Virtual Multi-channel Video Programming Distribution (MVPD) service providers or OTT aggregators across the globe are facing complex challenges when it comes to monetizing content and personalizing ads.
How Amagi is solving these business challenges through auto ad-detection
The primary problem for Virtual MVPDs is the absence of any ad markers in the incoming broadcast feeds to its services. Amagi is leading the way with machine learning-based auto ad-detection. Using Amagi THUNDERSTORM platform, Virtual MVPDs can automatically identify ads, and replace them with dynamically inserted personalized ads.
Auto ad detection and mining
The ad mining module in Amagi THUNDERSTORM, receives broadcast feeds from channels, and studies each video segment. Using machine learning techniques, THUNDERSTORM identifies ad segments and creates a unique signature for each ad.
Dynamic Ad Insertion
Aggregated feeds from a Virtual MVPD service provider are passed through THUNDERSTORM OTT Dynamic Ad Insertion server. Each video segment is then compared with the ad signatures library. As and when the signatures match, replacement ads are dynamically fetched from a network of Ad Exchange servers, and stitched on the server-side to create a unified stream of content and ads. This video stream is then delivered to user devices.
Integration with Ad Networks
Amagi THUNDERSTORM can be integrated with leading Ad Networks such as SpotXchange, Google Double Click, YuMe, Mediamind among others.