Website Privacy Policy

Amagi Media Labs Private Limited (India), together with its affiliates, Amagi Corporation (United States), Amagi Media Private Limited (United Kingdom) and Amagi Media Labs Pte Limited (Singapore) (collectively, “Amagi”, “us” or “we”) is committed to develop and maintain a strong and efficient privacy protection mechanism for all our visitors. This Website Privacy Policy describes how information is collected and utilized by Amagi from our owned and operated corporate websites, client-facing dashboards and by other means, including through your business-related contact with us (the “Website”). This Website Privacy Policy does not cover data related to consumers or end users that is collected, used or disclosed through Amagi’s technology platform or its products and services provided to various publishers, broadcasters, marketers and other businesses across various third party media (the “Services”). For information regarding privacy as related to the Services, please visit our Services Privacy Policy.

By accessing and using the Website, you agree to us processing your information in accordance with this Website Privacy Policy.

The Website may link to third party websites and online media. Amagi does not control and is not responsible for the privacy practices of third parties, and this Website Privacy Policy does not cover collection or use of information by third parties on such properties. Visitors to or users of such third party websites or other media should consult the privacy policies of such properties to learn about such third parties’ privacy practices.

Content Guide:

Website Usage Data

When you visit or use the Website, we collect information about how you use the Website, including IP addresses, cookie information, browser type, device type, operating system, user agent, time and day of visit, length of visit, what site you came from, what site you visit when you leave us, device ID and/or advertising ID, navigation through the Website, pages visited, time spent and device and browser settings (collectively, “Usage Data”)

If you choose, you may provide us with additional information, such as first name, last name, company name, title, phone number and email address (“Registration Data”). If you are a customer, you may be provided with the opportunity to register for an account with us, in which case you may also select or may be given login credentials (“Account Data”).

Business Contacts Data

We may collect or process information about you if you or your employer has a business relationship with us. You could be a customer, supplier, or a prospect (e.g., a publisher, a marketer, etc.). The information we collect about you refers to you in your professional capacity (name, email address, billing address, office address, phone number, title, company). Such information can be collected from exchanging emails or business cards, meeting at industry events, trade shows or client sessions, or from third parties (e.g., a client making a referral, an event promotions company, etc.).

How Data is Used and Shared

We use and retain the information we collect about you in order to monitor and assist in improvements to our Website and Services, to customize content and/or advertising displayed to you pertaining to our Services, maintain and improve the performance of our Website, and for security or authentication purposes.

We may use your Registration Data and/or Account Data to manage and maintain your account with us, provide customer service, conduct internal analysis, and perform billing, invoicing and payment functions in connection with your account where applicable. We may also use Registration Data and/or Account Data in order to send Services-related information to you, to communicate with you about your account or our relationship, and to send alerts and promotional messages to you. For example, we might send you information about new products and special offers, or to tell you about new features or updates.

We might also contact you about our privacy policies or our terms of use.

We may share the information we collect about you with third parties:

  • to enable our third party partners to perform services for us. For instance, such information may be shared with companies that operate or help us operate our Website, perform authentication or analytics, or send emails on our behalf;
  • to enable the processing of the payments you make to us on our behalf;
  • if we believe we are required by law to do so, or if we believe that the disclosure is required or necessary to protect our rights and/or comply with a court order, subpoena or other legal process;
  • if we believe that it is required by law enforcement in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, or a potential threat to our Website or Services or to a third party;
  • if the information is required by our legal, financial, and other professional advisors, or our web developers when we upgrade or improve our Website;
  • otherwise with your advance consent;
  • with any affiliate, parent or subsidiary company of ours, with an entity who acquires us, or with a successor to all or part of our business. For example, if part of our business was sold we may give our customer files as part of that transaction.

Google Analytics

We use Google Analytics, a service provided by Google, to help analyze how visitors use the Website. Google Analytics uses “cookies”, which are text files placed on a visitor’s computer or device, to track the visitor’s activity (including information such as the visitor’s flow, location by country, language, browser and OS, ISP and devices) on the Website. We use this service with a view to analyzing usage across devices and offering improvements for all visitors. To learn more about Google Analytics, please click here. To opt-out of this feature by installing the Google Analytics Opt-out Browser Add-on, please click here.


For customer management purposes, we use the services of Intercom, Inc. (“Intercom”). We utilize Intercom for additional data analysis, e.g., retrieving a user’s sign-up date or activity when providing customer support, or as a medium for communications, either through web-based chat or through email. For more information on the privacy practices of Intercom, please visit Intercom’s services are governed by Intercom’s terms of use which can be found at If you would like to opt out of having this information collected by or submitted to Intercom, please contact us directly.

Tracking Technologies

We and our partners may collect the data described in this Website Privacy Policy using cookies, web beacons, pixels and other similar technologies. Cookies are small text files stored on the visitor’s computer. Visitors can set their browser to reject cookies altogether, to reject our cookies in particular, or to delete cookies. However, this may cause some or all parts of the Website not to function on such visitors' computer or device (for instance, where a session cookie is required to enable access to an account).

For our EU based website visitors, we may also put in place a cookie control tool on our site.

Use of Information By Third Parties for Advertising and Marketing Purposes

We use third party partners to perform various services for us, such as displaying ads for our Service on third party websites, applications and other forms of media, and tailoring such ads to the visitor’s interests and behavior. Please visit “Your Choices” below to learn more about your choices to opt out of tailored advertising.

Your Choices

You can opt out of receiving our marketing emails. To stop receiving our promotional emails, please click the unsubscribe link in the email. Even if you opt out of marketing messages, if you have an account with us, we will still send you transactional messages, which include service-related communications and responses to your questions.

You may opt out of tailored advertising from many of our third party partners by visiting the Network Advertising Initiative opt-out page, the Digital Advertising Alliance opt-out page or the European Digital Advertising Alliance opt-out page. Please note that any opt-out choice you exercise will apply to interest-based advertising by the third party partners you select, but may still allow the collection of data for other purposes, including research, analytics, and internal operations. You may continue to receive advertising, but that advertising may be less relevant to your interests.

You may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Some websites have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.

EU Privacy Rights

Individuals located in certain countries, including the European Economic Area (EEA) and the United Kingdom, have certain statutory rights under the General Data Protection Regulation (GDPR) in relation to their personal data.

To the extent that data we collect is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as "Personal Data".

Legal Bases For Use Of Your Personal Data
The laws in some jurisdictions require companies to tell you about the legal ground they rely on to use or disclose your personal data. To the extent those laws apply, our legal grounds are as follows:

  • To honor our contractual commitments to you.
  • Consent: Where required by law, and in some other cases, we handle personal data on the basis of your consent. Where you have provided consent, you may withdraw your consent at any time for future data uses.
  • Legitimate interest: In many cases, we handle personal data on the ground that it furthers our legitimate interests in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals, such as:
    • Providing a positive user experience;
    • Providing customer service;
    • Marketing;
    • Protecting our service;
    • Analyzing and improving our business; and
    • Managing legal issues.

Data Subject Access Requests
Subject to any exemptions provided by law, you may have the right to request:

  • a copy of the Personal Data we hold about you;
  • to correct the Personal Data we hold about you;
  • to delete your Personal Data;
  • to object to processing of your Personal Data for certain purposes;
  • to exercise your choices with regard to sharing of your Personal Data as noted under "Your Choices" above.

You can do this by sending us an email at: or by writing to us at:

Attn: Privacy Officer
Amagi Media Labs Private Limited
Raj Alkaa Park, Sy. No. 29/3 and 32/2, 4th Floor
Kalena Agrahara Village,
Begur Hobli,
Bengaluru - 560 076.

We will generally process requests within one month. We may need to request specific information from you to help us confirm your identity and/or the jurisdiction in which you reside. If your request is complicated or if you have made a large number of requests, it may take us longer. We will let you know if we need longer than one month to respond.

There may be exceptions to the rights for specific legal reasons which, if applicable, we will set out for you in response to your request. For instance, if you ask for your account to be closed, we will do this as soon as reasonably possible, subject to any applicable terms and conditions relating to the Account. If permitted by law, Personal Data from closed accounts may be retained in order to comply with legal obligations, prevent fraud or resolve disputes.

In addition to the rights above, residents of the European Economic Area also have the right to lodge a complaint with your relevant supervisory authority. However, we encourage you to contact us first, and we will do our very best to resolve your concern.

California Privacy Rights

Please refer to our California Privacy Rights page.

Information Security

We have put in place reasonable controls designed to help safeguard the personal data we collect pursuant to this Website Privacy Policy. However, no security measures are perfect, and we cannot assure you that personal data that we collect will never be accessed or used in an unauthorized way. Please note that where we have given you (or where you have chosen) login credentials that enable you to access the Website, you are responsible for keeping these credentials confidential.

Our Website and Children

Our Service is meant for adults age 18 years and above. We do not knowingly collect personally identifiable information from children. If you are a parent or legal guardian and think your child under 16 has given us information, you can email us or write to us at the address listed at the end of this Privacy Policy.

Storage of Information

The information that we collect from you and about you may be transferred to and stored in a country other than your country of residence, such as the USA and the UK, which may not offer the same level of protection of personal information as your country of residence. However, we will take contractual and/or other measures when and as required by GDPR Chapter V, designed to ensure your Personal Data is protected; this also includes Standard Contractual Clauses approved by the EU Commission.


If you have any questions or concerns about this Privacy Policy, you may contact us at:

or by writing to us at:
Attn: Privacy Officer
Amagi Media Labs Private Limited
Raj Alkaa Park, Sy. No. 29/3 and 32/2, 4th Floor
Kalena Agrahara Village,
Begur Hobli,
Bengaluru - 560 076.

Updates to This Website Privacy Policy

We reserve the right to change or modify this Website Privacy Policy from time to time by posting the modified Privacy Policy on this website. Your continued use of the Service indicates your acceptance of the modified Privacy Policy.

Last updated: July 27, 2021