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8
Feb 2017

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How India’s Digital Push Is Changing the OTT Video Industry

How India’s Digital Push Is Changing the OTT Video Industry

One of the highlights of budget 2017 was the push to catalyze digitalization of rural india. The budget allows for broadband access to thousands of Indian villages and further incentivizes digital payments with offers such as cashback on digital transactions. This push comes on the heels of a massive demonetization process that led to a sudden spotlight on the digital payment industry. E-wallet companies such as Paytm, which saw a 300 percent rise in app downloads, were the biggest beneficiaries. However, the rewards of India’s difital push might not be limited to the banking sector. Other industries, such as broadcast and on-demand video, could also reap the cascading benefits in the days to come. Here is how digitization impacts every aspect of the OTT industry in India.

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