Given the worldwide explosion of OTT viewership, combined with increasing connected-TV homes, growth of OTT platforms, vMVPDs and AVOD operators has been spectacular. These operators are starting to replace traditional cable/satellite as the TV operator of choice. This has led advertisers to start moving their TV budgets to AVOD platforms as a credible alternative that provides all the benefits of traditional TV advertising combined with targeting and transparency. For AVOD and vMVPD operators, advertising is becoming an important and scalable revenue source.
Amagi offers such digital platforms a world-class Dynamic Ad Insertion (DAI) solution that can be deployed as a stand-alone product implementation or as a fully managed service.