Streaming TV consumers are increasingly embracing Free Ad Supported TV (FAST)
A recent survey by Morning Consult shows that consumers who opt to watch linear channels on Fast platforms such as the Roku, Pluto TV and Peacock do so for two key reasons:
Subscription fatigue and the cost burden are forcing a growing number of audiences to go FAST and enjoy the advantages of the new age linear channels. Why not, when they can also easily access a plethora of content including unscripted reality shows, movies, documentaries, anime content, live sports and news, and even esports/gaming and content on personal brands such as Elvis Presley!
How can content brands cash in on FAST?
As content brands, are you clued in to the FAST growth story?
Find all the answers you are looking for in our latest webinar.
Hear from Srinivasan KA, our co-founder and CRO about one of the most exciting stories to emerge in recent times from the broadcast and streaming industry. And explore how you can be a part of that story too!
Watch this webinar and gear up for a successful journey across the booming FAST ecosystem.
Mid-senior level executives in TV broadcast industry, OTT and streaming TV industry, and content studios overseeing distribution, revenue generation, digital operations, professionals, analysts and journalists covering cloud, media and entertainment, and advertising verticals.