Ace your FAST content distribution strategy

Streaming TV consumers are increasingly embracing Free Ad Supported TV (FAST)

A recent survey by Morning Consult shows that consumers who opt to watch linear channels on Fast platforms such as the Roku, Pluto TV and Peacock do so for two key reasons:

  • They love the content available on these channels. Many are rediscovering some of the classic shows and movies, while others, especially the younger viewers are exploring and falling in love with retro content for the first time.
  • They prefer paying less than they would need to for premium services and SVOD and don’t mind watching ads.

Subscription fatigue and the cost burden are forcing a growing number of audiences to go FAST and enjoy the advantages of the new age linear channels. Why not, when they can also easily access a plethora of content including unscripted reality shows, movies, documentaries, anime content, live sports and news, and even esports/gaming and content on personal brands such as Elvis Presley!

How can content brands cash in on FAST?

As content brands, are you clued in to the FAST growth story?

  • You can reach more audiences on FAST - but how?
  • You can rake in more ad revenues - but how?
  • You can deliver high quality linear channels across the globe – but how?
  • Do you have the technical arsenal to tap into the possibilities on ad supported platforms?

Find all the answers you are looking for in our latest webinar.

Hear from Srinivasan KA, our co-founder and CRO about one of the most exciting stories to emerge in recent times from the broadcast and streaming industry. And explore how you can be a part of that story too!

Watch this webinar and gear up for a successful journey across the booming FAST ecosystem.

On Demand Webinar

Key topics covered
  • Why is FAST seeing phenomenal growth?
  • What does FAST offer for content brands and platforms?
  • CTV – the star catalyst of the ad supported success story
  • How can content owners and distributors tap into the FAST advantages?
  • Technical and business considerations for thriving in this ecosystem
Recommended audience

Mid-senior level executives in TV broadcast industry, OTT and streaming TV industry, and content studios overseeing distribution, revenue generation, digital operations, professionals, analysts and journalists covering cloud, media and entertainment, and advertising verticals.