SonyLIV Partners with Amagi to Further Grow OTT Ad Revenues
SonyLIV deploys Amagi THUNDERSTORM OTT Dynamic Ad Insertion Platform for mid-roll ads
Amagi, a leader in media processing services and targeted advertising for TV and OTT, today announced that SonyLIV is using its THUNDERSTORM cloud-based platform for targeted OTT dynamic ad insertion. SonyLIV is the premium OTT platform of Sony Pictures Networks India and its library consists of 23 years of content from the network channels in India- Sony Entertainment Television, SONY SAB, SONY MAX, AXN, SONY PIX, SONY TEN to name a few. As part of the deal, Amagi will monetize premium GEC and movie channels on SonyLIV OTT platform, generating additional ad revenues for the hugely popular on-demand and linear OTT service.Read More..