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5
Sep 2015

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An Optimized Approach To Localized TV Content An Amagi Perspective

An Optimized Approach To Localized TV Content An Amagi Perspective

Today’s TV networks are under immense pressure. They are competing for viewer eyeballs with a growing number of OTT providers, such as Netflix and Amazon. Their expansion into new territories and the need to differentiate their offered content is crucial for their business expansion.

However, as TV networks continue their global expansion, a major issue they must face is how to localize content across multiple countries or regions in order to match viewer preferences, as well as the need to abide by complex broadcasting regulations and content licenses as well as monetize regional markets by attracting local advertisers.

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