Cloud brings cheer to H&C

Cloud brings cheer to H&C

Horse & Country (H&C) is a UK-based TV channel targeting audiences for equestrian sports and country lifestyle. H&C TV had a lean internal operations team to manage ingest, programming and scheduling. Playout operations were outsourced. H&C wanted to expand rapidly in international markets. Localized feeds to individual countries were seen as a clear avenue to enhance subscription and advertising revenues.

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