Managing ad breaks on live sports

Globalization has helped TV networks add cross border audience for live sporting events previously limited to a single geography. However, TV networks need to effectively manage local ad insertion across TV, and OTT multiscreen in order to monetize the increased demand for sporting events.

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Challenges of localizing ads for sports broadcast

• How Amagi watermark works
• Amagi watermark workflow
• Live sports ad breaks with Amagi watermark
• Using Amagi watermark in sports broadcast