Founded in 2008, Amagi is the leader in cloud-managed broadcast services and targeted advertising for TV and OTT. Amagi has deployment in over 40 countries and delivers more than 80 feeds to audiences worldwide. Amagi has offices in New York, London, Hong Kong, and a broadcast innovation lab in Bangalore.
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A technology enthusiast, Baskar leads business strategy, investment and research and development at Amagi. Amagi is Baskar’s second venture with Srini and Srividhya after Impulsesoft. As Chief Technology Officer at Impulsesoft, a Bluetooth audio solutions provider, he was responsible for designing products and systems. Dividing his time between technology design and business strategy, Baskar ensures Amagi’s growth is in line with its vision of revolutionizing TV advertising in India. Baskar has a number of patents to his name and regularly mentors various start-ups and businesses. He holds a Bachelors degree in Technology from the Government College of Technology (GCT), Coimbatore.
KA Srinivasan (Srini) is a technology entrepreneur with two decades of experience in building innovative products and solutions, and taking them to global markets. Srini has led Amagi to be one of the fastest growing cloud-broadcast company in the world. Before Amagi, Srini co-founded Impulsesoft, which went on to become a market leader in wireless audio, and was later acquired by semi-conductor major SiRF.
At Amagi, Srini leads the media technology business division, and has been instrumental in conceptualizing cloud-based broadcast model, simplifying TV and OTT channel operations. Under Srini’s leadership Amagi has reached significant milestones, such as becoming the largest TV ad network in India, and successfully deploying cloud-based feeds in more than 40 countries.
As an established OTT and cloud technology evangelist, Srini regularly speaks in marquee broadcast events about how machine learning and cloud can reinvent video entertainment and advertising.
Srividhya Srinivasan is a technology entrepreneur with nearly two decades of experience in solving complex application engineering problems through world-class product innovation. At Amagi, as Chief Technology Officer, Srividhya is responsible for building next-generation cloud technologies for broadcast and advertising across traditional TV and OTT platforms. She has guided Amagi deployments in over 40 countries for industry leading broadcast clients.
Prior to Amagi, Srividhya co-founded Implusesoft, a company focused on bluetooth wireless technology products, which was later acquired by SiRF Technology, Inc, a pioneer in commercial use of GPS technology for consumer applications. Srividhya started her career at Texas Instruments as a software engineer, after graduating from Government College of Technology, Coimbatore, India. She regularly speaks at industry events, and is based in Bangalore where Amagi’s R&D center is located.
Emerald Media is a Pan-Asian company backed by KKR to invest in the fast-growing media and entertainment industries across Asia for which KKR has committed up to $300mn from its KKR Asian Fund II. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. Paul and Rajesh together have a combined experience of more than 30 years in the industry and bring a unique blend of operational and investment acumen to their business approach.
Mayfield Fund, a Silicon Valley based investment firm has been investing in India since 2006 and manages a total of $219 million in assets. In February 2014, it raised the second dedicated India fund, Mayfield India II, with over $108 million of committed capital. It invests in passionate founders who aim to build businesses in large markets. The company looks for unique solutions that solve existing industry pain-points and disrupt existing value chains.
PremjiInvest is the personal investment arm of Shri Azim Premji (Chairman, Wipro), which manages over $2 billion of Azim Premji's personal wealth by investing in capital markets and picking minority stakes in start-ups, including homegrown e-commerce companies. Working quietly since 2006, Premji Invest investment firm has built up positions and funded around 40 publicly listed and private companies out of a corpus of $1 billion (Rs4,290 crore).
Nadathur Investment Portfolio is an investment firm floated by Infosys' co-founder NS Raghavan spread across multiple asset classes and investment life cycles - from angel funds to private equity, public equity and debt. The group has also seeded a venture fund, a domain-specific investment platform, and a family office for wealth management. It has invested in over 25 venture and private equity opportunities, has funded an investment bank, and has made long-term investments in philanthropic and social ventures.
