For traditional television broadcasters, revenue opportunities are shrinking. Earlier in 2017, subscriber growth fell dramatically. The industry lost a record 762,000 subscription customers in the first quarter of 2017, according to PwC. What’s more, ad revenue was expected to decline by more than 5% by end of 2017. TV operators are being affected by growing competition with digital on-demand providers, as well as content owners using OTT services to distribute media themselves. In this piece for ExchangeWire, Srinivasan KA (pictured below), co-founder, Amagi, explains why TV operators should move away from satellite and fibre-based content delivery models and embrace AI.