New revenue generation opportunities for OTT aggregators
YuppTV was aggregating over 250 live TV channels through their platform, without monetizing thousands of hours of aggregated content.
While the platform was operating through a subscription-based model, monetizing the content could have added a new revenue stream for YuppTV.
It was challenging for broadcasters to provide ad-markers to YuppTV before delivering the feed. Without the ad-markers, YuppTV could not recognize the ads in stream that could potentially be replaced with personalized, dynamic ads.
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