Amagi <span>THUNDERSTORM  </span>

Amagi THUNDERSTORM

Dynamic ad insertion platform for OTT content publishers and FAST platforms.

Monetize live, linear and VOD content at scale.

Amagi THUNDERSTORM is an automated ad detection and OTT dynamic ad insertion platform that enables OTT content publishers, vMVPD and Free Ad-Supported TV (FAST) platforms to effectively monetize live, linear and VOD content. It’s based on an advanced, server-side ad insertion technology that can insert personalized, in-stream ads, without requiring any customization to the streaming applications on the user’s device. Amagi THUNDERSTORM supports wide range of OTT platforms, players, and devices which makes it the most versatile ad insertion solution available today.

Amagi THUNDERSTORM supports multiple ad insertion triggers including SCTE, DTMF Cue Tones, Packet31, and Amagi’s patented Watermark. Unlike other server-side ad insertion alternatives, Amagi THUNDERSTORM supports automated ad detection using advanced machine learning. Using the technology, the platform can detect and replace ads with more than 95 percent accuracy even when ad triggers are not available.

Amagi THUNDERSTORM is already the preferred choice of some of the largest OTT networks and FAST platforms. It works seamlessly with leading ad networks such as SpotX, Google DFP, Pubmatic, The Trade Desk, Telaria and TripleLift among others.

Benefits
  • Accurate, automated ad detection
  • Hyperscaling for sports and live events
  • Flexible ad sourcing options
  • Supports wide range of devices and platforms

Application areas

Monetize linear OTT channels programmatically

01

Generate ad revenues for OTT publishers and Free Ad-Supported TV (FAST) platforms like The Roku Channel and Xumo.

As a platform to monetize VOD content

02

Serve mid-roll, pre-roll, and post-roll ads while playing VOD assets published on vMVPD platforms or OTT web applications.

Monetizing live sports and events

03

Monetize live sports by supporting tens of millions simultaneous viewers using high concurrency ‘hyperscale’ feature.

Features

Here’s how Amagi THUNDERSTORM helps you deliver seamless and personalized ad experiences at scale

Scalable architecture

Reduce bottle-necks for scaling the ad insertion system for millions of users to serve the manipulated manifest file (playlist).

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Power your ad monetization with analytics

Get a bird’s-eye view of viewership and advertising analytics that highlight key metrics such as unique views, sessions, average viewing time, total viewership, concurrent users, and content load time. All on a web dashboard, in real-time!

Power your ad monetization with analytics

FAQs

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