Monetizing common satellite feed for Eastern Europe

Eastern Europe ad market is poised for growth, with a potential of $16 billion by 2017. However, TV networks are not able to capitalize on this opportunity due to multiple factors such as:

Cultural diversity of Eastern Europe

  • Different regulations in each country
  • Limitations of traditional methods to localize content
  • With some of the new regulations being passed, it may turn out to be costlier to not localize the common satellite feed for Eastern Europe.
  • This article explains why it’s important to localize TV content and ad insertion in Eastern Europe, and the most effective ways to do it.

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