Our client is one of India’s leading general entertainment networks, creating and delivering premium content to millions of viewers in the language of their choice. As part of its expansion strategy, the TV network planned to launch its channel in Singapore.
Creating a new feed for Singapore did not justify the ROI as it would not only increase the playout costs but also the delivery costs needed for new satellite/fibre bandwidth. Blacking out the channel was not an option either, as the religious program was being aired during the prime time in Singapore.
Business & Technical requirements Amagi solution – watermarking, cloud, Content Insertion Device, Playout Management Outcome