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4
Oct 2014

icon-gps Bangalore
Amagi Automates Edge Content Localisation

Amagi Automates Edge Content Localisation

Amagi has launched a cloud-based edge content insertion platform, STORM IRD, which TV networks can use to replace selected content with localized material across numbers of headends, making use of existing satellite receivers instead of having to finance and set up new channel feeds.

Apart from abiding by broadcasting regulations and content licences, according to Amagi TV broadcasters now feel that localizing content across multiple countries or regions to match viewer preferences and monetizing their content with local advertising will give them a competitive advantage. Edge content originates from servers that, as well as residing close to the end-user at the edge of the network, may have an advantage in performance or cost.

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4
Sep 2014

icon-gps Japan
Amagi Takes The World By STORM With Groundbreaking Edge Content Platform

Amagi Takes The World By STORM With Groundbreaking Edge Content Platform

Amagi’s new platform STORM IRD, currently the first of its kind on the market to turbo-charge satellite based receivers to support full-featured edge content insertion infrastructure that reimagines the localization of TV globally.

Amagi, the leader in cloud-based TV broadcast platforms, today announced the global launch of its unique cloud-based edge content insertion platform, STORM IRD, at IBC 2014. The first technology of its kind, STORM IRD enables TV networks to replace content across hundreds of headends, by harnessing their existing satellite receivers without the need to reinvest in new channel feeds.

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9
Sep 2012

icon-gps Hong Kong
Amagi An All-in-one Shop of TV Advertising For Small, Regional Businesses

Amagi An All-in-one Shop of TV Advertising For Small, Regional Businesses

What do you get when you throw three tech geeks into the hurly-burly of advertising? Chaos or a communication breakdown are two distinct possibilities, but in this case born, in 2008, was a start-up that does what most ad agencies do — and more.

Amagi Media Labs — the brain child of Baskar Subramanian, KA Srinivasan and Srividhya Srinivasan — like most ad agencies pitches for businesses, creates advertising for clients, and buys media spots on TV channels.

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9
May 2012

icon-gps Kolkata
Ad technology Firm Amagi Media Eyes SME Segment

Ad technology Firm Amagi Media Eyes SME Segment

Amagi Media Labs, an advertisement technology service provider, is targeting small and mid-sized enterprise (SME) segment for attracting regional advertisements on national channels. Rates for such regional advertisements will be lower than the national ad slots.

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