Case Study

AMC Networks localizes TV content to address viewer preferences

Dedicated to producing quality programming and movie content for more than 30years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, SundanceTV, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates BBC America through a joint venture with BBC Worldwide. In addition, the company operates AMC Networks International, its global division.

Outcome: Using STORM Lite IRD, Sundance Channel Global created an improved and targeted viewership experience in Brazil without setting up a new satellite feed to address viewer preferences. Amagi’s flexible workflow ensured that the existing arrangement of content uplink and broadcast with playout partner Telefonica was undisturbed while Sundance Channel Global had full visibility and control on local content insertion.

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Business & Technical Requirements

  • Amagi solution – Amagi’s patented and proprietary Content Trigger Technology
  • Amazon AWS cloud-based workflow
  • STORM IRD – Amagi’s Enhanced Satellite Receivers
  • Managing Content Insertions
  • Outcome
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