Eastern Europe ad market is poised for growth, with a potential of $16 billion by 2017. However, TV networks are not able to capitalize on this opportunity due to multiple factors such as:
Cultural diversity of Eastern Europe
- Different regulations in each country
- Limitations of traditional methods to localize content
- With some of the new regulations being passed, it may turn out to be costlier to not localize the common satellite feed for Eastern Europe.
- This article explains why it’s important to localize TV content and ad insertion in Eastern Europe, and the most effective ways to do it.