The world is moving away from downloading. Streaming music, and videos have become the norm with a whopping 45% increase in streaming revenues. Our emails, contacts, schedule, our neighbor’s dog, everything is on cloud. It’s just convenient this way, with lesser chances of losing out on any of our content. Yet, when it comes to broadcast the most common approach is creating a redundant system which mirrors everything in the primary broadcast workflow. Assets, schedule, ad insertions, subtitles, everything’.