Monetizing common satellite feed for Eastern Europe

Eastern Europe ad market is poised for growth, with a potential of $16 billion by 2017. However, TV networks are not able to capitalize on this opportunity due to multiple factors such as:

Cultural diversity of Eastern Europe

• Different regulations in each country
• Limitations of traditional methods to localize content
• With some of the new regulations being passed, it may turn out to be costlier to not localize the common satellite feed for Eastern Europe.
• This article explains why it’s important to localize TV content and ad insertion in Eastern Europe, and the most effective ways to do it.