Live sports gets its rhythm back
If there’s a content genre that audiences still prefer watching live, it is without a doubt - sports. A Nielsel report confirms that in spite of the pandemic impact, the overall interest in sports remains high. Broadcast companies are betting on a steady return to normal of viewership including those of Super Bowl, NBA and World Series. Adding cheer to the big picture is the increasing viewership that even women’s professional sports is garnering in recent times.
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