As a content owner, you want to make the most of your content. But your biggest dilemma is perhaps which platform to consider—FAST, SVOD, AVOD, or TVOD? The correct answer to this question possibly is—a hybrid of all.
Mike Woods, SVP, Product at Amagi, believes in finding the right mix of platform options. He says this journey begins with creating some good quality content, finding the right set of audiences, finding out what resonates best with them, and then choosing the best combination of distribution platforms.
Current content consumption choices
According to a report by Parks Associates, Connected TV (CTV) continues to be fundamental in the growth of OTT subscriptions.
In a nutshell, to achieve best content monetization results, content owners need to look at—great content, amazing user experience and a solid marketing strategy.
Tune in to our latest webinar on The Future of Monetization FAST, SVOD, Hybrid, & More, where Mike Woods, SVP, Product at Amagi along with a few folks from the leadership teams of some leading broadcasting players talk about choosing the right mix of platforms to make the most of your content.
Watch the webinar now!