Pioneering Cloud Solutions for Media and Entertainment

Baskar is a serial entrepreneur with many patents to his name. As CEO, Baskar drives Amagi’s vision, growth strategy, and execution, enabling the transformation of the global media and entertainment industry through technological innovation. Baskar has been instrumental in developing several of Amagi’s path-defining technologies on cloud broadcast and frame-accurate ad splicing for both TV and OTT. Under Baskar’s leadership, Amagi has demonstrated strong growth and has become an industry leader in SaaS-based solutions for broadcasting.

Prior to Amagi, Baskar co-founded ImpulseSoft, a wireless technology company, which was later acquired by NASDAQ-listed SiRF. He started his career as a software engineer at Texas Instruments before embarking on his entrepreneurial journey. To foster a culture of entrepreneurship in society, Baskar regularly shares his insights and expertise with start-ups and small businesses. He is a well-known speaker at technology and industry events, evangelizing the use of the cloud for broadcast industry transformation. He holds a Bachelor’s in Technology from the Government College of Technology (GCT), Coimbatore, India.

Baskar is a cycling enthusiast and a nature lover. He enjoys seeking out and exploring cycling trails in and around Bangalore City and traveling.

Srini is a technology entrepreneur with 23+ years of experience establishing and successfully scaling businesses. Srini co-founded Amagi in 2008 and established it as a global leader in SaaS for broadcast and streaming TV on the cloud. As Chief Revenue Officer, Srini is responsible for revenue growth, inclusive of sales & marketing.


Before Amagi, Srini co-founded the wireless audio company ImpulseSoft, which became a market leader and was later acquired by the American semiconductor company SiRF. Earlier, he started his career at Texas Instruments as a software engineer. He holds a Bachelor's in Computer Science from the Government College of Technology (GCT), Coimbatore, India.



Srini regularly speaks at global industry events, evangelizing the use of the cloud for channel creation and monetization. In his free time, he loves to travel, read, and play arbitrator for his kids in their friendly sibling conquests.

Srividhya is one of the few women entrepreneurs in the broadcast technology industry to have successfully conceptualized and introduced pioneering products for global markets. She loves to create innovative product solutions to tackle complex engineering problems. At Amagi, Srividhya plays the critical role of advising global clients on suitable cloud deployment architecture, designing custom solutions, and ensuring that clients transition to cloud broadcast models smoothly.

Srividhya started her career as a software engineer at Texas Instruments. She spent most of her 23 years of professional experience as a technology entrepreneur. Before Amagi, she had co-founded ImpulseSoft, a wireless audio technology company that was later acquired by NASDAQ-listed SiRF.

She graduated from the Government College of Technology in Coimbatore, India. Engineering is her first love, and she firmly believes that it is her reason for being.

Dan has a cumulative experience of 23 years in the Media & Entertainment industry, having worked in business expansion roles in organizations such as Omneon, Elemental, and eventually Amazon Web Services after it acquired Elemental. He joined Amagi from Signiant where he was its Chief Revenue Officer.

Dan has deep operational knowledge of the cloud-led media technology landscape, extensive industry connections, and experience in driving business transformations through sales and customer functions.

Dan leads global sales for Amagi’s SaaS business. He is a trusted advisor to Amagi’s customers helping them choose the right cloud strategies.

Dan is based out of the San Francisco Bay Area. He is married with three kids. When not working, he enjoys guitar, hiking, basketball, and all sorts of outdoor activities.

Richard Perkett brings with him profound expertise and a celebrated history of leadership in product management within the technology sector. Before his appointment at Amagi, Richard dedicated over eleven years to Rapid7, a recognized leader in cybersecurity. His tenure at Rapid7 was marked by transformative leadership, where he was instrumental in evolving the company's initial product into a full-scale native-SaaS cybersecurity platform, encompassing a suite of a dozen products and managed services.

Richard's extensive experience spans across various high-impact industries, including CRM, enterprise storage, and cybersecurity. This background has equipped him with the unique ability to adapt and innovate across different technological environments, making him adept at steering product strategy and execution. His strategic vision focuses on enhancing product offerings, optimizing user experience, and fostering a product-oriented culture that anticipates and exceeds market demands.

Richard’s passion for technology is matched by his love for hiking, surfing, camping, and being outdoors. He enjoys splitting his time between Los Angeles and Boston with his family and friends.

James has spent 15 years working with leading entertainment providers like Sony Pictures Television and Disney, creating digital monetization and go-to-market strategies for their video content. Before Amagi, he led the enterprise entertainment team at Meta, building and nurturing collaborations with major studios and streaming brands such as Netflix, Hulu, Peacock, Paramount Plus, and more, helping them build loyal subscribers and stay profitable.

At Amagi, James leads the setting up and promotion of our programmatic ad-tech stack in the streaming space. From streamlining our operational workflows to exploring new strategic partnerships, enabling direct ad sales to major brands and agencies, and building and fostering creative and operational teams, James looks at creating sustainable growth for Amagi.

James is based in Los Angeles, California, and graduated from West Virginia University. He loves spending time with his family in the mountains, as they are all actively involved in the skiing and mountain biking community.

Vijay has 18 years of experience building and leading finance teams in global corporations with significant scale and complexity. As Amagi’s CFO, Vijay identifies opportunities for growth and process excellence, manages scale and drives profitability for the company.

Prior to joining Amagi, Vijay spent over five years at Amazon and was the CFO of Amazon Web Services (AWS) for India and ASEAN. Before Amazon, Vijay had a 10-plus-year stint with General Electric in various finance, strategy, and operating roles in the Americas, Europe, and Asia Pacific across different GE businesses.

Vijay graduated with a bachelor’s degree from Mumbai University and a master's degree from the National Institute of Technology (NIT), Trichy. In his free time, he loves to read and travel.

Prasad is a seasoned HR leader with 25 years of experience managing People and culture teams. Before Amagi, Prasad worked on human capital strategies in organizations such as Edifecs Technologies, Clear Trip, McAfee, Aviva, and Ashok Leyland, among others. An engineer turned HR professional, Prasad is committed to empowering people and driving a culture of high performance and high productivity.

Prasad believes that his purpose in life is ‘to contribute’, and is passionate about giving back to the community. He has taken his passion forward by founding GIVE Prakruti Eco Ventures– a community project for building awareness of sustainability and enriched living. He has also been an HR lead (Pro Bono) for Corona Safe Network – an open-source disaster management platform that was built by tech volunteers in collaboration with the Kerala government to tackle the pandemic. Over 3.22 lakh COVID-19 patients have been supported through the system.

On the personal front, Prasad is married to an HR professional, Deepa Pinto, and has 3 kids. He is an avid cyclist. Prasad is passionate about igniting young minds and does so by sharing his insights across various industry forums and educational institutions.