Monetizing common satellite feed for Eastern Europe
Eastern Europe ad market is poised for growth, with a potential of $16 billion by 2017. However, TV networks are not able to capitalize on this opportunity due to multiple factors such as:
Cultural diversity of Eastern Europe
Different regulations in each country
Limitations of traditional methods to localize content
With some of the new regulations being passed, it may turn out to be costlier to not localize the common satellite feed for Eastern Europe.
This article explains why it’s important to localize TV content and ad insertion in Eastern Europe, and the most effective ways to do it.
