Amagi THUNDERSTORM is the world’s only DAI-as-a-Managed-Service platform used by vMVPDs and OTT operators worldwide. THUNDERSTORM enables operators to outsource complete monetization function to Amagi, as a managed service. The platform hosts a breadth of technology systems; SSAI, ML-based mid-roll ad-point detection, analytics, automated monitoring alerts and system dashboard. This combined with 24x7 monitoring and support service, and ad-network/ad-exchange partnerships makes it a complete DAI-as-a-service for linear OTT, live sports, news and AVOD platforms.
THUNDERSTORM has an in-built machine-learning based ad-breakpoint identification and recommendation system that runs on scalable cloud farm and analyzes audio-video of VOD assets to identify ‘appropriate’ mid-roll points where ad-insertions can be done. Appropriateness is determined by the logical change in the story and in safe points where there are no interruptions in the midst of conversation or action. Identification of ‘right’ break points is critical for break-performance and completion rates of mid-roll advertising.