed?

News on a 24x7 rocket. Work for a News brand? Strategizing 24/7 FAST channels? My first eBook with data & insights on changing TV viewership that you can’t find anywhere else is here! Read on for more. This is the first in a four-part blog post that focuses on helping News brands build the best 24/7 streaming news channels that a modern cloud stack has to offer.Part 1. 24/7 News: A TV Format SuperpowerPart 2. Breaking News: Going Live in FivePart 3. Next Gen Cliplisting: Content Automation & the Programming WheelPart 4. Dynamics: Tickers, Infovisuals, Fillers & Slates The stage is set News on a 24x7 rocket. If you work at a News brand and are evaluating a FAST channel, we are curating a range of new data that we’ll be rolling out over the next two months to help you model and strategize the growth opportunity in News. But let’s start with two data points published by the Variety Intelligence Platform in the past year as part of their tent-pole series, “Fading Ratings.”
 First, here’s a viewership-by-genre analysis of Nielsen cable viewing data, comparing 2016 to 2021. Amongst the top 5,000 performing cable programs in 2016, 57% were in the News genre. In 2021, the metric hit an astonishing 83%. Even narrowing the analysis to younger 18- to 49-year-old viewers didn’t stop News from growing genre-share to 31% of the Top 5,000 cable shows in 2021, nearly triple the 2016 number, 11%. Who said younger people don’t wathttps://variety.com/vip/fading-ratings-how-24-hour-news-swallowed-other-cable-genres-market-share-1235130284/ch TV news? (For an eBook including proprietary TV survey data on News viewership, go to: Amagi.com/News)
Second, diving into News only, an analysis of Prime Time Cable TV News Network viewership using Nielsen data from 2014 and 2021 yields more color. In 2014, prime time average viewership across all cable news networks added up to about 3.5 million viewers. That number rose 66% to 5.8 million viewers by 2021.To me, the through-line is clear: 24x7 news is a TV-format ‘superpower’.Media visionary Ted Turner understood this well and unleashed CNN in June 1980. In fact it took sixteen years - and the watershed TV News event that was the Persian Gulf War - for the next two 24/7 News channels to launch. During the early days of Iraq’s invasion of Kuwait, CNN was the only network able to bring live coverage – including Bernard Shaw – from inside their Baghdad hotel as the US began a bombing campaign. The ratings shot past the big three networks and cable news began a long path of secular growth. Under Rupert Murdoch, FOX News launched in 1996, and MSNBC launched under the direction of Tom Rogers that same year.The growth of FAST – free live linear streaming -- on connected TVs is today making that 24/7 superpower available to a much wider array of News enterprises. Newspapers, local stations, magazines, radio, audio & podcasters can all deliver affordable, monetizable channels to a growing array of CTV platforms. These CTV platforms, according to The CTV Advertising Report, June 2021, are in over 84% of US homes. We’d guess most of those are prominently placed inside the home - on a living room wall, front-and-center on a TV stand, or on top of a bedroom chest.That’s where your News brand can live as important stories break and evolve and your programming keeps audiences feeling informed and synchronized to the world around them. We don’t typically think about a linear channel as an “on-demand” experience. But in the News genre, a well-crafted sequence of fresh updates is quite efficient at delivering ‘instant gratification’ as news consumers tune-in to catch-up to the latest.We agree. Next: how?If you agree with the premise, the bigger question is, How? How can you possibly provide 24 hours of live programming a day? First of all, truly live, original news coverage is not needed 24/7/365. In the next post, we’ll discuss how important it is to go live during moments of breaking news. But even the most successful 24x7 cable channels have re-airs and repeats as a regular part of their programming wheel, particularly in the midnight to 5am time slots. And it’s worth noting that average audiences for the evening newscasts of ABC, CBS and NBC have held steady or grown, according to Comscore TV Essentials® data, in the period of 2016 to 2020 – even with only one hour of news.To understand how to supply an engaging linear feed 24/7, Let’s dive into the art and science of the programming wheel.A history of TV scheduling is outside the scope of this post, not to mention my expertise, but readers looking for depth on the subject will find it here. A few notable phrases are provided below to get a taste of the prevalence and primacy of local news throughout TV’s history:“5 AM - 7 AM: Local news programming aimed at farmers and early-rising businesspeople. Often a short news/weather update and farm price information was given to help the early risers get some information before they got the paper off the doorstep.7 AM - 9 AM: Morning news and talk shows (Today, Good Morning America) produced by the network, with approximately five minutes per half-hour of local-affiliate time for local news and weather updates.”The allure of scheduling a live linear channel from Monday morning to Sunday night is that these channels can – and do – weave their way into viewers’ daily and weekly lives.At the same time, we also know that retaining eyeballs is a different exercise than acquiring them. Lead-ins, channel branding, and on-air promo techniques have developed over decades of time to help retain viewers and they haven’t lost their usefulness in the era of free linear streaming. Au contraire, investment in this domain will be critical as new channels balance proven techniques with innovation.The good news is that whether you plan to produce 3 hours of live news or 13, today, we have more capabilities to help enhance and automate the 24x7 programming wheel than ever before. A foundational key is to weave live and pre-recorded content in new ways to create success.Let’s dive into three key vectors for 24x7 news channel automationWhat are those capabilities and how can we integrate them into our programming strategies? That’s the role for the next three posts in this series. Here is a preview of questions that we will explore.Live and breaking news. How should news outlets think about mixing live and pre-recorded content to program a 24x7 channel? What proportion of live, delayed, or re-airings is acceptable?Scheduling & content creation workflows. How can automation lower the cost of fresh, timely news packages? What role will AI-driven editing systems, and perhaps even synthetic media, play in the future of news creation?Dynamic fillers & boosters: How effectively can new approaches that combine social media, cloud graphics and data visualization create better filler content that informs, engages and retains? There is ample opportunity – and all the instrumentation needed - to discover answers by testing and learning. How will tickers, picture-in-picture and squeeze-backs evolve the future of news production? In the 21st century a good social media integration is the foundational capital for the success of almost any News channel, which - along with QR Codes - present numerous opportunities for future innovation.Until then, stay tuned with our updates and request our eBook of data on the News landing page at: Amagi.com/NewsPost 2: Going live in five Post 3: News scheduling clip playlistingPost 4: Dynamic fillers tickers infovisual slates

Have faith in FAST! Delivering religious content via free ad-supported streaming TV
Feb 22, 2022

Have faith in FAST! Delivering religious content via free ad-supported streaming TV

Today, more people than ever are consuming content through connected devices. Such consumption ranges from sports to news, films to soap operas, and religious content is no stranger to this transition. Traditionally, sermons and other religious information have been imparted in a physical mode, but the pandemic has driven us all indoors and to our streaming platforms of choice. As a result, more churches, religious groups and leaders have begun to offer online alternatives, and people are increasingly consuming content through these modes. Currently, some of the most popular religious content offerings come in the form of podcasts, live-streamed events, and video-on-demand (VOD). Recently, leading religious broadcasters CBN moved to OTT platforms, indicating that more religious content creators will follow suit, making the right time to consider new-age approaches to reach new viewers and followers.
In 2016, nearly 3000 churches used online platforms to live stream over 150,000 events. The pandemic further added to the numbers when only 24% of Americans reported having visited a church or a synagogue every week in 2020. This has prompted demand for religious content that could be consumed remotely with almost half the American population watching an online church service during the pandemic. How can free ad-supported streaming TV help?Broadcasters and religious content owners can reach a wider audience that has readily embraced free ad-supported platforms like Pluto TV, XUMO, The Roku Channel, Samsung TV Plus, Peacock, STIRR and more over the last few years. The existing FAST infrastructure can help you spin channels faster and distribute them to a plethora of platforms across the world, achieve higher revenues via dynamic targeted ads, and fine tune your content strategy based on audience and ad analytics.Broadcasters as well as content owners have been venturing into FAST in tandem with their audiences on platforms that they already love and enjoy, and to provide free content with less intrusive ads. This is in stark contrast to typical OTT offerings which are largely subscription based.Today, large networks such as Daystar offer on-demand content through their proprietary channels, while the Trinity Broadcasting Network offers free content on Roku via a TV app. FAST provides varied opportunities for up-and-coming and established content creators alike. For new creators in the religious broadcasting space, FAST is a means to reach a much wider audience than traditional broadcasting allows for. For established creators, FAST makes it possible to reach audiences and build loyalty without the need for heavy capital investments as would be needed in building a mobile/ TV app. The existing content can be repurposed to launch a FAST channel.What viewers wantOwing to a fast-paced lifestyle, and more recently the pandemic, viewers are now increasingly preferring online mediums to consume religious content and connect with their spiritual leaders. However, the market does not offer enough options to reach this single largest audience base in the world. Consumers require flexibility in viewing without diluting their connection with their faith.Current online alternatives such as OTT platforms, podcasts, and VOD options either require a subscription or are brimming with irrelevant advertising. This is not only inconvenient for viewers but also dilutes the appeal of online religious content consumption. What faith-based broadcasters and content owners needIt is a great time for religious broadcasters to innovate through ad supported models. Post the pandemic, a large number of people feel comfortable staying at home and FAST is one of the best ways to reach these audiences. Through the use of an ad supported platform, broadcasters reach wider audiences in different parts of the world. The content delivery can easily be optimized to adapt to the preferences and native languages of different people. Further, FAST enables broadcasters to deliver intrusion-free dynamic advertisements. This not only increases revenue to sustain these channels but also helps provide relevant ad content to viewers. Further, the adaptable FAST environment allows creators to publish content across diverse formats through the same working environment. The result? A dedicated audience base who gains access to their content of choice, advertising revenue from highly contextual ads that do not interrupt the viewing experience, and the ability to cater to more people beyond the boundaries of subscription services.What Amagi can do for youAmagi is the leading SaaS media technology company providing next generation cloud solutions for content owners, TV networks, and live sports/news producers to process, distribute and monetize their content worldwide. We operate a cloud content factory spanning over 2000 channel deliveries across 40+ countries, orchestrating tens of thousands of hours of live sports/news events, streaming 150M+ hours of video, and monetizing 2.5B+ ad opportunities per month. Amagi can help you deliver content with the flexibility of public cloud platforms, thus adding scalability and extended reach to your arsenal. We enable everything from channel creation and scheduling to packaging with secondary graphics and captions to monetization through targeted ads and delivery to several platforms. We also provide content and ad analytics that tell you what’s really working for your audiences, thus helping you make the move to the FAST lane simpler, faster, and cost-effective.Read about FAST platforms in our POVExplore the free ad-supported streaming TV universe via our BLOGWrite to us at cloudandme@amagi.com to know more and to understand how we can help you. You can also reach out directly to Ronaldo Dias at ronaldo.dias@amagi.com

Delivering exceptional graphics and cost advantage with CPUs
Feb 18, 2022

Delivering exceptional graphics and cost advantage with CPUs

At Amagi, we offer one-of-a-kind cloud solution for global media and entertainment customers as we completely rely on CPU-based cloud instances. We deliver a 6x-8x lower cost on cloud by leveraging microservices and on-demand instances and completely relying on Central Processing Units (CPUs), and not on Graphics Processing Units (GPUs). Consider what we made possible for the NBC Olympics. Tokyo Olympics 2021: Powered by CPUs With over 11000 athletes participating from more than 200 countries, The Tokyo Olympics was a massive event. Amagi was chosen by NBC Olympics, a division of the NBC Sports Group, to provide UHD playout with cloud automation for its production of the Tokyo Olympic Games in 2021, on its Olympics Channel. They needed UHD-grade cloud playout without using even a single piece of hardware. Amagi rose to the challenge by offering an end-to-end cloud playout solution with features including: On demand orchestration of the solution on the cloud Dual region redundant live and non-live streams with UHD Rich HDR graphics with DVE effects including HTML graphics Most importantly, Amagi delivered cost effectiveness by offering a compute-efficient architecture with CPUs and no GPUs. Read more: Tokyo Olympics: A new era dawns for CloudDriving cost effectiveness using CPU-only cloud instancesAmagi leverages CPU-based cloud instances to deliver a wide range of best quality graphics that enable rich viewing experiences. While both CPUs and GPUs are critical computing engines, the latter are believed to be better. They have lightning-fast, advanced processing capabilities and multiple cores, enabling parallel processing to reduce operations time. However, a major drawback that comes with these advantages is the cost factor. GPUs continue to become costlier Cryptocurrency became massively popular during the pandemic that raised its hood in 2019. Interestingly, GPUs are an indispensable part of cryptocurrency mining and hence there was a steep rise in their demand as well. As a result, there was a sharp increase in their prices as well. This chain reaction deeply affected various industries, including the TV and broadcasting space, thus making graphics processing more cost-intensive. This is where you have the choice of using CPUs to embrace the following key advantages: While there are some striking architectural differences between CPUs and GPUs, the former brings a huge cost advantage to the table. Amagi uses CPU-only instances that ensure lower cost per feed and offer more flexibility. CPUs are more versatile and are much more efficient when it comes to applications such as 3D, non-image based and high definition deep learning that revolves around time-series data, text and so on. CPUs have the potential to support much larger memory capacities compared to GPUs. CPUs are also extremely portable. This makes them highly favorable for the changing world conditions where more and more production operations are going remote. Another critical advantage of using a central processing unit is it is better suited for workloads where latency is critical. An interesting thing to note is that while GPUs can perform parallel operations seamlessly and super quick, they cannot replace CPUs completely. The reason is simple – CPUs are powerful execution engines and specialize in performing a wide spectrum of generic computation tasks, while GPUs are specifically designed for specific mathematical functions. GPUs also prove to be more rigid than CPUs as they limit the system to a specific platform. More on CPU cloud instancesCloud-based CPUs are also referred to as vCPUs (Virtual Central Processing Units). CPU-based instances can also be defined as virtual machines running on shared hardware. The number of these virtual units to be used depends solely on the workload. CPU advantages in a nutshellEase of availabilityCost efficiency PortabilityGet the CPU power with AmagiAmagi delivers a wide range of best quality graphics using CPUs. In addition, our solutions are Linux-based and capable of powering nearly 50 percent in cost-savings over Windows-based platforms, while offering dynamic redundancy. Ready to provide an enthralling viewing experience in the most cost efficient way? Write to us at cloudandme@amagi.com

The scope of free ad-supported streaming TV in Latin America
Feb 15, 2022

The scope of free ad-supported streaming TV in Latin America

The trajectory for broadcasting & streaming in Latin America Latin American countries have witnessed radical changes when it comes to content consumption. Within the last decade alone, nations in the region have noted a 103% rise in household internet connectivity, moving audiences from traditional media sources to more modern ones. Demographically, the Millennial and Gen Z consumers make up over 30% of all people in Latin America, with countries such as Brazil boasting of a 20% Gen Z population. As the first of the digitally native generations, Millennials have significantly changed the content consumption landscape by expecting speed and quality, while Gen Z audiences have come to expect more immersive experiences. Both these forces will continue to drive the adoption of Free Ad Supported Streaming TV (FAST) in the region, with the support of targeted intuitive advertising, high quality programming, and a wide variety of content options to choose from. Digitization As per the GlobalWebIndex, a major part of the Latin American population is now consuming content through online media. Further, over 90% of the people in the region own smartphones and over 70% own personal computers, with the highest penetration being amongst the Gen Z. Such adoption has helped disrupt the traditional media market, prompting over 60% of the audience to avail video streaming services. The pandemic effect Since internet penetration was already rising in the region, the pandemic acted as a catalyst in creating room for more online content consumption. As per a report by Insider Intelligence, total OTT services users rose 27.5% to over 117 million users in 2020. The same report noted that a massive 87.8% of adult internet users consumed content through subscriptions service providers. What FAST brings for broadcasters Free-ad-supported streaming TV is witnessing some of the fastest adoption rates throughout North America, Europe and major South East Asian economies. Since over 45% of the Latin American population already consumes digital video content, FAST is a great opportunity for broadcasters in the region to garner a larger audience without the increasing burden of convincing customers to pay a subscription fee. With a vast majority of the adult internet consumers are already consuming content through AVOD (ad-supported video-on-demand) sources, FAST presents a unique opportunity to target a willing audience. The new-age ad landscape Research has shown that almost 37% of internet users in LatAm region prefer ad-supported content. Since FAST is capable of delivering dynamic ads, the relevance can help broadcasters improve ad impressions and conversion for brands. This helps draw more ad revenue and improve ad viewing duration. FAST allows broadcasters to automate their ad space sales, providing dynamic ad-insertion and giving them control of their advertisement inventory, and resulting in higher revenue. The Latin American region is ripe for introducing FAST channels. A report by Insider Intelligence surveyed internet users between the ages of 18-50 in Argentina, Brazil, Columbia and Mexico to identify content consumption trends. The report found that over 70% of the surveyed population was already consuming content through AVOD channels. Since a market for FAST already exists, audience migration is not a major challenge. Market players As major content distributors such as Pluto TV enter the Latin American market with their vast content libraries, traditional consumers are likely to begin migrating to the FAST channels as well. Another prominent player is DistroTV that recently launched its Spanish language bundle for its audiences in the US as well as Latin America. Why choose FAST? Price factor The Latin American population is a price-conscious audience, requiring affordable content services to be offered. Therefore, the price factor is a major advantage of FAST solutions. Since streaming services draw a large audience in the region, FAST presents a cost-effective solution to consumers to watch high-quality content. Diversity FAST allows content creators of all sizes throughout the world to reach diverse audiences. Moreover, the use of closed-captions and translations is already in wide use throughout the FAST landscape. Therefore, broadcasters in the LatAm region can easily deliver endless hours of content created in a myriad of languages. Free ad-supported streaming TV presents a unique opportunity to target a willing audience and monetize already existing rich catalog of recorded content. You can easily create and distribute a rich variety of thematic channels of telenovelas, games, soccer flashback and so on, and build a smooth cloud path journey for your broadcast facilities. What Amagi brings for FAST in Latin America Amagi is one of the fastest growing SaaS media tech companies in the world, with over a decade’s experience in enabling top broadcasters and content owners create, distribute and monetize content across platforms. We manage over 2000 channel deliveries across 50+ different platforms. Our end-to-end cloud playout and ad tech solutions also allows broadcasters and content owners to monetize content and also optimize their business strategy by tracking data on viewership and ad impressions. Free ad-supported streaming TV platforms are slowly becoming the go-to universe for relishing news, lifestyle programming and a whole slew of niche and mainstream content not available elsewhere for the Spanish speaking audiences. If you seek to leverage the advantages of FAST in LatAm, connect with Ronaldo Dias at ronaldo.dias@amagi.com Check out Amagi Global FAST Report to understand what content genres are the favorite among Latin American audiences and get a peek into their FAST channel consumption patterns.

Are you a YouTuber? Move to Free Ad-Supported Streaming TV now
Feb 11, 2022

Are you a YouTuber? Move to Free Ad-Supported Streaming TV now

YouTube is a great place to begin your content journey but switching to Free Ad Supported Streaming TV (FAST) becomes indispensable as you look to scale your business and aim for higher content ROI. YouTube: The most common weapon of choice YouTube has a great reputation among content creators, gaming industry and major studios too. Here are a couple of reasons. Great content discoverability, thanks to Google’s array of sophisticated algorithms An opportunity to build audiences based on content relevance These are great and totally explain YouTube’s massive popularity, but are these enough? The answer is–no. Planning to make the leap? Ask yourself these questions first Is it time to expand or migrate the business to a channel on my own platform? Should I transition to other broadcast platforms like Free Ad-Supported Streaming TV (FAST)? Timing is everything, plus a thorough knowledge of my own business – what is my vision? What are my ultimate financial goals? Most companies tend to enter a steady state once they have built a good community of subscribers on YouTube. What next? All the crazy fans of your content are already following you and you have reached a state of saturation. How can you discover new audiences and further monetize your content? FAST is synonymous with success Three critical reasons that make FAST your next ‘best foot forward’ are: Higher ad revenues: Yes, FAST tends to have a lower ad load than traditional TV. This is what makes it attractive to viewers who are tired of traditional linear advertising. On an average, FAST services have an hourly ad load of between 8 to 10 minutes, while traditional TV has 10 to 16 minutes per hour and keeps growing further.However, with rich metadata solutions and new ad formats, you can deliver well targeted and relevant ads in a seamless and unintrusive manner, increasing opportunities to grow your ad revenues, without losing loyal viewers to ad fatigue.Ad spend on Connected TV that powers FAST is estimated to reach $32.6 billion in 2026. Greater reach: The FAST universe is expanding with over 50 platforms delivering a wide variety of linear channels to over 200 million households across the world. By delivering your linear channels to these platforms, you can achieve manifold reach and sustained viewership, without worrying too much about discoverability and marketing. Take charge of your own destiny: FAST ecosystems provide a huge opportunity for people to create independent brands that can stand on their own. Since FAST is still a work in progress, opportunities are presenting themselves all the time. While they can be a moving target to chase, with the right technology partner, they aren’t impossible to achieve. All in all, FAST helps develop and nurture a much better advertising relationship for both content owners and viewers. This makes it the choice of the hour. All set to move to Free Ad-Supported Streaming TV? Once you have chosen FAST as your next destination. here’s your checklist: Start by comparing your content’s genre and subgenre with what is available in the FAST ecosystem Check whether your genre is over- or under-represented Across big players like Pluto TV, Xumo, LG, Roku, etc., where is the genre saturation and what is lacking? If you are the only game in town, unique in what you’re presenting, it could mean two things. One – you can corner the market with your own niche. Two – there isn’t much demand for that kind of content – at least not yet. If you happen to be a part of a cluttered genre with many similar offerings, it’s surely going to be a tough ride. However, be assured that today free ad supported platforms including Pluto TV, XUMO, STIRR, The Roku Channel, Samsung TV Plus, Plex and more are vying for the best content from across the world to attract more eyeballs and advertisers. FAST has become home to an exciting range of genres from news, documentaries, movies, music, sports, food and kids shows to even personal brand based content (Bob Ross channel, Elvis Presley channel). Read Amagi's Global FAST Industry Report for deeper insights into the top performing genres across the world. News is the star genre but what are the other top favorites across regions? Find out.. Choosing the right technology partner is critical Channel creation, distribution and monetization are all things sure to be affected by the technology partner you choose. Here are some things you must keep in mind: Find someone who is already reaching your potential audience Ensure that you aren’t hit by a lot of other competing channels Ensure great content discoverability A change of schedule can have a large impact on the audience you have. Therefore, take data-driven decisions You also need to use a content planner to be able to make it more effective Choose a tech partner that focuses on metadata as it holds the power to reawaken dormant content and give audiences a new way of engagement. Content is critical If you have the right technology partner, the mechanics of the transition to FAST can be relatively pain-free. It could just involve the migration of your content to cloud storage, along with the all-important enhancement of metadata. While transitioning from YouTube to FAST, you could face a number of challenges. What do you do with your YouTube audience? Do you try to bring them with you? Do you just let them go? The answers again depend on your ultimate goals. Get the Amagi advantage Simplify your YouTube to FAST journey with Amagi. We have solid experience in enabling established brands such as Tastemade to make the big move from YouTube to FAST and thrive in the new space. "The industry is seeing a big surge in streaming television viewership and advertising. Our partnership with Amagi has enabled us to distribute content to leading video service platforms, and generate revenues through programmatic advertising. Amagi makes it simple and easy for us to reach viewers across platforms of their choice,” said Jeremy Strauss, Head of Business Development at Tastemade. To know more, reach us at cloudandme@amagi.com

Reinventing news for a connected world
Jan 26, 2022

Reinventing news for a connected world

Earlier, watching the news meant switching on your TV and staying abreast with the latest around you. Now, it just means picking up your smartphone and streaming it, anytime, anywhere. This major change has encouraged TV broadcasters to pull their audiences away from the linear news-viewing model while gradually pushing them to stream it instead. Is the latest technology going to smoothen this transformation or will it hinder this move? At the panel discussion - ‘Reinventing TV news for a connected world’ at the TVNewsCheck’s NewsTECHForum conference held in December 2021, broadcast and streaming TV experts deep dived into this subject. (Amagi was a platinum sponsor at the event)One of the most pressing questions addressed at the discussion was – What does reinvention mean for the news and broadcast industry and are local, linear news channels keeping up with the technology advancements? A few key insights that emerged: Broadcast news format has evolved over the years. Broadcasters can now decide how a particular news segment would look, and plan accordingly. Streaming platforms are helping amplify the news content and rapidly grabbing more eyeballs. As local news channels can have only 6-8 hours of fresh programming every day, and the channel needs content for 24 hours, there’s a lot of room for creativity. Local news grabbed a lot of attention, with the panelists reiterating that it has become more story-driven over time, and continues to evolve well with changing times and technology. Evolving at a rapid speed Meredith McGinn, EVP, Diginets & Original Production, NBCU Local pointed out that local station groups have been doing some incredible innovations over the years. They have been focusing primarily on the technical aspects to catch up and increase the speed at which news gets to the viewers. Not just that, they have been trying to keep up with the ever-growing demand for latest news by producing content for OTT platforms. “Although broadcasting is incredibly important for our success, we have been focusing heavily on growing our CTV distribution,” she added. Cloud is simplifying playouts Emphasizing on the advantages of cloud playout, Stephen Bach, Director of Sales, News Segment, Amagi, said that cloud workflows can be simply applied to broadcast solutions as well. Most big local news players are now rethinking the levels of investment their broadcasting solution needs. Cloud playout, therefore, makes perfect sense for them. Apart from bringing cost effectiveness to the table, cloud playout solutions also create a wider room for experimentation. Creating pop-up channels and new channels is extremely easy with cloud. News channels can do this without having to rely on heavy infrastructure. How remote production is changing the dynamics While it was a bit hard to adjust with in the beginning, the move to remote production has been a blessing in disguise for news channels. According to Meredith, things have changed for the better with remote production. You can now reach any resource anytime, anywhere using remote video connectivity, making news channels more agile than ever. News channels can now tell stories in ways it wasn’t possible before because now they can reach everyone online. The role of niche content Brooke Thomas, Host, Fox Soul believes that niche audiences are the most loyal and consistent TV viewer demographic that has ever existed. According to her, the best thing about niche news content is that it can be consumed by absolutely anyone. A niche news group is just a group of people who want you to talk to them about them and how national news is affecting them. More room for experimentation Joanie Vasiliadis, VP, Digital Content, Tegna believes that there’s more elasticity to tell a story on digital platforms. In the process of experimentation, news channels can drop all serial content at once and let people watch it consecutively. They also have the option to do an extended live program. The key thing we need to keep in mind is that – we shouldn’t go long just because we can. “Great storytelling and editing still matter,” emphasized Joanie Vasiliadis. More formats to play with News channels also have the opportunity to experiment with different types of content formats. NBC, in particular, plays a lot with short and long formats. Joanie believes that choosing the best format for a story completely depends on the topic. According to her, an experienced journalist can easily suggest a format that would best suit a topic. Accordingly, they can choose to either do a short summary on it or an entire series that captures all elements of different characters involved. Key learnings from the pandemic Based on their respective journeys through the pandemic, the panel members shared their key learnings in the past two years. Just because it’s longer, doesn’t mean it’s better. Stating the importance of getting the length of every story right, Meredith said that each story should get just the right amount of time. Neither more, nor less. Focus on social media friendly content formats. Emphasizing on the importance of social media channels, Brooke said – considering their reach, it is always important to create content that’d do well on social media channels. Story still matters. Eric Ludgood, head, Newsy strongly believes that even though there’s ample scope for experimentation, viewers will watch your content only if the story makes sense for them. Everything old is new again. Barb Maushard, SVP, news, Hearst Television claimed that long form stories and documentaries are back and continue to become massively popular among viewers. This is just like old times. Streaming channels don’t want small clips. According to an insight shared by Stephen, streaming platforms are increasingly asking for more long-form and engaging content. They don’t want so many short clips anymore. ‘Forecasting our future’ - A Hearst initiative Barb also introduced a wonderful initiative by her news channel where they are planning to present weather updates with an informative twist. The aim behind this initiative is to educate communities about the impacts of various weather phenomena and climate changes to better prepare and protect them. The evolution of mobile news Mobile continues to be a crucial medium for news broadcasters. Joanie further broke mobile into three major channels – apps, mobile web and social media. According to her, it’s impossible to force a particular content format on viewers. We need to think about formats according to the type of mobile channel we are targeting. Talking specifically about social media, Joanie thinks that video-focused content does extremely well and local news channels should therefore keep that in mind. Mobile, according to her, is a two-way platform. Apart from sending out content to viewers, it can also be used to gather good quality content. Here, she emphasized on the importance of user-generated content. Why user generated content? User generated content doesn’t just take away the friction for the user, it also does the trick for the news channel’s content team. If we get good quality user-generated content, news can move quicker and we can also churn content faster. It also happens to be one of the best ways to keep your loyalists engaged. Nurturing your relationship with users is critical because they are more than capable of providing you your next big story. “Which technology are you most excited about?" Here’s what each of the panel members chose. Joanie Vasiliadis, VP, Digital Content, Tegna Being able to telecast more video content smoothly on all platforms. Eric Ludgood, Head, Newsy Content preparation and editing. The ability to have it done quicker and more creatively. Barb Maushard, SVP, news, Hearst Television Various remote production techniques. Most excited about the adoption of tools we have been able to explore so effectively now vs ever before. Stephen Bach, Director of Sales, News Segment, Amagi Being able to effortlessly and efficiently toggle between recorded and live content. An overall smoother breaking news experience. Meredith McGinn, EVP, Diginets & Original Production, NBCU Local AR/VR technology on the set. The game-changer would be lighter and easier remote production tools. Brooke Thomas, Host, Fox Soul Social media evolution. This is an incredible tool, especially for anchors and news presenters. So, what’s the verdict? As the discussion approached its end, it was finally time to choose the best platform for news content. According to Eric, traditional broadcast can be thought of as an engine where content creation begins. This content then trickles down to other platforms. Stephen gave us the best way to get the best of both worlds – traditional broadcast and digital. He says CTV (Connected TV) keeps the essence of traditional TV experience alive while having all the goodness of a digital platform. More from Amagi resources Read our blog on how local news stations groups venture into FAST Explore what Amagi FAST Industry Report says about the news genreTo know more about our cloud solutions for news, reach us at cloudandme@amagi.com

Streaming and eSports: A relationship that’s meant to be
Dec 17, 2021

Streaming and eSports: A relationship that’s meant to be

Most of us have only known sports to include physical activities performed either on a court, a field, or a dedicated arena. However, technological developments of the past decade and increased access have enabled a new class of sportspersons to emerge, popularly known as video gamers or, simply, gamers. These gamers have successfully brought vogue and regard to the video gaming world, so much so that it has given rise to the eSports industry. Read on to explore the outlook for the growing eSports industry and how gaming companies can better monetize their content on free ad-supported streaming TV platforms (FAST). Electronic sports or eSports have brought about radical changes in the entertainment business. Traditionally, people would hog their television sets and fill stadiums or arenas to get a glimpse of their favorite athletes, super bowl stars, basketball players, or grand slam winners. However, a rising number of audiences now want to watch eSportspersons doing what they know best. This eSports viewership phenomenon hit a landmark when over 40,000 people filled a stadium in Seoul, and millions sat on their computers and TVs to watch the League of Legends World Championship in 2014. Owing to the success of the League of Legends WC, TBS, ESPN and BBC took the initiative to enter the eSports streaming and broadcasting market to leverage the rising popularity of gaming events. Closer home, Venn TV built a 24X7 eSports streaming channel, and ESTV devised a multichannel, multiplatform AVOD viewing experience for eSports fans. This move capitalizes on the trend of highly engaged gamers and gaming fans replacing the passive TV viewing experience. The increasing viewership has allowed gaming companies to create massive events that stream across multiple platforms. Such events have given rise to eSports companies that are now attracting a large fanbase and consistent viewership across various streaming, cable, and video-sharing networks enabling nine-figure valuations, multi-million dollar sponsorship deals, and colossal prize pools. An opportunity for eSports to rise ‘FAST’ The rise of connected TV or CTV has provided viewers with more control over content they watch. Since a large section of the eSports audience is found on the internet, it is a brilliant opportunity for eSports companies to create ad-supported content and garner additional revenues for their teams. In addition, eSports companies can use FAST channels to monetize live, linear content, improving engagement and presence in the process. What the market says Presently, the most popular platforms to watch eSports content are on-demand streaming services. Platforms such as Twitch, YouTube, and Discord attract the majority of the eSports audiences today. These platforms have been in the market for a long time and have a long-standing reputation with viewers. Consequently, it becomes challenging to compete with traditional eSports streaming channels when looking to broadcast content. However, these eSports streaming services are usually restricted to browser viewing and fail to satisfy consumers on a larger screen. Traditional broadcasters such as ESPN and NBC are already on the move and broadcasting gaming events via cable and satellite; however, with high barriers to entry, such a route is virtually impossible for eSports companies to take. CTV to the rescue CTV viewership has reached record heights, presenting a unique opportunity for eSports companies to create dedicated content for their fans. One study found that 40% of all US adults watch CTV, spending an average of 180 minutes consuming content every day. Moreover, the study found that over 60% of viewers prefer free content supported with advertisements over a paid service. This niche can be a powerful enabler for eSports companies looking to move into the streaming space. Since CTV viewers are more open to ads, eSports companies can create and distribute niche FAST gaming channels to different viewer cohorts while also gaining from the steady revenues of advertising. A confident future The global eSports audience is currently almost 500 million strong and is expected to reach 646 million by 2023. Such viewer strength allows companies to create additional sources of revenue through ad insertions as well as sponsorships. We are already noticing industry giants taking their pick with moves such as NBC to broadcast sim racing events and Facebook launching its own eSports streaming service. Research shows that the eSports market will witness sustainable growth over the coming years, with revenues expected to hit $1.8 billion by 2022. eSports viewership is soaring and piquing the interest of major brands, which means the market is willing to invest in parties that dare to make a move. With FAST, companies can move one step ahead and leverage dynamic ad insertion to improve ad revenues while simultaneously providing a rich viewer experience through relevant advertisements. Also, most of the eSports audience is video gamers themselves, allowing ad campaigns to be much more tailored. Take the splendor of eSports to FAST with Amagi Amagi has been enabling content creators and broadcasters to thrive in the free ad-supported streaming TV (FAST) universe by reaching larger and newer audiences - and monetizing content with targeted advertising. With our end-to-end cloud playout solutions, eSports companies can deliver live, linear channels with low latency and superior graphics across FAST platforms, diversifying their distribution destinations and boosting revenues. In addition, the added UHD and HDR capabilities enhance content quality, allowing audiences to experience immersive in-game graphics through CTV, similar to a gamer's view. The eSports entertainment market is growing and we can help you grab the opportunity. Are you ready? Read our POV on eSports for more insights and reach out to us at cloudandme@amagi.com to start a conversation.

Five top trends that'll dominate broadcast and OTT industry in 2022
Dec 16, 2021

Five top trends that'll dominate broadcast and OTT industry in 2022

As a highly consumer-oriented industry, the sands are constantly shifting in the broadcasting and media space. Just before the pandemic, traditional TV viewership fell to its lowest since the industrial era, but come March 2020, content consumption across platforms and devices has steadily grown. However, the devil is in the details, and we have been extremely mindful of this aspect as we make these predictions for the year ahead and beyond. For example, even as content consumption rose in 2020, several households have also cut the cord, preferring to move instead to mobile viewership or consuming content across platforms via CTV. Hence, a simple move to produce more content will not be valuable. We must also consider our audience cohorts thoroughly and make streaming investments that cater to their specific needs. At Amagi, we believe these are the five trends that will be driving the future of broadcast and streaming. Broadcast will move to the cloud Sometimes, it is hard to imagine that just a decade ago, we consumed content in a linear format, primarily driven by traditional broadcast and cable TV channels and partly by video streaming platforms like YouTube. Today, we live in a multi-screen era where audiences worldwide are consuming any content they want at any time via a multitude of devices including cable, satellite, IP-connected devices, and streaming platforms. This is speeding up the shift to the cloud. Broadcasters are increasingly moving their on-prem, Capex-driven, backend operations to cloud-based and software-rich, virtualized environments that are Opex-driven and can be remotely operated from anywhere in the world. Broadcasters worldwide are beginning to enjoy better flexibility, greater efficiency, better resource utilization, and overall cost-effectiveness by leveraging unified broadcast workflows on cloud. There is increased recognition for the fact that cloud playout has democratized content distribution, and empowered content creators to maximize content ROI through strategic monetization opportunities. Cloud has led to drastic reduction in the time taken to launch a channel. What used to take 3-4 months is now achieved within hours. What’s more, with cloud broadcasters are able to run multiple channels parallelly. Broadcasters clearly understand that to stay relevant to the times, they need better and broader reach across cord cutters and digital natives. Gen Z is now a huge audience cohort in itself, and this digitally native generation expects seamless viewing experiences. Moving to the cloud will help broadcasters reach out to them and satiate their evolving content needs across new digital platforms and the connected TV. Advertising driven OTT models will drive growth in the industry Real television ad dollars are beginning to move into CTV powered destinations worldwide. Ad-supported video-on-demand, or AVOD, is one of many ways by which advertisers are able to reach their target groups in the right context, and with the right message. Currently, CTV penetration is higher in the United States, but other geographies are catching up soon, and the selling price of CTVs is falling rapidly giving more users access to this device. As the penetration of CTV continues to grow rapidly in 2022 and beyond, more content consumers will move to on-demand video platforms because of the sheer diversity of content offered here. Where the audience is, ad dollars are sure to follow. In 2022, we expect to see major shifts in ad dollars from traditional, linear channels to ad-supported VOD platforms. This trend, in turn, will also spur the rapid growth of Free Ad Supported Streaming TV (FAST). Consumers coming to FAST platforms expect advertisements as part of their consumption, and several players are competing already to bring them the kind of content they’d love to watch. Therefore, several prominent FAST players like Peacock, Pluto TV, Samsung TV Plus and The Roku Channel are on an acquisition spree, roping in new content creators and creating niches every day. Anyone looking to join this ‘new linear TV universe’ needs to be extremely sure of their unique positioning and build large moats around it to protect their interests and thrive in a FAST world. Ad-supported on demand video consumption is evolving very quickly to keep up with consumer demand. Come 2022, we expect to see major shifts in where ad dollars are spent - and that means a move from traditional TV to CTV and ad-supported VOD platforms. Live programming will drive new user adoption Nothing beats the joy of catching a live event. Plus, it is expected that subsequent waves of the pandemic are yet to come. The only way to enjoy a live event then is to watch it in UHD at home- a trend that will continue in 2022 despite the world opening up and better vaccination rates. Cloud is now fully ready to handle large volumes of live programming in both the sports ecosystem as well as news delivery. Specifically, remote content production and distribution with low latencies are possible today, which means that the audience gets to experience live content as close to its original timestamp as possible. With its innate scalability and versatility, cloud is transforming the heart of live broadcast operations: the Master Control Room (MCR). By taking MCR to the cloud, broadcasters are enjoying increasing operational flexibility and the agility to launch and run live channels. Moreover, cloud support ensures that initial investment in expensive hardware typically needed for live programming is a thing of the past. Today, live content producers and broadcasters can benefit from easy access to cloud infrastructure, reducing the barrier to adoption. Live sports and news channels will drive new user adoption, and broadcasters will benefit from lower barriers to cloud migration including reduced costs. Retention, however, will depend entirely on the viewing experience as more sports channels move to OTT environments. The riches will be in the niches Niche content creation is not just about producing enough but producing enough of the right kind of content. For up-and-coming media companies and digital firsts, investments in niche content will become a powerful differentiator going forward. Consider Horse & Country that’s dedicated to equestrian sports, Dog TV streaming service for dogs, Tastemade – the TV network focused on food and travel or Fuse Beat – the Black culture channel and Elvis Presley channel - comprising the music legend’s archival content and specials. These are just a few examples from the plethora of channels and networks offering micro-niche content catering to audiences’ specialized interests. Today, we’re also seeing a rapid proliferation in the number of destinations audiences can head to in order to consume content. Even content around the same niche or genre is spread across multiple streaming services and devices. Going forward, cross-channel fatigue might give niche content holders an opportunity to build consumer loyalty. As they study their audience behavior and curate more content to meet their needs, streaming platforms will earn the coveted loyalty of an audience - a huge differentiator in such a rapidly evolving space. How they think of these niches today has the potential to shape the next decade of growth. We now have an opportunity to go beyond known and accepted niches and into areas catering to food lovers, music fans, dog lovers, and every other niche in between. There are also demographic niches such as a Latin/Hispanic audience, an audience looking for K-Drama, an audience for music icons, and so on. So, what must a broadcaster do? The best bet in 2022 is to identify a behavior-based niche that makes sense to the current audience cohort and offers growth potential, and to go after content creators in this niche. Over time, this differentiator can help cater to a highly loyal audience base, which in turn can power sustainable growth. Content creators can benefit immensely by niching down on their audience and producing quality content for a select group. As the noise of content grows, people will begin to demonstrate their unique preferences more clearly. Every decision in the streaming ecosystem will be powered by data Data-driven decisions have been the norm in some industries, and just a buzzword in some others so far. Specific to the broadcast and streaming industry, there is immense scope for using audience behavior and consumption patterns to determine everything from what kind of content to produce, to advertising, and the specifics of ad load and frequency of ad breaks. Using key data such as viewership minutes, unique users and average viewing sessions, and combining this with a rich content metadata, can give content owners and advertisers alike more opportunities to: Advertise in a highly contextual manner Know what kind of content to produce in ways that benefit the entire ecosystem of viewers, broadcasters, creators, and advertisers With powerful and well-integrated content and ad analytics technology, content owners and streaming services will be able to make more well-informed decisions and ace their business strategies. Comprehensive viewership and ad analytics will drive more granular and strategic decision-making by content owners, streaming platforms and advertisers. As a result, we will witness increased personalization of content and advertising, and better user experiences, eventually boosting revenues and audience loyalty. Thrive with Amagi These are exciting times to be a part of the broadcast and streaming industry for everyone from broadcasters, content owners and aggregators to advertisers and even audiences. For media SaaS partners like Amagi, the emerging and entrenched trends provide us immense opportunities to drive tech innovation that enable greater business agility. Team Amagi looks forward to help you ride the waves of change and maximize your content ROI - with our end-to-end cloud solutions for linear channel creation, distribution and monetization. To start the new year by embracing Cloud or by venturing into the new linear TV universe (FAST), reach out to us at cloudandme@amagi.com

TECH BLOG: Designing SSAI systems to achieve multi-million concurrency
Dec 10, 2021

TECH BLOG: Designing SSAI systems to achieve multi-million concurrency

Responding to multi-million concurrency is an interesting challenge confronted by ad-tech vendors. Amagi THUNDERSTORM, our Server-Side Ad Insertion (SSAI) platform achieved this feat for the first time across news channels, during the last US presidential elections in November 2020. We have been handling exponential scale since then and decided to crystalize some of our learnings and insights in this blog post. Read on to understand the key considerations and challenges we encounter while designing systems to achieve concurrency at scale. Take a look at some of the preparations that went into handling a huge spike in production traffic, scaling limitations, and overcoming challenges faced during peak load. SSAI requirements during a normal load We were handling ad monetization for around 100K concurrent users for a typical linear channel on a free ad-supported streaming TV (FAST) platform, with close to 500 million impressions per month. Internal components and most of the AWS services we use were within the limits to support this requirement. All the previous stress tests, performance tests, and scaling tests done were to accommodate a maximum of 100K concurrent users for a channel. Anticipation of a huge surge in traffic During the US presidential elections, we anticipated up to 2 million concurrent users, especially during the presidential debates and election days. Due to the nature of the event, it was difficult to judge when the surges would occur or what the magnitude of the surges would be. Hence, we decided to prepare for the highest load to give end-users a smooth and enjoyable experience during the events. Our preparations included precautionary measures like pre-scaling of some components and services - and giving some heads-up but not too earlier than the events.We identified components where the load is a factor of number of users, pre-scaled and over-provisioned till 80% of the highest load expected and let our in-house automatic scaling component handle the load after that. This was done to avoid any component failures because of the bursty nature of requests.Along with these, several monitoring and alerting scripts were added to promptly identify issues anywhere in the system. Partnering with AWS and solving scaling challenges With the high load, we worked with the AWS support team to increase limits for most of the services we use. In the case of components, we decided to make code changes and quickly deploy in production. S3 bucket per-prefix upload limit Amagi THUNDERSTORM stores all transcoded and re-timestamped AD segments in S3 bucket with channel and current DATE as prefixes. Since several segments were being created and uploaded concurrently in bursts and only for a few channels, it breached the per-prefix upload limit of 3,500 and started to throttle with the exception, *Service: Amazon S3; Status Code: 503; Error Code: SlowDown;* S3 is designed in such a way that it spins up machines based on the load. To handle the sudden spike in S3 PUT API calls and avoid exceptions, we created more prefixes under the current prefix, balanced the load between them, and changed the prefix structure. <channel>/<date>/object.ts ⇒ <channel>/<date>/<rand(n) + 1>/object.ts This would give us ‘n’ times more read/write performance. If n=10, we can scale write performance to 3,500 * 10 = 35,000. Additionally, we requested AWS to pre-scale to handle the load for this particular bucket and prefixes. For additional details, refer - Optimizing Amazon S3 AWS Lambda burst concurrency limit We use Lambda to re-timestamp segments on the fly for each user and serves fillers in case of any errors. AWS has a limit of per region burst concurrency and the best count is 3000. Lambda started to throttle once this limit was reached. To cope with the sudden spike in lambda calls, we used AWS lambda provision concurrency, a feature that keeps functions initialized and hyper-ready to respond in double-digit milliseconds. This helped us ensure all the requests were served by initialized instances with very low latency. Kinesis UpdateShardCount API limit We use Kinesis streams to write user session data and trackers data periodically. To minimize cost and increase throughput, we need to scale based on concurrent users. However, this API call is allowed only 10 times in a rolling 24hr window. To circumvent this, we used our in-house automatic scaling component to scale Kinesis shards out or in using split/merge mechanism by maintaining 2^k shards at any given point of time. Elasticache-Redis no. of connections limit Elasticache-Redis is used to store replaced ad segments details and quartile tracking URLs per user. 65,000 is the maximum number of clients that can connect to elasticache. So, we hit this limit when close to 4,000 clients, with min_active_connections as 50. We decreased each client to have a minimum of 10 connections and a maximum of 50, so each client will have a min of 10 connections and it will go till 50 if it cannot use any of the already created connections. This gave us 4,000 * 10 connections, which is acceptable. ELB per target group instances There is a limit on how many EC2 instances can be launched in a particular target group. The default limit is 1,000. With a huge load, more than 1,000 app servers were needed. The ideal solution is to have multiple target groups and attach them to a single ELB based on weightage, which could give us more instances per ELB. The next phase is to have a multiple ELB based design. AWS batch and transcoding of ads We use AWS Batch to do transcoding of ad assets, which is very CPU-intensive. Here we were using SPOT_CAPACITY_OPTIMIZED allocation strategy. Since there were close to 10,000 jobs, the number of instances required rose to more than 2,000. We had configured the compute environment to allocate c5.xlarge instances. However, due to higher number of instances, all the subnets were filled and there were no IPs left to assign new machines. We tuned AWS batch to use BEST_FIT_PROGRESSIVE instead of SPOT_CAPACITY_OPTIMIZED which could select additional instance types that are large enough to meet the requirements of the jobs in the queue. For additional details, refer AWS Batch Allocation Strategies Dynamic connection changes without restarts For communication across microservices, we needed to use different pipelines based on the service. Since scale across components were in a different order, we ended up using different event streaming platforms or different connection strings of the same streaming platform. As the load was heavy and live streaming shouldn’t stop at any point in time, restarting the component/s was not an option. We therefore needed a solution to change the communication pipeline at runtime without affecting the end-user. We introduced per topic-based connection config maps, which would define the connection configurations for a topic. Earlier, we were using global configuration for all connections, so we had a good fallback to global configuration, if per topic configuration was not defined. The configs were reloaded every 20s based on version/modified date so when per component config gets introduced in 20s, it would start sending a different host accordingly. In addition to what we discussed so far, a few more challenges need to be considered while designing such high concurrency systems: Reducing latency in communication pipeline (say, Kafka to SQS to gRPC)Periodic re-fetch of new users (using Bloom Filters can help, with the right design approach)Scaling static public IP allocation for pixel trackers (using a managed NAT is a possible solution) This post is a joint contribution of the entire Amagi THUNDERSTORM development team and we are eagerly working on some of the bigger challenges in designing next generation designs for higher concurrency and lower latency. We will come back with more on this topic in future. Until then, thank you for reading! Explore our SSAI solution – Amagi THUNDERSTORM To launch linear channels on FAST platforms and monetize them effectively, reach us at cloudandme@amagi.com

Content security: Trusting the Cloud with your broadcast workflows
Dec 6, 2021

Content security: Trusting the Cloud with your broadcast workflows

Even until fairly recently, broadcast industry professionals regarded safety in the cloud with an almost superstitious anxiety, convinced that the safest place for their content was under their own roof. Thankfully, the tide is turning on this fallacy. While there’s no reason you can’t keep your own content secure on your own premises, with the most powerful media companies in the world trusting their assets entirely to cloud, a new paradigm is emerging. The anxiety of letting go of your content: Security concerns & fears Content is the crown jewel of any media company and so the same sorts of security conscious conversations played out in content businesses when cloud storage - and later, fully cloud-based workflows - were introduced. Coming into the cloud fresh, there was anxiety about identifying all the potential threats. Control access: The first concern was being able to control access to the content. To use the bank analogy - how can I be certain that someone with a six-shooter and a black hat can't just walk into the bank, use my identity, and ride away with my money? And how can I access from within my organization. How can I make sure that my operators have access to all the assets they need, but still keep them protected from a well-meaning insider.Encryption & security: Beyond ensuring well-defined user authentication, will the content be encrypted and secured to a point that if it does get into the wrong hands - is stolen by hackers, say - that the material can't be used or accessed in any meaningful way without the proper permissions. As playout from the cloud became a viable option, a new set of anxieties reared their heads. Reaching the right audience: When content finally leaves the cloud storage and heads off through an IP pipe out into the public internet, how do you know it's going to the right people - the right subscribers, the right territories, the right content partners?Monetization: How can you be certain that it's getting monetized via the proper paying customers and the right advertising? Let cloud do the lifting In recent years, the security fears have given way to an understanding of the benefits of public cloud. The sophistication that the public cloud vendors have built in terms of security infrastructure today, are far, far higher than what a company, or even the data center of a particular company, can match. So, stealing content directly out of the cloud is an inherently difficult proposition. A recent article published by SMPTE observes that public cloud providers are now actively adapting tools for the needs of the media industry. When public cloud is prepared to court major institutions like film studios you can trust that you're dealing with a very secure environment. Cloud providers are continuously upgrading security protocols and threat detection. They are continually addressing security issues that would be expensive, and exhausting, for an individual organization to deal with alone.You also have the option of picking the right design considerations to build a highly resilient cloud infrastructure. Go for multi-cloud environments or instead pick a single cloud provider but multi-region environments.With cloud, you can thus enjoy the benefits of a seamless redundancy infrastructure. Content can be striped across multiple data centers in multiple regions and zones, which makes it theoretically unlosable - as well as making it more difficult to steal.Machine learning is becoming a core component of cybersecurity across industries. Sets of rigid rules which used to be the core of threat management, have given way to a flexible approach which - like some kind of cyber-tai chi - can flow and adapt to security threats that may take many different shapes. Because of its access to scale, a public cloud provider is able to access large amounts of security data, which can then be used to train machine learning-powered security protocols. Threats come in different forms, and patterns have to be recognized and learned. A larger infrastructure like the cloud can learn threat management and detection much faster, because it has access to the whole breadth of signatures and patterns threatening the system. Cybercriminals at the gate Cyberthreats are very real, which is one reason it’s good to have a powerful ally in fighting them. Cyberattacks are like a spray across the whole world of IP addresses, and with a vast system supporting it on the backend. But a large part of the solution is about the discipline, not the technology. It is the human element that is the weakest link in this whole value chain. It comes back to processes. What processes can you put in place? Best practices and proper protocols: The Amagi advantage At Amagi we work with 2000+ linear channel deliveries and 800+ playout chains, so we take adequate precautions. Amagi develops every one of its cloud products and services with security in mind right from the initial design stage. Our playout is run on hardened systems and we are inside VPC (virtual private cloud) rings, so we are not open to the web. All the data and content are encrypted at rest and encrypted during transition. We have established a 24/7 security operations center (SOC) that monitors anomalies and can make predictions of the outcomes of any hacks. Like any security team, our SOC runs simulations of threatening scenarios to practice and refine the best methods for defense and, if necessary, disaster recovery. To move to the cloud using our unified broadcast workflows and stop worrying about content security, reach us at cloudandme@amagi.com Read our Whitepaper for in-depth understanding of how we ensure content security with Amagi CLOUDPORT

Sports on FAST track: How it’s making inroads into free ad supported streaming TV
Nov 19, 2021

Sports on FAST track: How it’s making inroads into free ad supported streaming TV

While sports channels are steadily rising on FAST, there is a huge scope for live sports streaming that can increase the opportunities for monetization and fan engagement. A recent survey from Statista puts viewership of digital live sports content in the US at 57.5 million viewers by the end of 2021 and 90.7 million by 2025. Free Ad-Supported Streaming TV has the opportunity to tap into the potential revenues by attracting a user base that is beginning to migrate away from traditional Pay TV and also question the value of paying exorbitant fees for SVOD services. Free ad-supported platforms increasingly recognize this and are steadily making sports an integral part of their programming - delivering linear channels with a mix of live and pre-recorded sporting events. Let’s take a look at some of the leading examples. Tubi launched “Sports on Tubi,” a streaming destination for sports in the US in partnership with Fox. In terms of attracting new viewers, its defining feature is its curation of ten live streaming channels for different sports, including professional baseball and football. Any football fan will appreciate the value of this offering as the rights to live-streaming a football season is extremely hard for broadcasters to get. Typically, this meant that consumers would retain a linear cable subscription to watch live sports while also investing in SVOD and AVOD platforms to consume everything else. Tubi’s new offering effectively solves this problem in one go by offering them the best of both worlds. In terms of retaining viewer interest, Tubi has much more to offer even outside the realm of live sports. Applebee’s and Uber Eats have signed on as inaugural partners to “Sports on Tubi” which now features linear content from various television networks, including Fox Deportes, Fox Sports, NFL, Fubo Sports Network, and more. In effect, this means recreating the live sporting experience even while watching recorded events with friends and family. All this with the add-on benefit of exciting food deals, making for the perfect sports party. Streamers like NBCUniversal’s Peacock have also included sports as a crucial part of their pitch. The free ad-supported version of Peacock offers the latest sports news, packed as it is with a 24/7 line-up of sports talk programming. A big milestone for the platform was its live streaming of the gymnastics and track and field competitions during the recent Tokyo Olympics alongside full event replays of other sports. Currently, it is providing daily live coverage of the U.S. Olympic men’s and women’s curling trials, which will eventually culminate in the finals and determine the teams that will be heading out to the Beijing Winter Games in 2022. The Roku Channel - Roku’s FAST platform also offers a good package of sports content for its audiences. The Roku Channel allows viewers to stream live events from the Fubo sports network, the Adventure Sports Network, and Outside TV+. Typically, where viewers are, advertisers will follow, and the Roku Channel understands this very well. Linear sports channels on the rise An increasing number of sports-focused media brands are recognizing the potential of sports on FAST. Take, for instance, DAZN that so far offered live and on-demand boxing content for a fixed monthly fee. Its current partnership with Pluto TV, however, is aimed at redistributing the same content on FAST platforms. In other words, people watching Pluto TV can enjoy DAZN’s live sports offering for no extra fee. For viewers who just want the match when it happens, FAST is always available. However, for those who want a more immersive experience, including e-sports opportunities, exclusive interviews, and more, the DAZN subscription is still the best option. Another example is that of beIN sports - a global network of sports channels, that launched its free ad supported channel beIN Sports Xtra, first on The Roku Channel and later expanded to Pluto TV, Samsung TV Plus and Xumo. Similarly, live sports streamer FuboTV’s free ad-supported channel Fubo Sports Network is available on FAST services including Xumo. According to Fierce Video, “1.2 million traditional pay-TV subscribers cut the cord during the third quarter of 2021 and FuboTV picked up about 263,000 subscribers.” While Fubo Sports Network offers a slew of originally produced content, it also delivers content from partners such as Fan Duel, USA TODAY, The Players Tribune, and Young Hollywood. Sports clubs and teams are also steadily building fan engagement in the free ad-supported world through their own branded sports content channels. Recently, Cinedigm, one of the leading global content distributors, partnered with the Real Madrid football club to distribute the team’s branded sports channel as a free ad-supported streaming channel in the US and Canada. The channel aims at providing viewers one-of-a-kind access to matches on Roku, Tubi, Pluto TV as well as Samsung devices. Through this, the viewers will get access to about 8,000 hours of programming, every year. Real Madrid is very popular among Latino audiences, and according to industry reports, free ad supported streaming TV is gaining greater popularity in Latin America and the diaspora across the world. And of course, most of the top sports leagues including the NFL, MLB, MLS, Premier League, PGA Tour and WWE have all launched FAST channels. A journey well begun, but what’s the future of sports on FAST? If there’s a content genre that audiences still prefer watching live, it is without a doubt - sports. A Nielsen report confirms that in spite of the pandemic impact, the overall interest in sports continues to be high. For sports broadcasters, now is an opportune time to revive the splendor of sports and deliver its magic across connected TV and the FAST space. Today, a vast majority of sports content on FAST linear channels is limited to recorded content including replays, highlights, documentaries, talk shows, and training videos. The staple fare on the new linear channels is thus sports entertainment content. However, the real deal in sports, we all will agree, is live streaming. Live sports can provide solid opportunities for better fan engagement, and for attracting more advertisers into the space, and monetizing content more effectively. Drive all the live sports action on FAST with Amagi Spinning up and delivering live sports content is fraught with plenty of unique challenges. However, Amagi brings extensive experience in making this possible for some of the leading media brands across the world. We enable you to make the most of the cloud to power your live sports channels. With our integrated and end-to-end cloud-architected solutions, you will be confidently poised to create, launch, and run live linear sports channels across any platform, from anywhere. So, grab the moment and give sports the cloud power! For more insights into our live sports offerings, read our whitepaper. Also, look out for our next blog on Amagi for sports where we touch upon how content producers and rights owners can leverage their content catalouges more effectively in the FAST lane!

Ride the rising wave of  CTV and FAST in Europe
Nov 17, 2021

Ride the rising wave of CTV and FAST in Europe

The winds of Free Ad-Supported Streaming TV (FAST) are blowing across Europe as its media landscape is undergoing tectonic shifts facilitated by Connected TV (CTV). CTV takes the best of the linear format and combines it with the best of digital to create a virtuous cycle for all stakeholders involved. Consumers can access vast libraries of top-quality long-form video content, advertisers can benefit from targeted ad campaigns, and content owners get access to scale, discoverability, and better monetization options. Compared to the US, Europe is diversified and fragmented in terms of media culture, digital infrastructure, and existing dominant services such as Pay TV. In that context, the growth of CTV has been nothing short of impressive. In the biggest markets in Europe, CTV already accounts for around 50% of the viewership when streaming devices and gaming consoles are included.50% of all the CTV consumers watch content through CTV daily and almost all CTV consumers watch content through CTV weekly. If we look into more granular data, according to a recent survey conducted by IAS, in UK 9 out of 10 consumers can access content through CTV. The demographic range in terms of consumption makes it evident that CTV is becoming the norm for all age groups. To make a case, we might intuitively believe that the largest consumer demographic could be Generation Z and millennials. However, according to SpotX research, it is Generation X that leads CTV viewership with as high as 43% of consumption. (Generation Z and millennials together account for 32%). Where AVOD fits in In addition to this, the pandemic and the economic challenges it created made the ecosystem ripe for AVOD. According to Magnite's new research, 63% of viewers who watch content through TV in Europe’s big five markets, watched ad supported content every week. To break it down country-wise: UK (74%) Spain (64%) France (62%) Italy (60%) Germany (55%) Further, as high as 69% of CTV consumers in Europe watch ad-funded content. As much as 58% prefer free content enabled by ads versus paying for ad-free content. The UK is leading this phenomenon where 83% of consumers are comfortable with ads if it means access to free content. The FAST advantage for consumers FAST, a part of the AVOD universe, enables a better consumer experience when we consider the following points: Universal search: FAST is becoming an attractive option for consumers who face subscription overload issues, in terms of multiple subscriptions and the challenge of content discovery. No paywall: Content on free ad supported platforms is not behind a paywall and this radically decreases barriers to entry and increases the user base. Vast content libraries: Consumers can access a wide range of content across a plethora of genre. Minimal ad load: In general, accounting for 8 minutes per hour of content compared to 17 minutes or above in traditional broadcasting TV. Relevant ads: Targeted, personalized ads catering to consumer preferences, ad placements and new formats that do not interrupt the viewing experience are becoming the norm. How can content owners and distributors benefit from FAST? For content owners and distributors, FAST becomes an enabler for scaling their content and reaching a wider audience both in terms of geographical as well as demographic expansion. This means that more consumers can now discover and enjoy their content in ways that feel organic to them. At the same time, for small and independent content creators, this platform could serve as a great equalizer and generate sustainable streams of income. Brands and services adopting the FAST route Major global platforms such as Samsung TV Plus, XUMO, Pluto TV, and Rakuten have launched their services in Europe and are quickly scaling across the continent. For instance, Rakuten TV offers both SVOD and AVOD and has 12 million viewers in all of Europe, and a whopping 95% of these viewers watch content on CTV. In Europe, Samsung users can now access 94 free channels through Samsung TV Plus instantly. Xumo offers FAST service with over 190 channels to countries such as the UK, Germany, Italy, and France through LG smart TVs. ViacomCBS owned Pluto TV, spread majorly in the UK, Spain and Germany in Europe, offers over 100 linear channels, genre-specific content, and other video formats made available through its partners. It launched its free ad supported service in France early 2021 with 40 original channels that have since then expanded to 50 and is planning to expand to Italy soon. The free ad supported streaming TV service is shaping into a solid consumer preference as these services expand into new European markets and with the rise of consumer awareness regarding the same. Get the Amagi FAST advantage Content owners and distributors partnered with Amagi have been able to successfully launch and scale their content in this booming space. For instance, Qwest TV, an SVOD music service teamed up with Amagi to launch linear channels such as Qwest TV Classical across various FAST platforms. Qwest was able to increase its reach into EU5 and other geographies and improve its revenues using Amagi ADS PLUS virtual ad service among other solutions. Similarly, Koch Films, a German content distributor was able to leverage Amagi as the one-stop solution for creating, launching and monetizing their channels on FAST platforms, and they have been successful expanding their reach across the world. A global leader in FAST solutions and tech champion of both big and small media brands, Amagi is uniquely positioned to fast track your business strategy in this increasingly competitive market segment. Reach out to us at cloudandme@amagi.com if you are looking to thrive in the FAST space.

Power better content monetization opportunities with new ad formats
Nov 15, 2021

Power better content monetization opportunities with new ad formats

One of the biggest value propositions of Free Ad Supported Streaming TV (FAST) platforms is a lower ad load compared to traditional linear channels. However, this has also given rise to one of the biggest dilemmas for content owners and streamers. As more and more advertisers divert an increasing share of their ad spend to the FAST space, how can content owners and platforms manage the ad supply - without compromising on the viewing experience? Is it possible at all to strike a balance between the promise of low ad load and the goal of increased ad revenues? Our answer to this question: Channels and platforms must explore the advantages of new ad formats that will do away with the unwelcome need to increase the ad load. Go for new ad formats that fit ads intuitively and seamlessly into your audiences’ viewing experiences New ad formats: Current landscape Massively popular platforms like Roku, Pluto and Peacock are already making the most of these unintrusive ad formats. For instance, Roku recently launched an advertising studio to specifically look after the production of new ad formats. Thanks to their investment in these intuitive ad formats, Roku saw $1.8 billion as platform revenue. This includes money generated through ad sales, subscription and transactional revenue sharing, sales of premium channels and branded channel buttons, and licensing agreements with TV manufacturers and operators. Peacock TV has also joined the league by introducing a new ad format called Spotlight. When a viewer watches some primetime content on Peacock network, Spotlight ad is the first video creative they see during the first standard break. This helps target the right audience at the right time. Quite an intuitive way to spread brand awareness ensuring maximum reach, isn’t it? Iconic brands are also taking the unintrusive route. Baskin Robbins, along with Roku TV, created a memorable experience for viewers watching Charlotte’s Web. They presented fun dessert ideas for family movie night taking interactivity to a new level. Baskin Robbins’ unintrusive and interactive ad Discovering and experimenting with new ad formats is an ever-evolving phenomenon and not limited to just a few styles. Various brands and broadcasters are constantly working towards making ad watching and making a purchase based on it an enjoyable and immersive experience. New ad formats can help you win-win-win Win for content owners & platforms: Better ad conversions and effective content monetization. These ads also increase the ad conversion rate Win for advertisers: Better brand recall and greater audience engagement Win for consumers: No additional ad breaks and an uninterrupted viewing experience Power of TV study conducted by Viacom states that television ads are three times more effective in influencing people to make purchase decisions compared to social media ads. Connected TV (CTV) advertising is even more effective. Based on a study by GlobeNewswire, 72% of US digital advertisers strongly believe that CTV has a wider and more effective reach compared to linear TV. So, you get to have your cake and eat it too! The FAST ad conundrum and Amagi’s power-packed solutions At Amagi, we are diligently focused on driving ad tech innovations that enable our customers to enjoy more ROI from their content. Thanks to the efforts of our engineering and product specialists, today we are well equipped to support three types of intelligent ad options. While these ad formats have been used successfully across various OTT and digital platforms, they will now steadily make inroads into the FAST platforms thanks to Amagi’s unique solutions. Let’s have a look at these in depth. Dynamic Brand Insertion (DBI): It lets you monetize your content without interrupting your audiences’ viewing experience. There are two ways to dynamically advertise on video platforms: Brand insertion: You can create 2D ads composited into the scene like the following example. Insert ad creatives in real-world objects within the stream Product insertion: You can add 3D products directly into the scene like the following example. Place real-world objects & products not originally present in the stream Why DBI? It is unintrusive Helps improve brand awareness It provides demographics-based targeting Amagi DBI SolutionAmagi THUNDERSTORM dynamic ad-insertion platform INTEGRATED WITH TripleLift’s personalized brand integration solution. It is 100% transparent, accurate and secure. Graphics overlays: With this ad format, you can display static or graphics ads in the lower third intuitively based on the video content. Why graphics overlays? They can be highly engaging Help promote brand awareness Promote behavior-based targeting Amagi graphics overlays solutionUnique server-side stitched graphics ads solution that helps deliver graphics overlays ads at scale. Contextual video ads: These enable you to optimally sell video inventory with an additional metadata layer of in-video context. Why contextual video ads? Provide contextually aligned programming at scale Delight audiences with meaningful and relevant ad experience Measure your ad impact effectively Drives better brand connection with consumers Provide marketers transparency and brand safety Amagi contextual video ads solutionAmagi THUNDERSTORM, now integrated with IRIS.TV, a leading video data platform, enables contextual video ads that are relevant to the content being watched by the viewers. By embracing these new ad formats, we help you unlock new content monetization opportunities and generate better ROI. Amagi is powering these new ad formats for one of its leading customers and driving impactful results. To know more, reach out to us at cloudandme@amagi.com.

FAST gains consumer appeal with a plethora of programming choices
Nov 8, 2021

FAST gains consumer appeal with a plethora of programming choices

One of the most alluring aspects of Free Ad Supported Streaming TV (FAST) today is its growing consumer appeal and the ability to deliver niche content. More and more content creators are producing high-quality content in a niche of their choice for FAST platforms, and delighting their audiences, opening up opportunities to scale their ad revenues. Through FAST, creators are now launching channels on specialized areas of interest and earning sustainable revenues. For example, Tastemade, a leading content player focused on food and travel-based content, launched its broadcast-grade linear channel with program scheduling to platforms such as Peacock, Xumo, and Redbox. Sensical recently launched a kids-exclusive channel on Vizio. Independently, Sensical TV has also launched three kids’​​ exclusive channels on Vizio for augmenting safe streaming for kids. Cinedigm and Elvis Presley Enterprises are creating a dedicated channel for Elvis Presley’s music. Multiple YouTube channels now are capitalizing on FAST services to expand their audience base. Pinkfong, a kids’ content channel is a successful example of the same. It boasts of a YouTube subscriber base of 52 million and is now available for streaming on The Roku Channel. Big media houses like A+E networks and AMC are streaming several FAST channels and building up their portfolio to attract a niche, dedicated audience. For instance, A+E Networks’ Lively Place and Crime 360 are some popular channels streaming on various FAST platforms. What’s more, major free ad supported streaming services have also started focusing on offering local language content in the regions they operate in. Investing in the consumption potential of the Hispanic diaspora, Univision launched PrendeTV (in the US) in March this year, purely driven by Spanish language content. Pluto TV in the US offers around 50 Spanish language channels that account for over 20% of Pluto's total channels in that region. This further opens up massive opportunities for content creators. Where FAST meets SVOD, consumers rejoice Original programming, hitherto the differentiating factor of SVOD, is also picking up among FAST services. For example, Roku acquired Quibi with shows such as Chrissy’s Court and Die Hart being added to The Roku Channel. Tubi recently debuted an original series called Tales of a Fifth-Grade Robin Hood and announced the debut of an original movie starring Bruce Willis to be aired in 2022. Furthermore, successful SVOD services such as Crown Media’s Hallmark Movies are broadening their reach by leveraging FAST to cater to a wider audience. Hallmark Movies & More, a linear channel airs on The Roku Channel and Xumo as part of their content portfolio supported by ads. It also allows these content distributors to diversify their revenue streams by monetizing their vast libraries of premium content. Even live Sports that have long been the stronghold of traditional cable TV are starting to come to FAST services. Tubi live streams NFL games today. Real Madrid has a 24/7 free channel streaming on The Roku Channel. Earlier, free ad-supported sports channels were limited to reruns and extreme sports but the day is not far behind when ad-supported live sports become the norm instead of an exception. Reaching a new demographic with traditional content News networks such as Fox and CBS News are utilizing FAST services to boost their distribution and widen their reach to cover viewers who may not have access to traditional cable TV. For younger audiences, CTV is the only kind of TV that exists, and reaching them with not-so-niche content means moving into the FAST lane. Advertisers also see solid stakes in the FAST ecosystem in terms of targeted advertising based on demographic and lifestyle profiles. Ads can be dynamically inserted and their performance can be measured with more precision and accuracy. Ad revenue by virtual linear channels is projected to rise up to $4.1billion by 2023 in the US alone. The best bit? Consumers don’t mind highly targeted, in-content advertising if it means they get to watch more of their favorite content for free. All the above examples paint a compelling picture for broadcasters and content creators to switch to FAST and offer all genres of content in various formats, directly competing with notable SVOD services like Netflix. If content brands continue to keep up their content production and distribution in line with consumer demands, the day may not be far behind when FAST consumption is the only method of consumption that consumers prefer, switching up how they consume and pay for SVOD. Amagi is right at the center of the booming FAST universe, enabling a plethora of content brands – both big and small - to take to the free ad supported streaming space. If interested in signing up with us as your tech champion, write to us: cloudandme@amagi.com.

Launching a VOD platform? Get THESE right first.
Nov 5, 2021

Launching a VOD platform? Get THESE right first.

In today’s time, Video on Demand (VOD) is the need of the hour. If you are a content owner, no matter how small or big, you can’t afford to miss out on upping your VOD game. In fact, even businesses outside the traditional Media & Entertainment industry are creating new business models with VOD as a foundational pillar. If you are an individual or a small company, just starting out, VOD to you may mean a global video sharing platform like YouTube. Why, you ask? The answer is simple—zero entry cost and a global reach. Platforms like these are great for a start, but eventually you’ll realize that you are generating more revenue for them than yourself. What would you do next? Your next step would be—launching your own VOD offering. But if you are still plagued by the question of whether to deliver video via VOD or linear, then remember: this is no longer an either/or decision. If you want to succeed, you got to mix them up. We have seen that viewers are extremely comfortable accessing both linear and VOD formats. Both have become consumption formats of choice and are very complementary to each other. The linear vs VOD debate The pandemic led to some radical changes in the way people consume content. Linear TV made a strong comeback. Along with it, there was a good surge in broadcaster-VOD and subscription-VOD as well. So, it all boils down to one thing—what kind of relationship do you share with your audience? Is your offering a direct-to-consumer proposition, with a clearly identifiable audience, whom you know and can quantify – and have ongoing communication with? Or do you see yourself as a content provider piggybacking alongside others, on top of existing platforms like Roku, Samsung, or YouTube TV. Before developing your content strategy, you need to ask yourself just one thing—am I keeping my customers’ best interests in mind? If you think like your audience, ‘content discoverability’ will be the first thing to bother you. There might be some content gems hidden on your platform, but are they all discoverable? Do your customers know about their existence? In a situation like this, Free Ad Supported TV (FAST) can help break this deadlock by continuously delivering a feed of viewer content, then introducing the essential element of serendipity. Linear viewing on FAST channels leads customers to discover content they might want to explore further in VOD and vice versa. Linear then becomes an essential component in developing a VOD platform, giving customers the opportunity to find content they might not have otherwise encountered, then drill down deeper, via VOD, into related content and the customer journey created for them. Similarly, once a viewer has caught up with a favorite VOD content, she may resort to a schedule and watch linear TV. This shows that a balance of linear and VOD is the key to your success. Metadata is everything! Any modern VOD platform hinges on one principal element: good content discovery. Metadata has made this easily achievable. A complex system of structures that include thumbnail images, detailed descriptions, subgenres or even trailers, metadata makes content discoverability as easy as finding your favorite food in your refrigerator. If your metadata is of great quality, it automatically increases the chances for the audience to discover content. An episode accompanied by a short summary is going to be far more discoverable and potentially engaging compared to one with no summary at all. Looking to awe your audiences with a VOD offering like no other? Get the Amagi ON-DEMAND advantage. Amagi On-DEMAND is a cloud-based VOD content, metadata transformation and delivery platform that extends Amagi’s CLOUDPORT media services platform on the cloud. It is a linearly scalable self-service orchestration platform combined with a powerful metadata transformation engine. With Amagi ON-DEMAND you can: Plug and play connectors to 30+ OTT//MVPD/vMVPD platformsEnsure faster on-boarding and quickly expand your viewershipAchieve secure and high-speed asset transfer to platformsGlean insights through an easy-to-use dashboard with access to all the VOD workflow metricsQuickly fix errors or issues through an automated reporting that offers access to health of asset ingest and delivery to platformScale according to video delivery requirements on near real-time basis Customer success story One of our leading customers, delivering niche content to a loyal fan base, started their OTT journey with supplying their videos through social media channels, primarily YouTube. Slowly, they adopted the linear approach which massively helped them increase their reach and acceptance. As time went on and VOD took over, they realized it was time for more. Currently, they have a VOD platform and continue to provide linear content as well. In simpler terms, they were primarily looking for: A broadcast-grade linear channel playout and VOD with rich graphicsDistributing content through multiple OTT platforms Amagi enabled the content partner to deliver both linear and VOD content to more than fifteen platforms and achieve their objectives through a SaaS-based engagement model, helping them expand into international markets. Being able to balance linear and VOD well did the trick for them. If you’re ready to take the VOD world by storm, we are ready to provide you the right, cloud-based, robust technology support you need. Reach out to us at cloudandme@amagi.com. Do read our POV for more insights.

Make your content more accessible with Amagi's closed captioning service
Oct 29, 2021

Make your content more accessible with Amagi's closed captioning service

As a content creator or broadcaster, what are some of crucial things you need to worry about? Yes, a rock-solid plan to create channels and distribute and monetize them across platforms. Content quality is definitely part of the game. But are they enough? The answer is no. Among others, a key aspect you need to think about is—content accessibility. The question is, are all your viewers able to access your content? The World Health Organization (WHO) reports that more than 5% of the world’s population suffers from hearing disabilities. Though 5% seems like a small number, it totals over 430 million people across the globe. With the rapid increase of online video content, it’s become more important now to make this content accessible to everyone. If your content is not accessible to this huge chunk of audiences, you are losing out! What can you do to change this? It’s simple. Make your content more accessible through closed captioning. Captions for content, specifically closed captioning, is a globally accepted standard for giving more people with hearing disabilities access to content. How is open captioning different from closed captioning, you ask? Both serve the same goal of providing an acoustic experience for those who have trouble hearing. Yet, closed captions allow users to add or remove captions, whereas open captioning stamps or imprints text indefinitely on the screen. Closed captions are the key to video accessibility. Like subtitles, captions present spoken dialogues as printed words on any display device.Unlike subtitles, captions are precisely placed to recognize speakers, music, expressions, and sound effects to enable full participation of audiences who are suffering from hearing disabilities.Closed captions help viewers consume streaming video on channels where audio is designed to be optional, for instance in deployments across restaurants, airports, gyms, retail, and other businesses.With effective captions, viewers can easily follow the content even in noisy surroundings.Content within a closed caption file not only has speech but also includes non-speech elements like sound effects and speaker IDs that are crucial for understanding the plot of the video. Typically, a CC icon is used to indicate closed captions on a video player. Closed captioning in the US is governed by guidelines established by DCMP, FCC, and WCAG. By following these standards, broadcasters and content creators ensure their captions meet the legal requirements of the United States and are accessible for deaf and hard-of-hearing individuals. Making your content accessible is not optional. Failure to comply with captioning rules might result in huge fines and penalties. One such case includes the recent accessibility rules violation by a leading platform, which ended with a $3.5million fine imposed on the broadcaster. Therefore, it would help content owners, platforms, and services to have a clear understanding of some of the key guidelines. Described & Captioned Media Program (DCMP) DCMP is a set of guidelines that includes best practices for captioning. The primary objective is to include as much of the original language as possible. DCMP states that caption quality must be accurate, consistent, clear, readable and must convey the meaning and material of the content entirely. FCC (Federal Communications Commission) guidelines The FCC caption quality standards are applicable for pre-recorded, live, or near-live video programming. Captions must be accurate, synchronous with the audio track, complete and properly placed on the screen, and shouldn’t overlap with other captions or appear off-screen. Web Content Accessibility Guidelines (WCAG) WCAG includes a set of best practices for web accessibility, covering everything from keyboard functionality to video accessibility. It has three versions: WCAG 1.0, 2.0, and 2.1. Among these, WCAG 2.0 is the most widely used. Now, which of these rules must a broadcaster be mindful of? In many ways, WCAGs are all-encompassing, and ensuring adherence to them largely ensures adherence with the others. However, for broadcasters who offer a significant amount of live programming, the FCC guidelines are the gold standard. Closed captioning: Current challenges When the FCC ruling took captions into the internet realm, it stated that video websites and TV networks must include closed captions for any TV content streaming online. In other words, video content that is aired on TV, even in the past, must have closed captions while being streamed online again. The advanced FCC regulations also have requirements for caption correctness, completeness, and timing. When a captions-related issue is reported, the broadcaster needs to prove that there were no issues. The captioning rules affect every device, network, and website that accommodates long-form broadcast content. Though closed captioning doesn’t apply to all entities currently, it will soon become critical as distribution technologies evolve. Ace closed captioning with Amagi’s Capsequo service Amagi’s Capsequo service is the perfect solution for ensuring caption compliance. Here are some features of the module: Implements AI/ML based Google Speech to Text (GS2T) that is a cost-effective method, with plenty of features like rich contextSupports EEG Alta that implements iCap protocol enabling 50+ human captioning companies worldwide to be connected with playout, giving more accurate captions.Allows multiple services to call it simultaneously with input audio streams and provides captions in the required format. Depending on your requirement, Capsequo lets you choose the captioning style. You can either make the captions pop up on screen, have them painted on from left to right or choose to roll in one line after the other. One of our success stories involves a leading esports channel for which we enabled live events and near-live events (deferred live) playout through live captioning. AI-based GS2T was used to deliver high-quality, low-cost captioning.The output playout stream was captioned using GS2T, with the incoming text getting converted to captions in real-time. When it comes to choosing a captioning service, accuracy is paramount for a broadcaster. Amagi’s Capsequo is one of the most versatile solutions that can deliver a perfect mix of accuracy and cost efficiency. It supports automatic and 50+ human captioning solutions including VITAC, along with all major audio and caption formats. It also enables switching between AI and human captioners, and audio switching in case of redundant systems. As Amagi caters to a growing number of Spanish content creators across streaming platforms, Capsequo also supports closed captioning in Spanish using Google Speech to Text. Supports all configurations of multiple caption providers | Completely secure | Easily pluggable | Extendable to more captioning services If you want to explore Capsequo further, contact us at cloudandme@amagi.com.

TECH BLOG: Detecting black video in a live stream
Oct 22, 2021

TECH BLOG: Detecting black video in a live stream

In this blog post, I am glad to present to you the evolution of the algorithm we built for detecting black in a live stream. Black detection is one of the quality checks we conduct as part of our monitoring service - to ensure the playout systems are working fine. Detecting black video while monitoring the live stream played out by our playout is one of the key requirements. Our goal was to ensure that the detection algorithm takes minimal CPU load and less than a frame duration to process. Video black detection Detection of black in a YUV image requires to ensure the Y or the Luma is close to 0%. We used Root Mean Square(RMS) of Y (Luma) values of all the pixels in the image. UV or Chroma detection is not needed as when Luminance, i.e., the amount of light is 0% image will be black. Here’s the equation that we used to compute RMS of Y(Luma)Formula used to compute RMS value of Luma where N is the width of image, M is the height f(i, j) represents a pixel at position i, j. Once we got the RMS value of Luma(Y) for a frame, we had to decide a threshold below which a frame can be termed as black. As broadcast safe color ranges from 16-235 for LUMA, and also to account for encode-decode losses, we came to a conclusion that a frame with RMS value lesser than 8% can be called out as black, let’s call it as rms_threshold. Now that we have established black detection mechanism for a frame or image let’s extend it to video. To detect black in video, we chose to use two inputs, one being number of frames for which black must be continuously detected before calling out the video as black, and the other being number of frames after which we must stop calling out the video black. Let’s refer to them as black_inp_threshold_ms and black_out_threshold_ms. Using these two thresholds we were able to detect black video. Overcoming a challenge When there were small non-black regions in the frame, RMS was still below rms_threshold, but the frame was still being detected as black. Figure 1. was being detected as black:Figure 1: Frame being detected as black To overcome this issue, we decided to slice or divide the frames into N slices of full width. Later, the RMS value is computed for each slice and compared with the rms_threshold. If the RMS of any of the slices is higher than the rms_threshold, then the frame is a non-black frame. With this algorithm we were able to overcome false positives.Figure 2. Frame with slices depicted by dotted white lines We then optimized our implementation using Intel® Integrated Performance Primitives. Our implementation of black detection can be found on GitHub. Thanks to Swapnil Dabhade and Viswanath Bathina from Video Engineering Team @Amagi for their inputs.

Local news station groups can reinvent themselves by going FAST
Oct 20, 2021

Local news station groups can reinvent themselves by going FAST

Rising appetite for local news According to Pew Research, US is home to 839 local TV stations or news-producing stations including those owned by five large publicly held station companies – Gray, Nexstar, Scripps, Sinclair and Tegna. The good news for this collective is we are seeing a steady rise in the appetite for local news - ranging from local election results and weather reports to pandemic and sports updates. Comscore StationView Essentials data shows the viewership for the top local news stations—ABC, CBS, Fox, and NBC witnessed an average hike of 4% for their evening and late-night slots, and 10% increase during their midday news time slot in 2020. Furthermore, the average hours of local TV news during the weekday rose by 18 minutes per hour according to a recent RTDNA/Newhouse School at Syracuse University Survey. The writing on the screen is crystal clear: today’s consumers are more open than ever to local storytelling. But here’s the catch. To stay relevant and continue monetizing their much-in-demand local fare, local news stations will need to go beyond the traditional track and enter the OTT and FAST highway. Why local news stations must diversify their presence Here are the top reasons why local news stations must consider launching linear channels on Free Ad Supported TV (FAST) platforms REACH: While the going seems good now, cord-cutting is gaining more momentum, with 68% of view time devoted to streamers and only 28% to traditional TV. The task is therefore cut out for local news stations: meet the audiences where they are. Local station groups must also remember that about 47% of US audiences watch FAST channels, and about 60% of the 69.8 million households that own a connected TV stream ad supported content. FAST is gaining larger, broader and niche audiences - and this is exactly where local news stations will be able to reinvent themselves successfully. REVENUES: The golden goose for local stations – retransmission fees paid by cable and satellite TV operators for carrying the channels – is seeing slow growth with the retransmission revenues estimated to reach just about $13.3 billion in 2025 from $11.9 billion in 2019. Carriage disputes between distributors and broadcasters are set to significantly reduce this source of revenues, according to Fitch Ratings report.On the other hand, FAST is geared for a bigger flow of ad revenues. The estimated worth of ads across CTV (that is largely driving the FAST growth) will be about $27.5 billion by 2025. Amagi's own FAST industry report shows that 9 out of the 25 top performing FAST channels on our systems belong to the news genre. They have been driving 30% of the total ad impressions in the first two quarters of 2021, and we continue to see the dominance of news channels on FAST platforms. Local news makes steady inroads into FAST: A few examples Sinclair Broadcast Group launched its news streaming service – STIRR in 2019, setting the stage for local news to be served outside of traditional TV networks. When Syncbak launched VUit in 2020, it gave another opportunity for local TV stations to monetize OTT. The free ad-supported streaming service built in collaboration with local television station groups including Gray Television, Meredith and others, recently tied up with Cox Media Group to expand its local news coverage to more than 150 markets in the US. Local news is also seeing growing demand across other platforms such as Pluto TV, Tubi and Peacock. Fox’s Tubi launched ‘News on Tubi’ last year to provide live, local news feeds from FOX’s 17 O&O stations and other partners including CBC, NBC and News 12 New York. Pluto TV ‘went local’ enabling viewers to watch latest news and updates from Boston, Bay Area, Chicago, Denver, Minnesota, Philadelphia and Pittsburgh. On Peacock, viewers can consume local news content produced by 11 NBC owned stations including WNBC New York, KNBC Los Angeles and WRC Washington. Reinvent yourself and establish your roots in the FAST universe There are adequate examples to prove that free ad supported space provides plenty of opportunities for local news channels to thrive. If you decide to make the plunge, there are some key factors you need to address. 24/7 Programming Typically, local news stations have only 5-6 hours of programming a day, all related to the local time zone or local geography, but linear FAST channels run 24/7. Increasing your live hours for a day is not a favorable option to meet the 24/7 requirements due to the cost involved. Here’s what you can do. Create a 24/7 linear channel using live content, live recordings and a sequence of pre-recorded playlists. Live: Spin up live channels and manage multiple live feeds, graphics and ads. With Amagi LIVE - our UHD ready, cloud-based live orchestration platform, you can orchestrate broadcast-grade live content on the go.Live content recordings: Simulcast and record 5-6 hours when the studio is live. In the interim, when not live, you can stream some of your live content recordings in a way that makes it interesting for the audiences.Shorter clips to re-run: Typically, news clip editors in production rooms create smaller segments of live news content. Leverage these segments to create a run-down of multiple 3–5-minute clips about a story, supported with rich metadata. Stream these collections of newsclips during the day to keep your audiences hooked to an evolving news story. Amagi now enables MOS protocol integration to help integrate these mini playlists from the production rooms with our cloud playout, allowing you to stream the pre-recorded playlists with ease. Breaking news Local stations get breaking news from any of the stations across the country, and need a mechanism to switch immediately and seamlessly into the breaking news. Amagi enables not only multiple live source ingest but also provides effective support for breaking news. With our advanced features including manual ad break extensions, seamless MCR/PCR interplay and rapid-prep for playout, you can effortlessly deliver breaking news to audiences. Exceptional graphics for an unmatched viewing experience Secondary graphics is key to making your content programming delightful to viewers’ eyes. Your linear channel might require static graphics or animated sequences, time-based graphics like a channel bumper, advanced dynamic graphics including full screen NOW / NEXT / LATER, ‘Back in’ counter and countdown timers. Amagi CLOUDPORT supports these and also digital video effects (DVE) which are commonly used for promotional purposes and can be automated using Adobe After Effect templates. Apart from these, we also enable custom HTML graphics to provide advanced tickers that render real time scores and other data from external sources. Advertising FAST offers you the advantage of monetizing content through Dynamic Ad Insertion (DAI). You have the power to deliver targeted ads based on audience profiles as well as contextual ads based on content your audiences are watching. Do this effortlessly using Amagi THUNDERSTORM - our DAI/SSAI platform and measure your ad and content performance with Amagi ANALYTICS. You can also delight audiences with a seamless and uninterrupted ad viewing experience by leveraging some of the latest innovative ad formats available - including Dynamic Brand Insertion (DBI), graphics overlays ads and contextual video ads powered by rich metadata and AI technology. Get the Amagi advantage for your live linear channel A growing number of local news stations are choosing to stay relevant by joining the free ad supported TV revolution. If you are keen on exploring your options, reach out to us and leverage our end-to-end suite of cloud solutions for creation, launch, distribution and monetization of linear channels across 50+ FAST platforms. We offer unparalleled expertise in delivering live linear channels, backed by our experience as tech partners for leading news customers including USA TODAY, NBCUniversal, Atmosphere News, AccuWeather and more. Reach out to us at cloudandme@amagi.com for more information on how we power live linear channels.

Disaster recovery: Is your broadcasting network invincible?
Oct 6, 2021

Disaster recovery: Is your broadcasting network invincible?

Disasters can disrupt almost anything. Whether natural or man-made, they have the power to uproot any business and broadcast or TV networks are no exception. It’s up to you as a successful broadcaster to come up with a plan that can come handy in case of an emergency. A natural calamity or man-made disaster can impact any point in your broadcast workflow, resulting in broadcast blackout and loss of revenue. By investing in a robust disaster recovery plan, you can ensure continuity and reliability of service. The challenge before broadcasters In most cases, broadcasters have a primary and secondary output to distribute their signal. If one goes down, the other can take over. Now imagine a situation where both these distribution channels are in the same physical location and a disaster hits the very area. What happens in that case? This calamity could potentially take down the whole station making it completely redundant to have a secondary output. While major television networks can afford to invest in creating a parallel infrastructure, it might not make sense for a smaller broadcaster. A big movie channel might be able to handle the disaster better due to the availability of evergreen content that can be played for a few hours during a calamity. So, how do you build a broadcasting network so robust that no disaster, no matter how big, can impact it in any way? The answer is—Cloud. Your broadcast network may not be invincible but switching to cloud can make it indestructible. Cloud is, by definition, disaster-proof. In most cases for broadcast, I don't even need a disaster recovery system if I'm running on cloud. The entire system is architected to be disaster-proof. Traditional broadcast set-up is bad for your pocket as you’ll need to replicate the entire infrastructure of the primary feed and the ROI will remain questionable. How does a cloud-backed solution help? No office access? No need to worry. Imagine a cyclone hits your area and you are unable to get out. Since you can’t physically approach your office facility, how will you run your broadcasting network smoothly? It’s in scary situations like these when a cloud-powered Disaster Recovery (DR) solution can emerge as a savior. Cloud allows you to have a distributed architecture. You could even go so far as to have nothing on-premises and access everything remotely or have multi-region capability, without having to invest in hardware-based facilities running in parallel. Hot, warm, or cold: Traditional vs cloud DR In simple terms, hot, cold, and warm are terms used to describe various recovery sites that work to manage data recovery in case the primary feed fails. These terms have slightly different meanings when used for a traditional vs a cloud DR. The definitions totally depend on how the disaster recovery sites work and the resources needed. Traditional DR Hot: Exact replica of the data centre that has all hardware and software operating systems running in parallel to the primary feed. Cold: No hardware equipment, just a space reserved to act like a data centre, if needed. Warm: This lies somewhere in between hot and cold sites in terms of hardware and software system deployment. Cloud DR Hot: When you use a cloud-powered disaster recovery solution, ‘hot’ refers to a DR that runs 24/7 and is readily available to be engaged automatically, through a switcher. Here, playout happens simultaneously and redundantly from two different sources.Amagi can support live playout in a DR situation as well. The disaster orchestrator can bring up the live infrastructure and start pulling live streams from the source quickly and pass it along for playout. Warm: Cloud plays a major role here. Here, a broadcaster might have content prepped and ready to go from the cloud, but not actually start playout on the channel until disaster strikes. The playout server comes up based on the need, whereas the automation (media management & playlist management) is always running. The playout server is in general the largest cost component.Amagi recently built an orchestrator for a customer’s cloud-based disaster recovery system. The solution constantly pulls in the output from the primary feed and keeps watching the same. If that feed goes down for a duration more than a configurable threshold, the cloud backup spins up automatically. Cold: Cloud has no role to play here. When a disaster occurs, the whole system is orchestrated to automatically come up via some trigger. It might take some time to fetch the assets, playlist etc., and once ready, it starts playing out the channel. It's a low-cost option as nothing needs to be running 24/7 on the cloud. Why go for cloud-based disaster recovery solution? They provide you a cost-effective solution to manage your workflow without having to heavily invest in hardware You get an end-to-end disaster recovery platform for all your playout and content delivery needs Are you ready to weather the storm with cloud-backed solutions? Get the Amagi advantage. Amagi’s disaster recovery solutions have been designed to work wonders for any broadcast network irrespective of its size. You can choose the kind of backup you want from the following options: 24/7 disaster recovery: Ensure disaster readiness for the entire broadcast workflow. Automatically sync content and playout for a disaster recovery solution with high content availability. On-demand disaster recovery: Use disaster recovery as a ‘flexible backup’ platform that can activate disaster recovery at short notice, without the need to operate a fully replicated secondary broadcast feed. Rescue playout: For basic level of disaster readiness, use Amagi’s Edge playout or STORM IRD to store and play content. Reach out to us at cloudandme@amagi.com to know more!

Delivering custom HTML graphics for live sports, news and weather channels
Oct 4, 2021

Delivering custom HTML graphics for live sports, news and weather channels

Explore how AccuWeather Now and Atmosphere News delight audiences with unique graphics experiences With the US Free Ad Supported Streaming TV (FAST) market expected to reach over $4 billion by 2023, sports, news and weather will be among the winning genres gaining viewership on connected TVs. Many news and sports brands have developed sophisticated graphics offerings for traditional linear TV. New technology has now enabled equivalent visual packages without the expensive graphics production tools of legacy broadcast control rooms. Advanced secondary graphics such as a channel logo, a bug or a lower-third are an integral part of a video stream for FAST channels. Apart from providing viewers a glimpse into upcoming programs, ad-breaks and promotional teasers, graphics help package content segments aesthetically to deliver a seamless and rich viewing experience. Amagi's unique ability to introduce custom HTML graphics has enabled our clients to achieve standout experiences in the FAST space with limited investment and rapid time-to-market. While this is applicable to all content genres, live sports, news and weather channels also have a unique need for custom HTML graphics to render real time scores and data from external sources. AccuWeather delivers real-time forecast data to FAST viewers When AccuWeather launched AccuWeather Now - its new FAST channel now available on The Roku Channel - it was important that they created a unique visual approach for their ever-present weather data appearing on the screen. Amagi huddled with AccuWeather’s design team and created a custom HTML5 application based on the customer’s advanced API set for proprietary weather data. Amagi’s application queries the API every few seconds to fetch data points for each geographic region and passes this information to the on-screen ticker.Figure 1. AccuWeather Now channel Atmosphere News delights out of home streamers Atmosphere is the leading provider of streaming video to restaurants, airports, gyms, retail and other businesses. Audio is designed to be optional in these deployments, which makes rich onscreen graphics even more important to users. Atmosphere News, which launched this week and is available to Atmosphere’s over 15,000 business customers across the country, tapped Amagi to create a unique graphics experience programmed in real time with the upcoming story list. The channel is assembled using Amagi’s CLOUDPORT, and the next-up story queue is communicated automatically to the graphics application, creating a steady run-down for viewers. Figure 2 & 3: Atmosphere News A key differentiator for Amagi Amagi’s CLOUDPORT Linear Channel Playout Service with Advanced Graphics enables powerful HTML5 graphics rendering for any channel in a very short amount of time. Bring us your vision and we’ll code it into existence, connecting to any external data source for real time relay of data powering tickers, lower-thirds, social promotions, and more. If you are keen on knowing more about Amagi solutions, reach out to us at cloudandme@amagi.com Read our blog on Advanced Graphics Automation HERE.

Embrace a unified broadcast workflow
Sep 27, 2021

Embrace a unified broadcast workflow

When you do decide to adopt a unified broadcast workflow, there is a lot to think about – because there is a lot more you can do. In the post-pandemic world, global media companies have shown increased willingness to make decisions about their wider infrastructure that they have been putting off until now. The obvious one being about migrating to the cloud. The global lockdowns and the forced remote operations were definite catalysts. However, the opportunities that new streaming TV and OTT platforms offer to monetize content are also forcing broadcasters to relook at their traditional strategies and business models. There’s no denying that direct-to-consumer offerings have become a booming business for the big players dominating the VOD market right now. But with so much competition, broadcasters and rights holders are finding it challenging to grow their owned and operated apps and viewership through sustained investment in branding and marketing. Broadcasters can seek inspiration from local, second tier and niche content companies that have benefited from the new star in the streaming TV space - Free Ad Supported TV (FAST) that has levelled the playing field in discoverability. FAST platforms are enabling content owners to reach out to a new and bigger audience base while also raking in higher ad revenues. The big networks including NBCUniversal, Comcast, ViacomCBS and Fox have jumped into the fray with their respective FAST services – Peacock, Xumo, Pluto TV and Tubi to cash in on the comeback of linear TV. Linear channels featuring content from docuseries, news, sports and music to kids shows, weather and related events, and movies are making their way to the free ad supported universe. Another dominating trend is more and more connected TV manufacturers and mobile manufacturers such as Apple, Roku, Samsung, Vizio, LG Electronics, TCL, Philips and Xiaomi building their own FAST or aggregation offerings across the globe. We can certainly say that we are now operating in a super content aggregation world! Need of the hour: A multi-pronged strategy In this new landscape, traditional TV networks starting their digital content journey can benefit from a multi-pronged strategy. Along with their traditional cable and satellite, linear and VOD offerings, they need to start leveraging these third-party aggregators. AVOD, SVOD and even social media offerings all need to be employed in a well-rounded portfolio of content distribution. Until recently, companies have been organized according to the structure of traditional TV networks. While the broadcast business is run by a CTO or VP of engineering and operations, a digital department takes care of the new digital streams. But as digital and OTT become a larger part of the business, it can longer be relegated to a corner as an add-on. As the roles of Chief Digital Officer (CDO) and CTO begin to blur, broadcasters that hope to compete in the new digital landscape are presented with a choice. They can merge their teams via a single unified platform, or they can let digital take the driver’s seat. Recent proponents of the latter include Disney, which has been discontinuing some of its traditional linear channels in favor of its Disney+ service. As we speak to more and more customers and industry leaders, it looks more like an inevitable trend to have one single organizational structure and infrastructure to address both these sides. Tap into many opportunities with one workflow Consolidating operations into a unified digital platform is not a pointless exercise in enforced modernization. It can start to open up whole new areas of business and opportunities that had been lying dormant. Companies with large content libraries can now launch on-demand offerings and ad supported linear channels that would have been utterly non-viable in a traditional TV network world. Several of Amagi’s customers are now monetizing their massive content library that accumulated over time. With new streaming TV platforms, content owners can now better leverage their library, all using a single unified workflow that’s also integrated with third party systems. With a solid media asset management system in a unified storage infrastructure, these pre-existing content libraries can become a gold mine that can be leveraged across direct-to-consumer and the FAST space, thus filling in the gaps brought about by the shrinking of traditional broadcast revenues. With a unified infrastructure, you can in theory spin up as many live linear channels as you like, based on the various content parameters of your library. What once seemed to be the sole domain of broadcast is now moving to the cloud and is offering viewers more choice than ever before.Suddenly, you can spin up 100 channels out of your content library that can address just about any interest area you can think of. We’ve seen many customers creating linear channels on a single theme. This new cloud-based model allows special interests such as niche sports to find an audience that may not be big on a local level, but globally can add up to considerable numbers. The need to have a system for managing content rights, therefore, becomes more critical with rights that may have been acquired years ago, in a linear – even analogue – world, now being able to produce new revenue in a completely different environment. When it comes to OTT content, rights holders don’t only have to take into consideration geographies and time windows, but also what consumer devices they have rights to send to, and issues like rights for FAST versus on-demand OTT.As content owners start seeing OTT become more and more valuable, they are starting to slice and dice their rights and sell individual device level rights. So, to keep a handle all of that, centralized content rights management is becoming critical. Unifying workflows has also changed how advertisers do business. Traditionally, linear and digital ad sales would have been done separately. But buyers on the agency side start to integrate with an eye to buying ad space on a connected TV or connected TV plus basis. Content providers can start to sell based on the audiences for their linear and digital audiences, and make the process seamless for the advertiser - with one bill at the end. Unified workflows make for much easier monitoring, too. A traditional network operation center monitored linear and broadcast, with digital monitoring largely left to its own devices. As the importance of digital has grown, and monitoring becomes more important – and easier – the monitoring of the rest of the operations center begins to fall under the digital realm as well. Making the transition to cloud-based workflows Transitioning to cloud can devolve into a turf war between departments about who is going to own it. So, the mandate has to be top down, with clear organization-level directive for a digital transformation of the entire company. Typically, this involves transferring to cloud from on-prem infrastructure. That would mean having a centralized schema, especially in terms of metadata. It’s also about simplifying the interfaces for different teams so that different users can all easily access the same content, no matter where they are working in the organizations. Digital teams that have been used to operating independently from much of the business may have to adapt to the greater responsibilities as well as company-wide implementations, which need buy-in from multiple teams. With all this in place, the power and agility of the digital infrastructure can be harnessed in transformative ways. One of our customers that unified their entire operations said, ‘My digital team is asking me to start a channel within one day’. For something that previously took three-month planning, they can now say, ‘There’s a new sporting event, let’s launch a pop-up channel over the weekend.’ This speed and flexibility is illustrated in the new infrastructure a high-profile Amagi customer is using to make its live, linear programming instantly available on-demand. The content becomes available not just after the event is over, but is available in segments as the live program is still playing out. Traditionally, with separate workflows, the time from when the live event is over to when it becomes available for VOD might be eight hours. With our solution, after 30 minutes of a one-hour show, the first 15 minutes of content is already available on-demand for pickup users to watch. We can do that, because now we have the live event recording, transcoding and delivery all in a unified platform. Amagi advantage If you are looking to leverage unified cloud-based workflows for content creation, distribution and monetization across broadcast and streaming TV platforms, reach out to us at cloudandme@amagi.com

Will boom in CTV help Free Ad Supported TV thrive in APAC?
Sep 24, 2021

Will boom in CTV help Free Ad Supported TV thrive in APAC?

It’s the weekend. You have the entire day to relax and watch interesting movies. You wind up all your chores, get some popcorn and sit in your favorite chair. As you switch on your video device and begin browsing through a huge collection of apps each with a huge collection of movies, you realize something—you don’t know what to watch! Having multiple S-VOD subscriptions in hand doesn’t excite us any more as more options simply mean more chaos. Audiences across the US and Europe are showing signs of this phenomenon called subscription fatigue, forcing them away from the S-VOD model towards linear TV experience delivered by Free Ad Supported TV (FAST). The question before content brands and distributors in the APAC region is, does FAST stand a chance in this part of the world? Will the demand for linear content in the Asia-Pacific region see a boom? What are the opportunities for content owners in the ad supported streaming TV space? The outlook seems bright thanks once again to CTV that is making steady inroads into households across countries such as Japan, Vietnam, Australia, India, and Singapore. FAST platforms such as Pluto TV, Samsung TV Plus, the Roku Channel, Xumo and Peacock offer a litany of free linear channels of all genres served with targeted ads. In the last few years, we have seen a growing number of content owners distributing their content, belonging to a wide variety of genres, across ad supported platforms and expanding their reach and revenues. The star catalyst of the FAST revolution has been connected TV (CTV) that has given a huge fillip to FAST. While the APAC region continues to be a strong mobile first market, the adoption of CTV is projected to witness a robust growth as well. Here’s a quick snapshot of people viewing streaming TV from the GlobalWebIndex 2020 report: Vietnam: 83% Thailand: 78% Indonesia: 63% Malaysia: 69% Singapore: 68% The Philippines: 76% If we talk about Indonesia alone, 7 in every 10 consumers already have access to a connected TV. The COVID-19 pandemic proved to be fruitful for the growth of connected TV adoption as more and more people switched to family viewing. This led to a 92% increase in the consumption of streamed content. CTV adoption figures from Australia are impressive as well. 8 in every 10 consumers have access to a connected TV and prefer it for viewing over a mobile device. Giant consumer electronics companies like Samsung, Xiaomi, LG, and TCL have already taken the cue and are hence looking at capturing the space that combines linear television viewing and federation of third-party S-VOD and A-VOD apps. Looking at these numbers, it’s safe to say that connected TV-based viewing is only going to exponentially rise in the APAC region. This also means big things in terms of advertising spends for connected TVs. In an interesting study by Video Advertising Bureau, it was discovered that when people consume ads as a group, they tend to get more emotionally invested in them. The emotional response of solo viewers was recorded as 37%, while group viewers had a whopping 71%. Why APAC content brands must think FAST Better content distribution and monetizationHigher adoption of connected TVs means a brighter horizon for FAST resulting in better content monetization chances. Currently, content owners in Asia are primarily looking at international FAST markets to carry their content. Especially, channels catering to diaspora like Indian/Filipino as well as internationally popular content like Korean drama. Given the rising connected TV adoption rates, and the fact that APAC consumers are more tolerant to ads, they are ready to hop on to FAST. Content owners, therefore, automatically have a large user base to target. They can create niche content and leverage dynamic ad-insertion technology to launch highly impactful ad campaigns, successfully monetizing their content. Users love longer videosAccording to YouTube’s Internal Data from Japan, Australia, and India for 2021, audiences are streaming content for longer hours and choosing longer videos to watch. Longer videos mean increased opportunities for ad placements and hence, better monetization chances. Opportunity to target multilingual users There’s a significant proportion of regional audiences who love to watch long-tail content either in their local language or English. Creating and distributing such content with subtitles, on an ad-funded OTT model can massively help content brands. Is FAST the future in APAC? As people move away from traditional cable TV and even S-VOD, A-VOD is predicted to be the fastest-growing content model. Based on a study by Digital TV Research, A-VOD revenues are set to increase by 100% between 2020 and 2025. On the other hand, revenue from S-VOD is projected to grow by a mere 59% for the same timeframe. What makes FAST the new black? No subscription fee: In a world where consumers are tired of paying up for multiple S-VOD subscriptions, FAST is a breath of fresh air. No strings attached entertainment: All they need for quality entertainment is — an internet connection and a video device. The love for quality content: As one of the major drawbacks of the S-VOD model is poor content discovery, viewers tend to miss some great titles. Replacing this with a simple, lean-back, linear model like FAST helps them discover some excellent multilingual content with subtitles, thus ensuring a great viewing experience. The demand for high-quality multilingual content also helps attract the regional content players making FAST a win-win. Lower ad-loads: With A-VOD options like FAST, consumers get to enjoy great quality content with minimal ad interruption. Device agnostic model: FAST can be viewed on mobiles, connected TVs and smart TVs that come pre-installed with options making it easily discoverable and customer friendly. COST | CONTENT | CONVENIENCE Have any brands already taken the free ad supported route in APAC? The answer is, YES! Samsung TV Plus: After launching in Australia, Brazil, and Mexico, Samsung TV Plus came to India in March 2021. A smart TV working on a ‘no strings attached’ model is hence not an alien concept for the APAC audiences anymore. Amazon MiniTV: Launched with the aim to drive more people to shop on Amazon, this free video streaming service resides inside the Amazon Android app. Amazon has partnered with various content creators like TVF (The Viral Fever) and offers different genres of entertainment like lifestyle, comedy etc. Jungo+: It is a free video streaming platform that has a highly niche audience base. It targets people with interests K-Pop, health and wellness, e-sports, and mixed martial arts. There’s no better time than now for content owners to enter the FAST lane and create unforgettable viewing experiences for users while making the most of their content in terms of monetization. The APAC market is ready for FAST. It is ready for YOU. Are you? If you are all set to thrive in the FAST world, it’s time to get the Amagi advantage. Amagi is the largest FAST provider in the industry and has got everything you need to thrive in this increasingly competitive ecosystem. You can count on us as your one-stop broadcast team to manage your end-to-end channel creation, distribution, and monetization requirements – with agility and proven technical excellence. End-to-end streaming solutions | Ease of launch | Quick GTM Reach out to us at cloudandme@amagi.com

Product experience design: How Amagi delivers exceptional user experience
Sep 9, 2021

Product experience design: How Amagi delivers exceptional user experience

One of the top USPs of our suite of cloud-native solutions is unmatched user experience. At Amagi, we believe in the business value of User Experience (UX) design. We know that it is the cost of entry and a key differentiator in a crowded market. Our UX strategy is infused with the core principle that technology can be engineered to shape experiences and evoke emotions. We keep in mind that there is a human behind the screen who just wants to get his/her work done in the shortest amount of time. Product design is a process of co-creation that stems from specific business needs, user aspirations, and technical know-how. To factor in all these aspects, our Product Experience Design team collaborates closely with Product Management and Product development teams. At Amagi, we are guided by our belief that good user experience is functional, intuitive, simple, elegant and seamless. Which is why we always keep two key questions at the back of our mind: 1. How does the UX work? 2. How does the user feel while using the product? End of the day, our product and UX design teams work to ensure a fine balance between user needs and our internal business goals. We strive to keep bias at bay The discovery and exploration phase is a very important part of the design process at Amagi, since it provides our design team a true and complete context of the requirements and challenges at hand. Without context, we risk letting bias influence our decisions. Bias is a tricky proposition that can often make a mess of design. Designers need to be aware of unconscious biases within themselves or cross functional teams while designing solutions. UX design decisions must be rooted in solving real problems faced by real users, and strongly shaped by research, data and facts. Not by opinions! This can be the trap that design teams fall into if any key stakeholder is biased and dives into the solution space without exploring the problem holistically. UX research can solve this by helping the team take a step back, gain an understanding of the context – i.e. what we are solving, for whom and why it is important. It can also help validate a design and prove or disprove a team’s assumptions. User is at the heart of our design The Product Experience Design team follows a user centric design process driven by the following: Periodic user research sessions. Here, the product design team also work with users to help prioritize our product roadmap. Regular tracking of the voice of the customer via demos, regular calls with our Customer Success Management (CSM) team, support tickets raised, usability testing, behavioural analytics and so on. The teams thus strive to understand the customers’ business and workflows, the mental model of the target audience and then provide solutions on how our products can serve them better. This ensures we are in line with the user’s expectations and provide real value to our customers’ business. After the discovery phase we come together as a team to brainstorm, work on design explorations, wireframing and prototyping to get quick feedback. Once there is a buy-in from stakeholders, we proceed to work on the visual design and then hand off to the engineering team. A north star for us is being cognizant of the fact that people care more about their problems than our solutions. By genuinely investing in the user experience process, the company as a whole mitigates the risk of spending thousands of dollars on trying to solve the wrong problem and hence avoid unnecessary development and rework. Robert Pressman, in his book “Software Engineering, A Practitioner’s Approach,” says, “For every dollar spent to resolve a problem during product design, $10 would be spent on the same during development, and multiply to $100 or more if the problem had to be solved after the product’s release. Explore our multi-disciplinary approach At Amagi, product management, product design and product development teams are equally responsible for the user experience. Incorrect definition and compromise on implementation whether it is frontend or backend, negatively impact the intended user experience. We believe that the devil is in the details. In a scenario where functionality is developed but there is a deviation from the design specifications, the feature is not allowed to be shipped as it compromises the brand image. The product is almost like a living being that goes through its natural evolution. Just because a product is launched, the design or implementation can never be considered ‘done’. Our teams are constantly trying to gather feedback, look at ways to enhance the experience and create more business value. This is where having an agile mindset comes in where the three teams are open to correct and even go back to the drawing board if required. Like they say, a stitch in time saves nine. Data is our ally To conclude, we at Amagi, strive for a thoughtful and data informed product design strategy with highest standards of implementation to ensure that Amagi suite of products simplify workflows and provide a delightful experience. This has been the bedrock of our engagements with over 500 content brands who have banked on us to thrive in a multiscreen world. Well, apart from the obvious advantages of reduced sales and support costs, our strong design principles have enabled us to build strong, long-term relationships with our customers.

Power your OTT strategy with analytics
Aug 19, 2021

Power your OTT strategy with analytics

I know you hear this all the time - ‘Competition in the streaming TV space is growing.’ But what we are hearing more often these days is to thrive in this evolving space, you cannot sidestep data. Comprehensive knowledge on how audiences are engaging with your content and other critical metrics is indispensable to your OTT success. Data is your powerful tool to help optimize resources, and sharpen your decision making on content, platforms and ad strategies. There is reason for cheer because you can leverage the power of data and insights efficiently today, thanks to robust analytics platforms. What will of course distinguish you as a winner from the also- rans in the streaming race is the ability to respond to these insights with lightning speed. Say yes to analytics. But to begin with, what do you measure? The tricky part of chasing data is to know what you want to measure. Once you zero in on the right metrics, you will be able to ace your analytics strategy. In this blog, I am listing out some of the top metrics you need to measure to get a complete picture of your business strategy and steer it in the right direction. What genre and format of content engages your audience? As broadcasters and digital media companies, here are some of the questions you need to address to determine the kind of content you need to produce or procure. What do audiences prefer? What are the stories that captivate them? Will they be open to innovative content formats? Is it scripted content that brings in more ad impressions and revenues or do non-scripted reality and talks shows work better? How to program content? With comprehensive data on what the audience is viewing, you can start to make tweaks in the content you are acquiring and producing. You’ll be able to see what shows are most popular – and which audiences are responding best. Data on how audiences react to different formats can also be invaluable. Are viewers just popping in for the occasional bit of premium content? Or are they returning regularly, but only for specific genres or a show? A robust analytics platform can provide insights into viewership metrics such unique views, sessions, average viewing time, total viewership, concurrent users, and content load time. Based on these, you can decide what content to repeat on your 24/7 curated linear channel, and how often and when. You will have clarity on whether you must intersperse long format shows with shorter formats. Data will also tell you when you can run premium content and attract more advertisers. A deep dive into audience behavior will help you craft and execute a winning content and programming approach. What advertising strategy will work? A June 2021 paper by Hub Research confirms the potential for ad-supported content. Free ad-supported platforms such as Pluto TV, IMDb TV and Tubi have seen growth in users. This shows audiences are much more willing to watch ad-supported content than we typically believe. However, you got to tread your ad monetization turf carefully so that you don’t upset your audiences’ threshold for ads. Granular data from analytics platforms - including on ad breaks, ad requests, responses, total number of ad assets received, impressions, completion rates and ad drops - can speak a load of truth on effective advertising strategies. It will let you approach the following niggling challenges with confidence. What is the ideal ad load? How frequent should the ad breaks be? How best to deliver personalized and seamless ad experiences? If advertisers are willing to invest 30% of their budget on streaming TV, how will ad supported platforms such as Hulu and Peacock with low ad loads manage the supply? Today, content owners and platforms aim to serve customized ads based on viewers’ interests and consumption history. Your secret to retaining customers on your channels or platforms will depend on how well you can serve ads audiences will watch - or more precisely ads they will appreciate as being useful to them. How do you plan your distribution strategy? Which are the platforms where your content will get maximum viewership and engagement? Where are audiences available - native apps, smart TVs, mobile devices or OTT devices such as gaming consoles, Amazon Firesticks, Chromecast and other streaming devices? Again, your answers will come from accurate and real time data, which is the informed way to maximizing your content ROI. Finally, manage your data. Get the right analytics platform. Depending on where you stand in your growth life cycle, you will need different types of insights from the analytics platform owner. While you need solid insights to craft your long term strategy including programming, revenue planning and forecasting, you also require quick real time data to guide your tactical decisions. For instance, if the analytics platform can tell you that a certain content is witnessing sudden increase in viewership, you can quickly decide to increase your ad load by a few seconds. And vice versa! The key is to utilize a next gen AI-driven platform that can get you live data on users using easy to digest visualizations. Choose a platform that will provide comprehensive data specific to regions, devices, channels, content assets, and time zones, and these will come especially handy when your content expands its footprint across the globe. Which means your platform must also be able to scale as your audiences scale. Streaming TV business is increasingly going to be a data driven game. To thrive and keep winning, arm yourself with a robust data and analytics solution. Most importantly, chase the right metrics, garner deep insights, and act upon them with agility. If this blog has piqued your interest in ad monetization and analytics, reach us at cloudandme@amagi.com

THRIVE in the FAST world in 2021 and beyond
Jul 7, 2021

THRIVE in the FAST world in 2021 and beyond

Welcome to the Free Ad Supported Streaming TV (FAST) universe! As a content owner, you would love to be a part of this rapidly growing world if you are looking to delight a far wider expanse of audiences, while enjoying maximum returns on your content. Reach + Revenues. Those are the key attractions of this evolving market segment.FAST belongs to the larger ecosystem of AVOD (advertising-supported video on demand) where marketers are estimated to spend over $25 billion on ads by 2025. While cable and Pay TV are almost in their sunset years, the subscription video on demand (SVOD) market, dominated by the likes of Netflix and Amazon, offers little room for new players to increase customers’ share of wallet. It is in this FAST platforms consist of pre-programmed linear channels weaved along with dynamically targeted ads. Viewers can watch these channels for free on connected devices like Roku boxes and smart TVs like Samsung smart TV & Vizio smart TV scenario that the free ad supported model has emerged as the frontrunner in the race for consumer attention and loyalty, and advertising revenues.So why join the FAST revolution? Well, it is all about being where your audiences are. Sample these numbers:200 million global viewers are indulging themselves on the ad supported platforms47% of US consumers are tuned into this space Look at the top three reasons for audience migration to the linear channels.Tired of too many! Gen Z & Millennials with ~ 5 streaming video subscriptions are suffering from subscription fatigue. This is evident in the YoY subscriber growth, which is down to 31% in 2019 from 119% in 2017.Money is still king! 65% consumers are seeking cheaper ad-supported options.Easy discoverability. Yes, streaming has come a full circle with audiences now hankering for a comfortable ‘lean back’ experience that FAST channels easily provide. Free ad supported channels offer a good spread of content with a linear TV like experience, and a decent load of ads that does not overwhelm viewers. Definitely more for less! Join this growing universe, which today comprises more than 500 channels (and still growing) across leading platforms including Pluto TV, Roku, STIRR, Samsung TV Plus, Xumo, Peacock and Tivo+. The best part is FAST has won the confidence of even big media companies who have plunged into the space with significant investments. Here are the stories, in a nutshell. Comcast acquired Xumo for over $100 millionViacomCBS acquired Pluto TV for $340 million Fox acquired Tubi for $490 million NBCUniversal launched PeacockScript your own success storyWe can certainly say that now is the right time to tap into a panoply of opportunities unravelling at quick pace in the free streaming TV segment. From cable operators and specialized niche app players to some of the largest TV networks, a growing number of brands are getting on board, making this a very competitive space. So get started! Leverage an end-to-end, tightly integrated cloud playout platform for content ingest, scheduling and playout as well as channel monetization. Create linear channels by making the most of your existing content and workflows. Get your channels before 200 million and growing pool of viewers by effectively distributing them to all the leading connected devices and streaming platforms. Most importantly, make your content perform with dynamic ad insertion and boost your revenues. Finally, get detailed analytics and insights into viewership and platform performance to be able to ace your FAST content and advertising strategies. Get the Amagi advantageAs the largest FAST provider in the industry, we have got just what you need to thrive in this increasingly competitive ecosystem including data-backed insights into audience behavior and content performance. You can count on us as your one stop broadcast team who can manage your end-to-end channel creation, distribution and monetization requirements – with agility and proven technical excellence. With Amagi as your strategic technology and business partner, you can effortlessly navigate your FAST business strategy. Here are some of our key strengths.50+ FAST platform partnerships 100+ platform partnerships globally500+ channels on our cloud platform20-30 channels launched every month Quick time to launch | Maximum reach & engagement | Higher revenues If you are looking to build or strengthen your presence across FAST, reach out to us at cloudandme@amagi.com

Tokyo Olympics: A new era dawns for Cloud
Jun 22, 2021

Tokyo Olympics: A new era dawns for Cloud

The Olympics is a big event, and that I know is an understatement! More than 11K athletes from across over 200 countries are expected to converge at Tokyo between July 23 and August 16, 2021 to play the XXXII Olympiad and demonstrate the spirit of friendship, solidarity and fair play. For technology companies, Olympics stands out as a ‘new-age technology’ demonstration exercise. For broadcasters to cloud companies, and playout and media technology providers like Amagi, Olympics is a marquee show they don’t want to miss! This edition of Olympics will stay special in the collective memory of Amagi as we help herald the new era of cloud for live sports. Amagi has been chosen by NBC Olympics, a division of the NBC Sports Group, to provide UHD playout with cloud automation for its production of the Olympic Games, on its Olympics Channel. Cloud playout for standard SD and HD in itself is a formidable challenge that very few tech providers in the industry are equipped to handle. Given this background, delivering UHD on the cloud, without a single piece of hardware in use - combined with live workflows - is a feat that Amagi is poised to achieve with confidence. We are excited to be able to make this possible for NBC Sports Group at a grand global stage like the Olympics. We are offering an end-to-end cloud solution with the following key features: On demand orchestration of the solution on the cloud Dual region redundant live and non-live streams with UHD Smart on-cloud hitless switching Compute-efficient architecture with CPU and no GPUs Orchestrated live closed captioning Live to VOD recording Rich HDR graphics with DVE effects including HTML graphics Dolby Atmos 10 channel audio Multi-view monitoring and 24/7 tech support Here’s a peek into a few top Amagi cloud advantages Cost effectiveness With Amagi’s live orchestration system on AWS cloud, resources are provisioned or deprovisioned based on requirements, delivering significant cost savings. The broadcaster might cover a more popular sport like a track event and skip another that is not preferred much by the US audience. Which means, it might decide to stream only a limited number of hours of live content in its 24 hours programming every day. Amagi’s system ensures that cloud resources are provisioned only for those live hours, thus directly translating into cost savings. (Of course, with our live-to-VOD recording capabilities, the network can create live recorded and live deferred content that can be added to the rest of the programming schedule.) Here’s another highlight. Unlike many other vendors, we leverage normal off-the-shelf CPU processors instead of high-end GPUs for processing visuals. These result in additional cost savings that do not come at the cost of quality, as we are able to ensure high quality visuals, validated by multiple eye ball tests and screen quality tests. High reliability A high stakes event like Olympics demands greater reliability and seamless operations. With dual region redundant streams combined with Amagi’s smart hitless switching, we ensure that the high profile event is insured against one major geographical outage. Even if the redundant input from one region goes down, the end output is hitless. As a result, consumers will have a seamless viewing experience. I would say, this is as good as it gets! The smart here is in the Amagi switcher that resides in the cloud. Deep integration for simplified operations One of the biggest advantages we offer is tight integration of our solution with NBCUniversal’s existing workflows. Our flexible and well-integrated solution enables seamless operational capability to the network’s various teams. In addition, our single, unified web interface is extremely user-friendly, allowing the network teams to easily access all workflows from anywhere, anytime, thus simplifying operations. Awesome viewer experience Olympics is a much anticipated sporting gala and the latest edition is one that the world - that has been under the grips of uncertainty unleashed by the pandemic - is keenly awaiting. Amagi is proud to play an integral part in making this a great experience for viewers across the US, with first of its kind UHD live playout on the cloud. We have built effective tools to reliably transport the higher bitrate UHD streams in and out of our playout solution, and also added support for new video formats like HEVC, specifically to support UHD. Furthermore, as mentioned earlier, in spite of leveraging CPU processors, Amagi will deliver rich, high quality visuals. As for audio, by supporting Dolby Atmos 10 channel audio, we are helping augment the rich 4K experience with immersive sound that would give viewers at home a near-live experience. Closing note There is palpable excitement in the teams as the countdown to the grand event begins, and we will be bringing you more updates in the coming weeks and days. I would like to leave you on this note for now: The Olympic experience is a huge opportunity for Amagi to reinforce the power of cloud playout for live sports - and demonstrate its viability for events of such massive scale, where much is at stake for broadcasters. As a cloud-native tech partner, this is perhaps our big leap towards bringing cloud + UHD onto the mainstream, and paving the way for more innovations in the streaming space.

Drive efficiencies in news broadcasting
May 21, 2021

Drive efficiencies in news broadcasting

The ability of cloud-based platforms to provide an efficient and versatile basis for news production is being recognized by broadcasters worldwide Like so many areas of broadcast, news production appears to be on the cusp of a technological shift. IP production and cloud workflows are already delivering greater efficiency and scalability for broadcasters, as well as supporting the growing trend for remote production and smaller local operations. In this interview, Amagi co-founder Baskar Subramanian discusses why news could be one of the greatest beneficiaries of cloud production. Why is news broadcasting so complex and in what ways can the cloud help to streamline this area of production? From an Amagi perspective, we see that two areas of news broadcasting are evolving around the world. The first is in the US, in particular, with a very high number of local news stations moving into a new era of production. Historically, because of local advertising and the way that stations operated, there was a requirement for a complete production set-up at local level. But now you see plenty of organizations exploring the possibilities of IP infrastructures and remote cloud-based workflows to do things differently. For example, where you have a local or regional broadcaster, it is now possible to house all systems and suites in one centralized location, as opposed to maintaining lots of separate sites. This whole area of development is one that really lends itself to a cloud infrastructure, allowing you to have everything as a software-centric and evolving workflow in the cloud. Then you can have remote locations and some additional stations as and when required, all using the same cloud-based platform. The second area of change is that, thanks to OTT, a lot of viewing activity has moved onto iPads and other devices. Consequently, broadcasters are thinking about how they can extend their existing news capacity and bring in an OTT infrastructure. This means there is a trend towards the creation of a unified capability; once again, this is something to which the flexibility of the cloud is ideally suited. How has Amagi responded to these changes with solutions such as Amagi CLOUDPORT Cloud Playout, which provides a broadcast-grade channel playout platform for both TV and OTT services? We have been working in this space for a few years, and have learned a lot from news broadcasters wanting to move away from on-premise operations towards more centralized infrastructures – on the basis that they can dramatically reduce both costs and complexities. As a result, we are able to provide news broadcasters with a single unified workflow in the cloud that can dramatically reduce the costs and complexities of their operations. Moreover, we can deliver this across different platforms – for example, IP-based, cable or satellite services – from a single operational environment. That is where news broadcasters are seeing the greatest value in our system today. Which aspects of the news workflow are most suited to virtualization at this point, and how might that develop in the future? The first step in terms of virtualization for stations is going to be the MCR environment. Technically, many of the elements required to deliver low-maintenance, multi-camera operations in a virtualized way are now in place, and within the next 12 months I should imagine that the industry will be all the way there.  One thing we will see is broadcasters virtualizing their OTT channels first, so they can learn the environment and become comfortable with it. Once that has happened, virtualizing linear channels will seem like more of a logical next step. Beyond that, more people will probably be asking the question, ‘Can I virtualize my PCR too?’ But that is more complex, of course. To summarize, a lot of the technology for full virtualization will be in place very soon, but for a variety of reasons – including broadcaster decisions being dependent upon long-term investment cycles – it could take five years for it to take place across broadcast production.  Choice of cloud platform is going to be critical for broadcasters moving forward, so what characteristics should they be looking out for? We are talking here about potentially long investment cycles of up to 1.5 decades, so choosing sustainable vendors is very important. One of the best ways to ensure you have a future-proofed infrastructure is to avoid being connected to only one cloud platform. What is good today might not be so good in the future, meaning it’s advisable to hedge your bets across multiple cloud solutions.  Latency is definitely a very important factor, too. The service you choose already needs to be low latency, but with the awareness that there will be further improvements as time passes. Similarly, the ability to utilize a very sophisticated graphics environment in the cloud is vital, including best-of-breed graphics and real-time graphical information and rendering. Therefore, a powerful graphics engine is essential. Of course, you also want a solution that is effective and good value for money in general terms. So it can be a difficult call for broadcasters to make – there are always lots of aspects that customers need to think through carefully. What are your final thoughts on how news production in the era of the cloud is likely to evolve? There is going to be a lot more growth in connected TV, not least because of the emergence of FAST (Free Ad-Supported Streaming) TV platforms. More and more there will be services that look and feel like TV, but which are being delivered via OTT. As a result, it won’t make sense for broadcasters to have different workflows for linear and OTT – they will want the ease and capability of unification. The pace of adoption will vary, and there will be broadcasters who want to move OTT to the cloud first, before migrating the rest of their operations. But I would forecast that, in five years, most news production will be running on the cloud.

New Intermediary Guidelines and Digital Media Ethics Code for India
Apr 1, 2021

New Intermediary Guidelines and Digital Media Ethics Code for India

Q&A with MAGNAH LAW PARTNERS on the new rules for digital media intermediaries and OTT platformsOn February 25, 2021, the Government of India introduced the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (2021 Rules), under the Information Technology Act, 2000. Raghunath Ananthapur, Partner at Magnah Law Partners, and his associate Prithvika Prasad answer some of the commonly asked questions that many broadcasters and content owners across the world have when it comes to operating digital media and OTT in India.What is the scope and application of the new rules?The new rules applies to ‘Intermediaries’ and to ‘Publishers’ in relation to digital media.Who are ‘Intermediaries’ and ‘Publishers’?Intermediaries are widely defined to mean all kinds of online service providers, that, on behalf of another person, processes or provides any service in respect of digital content. The 2021 Rules introduce two new classes of intermediaries - Social Media Intermediaries (SMI) and Significant Social Media Intermediaries (SSMI). SMIs are intermediaries that primarily or solely enable online interaction between two or more users and allow them to create, upload, share, disseminate, modify or access information using its services, and SSMIs are those SMIs that have over 50 (fifty) lakh registered users in India. The 2021 Rules contain a set of compliance requirements applicable to all intermediaries in general, while also subjecting SSMIs to an additional set of compliances.‘Publishers,’ on the other hand, can be either publishers of news and current affairs content or of online curated content (OCC).A ‘publisher of OCC’ is one who plays a significant role in determining the OCC made available to users, and makes available a computer resource that allows users to access such content over the internet or computer networks, also includes such other such entities that are functionally similar to publishers of OCC. (Publisher).However, an individual or user who is transmitting OCC in the course of a systematic business, professional or commercial activity is excluded from falling under the definition of such a publisher.The 2021 Rules apply to:A Publisher having a physical presence on the territory of India, orA Publisher conducting a systematic business activity of making its content available in India.What is Online Curated Content? Would OTT fall under its definition?Yes, Over-the-Top content (OTT) would fall under the definition of OCC, and an OTT Platform would be considered as a Publisher of OCC, as OCC is defined as:Any curated catalogue of audio-visual content, other than news and current affairs content,Which is owned by, licensed to or contracted to be transmitted by a publisher of online curated content, and made available on demand,With such service being offered through a subscription mode or otherwise, over the internet or computer networks, and includes films, audio visual programmes, documentaries, television programmes, serials, podcasts and other such content.How is OCC to be classified?OCC is to be classified based on its content, while adhering to the following guidelines:Consideration of relevant factors: A publisher should not transmit, publish or exhibit any content that is prohibited under any law or by a competent court. Due heed must be paid to India’s multi-racial and multi-religious background, and caution must be exercised in relation to content that affects the sovereignty and integrity of India, compromises the security of the State, affects India’s friendly relations with foreign countries, and that which is likely to incite violence or disturb public order.Assignment of content ratings: A publisher is to classify OCC through age-restricted content ratings of U, U/A 7+, U/A 13+, U/A 16+, and A. Such classification is to be on the basis of themes and messages, violence, nudity, sex, language, drug and substance abuse, and horror. Print, television, or online promotional material should include content ratings.Viewer discretion advisory and content descriptor: Each content or programme must begin with a viewer discretion advisory, along with the classification rating and a content descriptor that informs the user about the nature of the content.What are the access-control mechanisms to be put in place?Access-control mechanisms: OCC that is rated higher than U/A 13+ must have access-control mechanisms, including parental locks, and A rated content must have a reliable age verification mechanism.Improving access to persons with disabilities: Reasonable efforts are to be taken to improve accessibility of OCC to persons with disabilities through appropriate access services.Do publishers have any other obligations to comply with?Publishers that have a physical presence in India have obligations with respect to furnishing details regarding their entity to the Ministry of Information and Broadcasting within 30 (thirty) days of publication of the 2021 Rules or 30 (thirty) days from start of their operations in Indian territory or their coming into existence, publishing of a monthly compliance report, and grievance redressal.How is the grievance redressal mechanism set up under the 2021 Rules?Any person having a grievance regarding the content published by a publisher in relation to the Code of Ethics can make complaints through the established grievance redressal mechanism. Publishers are to appoint an India-based Grievance Officer to receive and acknowledge complaints within (24) twenty-four hours, and address them within 15 (fifteen) days of its receipt. They must also join a self-regulating body of publishers that is registered with the MIB. The self-regulating body is empowered to oversee publishers’ adherence to the Code of Ethics and also hear appeals from the decisions of the Grievance Officer. Grievance appeals arising from decisions taken by the Grievance Officer or the self-regulating body are to be heard by an Inter-Departmental Committee constituted as part of a governmental oversight mechanism.For more information, write to:Raghunath Ananthapurraghunath.ananthapur@magnahlaw.comMagnah Law PartnersBangaloreThis publication is for general information purpose and should not be construed as legal advice.

Women Leaders in Technology
Mar 8, 2021

Women Leaders in Technology

Q&A with Srividhya Srinivasan, Co-founder, Amagi Describe your childhood and student days. How did those life experiences shape your future? I belong to a typical south Indian middle-class family. Both my parents were teachers. I wasn’t from a family of entrepreneurs. However, there were no restrictions to dream of or become one. Throughout my growing up years, it was instilled in me by my parents, “Do whatever you love” and “Put your heart, soul and more into it, and you will achieve your goals”. As a kid, I was fascinated by science and mathematics. This interest in later years made me lean towards technology, software and hardware. I had genuine interest in building software products and platforms that will challenge the status quo. Even though I did my schooling with Tamil as the medium of instruction, the desire to excel on merit ensured that I managed to assimilate advanced technology concepts and ideas in English. Even though, I hadn’t seen a computer till my second year of engineering, I could learn it from then on, as it fascinated me. When I was in college, all the girls would be asked to return back to hostel by 6:00 PM, while boys could continue to use the computer lab till late in the night. I simply wanted to practice more, and started living in the city avoiding hostel. As I reflect, it taught me that one should be open to learn and adapt, and never be overwhelmed by challenges. Till date, I learn new things every day. I carried that attitude throughout my professional life, believing that by combining hard work, sincerity and passion with the ability to learn and unlearn, I will be able to challenge status quo. My mentors: Primarily, I should say, in my early days, it was my parents. Then, I was moulded in Texas Instruments by my managers. When did you know you wanted to become an entrepreneur? I didn’t plan on becoming an entrepreneur. My life journey with two of my best friends Baskar Subramanian and Srinivasan KA, from college was the primary driver. We were a small group, with a lot of passion for engineering, and a strong calling to solve business problems by applying technology. Ability to think ahead of time is Baskar’s strength. Trying interesting ideas and making them work my nature, and Srini’s as well. We joined hands to set up our first company, Impulsesoft in early 2000s. We worked on building a Bluetooth technology stack those days. After exiting from our first venture after its acquisition by SiRF, the three of us wanted to create something more path-breaking. We wanted to bring about a change led by technology while focusing on specific problems in India. We observed that while Internet wasn’t the biggest medium in 2007-08, it allowed targeting of messages and advertising to its users. In contrast, television being the biggest medium had not seen any significant disruption for a long time. Small and regional advertisers were shying away from national channels due to high cost of advertising, leading them to lose out on higher viewership and enhanced brand visibility. In case they did advertise on national channels, they were paying a huge premium as their ads were relevant to a very small geographic area. For instance, serving only the market of Mumbai, but advertising across the country. At Amagi, we wanted to reinvent television advertising by enabling TV networks to air different ads in different cities at the same time on a common satellite feed, while making TV advertising affordable to small advertisers. Buoyed by our success in replacing primary ad spots with regional ads on a common satellite feed, an Indian broadcaster approached us to replace two hours of content to comply with local broadcast regulations in Singapore for one of its pan-Asia feed. This unexpectedly paved the way for Amagi’s cloud-based linear channel playout platform that can run 24x7 live channels, a business that would eventually expand internationally with deployments in more than 40 countries, playing out more than 400 channel feeds. Soon, the company pivoted to become a global cloud technology provider for TV networks, content owners and OTT platforms to launch, manage and monetize 24x7 live linear channels. How did you go about addressing the opportunity? Even though Amagi solutions caters to the media and entertainment industry, at the very core, we are a technology company working on innovative cloud solutions. Our company is based in Bangalore which give us tremendous access to tech talent with the right culture, entrepreneurial spirit, and openness to work in start-ups. We pioneered the use of cloud for TV broadcast. Our goal was and continues to be – To transform broadcast operations from a primitive, hardware-based, expensive set up to software-based, scalable, reliable and cost-effective model. It was natural for us to look at global markets which were relatively mature in terms of internet infrastructure and penetration. While we housed our entire R&D, product development and operations teams in Bangalore, we set up sales offices in Los Angeles, New York, and London. We started hiring sales and technical pre-sales professionals from local regions. It gave us the right balance to manage costs, and deploy capabilities where it mattered the most. What products/services are you offering and how are they niche? Amagi offers cloud-native playout, delivery and monetization platform for traditional broadcast TV industry and new-age streaming TV industry to launch 24x7 live linear channels and monetize them through ad insertions. Unlike most of our competition who had legacy solutions and are trying to port them to cloud, Amagi is cloud-born. Therefore, our solutions are scalable, flexible, reliable and gives much better control to our customers to manage their costs. How is your equation with your co-founders? For how long you have known them? I co-founded Amagi with Baskar Subramanian and Srinivasan KA. We have been classmates and friends from college, been partners for most of our professional career as well, right from our first jobs at Texas Instruments and then at our first venture, Impulsesoft. While I lead Customer Success at Amagi, Baskar runs Product Management, engineering, and investor relations. Srini leads global sales and revenue management. This way, we complement each other’s strengths and provide the required leadership to our company. Being good friends from college days meant that we understand each other very well – emotionally and intellectually. We are frank with each other, and never hold back any opinions, feedback, our fear or vulnerabilities. I went on to marry Baskar, and our friendship and partnership strengthened – both personally and professionally. What kind of growth have you seen since inception? What are the factors that contributed to the growth? We now support 400+ channels across 40 countries, working with leading TV networks, content owners and OTT platforms. Our customers include A+E Networks UK, Discovery Networks, beIN Sports, VICE Media, Warner Media, CuriosityStream, Tastemade, Cinedigm, Samsung TV Plus, The Roku Channel, NBCUniversal and many others. We embarked on a journey in uncharted waters. We looked at emerging technologies such as cloud and placed our bets. In the beginning, it was quite challenging. None of us in the company had broadcast industry background. No one in the broadcast industry used cloud as the primary infrastructure. Added to that, we were a start-up from India trying to establish ourselves in a global market. We built a robust technology platform, and some of our early customers tried it as the cost benefit was hugely attractive. Once we proved the technology and business model, we were able to build trust among customers. At the same time, we built our solutions to cater to both broadcast TV and streaming TV. So, we were able to spot trends early on and benefit from it when the demand surged. Do you think it’s difficult to be a woman entrepreneur? I think we have a slightly skewed understanding of a woman entrepreneur. For decades, we have seen women across socio-economic strata trying to become financially independent, setting up small businesses (which may not be fancy) and at the same time supporting their family. So, if you look around, you will see so many examples of women from different walks of life creating their own identity through business ideas, however small they may, and whatever be their motivation – financial, intellectual, or simply survival. And, now that the business ecosystem has improved so much (Yes, the pandemic phase will eventually pass) – setting up companies is easy, access to funds are easy, technology support is advanced, access to talent pool is healthy, families are more supportive. And several success stories across the society act as a great inspiration. What is your advice to other women entrepreneurs? If you believe in an idea, persist with it until it fructifies Do not give up easily succumbing to family pressures. Realize that family and profession are important and one cannot be sacrificed for the other Build a core team of passionate people with an entrepreneurial spirit Execution is key. Never lose focus on execution Command and control structures are critical for the business to scale

Broadcast industry: What to expect in 2021?
Jan 4, 2021

Broadcast industry: What to expect in 2021?

FAST on the rise In 2021, we can expect to see a tremendous amount of growth in Free Ad Supported TV (FAST). New players will emerge in the industry, as Telcos, cable operators and specialized niche app players get into the game. Some of the large TV networks that have sat out on FAST will now come into the space, creating an extremely competitive industry. Outside of cable networks, we will also see local news take this opportunity to reach a younger audience. 2021 will definitely be the year of FAST Mobile takes the spotlight In the last several years, we’ve seen CTV continue to grow. This is especially true as many viewers were tied to their homes with the global health crisis. However, as we begin to bounce back, we’ll start to see in 2021 and 2022, mobile take the spotlight with companies offering mobile applications for linear streaming content. We’ve already seen this from Samsung, Roku and several others. I believe we are headed in the direction of seeing a default TV application installed on phones, offering FAST. Freemium vs Paid As the landscape grows more competitive, we’ll begin to see paid channels offer freemium options and free apps offering a paid premium option. Currently, we see this approach with Peacock where users can freely stream certain shows with ads or upgrade to have an ad-free experience. In 2021, I expect to see many more companies taking this approach to increase viewership and take additional market share. Explosion of channels “Similar to a cable experience, consumers want access to different channels all at the touch of a button. With this high demand for content consumption, we will continue to see an explosion of channels being launched. For Amagi specifically, every month we launch 20-30 channels for our customers who are trying to keep up with the demands of viewers. As the volume of channels continues to grow, we will see a split in how platforms will handle the way they provide and distribute their content as the industry determines the most productive and efficient way of operating. On one end, we will see some platforms spread out their content into many subcategories, making niche content incredibly easy to find for their viewers, where on the other end of the spectrum, we will see platforms consolidate and simplify their channels to provide a broad overview of content. The consumer ultimately will hold the power in the end when determining which approach provides easier access to content and meets their overarching needs.” Original programming for FAST “There are many players in the FAST industry, and as more and more pop up, each will be experimenting with different ways to provide a unique experience and differentiate themselves from competitors. We will see FAST providers experiment with creating owned and operated channels to help them distinguish themselves. We will find these platforms commissioning productions for new content and channels of their own, providing them as exclusives for their platform users. FAST platforms will inevitably use these methods and features to promote their services and provide a user experience that consumers want to go back for.” User experience “For FAST platforms, available content is incredibly important for gaining traction with viewers, however with many different players in the industry, access, interface, and user experience are going to be the key differentiators for the leaders in the industry. The platforms with the best user experience, allowing quick, easy, and customizable access to ideal content without putting extra work on the consumers will be the ones that gain traction and come out on top.”

US-East-1 outage: Good luck to AWS engineers
Nov 26, 2020

US-East-1 outage: Good luck to AWS engineers

We engineers are unsung. Coming into the limelight(?!) only when things break. Some of our tribe have been battling a massive outage in the AWS us-east-1 region over the last 24 hours non-stop, but they seem to be coming out on top finally (as seen from the AWS status page). Here's a shoutout to all the hard work they've put in, and wishing them good luck. Many businesses have taken a hit worldwide. We too have seen partial degradation in some of our systems deployed on AWS us-east-1. Our AWS TAM & BDM (Hi Anup & Raghu!) have been proactively supporting us over the last 24 hours, and demonstrating a genuine concern over what sort of impact this has on us & our customers. It will take some more days for us to determine the actual extent of the impact and start thinking on how we can be better prepared for such outages in the future. In the backdrop of this situation, I would like to share with you all, some of the thoughts & conversations we Amagians are having, on designing distributed systems that are expected to run reliably in an unpredictable environment. Distributed Systems and Fault Tolerance Let's say we have grown past the first law of distributed systems. And say, we have designed the distribution with basic hygiene principles such as low inter-service coupling high intra-service cohesion control plane and data plane separation standardised protocols for inter-service communication Those principles are necessary but insufficient to deal with an unpredictable / unreliable environment in which those services are deployed. Uptime is not a problem to be outsourced to Devops / SRE (!!). Fault tolerance should be included into the design of systems well before they're implemented & deployed. Some considerations for this would be: Statelessness (or at least unbundling compute & state) Redundancy (not as simple as deploying 2 copies of a system!) RTO / RPO, checkpointing Versioned configuration (say GitOps equiv) Robust service discovery (saving money by running etcd / consul in a non-cluster mode looks like a brilliant idea, until ...) Fail-fast & fail-safe And then some more, from an operational perspective: Infrastructure as code "What if" checklists / SOPs Chaos engineering, fire drills & game days (to verify if the checklists / SOPs can save the day) As part of the global engineering community, we too are debating these aspects and learning something new every day at Amagi, in a very open engineering culture that does not penalise mistakes, but actively encourages us to learn from our failures and others',

Geek's Day with Vijaya Sagar
Aug 19, 2020

Geek's Day with Vijaya Sagar

1. Recently, Amagi organized Geek’s Day. Tell us more about it Geek’s Day is a technology showcase event organized by engineers at Amagi to foster the culture of innovation in the company. The program was conceived with the following goals in mind. Enhance tech collaboration within teams through knowledge sharing Strengthen ‘innovation as a competitive advantage’ for the company Nurture the passion for technology in our engineers to create world-class products We organize this company-wide event twice a year. It gives our teams a great platform to demonstrate their technology prowess, especially to young engineers who get a first-hand experience to see the big picture of how all the smaller modules that they work on come together to solve complex challenges for our clients. Many times, we even highlight incremental innovation that our teams have undertaken to improve our own approach to coding and product development. So, it’s not all always about how we have simplified life for customers. It’s also about how we are improving our own understanding of technology and sharing smarter ideas that other teams can implement in their workstack. 2. What was the focus of the recent edition of Geek’s Day? The key focus was knowledge sharing across engineering teams based on lessons learnt from our failures and successes in the last couple of quarters. Over the last six months, as a company, we have significantly increased our capabilities in the area of live events production and broadcast. Cloud as a backbone infrastructure to deliver live events such as sports and news has been closely scrutinized owing to latency issues, challenges with ad insertion, and ability to replicate the broadcast-grade TV-viewing experience delivered on traditional delivery mechanisms such as satellite and fiber. Due to advancements in cloud technologies, access to high-speed internet, and innovation in the last-mile content delivery frameworks – all these have now made it possible to produce live events on the cloud and distribute them in a multiscreen environment. We expect a surge in demand from broadcasters who run hundreds of hours of live content every month to transition to cloud. And, we are developing some really cool tech to support their unique requirements. A lot of Geek’s Day sessions were focused on practical do-s & don’t-s related to on-demand live event orchestration, fault tolerant distributed systems on the cloud, large scale media processing for live streams, application workflow orchestration, infrastructure as code, efficient CI/CD pipelines, enterprise grade inter-service messaging and reusable UI component designs. The other hot topic was content analytics. As streaming becomes the new TV, metrices like viewership stats, ad impressions, ad opportunities, ad durations, top performing channels and more, need to be made available in real-time for content owners and platforms to manage their ad inventory, pricing, and to determine their strategies covering content genre, distribution markets, ad partnerships and so on. We are making early inroads in this segment and had several geeky features to preview. 3. How was the response given remote working in COVID times? Geek’s Day, if held in normal circumstances would have been a day-long celebration, competition and knowledge exchange sessions. However, this time, we organized it across 10 days with teams joining through collaboration platforms. Overall, we had about 10 sessions, 25 speakers and nearly 400 man-hours of engagement. It just goes to show as humans how well we have adapted to the new pandemic situation. Even in our business, we continue to deliver broadcast-grade SLAs in these testing times. I am happy that we are able to carry that rigor in the areas of learning and development as well. 4. Amagi also organized a hackathon in partnership with HackerEarth in August. Is this part of Geek’s Day initiative? Innovation has always been central to Amagi’s existence, growth and value we deliver from every stakeholder’s perspective – Customers, employees, investors or for that matter our media and entertainment industry. The hackathon was largely to engage the developer community in the experience band of 2-5 years, recognize and reward their tech problem-solving skills. We had more than 2,700 registrations with over 1,300 participants completing the GO CLOUD Challenge. We have an obligation to contribute and to sustain the spirit of innovation in the community. It also gives us an excellent opportunity to interact with bright minds and attract them to our vision of transforming the media and entertainment industry through application of innovative cloud technologies. 5. Do you have plans for expanding the Geek’s Day to outside the company? In some ways, we are already doing that. We set up quarterly business reviews with key customers to give them a preview of our technology roadmaps. This helps us to align our products and delivery milestones to support their business goals. For others, we have our regular trade show formats to showcase tech innovation. While this year our events calendar has been impacted, we are looking at virtual platforms to bridge the gap. I would urge the readers of this blog to follow our website and social media channels for all such announcements. Vijaya Sagar Vinnakota is the Head of Cloud Engineering at Amagi.

Virtualizing Broadcast Operations with Baskar, CEO & Co-Founder, Amagi
Jul 7, 2020

Virtualizing Broadcast Operations with Baskar, CEO & Co-Founder, Amagi

Five questions for Baskar, CEO and co-founder, Amagi What are your observations on the broadcast industry's transition to virtualizing operations? Virtualizing broadcast operations on a public cloud infrastructure such as AWS has become a key strategy for decision-makers over the last 2-3 years. Every top-tier TV network is implementing a cloud strategy in some measure. Some of the evident trends as I see them are: New business models are taking shape The traditional 5-year business models where TV networks invested in large facilities, hardware equipment and satellite distribution infrastructure involving high capital expenditure to launch channels and run broadcast operations are no longer viable. Cloud is leading the shift to an OPEX-based business model. It gives you flexible ‘pay as you go’ options! Cloud is no longer for storage only The media and entertainment industry had initially looked at a cloud infrastructure for content storage and archival. However, with the advancements in cloud technology, the entire broadcast workflow can be automated on the cloud. This means that content preparation, scheduling, graphics, playout, distribution, monitoring and monetization can all be managed on the cloud delivering broadcast-grade quality and viewing experience. Integrate and manage distributed workflows As broadcast operations get virtualized, it’s no longer a necessity for all functions in a broadcast workflow to be co-located. Cloud gives the flexibility for teams to access the systems from any remote location and manage workflows. This is leading to optimizing real-estate costs and better space utilization. Collaboration for specialized skills Virtualization has opened the doors to collaborating with specialists from any part of the world. Broadcasters can now access a large talent pool and put together teams with specialized skills for any activity from any location. Address broadcast and streaming TV requirements with a common infrastructure As many traditional Pay TV networks begin to dabble with streaming TV opportunities, virtualizing broadcast infrastructure is bringing enhanced flexibility and efficiencies to content distribution. With cloud, there is no need to invest in separate infrastructure to launch linear OTT channels. DR as stepping stone to cloud adoption Several large broadcasters are replacing their expensive brick-and-mortar backup infrastructure with on-demand cloud-based systems. A natural follow-up to such a transition is the virtualization of the entire primary broadcast infrastructure. What are the big benefits of moving on to a cloud infrastructure? Cloud infrastructure is inherently agile and comes with a shorter deployment time. The biggest contribution in my view is the rapid democratization of content, that has been largely ushered in by the power of cloud. Moreover, there are several major benefits that cloud infrastructure provides to broadcast and media companies. Cloud is very cost-effective, and gives superior control on budgets and resources Gives flexibility to scale and contract operations as per business dynamics Provides access to operations from any remote location. No need to be physically located within the broadcast premises Provides best-in-class security and redundancy capabilities Facilitates seamless integration with other cloud-based software and AI tools to enrich broadcast workflows Supports live events production and broadcast with low latency and on-demand infrastructure Distribute content to any location, any device through IP-based delivery Spin up short-duration pop-up channels to test audience response, leverage special events, promotions, holidays and festivities In the era of COVID pandemic, has cloud made all the difference? The COVID pandemic has certainly accelerated cloud adoption in the broadcast industry. We are in a situation where personnel have limited access to broadcast premises. In many cases, due to lockdowns and facility sanitization exercises, the physical facilities are off-limits. Broadcasters till now planned for natural disasters and infrastructure downtime. This is a very unique and real situation where the need of the hour is secure remote access at the safety and comfort of individual homes. Cloud has been a life-saver in this context. Many of our customers across the world could continue their operations uninterrupted. They are able to open up their secure browsers and have a bird’s eye view on the status of their playout and delivery operations, content monetization with all the reports and analytics, exactly the same way they could see during pre-pandemic days. I believe COVID pandemic has taught us that moving to a cloud-based infrastructure for all the media and entertainment operations is an extremely important step that we need to take forward as an industry. Should cloud infrastructure be thought of only in the context of business continuity? As I discussed earlier, cloud infrastructure is at the cutting-edge of broadcast technology and stands to have its impact on all the facets of broadcast business operations and workflows. TV networks can orchestrate live events, operate channels, monitor playout operations, create channel programming, upload content, monetize linear streams and VOD assets, and everything else you can imagine remotely using platforms like Amagi. What I would like to say is, cloud has ensured that it is business as usual for us, even with the constraints of the COVID pandemic and business continuity is an important part of a diversified offering that we have to offer to the industry. To what extent can broadcast operations be monitored remotely? From a monitoring standpoint, we are looking at all the systems, subsystems, and endpoint handoff equipment in case of traditional broadcasters. In this case, we can keep the need for human intervention to a bare minimum. On the other hand, our customers can monitor 100 percent of broadcast operations remotely as we have introduced various monitoring workflows to do QC and asset validation. As a lot of assets that are integrated into the system for playout come from multiple sources and locations, we deploy look-ahead playout using our cloud infrastructure to validate the entire linear stream in advance and monitor the same for inconsistencies and anomalies. Look-ahead playout is a classic example of how we leverage AI and machine learning to remotely monitor channel feeds before the actual playout. In the streaming TV segment, we work with content owners and OTT platforms across the globe to create a global supply chain for thematic content management and packaging, content delivery to multiple platforms, and content monetization. As this ad-supported business model thrives on in-stream ad insertion for monetization, we deploy cloud infrastructure to achieve 24x7 remote monitoring of playout, channel distribution, server-side ad insertion (SSAI), ad performance and analytics and the overall broadcast workflow. In conclusion, I would say that owing to current business climate, the broadcast industry needs to innovate to survive the downturn, create new revenue models and respond to market dynamics in an agile manner. For that, the transition to cloud is an irreversible change - A new reality.

Advanced Graphics Automation
Jun 5, 2020

Advanced Graphics Automation

Graphics is an inalienable aspect of television experience that helps package content segments to make channel programming look delightful to the eyes of the viewers. All graphic elements in a video stream are an integral part of content ingest and needs to be rendered in broadcast grade quality. There are many forms of advanced graphics and each one of them has a purpose of its own. Be it a channel logo, a bug or a lower-third, various types of advanced graphics are inserted into video streams to give viewers a look into coming up programs, ad-breaks, promotional teasers, etc. Amagi CLOUDPORT supports multi-layered graphics rendering with a high level of automation to simplify the graphics playout in a video stream. Rich animated graphic sequences can be played out as static, or template-driven, rule-based graphics using CLOUDPORT graphics ingest and automated scheduling function. Amagi CLOUDPORT is the most versatile platform to playout static as well as dynamic graphic sequences. Advanced graphic capabilities offered by CLOUDPORT enables TV networks to achieve multi-layered graphics capabilities to provide best viewing experience to the users. CLOUDPORT supports static graphics or animated sequences, time-based graphics like a channel bumper, advanced dynamic graphics including full screen NOW / NEXT / LATER, ‘Back in’ counter and countdown timers. CLOUDPORT also supports advanced graphics or digital video effects (DVE) which are commonly used for promotional purposes and can be automated using Adobe After Effect templates. These graphics can be played out with embedded video or images with Picture-in-Picture (PIP) effect with L-band, Lowe-Thirds band and credit squeeze being a few examples of advanced graphics supported by CLOUDPORT. Apart from all the conventional graphics animations supported by Adobe After-effects rendered templates, CLOUDPORT now supports native graphics animations and renders them directly on the playout engine. All the native graphics animations in this case are processed by the playout engine in the form of dynamic data and rendered in real-time inside the playout engine. This new update to CLOUDPORT playout platform is apt for rendering and distributing live channels carrying multiple sports events, news, and other live events across the globe. As AEP (adobe after-effects) templates do not solve for the real-time graphic needs of live events playout and distribution, COUDPORT – NG, the all new graphics subsystem for CLOUDPORT playout engine, renders HTML and dynamic graphics templates in real-time on the player itself. This enables creating dynamic real-time sports scorecards, news and stock tickers, weather updates, count-down timers, clocks, and multiple other sophisticated parameters-driven graphics rendering and overlay on the player. There are three key components of CLOUDPORT – NG subsystem: GDL - Graphics description language helps describe graphics template and inputs the parameters for dynamic rendering on the player CLOUDPORT automation provides input parameters to the graphics elements with ‘playlist edit’, ‘playout controls’ and ‘live controls’ CLOUDPORT player uses an embedded chrome module to render parsed GDL file in HTML format. This chrome module can render complex HTML with JavaScript, SVG implementations with the ability to connect to dynamic input sources which is then composed on top of the video with full alpha and multi-layered support. CLOUDPORT – NG supports the following graphics templates, among others: Amagi CLOUDPORT playout engine automates multi-layered advanced graphics for both programmed channels and live events like sports, news, etc. Amagi CLOUDPORT comes with a web based unified management interface that provides a seamless, simple, and easy way to manage playlists and advanced graphics schedule.

State of the TV Industry with Srini, Co-founder, Amagi
Jun 5, 2020

State of the TV Industry with Srini, Co-founder, Amagi

Five Questions for Srini, Co-founder, Amagi As an industry player, what are the big trends in TV that you see? I see a fundamental shift in TV viewing habits happening, further accelerated by the pandemic now. A few large trends, apart from the broader shift to Streaming TV from linear broadcast: Connected TV devices are growing at a rapid pace. As per reports, by 2023, connected TV households will be 83% of all households in US. This is a massive shift Advertising is shifting from traditional TV to streaming TV –advertising grew by 330% in 2019 according to a recent report Shift to cloud – we are seeing a large scale migration across M&E sector towards cloud as the industry prepares itself to be agile in these changing circumstances. How is the industry responding to these developments? At the outset, we see two distinct segments in the TV industry emerging today – Broadcast TV and Streaming TV. As consumers shift from traditional cable subscriptions to new-age over-the-top streaming models, we are seeing many of the broadcast TV networks creating OTT offerings to stay relevant in the marketplace. Large content studios are seizing the opportunity and launching their own streaming platforms banking on their large content libraries. Content aggregators and video service providers are innovating on various business models – subscription-based, ad-supported, hybrid models with tiered content offering. Similarly traditional TV advertising is quickly moving into the programmatic way. I believe, one of the biggest trend we will see is in the Connected TV space. As Connected TV providers already have market penetration, they have a huge opportunity to generate continuous revenue by offering programming as well. Why are we seeing a demand for live channels on streaming TV? Isn’t streaming largely an on-demand territory? As I said earlier, streaming is the new TV. When we see content creation being democratized, it brings about an abundance in content availability. Discovering content has always been a challenge for viewers. Even on video-on-demand platforms, content recommendation engines are in play. It’s hardly surprising that many viewers aren’t fully aware of all the program titles available on the platforms they follow. Added to that, the complexity of choice as one subscribes to multiple platforms leading to a subscription fatigue. To free oneself from the burden of having to discover and watch content, viewers are warming up to the idea of content being available as part of a channel EPG. As a result, linear channels are increasingly becoming attractive to viewers. To expect TV-like viewing experience while streaming is becoming a norm. Hence, a growing demand for linear content on streaming TV! Will advertising shift from broadcast TV to streaming TV? Won’t viewers prefer ad-free, subscription-based streaming models? Realistically, you can’t expect every household to subscribe to multiple streaming platforms. At best, one will have some sort of a cable TV subscription and add a couple of streaming TV subscriptions to their entertainment budget. In some cases, we may see a complete cord-cutting. In any case, I don’t see an average household investing in more than five platform subscriptions at any given time. Now that we have several big studios and networks with their vast libraries vying to get a share of this pie, we will see consolidation in the industry. This means that top 3-5 subscription platforms will eventually capture most of the market, but make enough room in the market for ad-supported models to co-exist. This will include those platforms that offer a hybrid model as well. In the ad-supported streaming TV model, advertisers will be able to segment audiences more granularly and leverage higher number of ad impressions. This makes advertising on streaming TV platforms more flexible, cost-effective, and measurable. We expect to see advertising budgets shift to streaming TV in the range of US$200-$250 billion in a year, and grow at higher percentage levels in the years to come. What according to you is the impact of COVID-19 pandemic on the streaming TV industry? It’s obvious that owing to lockdown restrictions in many countries around the world, people are staying within the confines of their home without access to different forms of entertainment which they are generally accustomed to. As a result, we are witnessing a huge spike in streaming TV consumption. This pandemic with extended restrictions is changing our outlook towards life, and has brought in new habits, a different lifestyle, and affected our disposable incomes and so much more. It has impacted us in several ways – the way we watch TV is certainly one. I think the pandemic will accelerate adoption of streaming TV as people have been exposed to newer content experiences. I also believe, given the financial implications, ad-supported streaming models will come out much stronger from these times. We do see a dip in overall advertising as we live in a world of interconnected economies. But, this dip is for the short-term. The big picture we must appreciate is that overall TV viewing habits are impacted, and it will put some of the inevitable changes on a fast-track.

Three pop-up ideas for the holiday season
Dec 10, 2019

Three pop-up ideas for the holiday season

Pop-up channels are time-bounded, 24x7 linear content streams delivered to viewers – be it on traditional broadcast TV platforms or on OTT platforms and devices. Pop-up channels can take multitude of hues – theme-specific, event-driven, seasonality, demographic-oriented, market testing and many more. In the era of cloud broadcast, pop-up channels may soon become integral to the content and growth strategy of broadcasters, operators, content owners and platforms. With cloud, you can easily spin-up/down channels without having to invest in large infrastructure and operations teams. You can create channels from any remote location and distribute them, globally. Further, pop-up channels are relatively less expensive than fully-loaded linear channels with no long-term commitments. Even the viewers are clear in expectations and understand that the channel will be on air for a 15-20 days’ period. As we enter the holiday season, here are three ideas that you can build your pop-ups on. Idea #1: Milestone celebrations This week, Disney clocked US$ 10 billion in box-office revenues, the highest for any studio in a single calendar year. Frozen 2, Avengers: Endgame, Aladdin, The Lion King, Captain Marvel, and Toy Story 4 contributed to Disney’s massive haul. And, we are still awaiting the December release of Star Wars: The Rise of Skywalker! Now, Disney can look at launching a linear pop-up channel for two weeks, lining up all their releases that collected more than a US$ 1 billion at the box-office in their entire history. This way, Disney can bring their fan-base together to celebrate iconic movies from the studio, enhancing their association with the Disney brand, and create a 360-degree buzz – social media, merchandize, advertising, and subscriptions. Disney can also create a Star Wars-specific pop-up channel in the run up to the worldwide release of the latest offering. It can air previous editions of the franchise movie, behind-the-scenes snippets, interviews with current cast, live reactions/reviews from outside the theater, endorsements with brand partners (apparel/toys/gaming), and offer premium advertising inventory that caters to a finely segmented and identifiable audience pool. Idea #2: Recycle VOD content into calendared thematic channel This year, two of the globally popular long-running series aired their final episodes – Game of Thrones and Big Bang Theory. HBO and CBS respectively can rerun the entire series as a linear broadcast, complete with channel graphics, promotions, and advertising. Even regional networks across the globe can potentially license the content and launch a pop-up channel with audio-dubbed in local languages, subtitles, attracting regional advertisers, and building a channel profile piggy-backing on popular content brands. Idea #3: Determine revenue-sharing models through content trials If you are an operator finalizing content licensing deals with studios/content owners, and you are unsure of the revenue share split, pop-up channels are an excellent tool to gauge audience interest and advertising potential. You can create a program schedule with different types of content and tweak overall programming based on audience feedback. If you run a pop-up OTT channel, you can access detailed analytics, giving you insights on viewership, primetime viewing, ad impressions range, and advertising yield among others. This way, you can make informed decisions on programming, content acquisition, ad inventory and pricing. You can then launch full-fledged linear channels based on the pop-up channel experience and learning. Launching pop-up channels Amagi offers an end-to-end solution, as a fully managed service across channel creation, distribution, monitoring and monetization. At Amagi, we have identified three critical elements that make pop-ups work. On-demand infrastructure and resources Instant spin up/down of broadcast infrastructure Pre-integrated distribution arrangements with platforms We rely on a lot of automation across the broadcast workflow to accelerate channel launch while keeping the costs low. We use a public cloud infrastructure such as AWS with a pay-per-use cost model. Our presentation scheduling is automated – accessing initial schedule, placing program segments, creating ad breaks, adding promos and interstitials based on pre-configured rules. One can easily add dynamic graphics through templates, add subtitles, and create a broadcast-grade channel in SD/HD/4K UHD formats for both traditional broadcast TV and OTT platforms. So, this holiday season, would you let a new cheer pop up?!

When broadcast satellites radio “Mayday”
Dec 5, 2019

When broadcast satellites radio “Mayday”

At the beginning of 2019, as per the United Nations Office for Outer Space Affairs (UNOOSA), 4,987 satellites revolved around the Earth’s orbit, an increase of 2.68 percent over the previous year. In a recent article published in Express (The Home of Daily and Sunday Express), the European Space Agency (ESA) warns that should there be a solar storm, much of these satellites are at a great risk and we will be mute spectators to the resulting damages to satellites and associated blackouts. The ESA is now planning a mission to watch the sun from deep space as part of building an early warning system to collect data on solar activity before it strikes Earth. Be it solar activity, asteroid hits, or technical glitches, space disasters can cripple human life as science and technology has permeated into even our mundane activities. Much of our connectedness in the world is riding on petabytes of data crisscrossing through satellite and network infrastructure. One industry that has had tremendous reliance on satellite networks is television. Post the first satellite television signal transmission in 1962, satellite-based TV broadcast completely redefined the way TV content was distributed and watched by viewers. Across the world, TV networks – small and big, took to satellite-based content delivery to broadcast SD, HD, and later 4K UHD channels covering live as well as thematic/library content. The surrounding economics of content production, broadcast, subscription and advertising revenues meant that the entire infrastructure had to be available 24x7 for satellite TV industry to sustain. Pursuing “all time” availability, TV networks built secondary and tertiary feeds setting up a back-up infrastructure. Given the prohibitive cost-structure of satellite broadcast infrastructure, creating parallel feeds and activating them to recover from unpredictable disasters and downtime have resulted in businesses devoid of precious capital for growth. For instance, imagine spending anywhere between 100,000 – 500,000 dollars annually in setting up a primary feed and spending an equal amount on back-up parallel feed! While most satellite services offer SLAs of 99.9999 percent uptime, downtime preparedness has been locking funds in the absence of viable alternatives. All this changed with the advent of cloud technologies for TV broadcast. Extending capabilities of cloud beyond storage, the entire broadcast workflow – ingest, storage and archival, scheduling, playout, delivery and monetization - can all be managed on the cloud today at a fraction of the costs when compared to traditional models. This has completely changed the outlook towards broadcast disaster recovery. For TV networks already invested in long-term contracts with satellite-based distribution services, cost-effective cloud presents an affordable alternative for managing parallel feeds. Not limited to disasters in outer space or for that matter satellite technical glitches, moving to a cloud infrastructure provides coverage against downtime due to natural calamities, technical issues at teleports and datacenters. Here are a few ways one can take advantage of cloud for disaster recovery purposes. 24x7 Disaster Recovery Using Cloud Playout Manage media assets: Store all your media assets on cloud, for continued access despite malfunction of your physical data- centers. Public cloud ensures instant recovery with a new instance going live instantly in case of malfunction Access from cloud: Move the playout to cloud while maintaining same level of broadcast readiness for both playout and media assets Deliver from cloud: Deliver your channel via fiber, satellite, or IP streaming. So, in case of complete breakdown of primary delivery infrastructure you can still deliver your channel using other methods On-Demand Disaster Recovery Using Cloud Playout Automated import and remote deployment: Auto-sync content, playlists, and graphics on the primary feed for playout readiness. You can spin up/down the playout only for the duration of downtime on primary. Since it’s cloud-based, you can start broadcasting practically from anywhere in the world, ensuring complete flexibility and portability for your channel Flexibility of differential pricing: Pay as per usage unlike the traditional set up which duplicates the costs of entire infrastructure Rescue Playout Using Edge Servers Manage Media Assets at the Edge: Send assets to the edge server via cloud and store up to 16 terabytes of data. In case of satellite downlink or any other error, you can continue broadcasting with latest rescue content Remote playout management: No need to create separate recovery sites. You can use the edge playout server to shuffle content and play rescue content remotely If you are distributing content using satellites, putting in place a reliable and cost-effective disaster recovery process and content distribution workflow using cloud is undoubtedly a progressive approach to future-proof your business!

LINEAR OTT: THE HOLY GRAIL OF AD-SUPPORTED STREAMING MODELS
Nov 7, 2019

LINEAR OTT: THE HOLY GRAIL OF AD-SUPPORTED STREAMING MODELS

According to the latest report from Convergence Research Group, cord cutting continues to accelerate this year as well with 4.56 million TV households opting to ditch pay TV. As we end 2019, 34% of U.S. households won’t have a traditional TV subscription! As consumers move to streaming services, wide range of options are in fact effecting a downside. As per Deloitte’s Annual Digital Media Trends survey, nearly 47% of U.S. consumers are frustrated by the growing number of subscriptions required to watch what they want. Today, there are more than 300 OTT video options in the U.S. market, and that list is growing. The wide choice is creating two key pain-points for the consumers– Subscription fatigue and increased barriers to content discovery. In such a setting, a growing realization in the OTT world is that ad-supported streaming services could be a viable model to overcome subscription fatigue. FAST (Free Ad Supported TV) players like Samsung TV Plus, The Roku Channel, Pluto and STIRR are taking an early lead with a combined gross reach of over 80 million users. New launches like Amazon IMDB TV are expected to accelerate this trend. As content owners, studios, post-cable networks compete to get a share of the OTT pie, taking the route of native apps only complicates content discovery. This requires significant marketing and development spends to create, maintain and market these apps directly to end consumers. In the age of Netflix and Disney Plus, reaching an app download of 1M across OTT devices would require tremendous effort and investment. Instead, 3rd party distribution through platforms like Samsung TV Plus, The Roku Channel and Pluto is a much faster, cheaper and better option. Linear OTT channels make it easy for viewers to access content through EPGs, and minimizes ‘losses’ resulting from ‘abundance of choices’. Through a linear EPG experience, getting discovered becomes much easier for the content owner. In addition, linear OTT experience provides much higher levels of engagement and loyalty compared to ‘on-demand only’ experience. As all OTT FAST deals are based on revenue share, time, cost and effort for onboarding new channels on these platforms are significantly lower compared to traditional linear distribution. The viability of the channel purely depends on content-led strategy that attracts loyal viewers, in turn yielding increased advertising opportunities. At Amagi, we have been a pioneer in cloud-based technologies for broadcasting and monetizing content, enabling digital-first and traditional networks create and deliver linear OTT channels to vMVPD and FAST platforms. Amagi, through its DAI platform supports ad monetization of OTT content, generating ad revenues and providing detailed analytics and insights. Amagi offers the end-to-end solution as a managed service, making it simpler for content owners, digital first networks and studios to launch and monetize linear OTT channels. Amagi’s clients include Tastemade, CuriosityStream, TYT Network, MGM, Conde Nast, PeopleTV, FuboTV, Magnolia Pictures and Pocket Watch among others. If you would like to take advantage of Free Ad Supported TV, and increase your revenues, Amagi can set up your channel and distribute to all the leading vMVPD platforms, Connected TV and device platforms. The last time I checked, there is no other technology provider in the market who has solution/technology acceptance from all the leading platforms. With Amagi, the holy grail of linear OTT in the world of free ad-supported streaming model can truly be within your grasp.

Media and Cloud – twins separated at birth
Oct 11, 2019

Media and Cloud – twins separated at birth

Media industry is going through its most exciting transformation. No time in the history of mankind has there been the breadth and volume of content that we see today. As all of us are gravitating towards an Internet-driven media consumption behavior, innovations in this business is at its peak, across storytelling, content creation, processing, selling, distribution, discovery and in consumption. The other interesting trend of Internet media consumption is the globalization of content consumption. We are now exposed to content from across different cultures, languages and issues that were once local, are now topics of discussions across the world. As we watched ‘Narcos’ we could experience the underbelly of the Colombian drug-cartel world, which is far from the issues of politics, family feuds and mythology that we are exposed to in Indian television. As the media industry started to change, a parallel change was happening in the big iron world of IT. Servers and racks in offices were getting replaced by public cloud providers who were renting servers over the Internet. Public cloud companies were evolving into a phenomenon that has transformed multiple industries. Public cloud’s business model, on-demand infrastructure and its associated services fits the needs of the new media world as a glove to the hand. Media industry is one of the largest consumers of storage (content archives), compute (transcoding, machine-learning, graphics rendering) and network (serving video to end-users). Given media is all digital bits and bytes, the software-driven processing on on-demand compute on cloud is driving just-in-time processing as content arrives or when viewers scale. The key innovations in the media industry are driven at the edges- Content production and consumption. We as viewers are driving the consumption pattern, which in turn drives how media businesses enable us to discover, serve and monetize content. Tremendous innovations are taking place on content production, be it UHD, 3D, drone capture and production of local sports, news by amateurs turning to professionals. The lines between professional content production and consumer videos are blurring with the availability of technologies and equipment in consumer hands. At Amagi, we are in the eye of this perfect storm. We have a unique view of the media industry as it transforms and embraces the cloud. We have been pioneers in this movement of the industry to the cloud and continue to drive the best of cloud technologies to benefit media businesses worldwide. I would like to share some of the key trends that are at the cusp of breaking out and would become primetime over the next 12 months, We are moving from a 100% subscription-driven premium content model to a high growth advertising-driven premium content. We will see multitude of platforms worldwide that will be advertising-driven and delivering premium content. This is largely driven by the viewership moving to connected TV platforms, which in turn is driving advertisers to treat this on-par with TV advertising. This mass adoption by advertisers, makes it viable for content owners to monetize premium content through an ad-only business model. We are seeing a resurgence of linear channels on online platforms. This rather counter-intuitive trend is largely driven by, a) glut of content on platforms leading to a ‘paradox of choice’, leading users to spend a large amount of their time in discovering what to watch and b) connected TV viewing drives a lean-back experience, and viewers are preferring a lazy channel-flipping behavior. In addition, content owners and video platforms are discovering linear channel viewing behavior acts as the entry point for viewers to delve into related on-demand video library and thus acts a great content discovery tool. Live sports and news creation are getting democratized. We are seeing a large set of amateur content creators starting to produce local/college/school level sports, hyper-local news stories. With Internet video destinations, there is space for all content and creation of niche communities for viewership is a reality. Given mobile phones and consumer-range priced outdoor camera installations, there is a surge of live production that will be available for all of us to watch.The breadth and depth of events that will be covered is mind-boggling, and the quality of the event production, be it sports-graphics, commentary, and camera positions are starting to rival large TV production formats. If I could sum up the upcoming year, viewers are in the driver’s seat and a golden time if you are an entertainment junkie. Tons of content across genres, every imaginable sports events from across the globe and the icing on the cake, all of this available for free. At Amagi, we will continue to leverage cutting-edge cloud technologies to make media businesses successful in their transformation. As a viewer, get ready to be entertained like never before and thank the cloud that has brought loads of entertainment closer to you like never before!

How UX can re-shape live sports orchestration
Jan 31, 2018

How UX can re-shape live sports orchestration

Traditionally, live sports production has been a big budget undertaking, involving hundreds of people. It’s also one of the most time-sensitive broadcast functions. Operators in Monitoring Control Room (MCR) of any live broadcast need to meticulously follow commands of the sports director, with very little margin for error. Over the years, this model has become increasingly dependent on physical infrastructures, skills of the playout operators, and presence of sports experts to orchestrate seamless shifts during interruptions in the game and ad breaks- from live feed to ads, and back to live feeds. Such complex playout orchestration can be simplified through today’s intelligent cloud-based playout platforms with an intuitive User Experience (UX) design, the only requirements being a web browser and internet connection. With UX design paradigms, automation and intelligent alert systems applied on the Live broadcast workflow, here are three ways one can reinvent live sports orchestration. Creating event-specific ad templates for each sport Since each sporting event is different, MCR teams today must be exceptionally well-versed with nuances of each sport. Also, a sports expert is required to continuously give instructions to the live playout controllers to transition between live feed and ads. However, events of certain type tend to have a distinct pattern. Soccer, for example, tends to have ads predominantly during the half-time, whereas cricket broadcast can have an ad-slot between each ‘bowling over’ – a set of six legitimate deliveries. To deal with these challenges, a sophisticated playout interface can define a sporting event with parameters to create a ‘template’ for each event. This will completely streamline event scheduling, and allow small and medium sports channels to run a full-fledged event with minimal staff. Contextual UX for different user roles (Event Programmer/Scheduler/ Live Controller) within the system for large sports channels. Once an event template has been created by the ‘event programmer’, scheduling team of the sports channel could use the scheduling interface to fill-up the ad spots. This process could be made as simple as dragging and dropping assets into the event buckets. The interface will dynamically show the remaining time in any of these buckets, as well as show alerts to simplify the activities of the scheduling team. Once the final schedule has been created, the playout control team can simply trigger the ad-breaks and graphics through the interface, at appropriate intervals based on real-time requirements, and monitor the live feed. This user centric design approach to different broadcast functions can improve ease of use, bring in efficiency for each role and ensures that the system works seamlessly. Super-user dashboard (where a single user is required to carry out all roles) for small and medium sports channels If a channel has minimal support staff at the playout center, a multi-user playout software design may not be an ideal approach. In this scenario, a ‘super-user’ interface can be very handy. This kind of design approach to the playout software could integrate all the roles within a single dashboard. Channel’s playout operation expert could then access this interface to not only schedule ads on the go, but may also be able to trigger them, and monitor the result, all in the same browser window. As sports broadcast evolves, modern consumers would have wider choices for live sports action, which will lead to rise of niche sports channels. However, modern users accustomed to broadcast-grade experience would still expect the best live coverage, which could be economically unviable for smaller channels, unless they innovate with cloud and design thinking. How evolved is your playout software’s user experience? Let us know in comments!

Capturing holiday season TV-binging with cloud
Dec 18, 2017

Capturing holiday season TV-binging with cloud

You could be almost certain that certain popular movies and holiday themed reruns would make a come back because of a simple reason. It has an audience. However, apart from rehashing the same titles every year, and adding a few new ones, little has changed with holiday season TV, especially when it comes to facilitating a more binge-worthy experience. Binge-watching isn’t really a Netflix-era invention. Before streaming video became a reality, catching-up on your favourite sitcom was done with good-old all-day reruns. In fact, some of the popular shows from 90’s still have such massive following that channels like Nickelodeon recreated the exact same playlist in 2015 to capture the nostalgia quotient of their audience. One of the reasons why binge-watching is so rewarding, could possibly be the continuity that the audience enjoys. Heidi Thomas, the screenwriter of BBC’s drama, little women, believes that binge watching has also helped content creators improve their quality. Of course, just because people may binge-watch, your whole programming cannot be made-up with just re-runs and holiday season films. Or can it?? Economics of a holiday TV channel There is no reason why we don’t have channels with just X’mas movies apart from the economics behind it. After all, these movies and re-runs have a clear seasonality. A channel that makes up of holiday flavour titles may enjoy a slight increase in viewership before X’mas holidays, but would not be able to sustain it after the audience goes back to their usual routines. In a heavy CAPEX TV broadcast model, spinning-up this holiday channel could never be justified. However, with rise of cloud technology, economics of a dedicated holiday-themed, short-duration channel adds up. Spinning-up customized pop-up channels on cloud The channel can go live for the duration of holidays, run parallel to the primary channel, and could be taken down once the viewership numbers start to decline at the end of the holiday season. This way, TV networks could facilitate a HULU or Netflix-like binging experience on TV, without investing in long-term contracts. With cloud, it might also be possible to create customized playlists as per regional requirements. For example, HBO could create could create a holiday channel for Diwali holidays in Asia and for X’mas holidays in North America. Due to the flexible nature of a cloud playout it may even be possible to create multiple pop-up channels with targeted playlist for each state within a country. Content-centric, platform-agnostic channels While pop-up channels have always been imagined as properties with a fixed expiry date, the ultimate destination for their consumption is assumed to be just TV. However, as people become accustomed to discovering content across platforms, TV networks may also want to attempt a multiscreen, content-centric model. For example, a X’mas-themed linear channel could be delivered on TV, while the TV network’s mobile app could host VOD content with personalized ads. This ‘follow-the-holiday-user’ model could then be used effectively by the TV network’s marketing team who could create special holiday bundles for cross-device consumption. As technology evolves, everyday human experiences including holidays and festivals are undergoing a transformation. And yet, the core experience of celebrating holidays with family and friends, remains unaffected. Content creators who can capture the holiday cheer in new ways and formats, will always have an audience. Happy holidays!

Why OTA broadcast is still relevant
Dec 12, 2017

Why OTA broadcast is still relevant

Over the Air or Direct to Air television brought up an entire generation of cultural developments, before slowly making way for cable TV in 1990s, which is also about to sunset. With mobiles video consumption on the rise, television as a medium is itself predicted to walk the long road to technology extinction. However, while the pundits drafted their obituaries for TV, OTA broadcast has come back as a blast from the past. As per recent research report by Park Associates, 15% of the US households are now using only antenna to receive television broadcast. This may sound baffling, but there are definite reasons why OTA remains relevant today, and may become even more relevant in days to come. Cord Cutting + OTA = Match made in heaven One of the reasons why television broadcast is preferred by the audience could be the quality of live broadcast. Millennials who were raised on steady payTV experience on cable, find issues with online streaming of live sports cumbersome. As per a WSJ report, younger audience is rediscovering the high quality of live broadcast on OTA, and are pleasantly surprised to know that it’s completely free. This trend can be expected to gain more strength with 7% projected increase in sales of antennas in US. A hybrid model that uses OTA sets for live broadcast, and sVOD such as Hulu or Amazon, seems to be the millennial hack for entertainment. And its about to get better. ATSC 3.0 Standards One of the most important future trends today in broadcast would be delivering 4K UHD broadcast, and OTT streaming. In this context, increasing cost of satellite or fiber bandwidth makes ATSC 3.0 an interesting prospect for TV networks and broadcaster, especially when coupled with new age cloud-playout solutions. For example, a TV network could reach millennial audience with 4K content across platforms by directly delivering linear channels to OTA stations, through cloud. Since ATSC 3.0 would be supporting mobiles as well, the same channel could be seen by people on their smartphones, creating a seamless experience. Relevant, regionalized content & advertising As more people move to OTA, locally available content could be made available at very low CAPEX & OPEX. Ability to customize content at station level may offer significant benefits to the TV networks, and facilitate advertising innovation. For example, it may be possible to customize graphics appearing on advertisements with local number that the audience can contact. This way, the TV advertiser and TV station would not only be able to offer more relevant customer support, but also determine insights about region-wise ROI as well as effectiveness of the creatives. Conclusion As new technologies rise, the old ones do not become obsolete immediately. Often the old way to do things can be reinterpreted for an improved, sustainable experience. As millennials become the most dominant audience segment, resurgence of OTA could be an opportunity in disguise for TV networks trying to figure out a way to stay relevant in age of cord-cutting.

How AI will impact traditional broadcast roles
Nov 22, 2017

How AI will impact traditional broadcast roles

With rise of Alexa, and Siri, humanity at large has had its first brush with how artificial intelligence may change their lives. As the use of smart assistants becomes commonplace, there have been voices of concern that caution with foreboding predictions. For the everyday professionals though, including those who work in the broadcast space, the biggest concern could perhaps be – “How would AI impact my job?” A closer look on real-life application of machine learning could put job-related concerns to rest. This doesn’t mean that the way the broadcast industry functions wouldn’t change. Here are three predictions about how AI could change the way you work. Impact on traditional media or content services A video expert today must manually go through hundreds of video hours, to carefully create broadcast-ready segments, or to determine logical ad points in linear broadcast. Moreover, this process must be repeated with change in air-time or change of formats. Machine learning-based system could help in reducing timelines for content preparation by automatically detecting segments, and logical ad points. This way, content processing service providers would be able to deliver more broadcast-ready content, in lesser time, allowing them to play more directorial role than tactical one. Impact on QC & monitoring roles Traditional playout roles are likely to change dramatically as machine learning-based systems become prevalent. These systems can already detect basic aberrations in video and audio levels, monitor sync between video and subtitles, and detect errors such as black or freeze frames. Thus, the traditional functions of a basic QC may evolve into more analytical roles. For example, a QC manager in near future may not individually check each asset, but only check the report of the system to determine which asset needs further examination. Since the machine-learning-based system learns from inputs and validations, QC managers of today may also find themselves performing roles of training the systems. Impact on managerial job roles Machine learning will remove certain boundaries that have traditionally held back key operations managers from innovating. When use of machine learning becomes commonplace, most managerial or operations roles may become more demanding in terms of strategy. Managers will need to think of the big picture, and focus on adding long term value to their processes. This could foster innovation as managers would encourage their teams to innovate in order to gain strategic edge over competition. For example, machine learning may enable operations manager to reduce the timelines of live to VOD conversion. This in turn could allow the channel’s marketing team to market the speedier availability of this content. Having said that, this may also result in increased competition and continuous pursuit of delivery innovations. Conclusion Machine learning will solve key business challenges for TV networks and OTT content networks. It will allow them to scale up faster, across platforms and geographies. However, it would also have a significant impact as the workforce aligns itself to the new way of working. While it could be perceived as a threat to current ecosystem, it is more likely to turn out as a boon to help the broadcast industry add value to the job roles, making them more strategic-intent driven than their current tactical and process-driven nature. If you would like to know more about the various impact of AI on traditional broadcast roles, don’t miss the webinar hosted by Amagi Co-founder, Baskar Subramanian on “How AI will impact traditional broadcast roles” on December 7, 2017.

What should you look for in a live playout
Oct 30, 2017

What should you look for in a live playout

Live sports broadcast has come a long way in the era of dynamic animations for sports data, drone cameras, and social engagement. The modern viewer expects a graphic-rich viewing experience with very little tolerance to outliers. Owing to shrinking attention spans between live action, sports broadcasters are increasingly looking at in-action advertising options, and efficient ways to manage transitions from live to ad-break, and back to live. The live playout interface brings all of this together to stitch the desired experience. Naturally, choosing the right playout platform is the single most important decision for sports networks. Here are a few things that sports networks could keep in mind while selecting the live playout; Supporting various formats of live sources The playout should be able to support various live sources like direct satellite feed/ HLS/RTMP. Can it process RAW feeds from video source and convert and transcode the feed to various outputs like 4K UHD, HD & SD? Also gone are the days when broadcasters used separate platforms for live streaming and on-demand content. The playout should be able to support both live and on-demand videos simultaneously on a single hybrid platform. A cloud playout helps not only in easy content ingest but also in recording and storing all on cloud, ensuring readiness for future re-runs etc Flexibility and simplicity of the playout The playout should seamlessly integrate with third-party systems to create a cohesive workflow. Support 24/7 remote monitoring giving you the complete control and accommodate last minute asset uploads, real-time playlist changes, graphics insertion etc. Graphics insertion capabilities Capabilities to insert real-time advanced dynamic graphics, static/animated logos and bugs, multi-layer full screen graphics, count down timers, ticker/lower thirds overlay, with dynamic social media integration is important for user engagement. Security and Reliability While a cloud playout is simple and provides high degree of automation and transparency, it is important to keep your role/permissions and access levels in place, and have built-in redundancy to avoid outages. Live MCR An MCR that uses the cloud-native web UI as backend, can be easily accessed by the TV networks. This way, the broadcaster can easily find out the exact status of playout, what’s being played out, and how effective is the management of live sporting event by the MCR team. Last, but not the least, the Live MCR controls on the playout interface should simplify abrupt transitions from live to ad-breaks to augment monetization opportunities. Ability to do this remotely can further channelize business innovation as it can allow TV networks to collaborate with the best in sports, anywhere in the world. Here is how Amagi helped DSPORT in successfully launch its channel cost effectively, broadcasting at least 8 hours of live content every day. Read more

Why AI-driven broadcast can be a game-changer
Oct 12, 2017

Why AI-driven broadcast can be a game-changer

Machine Learning or AI in real life works far more differently than science fiction would have you believe. The fundamental question we need to ask ourselves is whether we need an artificial intelligence at all, and what for? As far as the broadcast industry is concerned, the answer is quite simple. With increased globalization, and higher adoption of OTT video, we are witnessing a content explosion, and Machine Learning could address many issues caused by it. Content is the new bacon As internet became omnipresent in early 21st century, potential pipeline for content production widened exponentially, and irreversibly. TV networks eyeing to expand into new territories, or new content consumption platforms are facing a curious problem. Unlike individual content owners, TV networks need to maintain flawless quality of their content. Segmenting thousands of hours’ worth content manually can multiply costs, and not doing so could push the audience away. With Machine-learning it could not only be possible to create logical video segments, but also perform QC for aspects such as freeze frames, noise, black frames etc. Live to VOD via deep neural networks A decade ago streaming live was a forgettable experience. Mainstream TV was unchallenged when it came to quality live experience. While this still holds true, parallel content consumption is on a steady rise. Consumers today want to move seamlessly between devices and may want to catch specific parts of live events-almost as soon as they are broadcasted live! Creating VOD segments manually can be challenging and inaccurate. On the other hand, with Machine Learning it’s possible to generate OTT-ready segments in an instant. The machines could be taught exactly when the live reception starts, when it stops, and to remove any ad breaks in between. More money from OTT with automated ad detection Today, ad detection is largely an ad-marker driven enterprise. However, TV ad spots cannot be ported into OTT space, mainly because attention spans and other user behaviours differ greatly between the platforms. Manually detecting ads, inserting ad markers, and communicating the same to various content delivery platforms could require setting up additional teams. Machine learning could do this cost-effectively by using intelligent ad mining engines. What’s more, as more channels start using AI-driven detection, the accuracy of such services will further improve. In many ways, broadcast and advertising is set for the next stage of evolution, and companies like Amagi are at the forefront of it. Reach out to us to know more about our innovations in the space of machine-learning and AI!

Rule based scheduling with Amagi's playout management services
Aug 17, 2017

Rule based scheduling with Amagi's playout management services

Broadcast scheduling is critical yet extremely manual task today. The complexity of the scheduling workflow increases with more number of feeds, and integration with ad schedules for each feed. Thus, a traditional scheduling process may need additional number of people, who need to be supported by additional infrastructure. This inflates the costs, and still does not limit the possibility of human errors.How rule-based scheduling worksAn automated approach to scheduling could help address both these issues. Broadcast scheduling could be completely reinvented, by defining rules for scheduling, and deploying deep-learning based systems. Such systems could be programmed to intelligently identify content segments and use the pre-defined rules to create schedules using those segments.How automated scheduling can help TV networksSimplified workflow with automated validation of assets as per scheduleAn automated system can notify errors such as mismatch between schedules and actual assets. It can also help in detection of errors such as varying audio levels, audio silence, black frames etc.Ability to create multiple schedules for multiple feeds with minimum human intervention, using pre-defined rulesAs TV networks look to scale up rapidly, managing multiple feeds manually could become extremely complex, and resource-heavy. Using the rule-based method, broadcasters could simply tell the scheduling system to intelligently create schedules based on pre-defined criteria. For example, matinee movies could be a defined genre, assigned a slot in afternoon. Then, all the movies that the broadcasters wish to show in afternoon could be tagged as ‘matinee’, helping the system identify these assets. Once identified an automated system could build a schedule for entire week by itself, with minimum intervention.Automation of complex processes such as content rights management and graphics generationAnother area where a rule-based system could help is management of content rights etc across the globe. The system could automatically make an asset available or unavailable based on the content distribution right status of the asset. Traditionally, this would require manually checking status of each asset, and still the chances of playing out wrong asset cannot be ruled out. Automating this process could prevent any accidents, making broadcast more efficient.There are many more ways in which automation, and machine-learning can reinvent broadcast. As the automations systems evolve, we could see more interesting applications of the technology in all areas of broadcast.

Redundancy loop with cloud based disaster recovery - Amagi.com
Oct 12, 2016

Redundancy loop with cloud based disaster recovery - Amagi.com

The world is moving away from downloading. Streaming music, and videos have become the norm with a whopping 45% increase in streaming revenues. Our emails, contacts, schedule, our neighbor's dog, everything is on cloud. It's just convenient this way, with lesser chances of losing out on any of our content. Yet, when it comes to broadcast the most common approach is creating a redundant system which mirrors everything in the primary broadcast workflow. Assets, schedule, ad insertions, subtitles, everything'. In short, a TV Network spends as much in creating a redundancy as running two separate channels at the same time! But what happens if the back-up system goes down in a major disaster? Well, there is a backup system for backup, and so on till there is an infinite loop of redundancy systems. To paraphrase matrix, Nobody knows how deep the redundancy rabbit hole goes. Needless to say, each extra redundancy is piling on the bills, making it a high OPEX affair. Fortunately, there is an alternative. By shifting to a cloud-based disaster recovery, broadcasters, TV Networks, and content owners stand to benefit in not just the reduction of cost but also improved efficiency. Here are three ways shifting to cloud can help: No need of maintaining physical DR sites Typically, a TV station needs to have a disaster recovery site (hot, warm, or cold) at a geographical location non- contiguous to the primary site. This involves additional maintenance as the sites need to be broadcast ready' at moment's notice. With the cloud, it's possible to completely manage disaster recovery from a remote location. In fact, one could do it sitting on a beach, provided there is adequate internet connectivity. Disaster recovery at all levels A disaster doesn't come with a calling card. It can strike any point in the entire broadcast workflow, including your data center, teleport, or even satellite. In short, even after painstakingly taking back-up of back-ups at your datacenter, there is still a possibility of broadcast going kaput. Also, even if content assets are protected in a non-contiguous location, playout and schedule may not be protected leading to a blank screen for the audience. By moving the entire workflow to cloud, TV networks can continue transmitting despite being hit by disaster as the content as well as the playout are both in cloud. In a public cloud like AWS a different instance of cloud goes up instantaneously when the primary one is down. This ensures that the channel operation is uninterrupted. Pay only for use Most cloud based broadcast services offer a higher level of flexibility to the TV network. For example, Amagi CLOUDPORT can be configured to automatically pull content and schedule from a channel's existing content and schedule, without the need to set up expensive satellite or fiber network. It can be priced appropriately for usage as a backup solution' so that the TV network does not have to bear the costs of a primary feed for their back up feed. Using a cloud-based playout as the primary broadcast playout system, completely eliminates even the need to set up a separate disaster recovery feed. The cloud-based nature of the playout ensures a built-in disaster recovery. In a time when the world is fast moving to OTT playout, and multiscreen viewing, TV networks are facing the challenge of staying relevant. A heavy capex model of traditional delivery such as satellite or fiber for disaster recovery limits the ability of TV networks to invest in high value areas such as HD, or UHD playout, or even an OTT feed. A cloud-based model can help TV networks save money and resources, which could be redeployed in making the broadcast truly future-ready.

Can TV match binge-watching capabilities of Netflix? - Amagi
Sep 13, 2016

Can TV match binge-watching capabilities of Netflix? - Amagi

As per a 2016 Nielsen survey, two third of global SVOD viewers watch multiple episodes in a single sitting, highlighting the growing trend of binge watching. Epic small screen sagas such as Game of Thrones are further driving the trend, and new age platforms like Netflix are simply fulfilling the need even more. So apart from starting weekend marathons of popular shows like Big Bang theory, there is seldom anything else TV networks can do to capitalize on this trend. Cloud technology is about to change that by enabling TV networks to launch seasonal channels cost-effectively. Here are three basic questions that test the viability of launching a seasonal channel on cloud for the TV networks. Is there an audience for it? Before starting a channel, even for a short time, there has to be an assurance of the success. A dedicated channel sounds farfetched only till you have seen the massive viewer charts for some of the more popular shows. For example, Game of Thrones finale had a venerable 8.9 million views. However, more interestingly, a Youtube video discussion on season 7 theories has already reached 1.2 million views. Surely, the audience must be moving between platforms as they crave for more content related to Game of Thrones. A dedicated channel that delivers not just episodes, but a lot of behind-the-scenes content, can be assured of sizeable viewership. The next question to ask would be, would the channel be profitable, considering the broadcast CAPEX and OPEX involved. Can it be profitable? Typically, starting a TV channel involves significant investment in either satellite or fiber infrastructure, datacenters, and playout services. So starting a channel for just a season can sound a bit strange, in spite of all the views such a channel may get. Enter cloud. The cloud-based playout technology can help TV networks launch a channel without the need to use satellite or fiber cables. The channel can be set up easily with a virtualized playout, and can be delivered in fraction of costs of traditional model. Finally, TV networks would need to think of what happens to the channel once the show goes off air. Is it future-ready? Building up entire infrastructure for a channel can seem a bit pointless if the channel goes off-air in just a few months. For years, broadcast has invested heavily in terms of resources, and dedicated infrastructure to ensure the channel keeps delivering quality content. So in the traditional set-up, future of a channel matters a lot, as broadcasters get trapped in contract jail with various third parties in the broadcast workflow. However, with cloud technology it's possible to launch a channel in just a couple of weeks with no long term commitment required. The channel can be simply taken off air once the season is over, and replaced by another pop-custom channel for another show, to capture the shift in the interest that month. As technologies such as VOD become ubiquitous, the traditional method of setting up a single channel for all the shows may not attract the audience, so the broadcast infrastructure could itself become more flexible. This would allow the audience to subscribe to their favorite shows instead of channels, a feature reserved for the VOD platforms till now. Or conversely, the VOD platforms may extend into traditional TV domain, offering better user experience with lesser buffering. Either way, TV-watching in the 21st century is about to change forever, and cloud technology will play a big part in this change.

Putting broadcast on cloud nine with Amagi and AWS - Amagi.com
Jul 21, 2016

Putting broadcast on cloud nine with Amagi and AWS - Amagi.com

Amagi and Amazon AWS demonstrate why Cloud is a viable alternative to traditional broadcast models, and a future-ready technology for TV broadcasting. At the Amazon AWS Partner Summit held earlier this month in Bangalore, Amagi was recognized as the Regional Rising Star in the Southern Region. The award not only celebrates the significant Year Over Year (YOY) growth that Amagi has achieved by integrating its solutions with AWS, but is also a testament to the combined vision and faith of the two companies in cloud technologies as a game-changer for TV broadcasting. The broadcast industry in the last 3-5 years has seen a tectonic shift in how viewers like to consume video content. The proliferation of multiscreen devices, availability of high quality broadband internet, and the growing demand for content personalization have put the viewer in control like never before. On the other hand, expensive, CAPEX-intensive satellite and fiber-based delivery models are slowing down TV networks in responding to the evolving needs of viewers due to scalability, extensibility, time-to-market, and ROI limitations. A reliable, secure, and scalable cloud infrastructure from Amazon AWS, coupled with advanced playout and monetization solutions from Amagi is fast enabling TV networks to drive broadcast efficiencies. Using Amazon AWS cloud infrastructure, Amagi is able to transition the end-to-end broadcast workflow to the cloud. From content ingest, playout, delivery to monetization, TV networks can manage their entire broadcast operations remotely, at a fraction of the costs of traditional broadcast models. Through Amazon AWS, Amagi's clients are able to drastically reduce cost of content storage and archival by moving their entire content to the cloud from in-premise or third-party data center facilities. Once content assets are on the cloud, TV networks can use Amagi platforms to create a channel feed on the fly and distribute it anywhere across the globe. The fact that TV networks can cater to non-contiguous geographies as per business needs gives them tremendous flexibility to focus on individual markets that offer the best returns. They no longer have to live with a non-optimized satellite footprint. Further, Amagi leverages Amazon AWS to localize content and ads on traditional linear TV, as well as deliver personalized and targeted ads on OTT multi-screens across live and non-live genre of content. This association promises to grow stronger as we bring about increased efficiencies, cost reduction, and enhanced scalability to broadcast operations, eventually leading to cloud evolving as the de-facto platform for broadcast.