Press Releases & Media Coverage

Press Releases & Media Coverage

Read our latest announcements and the press coverage we received over the years.

Amagi in the News

IRIS.TV partners with Amagi to provide seamless onboarding of video data for contextual targeting across CTV
NEW YORK Sep 14, 2021

IRIS.TV partners with Amagi to provide seamless onboarding of video data for contextual targeting across CTV

The new agreement will activate all video inventory from participating publishers on Amagi platform for distribution, unlocking premium CTV content on a global scale IRIS.TV, the leading video data platform, and Amagi, a global leader in cloud based SaaS technology for broadcast and connected TV, today announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform. The new partnership will provide broadcasters and streaming video providers with seamless onboarding of their video data, so it can be activated for contextual targeting across connected devices and smart TVs. As a result, the partnership will immediately provide advertising buyers with access to contextually aligned premium programming at scale from participating content brands on Amagi platform that would otherwise be unavailable due to technical limitations. According to data recently released by eMarketer, digital ad spending in the United States will reach $191 billion in 2021, representing a 25% increase year-over-year. IRIS.TV and Amagi together make it possible to optimize performance and monetization of one of the fastest growing sectors of that marketplace--Free Ad-supported Streaming TV (“FAST”). IRIS.TV enables video-level contextual targeting and brand-safety analysis across content providers and platforms, while Amagi’s media SaaS solutions allow content brands to launch, distribute and monetize their live linear and on-demand content quickly and easily. Amagi supports more than 500 content brands, 800+ playout chains, and over 2000 channel deliveries. It offers the widest FAST distribution network, with over 50 platform partnerships globally. It also manages nearly 25 billion ad opportunities per year through its server-side ad insertion platform. Before IRIS.TV, contextual and brand-safety data for videos was only available by analyzing the text on a webpage and was an impossibility for CTV. Now, for the first time, marketers can “think inside the video” with the transparency to confidently buy CTV and premium video inventory based on video-level contextual and brand-safety analysis and according to the specific topical nature of every video. Ad inventory from participating content brands on Amagi platform can now be IRIS enabled™, providing buyers with the ability to reach contextually aligned video programming targeted by IRIS.TV’s data partners - including Oracle Advertising, GumGum, Comscore, Silverbullet 4D, Kerv Interactive, Zefr, Advanced Contextual and more. "As the rapid acceleration of viewership for CTV and digital video continues, there has not been enough access to high-quality CTV inventory, especially as demand for contextual targeting increases,” said Field Garthwaite, co-founder and CEO of IRIS.TV. “Due to limited developer resources for custom platform integrations, content providers are often unable to access the tools necessary to effectively activate contextual targeting, importantly, at the video level. This partnership between Amagi and IRIS.TV addresses a crucial need for ad buyers, activating an enormous amount of FAST inventory at scale and applying our contextual targeting and brand safety tools to a trove of new premium inventory.” “Our goal is to allow content brands to maximize the value of their ad inventory. Video-level data is essential to both meet the growing demands of CTV ad buyers and unlock that value for our publisher partners,” said Srinivasan KA, Co-founder, Amagi. “Our new partnership with IRIS.TV enables content brands to leverage contextual targeting to realize the full value of their assets.” “I’m excited to have IRIS.TV as a part of our partner ecosystem,” said Sudhir Shabad, Vice President, WW Alliances & Partnerships, Amagi. “As we move the needle from 'Good to Great', this partnership marks a paradigm shift in how content providers and ad buyers collaborate, adding value to the overall ecosystem." "As OTT/CTV continues to grow, we believe that contextual targeting will help publishers create meaningful advertising experiences and connections with our growing audience, and in turn build a more impactful connection with the Tastemade consumer for our brand partners," said Douglas Paul, Ad Ops Director, Tastemade. "We are delighted to be working with IRIS.TV, which is at the forefront of this technology, as we embrace this new world and all the opportunities it provides." About IRIS.TV IRIS.TV is engineering the most open video data ecosystem in the world to power meaningful connections between brands and consumers. Our video data platform provides publishers, media brands and connected tv apps with secure onboarding and activation of their video data and marketers with video-level transparency. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform including video-level contextual and brand-safe ad targeting, third-party verification, personalized video recommendations, and measurement & analytics solutions. For more information, visit www.iris.tv About Amagi Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 500+ content brands, 800+ playout chains and over 2000 channel deliveries on its platform in over 40 countries. Amagi has presence in New York, Los Angeles, Toronto, London, Paris, Singapore, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

Amagi’s FAST solution amplifies Rakuten TV channel offer across Europe
LONDON Sep 14, 2021

Amagi’s FAST solution amplifies Rakuten TV channel offer across Europe

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, strengthens partnership with Rakuten TV, one of the leading Video-On-Demand (VOD) platforms in Europe, for channel distribution and monetization. Rakuten TV is the first Video on Demand platform in Europe combining Transactional Video-On-Demand (TVOD), Advertising Video-On-Demand (AVOD), Free Ad Supported Streaming TV (FAST), and Subscription Video-On-Demand (SVOD) services. It provides an unlimited world of audiovisual entertainment through a catalogue that features the latest releases from studios around the world -including Warner Bros., Disney and Sony Pictures, thousands of free films and TV shows, on-demand access to premium subscription services, and over 90 free linear channels. In Europe, Amagi supports premium content brands, including A+E Networks UK, Horse & Country TV, NBCUniversal International, News UK, Sofy TV, Koch Media, ADN, OFIVE TV and Viceland UK, among others, on its cloud broadcast platform. For Rakuten TV, Amagi delivers a line-up of nearly 50 third-party linear channels, working alongside Rakuten TV’s primary monetization partner Rakuten Advertising. These include BITE, Bon Appétit, Brat TV, IMG EDGEsport, Insight TV, PopSugar Fitness, Qwest TV, Talk Radio TV and XITE. “This partnership with Amagi is key for Rakuten TV as we continue our European expansion” said Jacinto Roca, CEO and Founder at Rakuten TV. “It has provided access to a great line-up of third-party content across a wide range of genres. “Our channel creation, distribution and monetization solutions are already the preferred choice for some of the largest OTT platforms and content brands in the market. We’re pleased to add Rakuten TV’s FAST service in Europe to Amagi’s distribution network,” said Srinivasan KA, Co-founder, Amagi. “With our premium content partners, viewership and advertising analytics capabilities, we are confident of accelerating Rakuten’s market share in the region.” Amagi provides a complete suite of solutions for content creation, distribution and monetization. The company also has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include USA Today, ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, and Warner Media, among others. For more information about Amagi and its cloud broadcast solutions, visit www.amagi.com. About Rakuten TV (www.rakuten.tv/uk) Rakuten TV is the first Video On-Demand platform in Europe combining TVOD (Transactional video-on-demand), AVOD (Advertising video-on-demand) and SVOD (Subscription video-on-demand) services, providing users a universe of content just one click away. While Rakuten TV´s TVOD service provides a true cinematic experience with the latest new releases, the AVOD service offers a range of thematic channels for free, including Movies, Euronews, Kids TV, Viki, Documentaries and Rakuten Stories – a channel embodying Rakuten TV´s original and exclusive content. On the subscription side, the platform provides the international SVOD service, Starzplay, as a premium content provider of movies and TV series. Rakuten TV is available in 43 European territories and forms part of Rakuten Group, Inc. one of the worlds’ leading internet services companies, offering a wide variety of services for consumers and businesses, with a focus on e-commerce, fintech and digital content. Rakuten, headquartered in Japan, is also known for its partnership with FC Barcelona, the NBA, the Golden State Warriors, Davis Cup and Spartan Race. Rakuten Contact Fernanda Perabeles PR & Communications Specialist Email: fernanda.perabeles@rakuten.com About Amagi Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 500+ content brands, 800+ playout chains and over 2000 channel deliveries on its platform in over 40 countries. Amagi has presence in New York, Los Angeles, Toronto, London, Paris, Singapore, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x.142

Amagi Secures Over $100M to Accelerate Cloud-Led Innovations for Media and Entertainment Industry
NEW YORK Sep 10, 2021

Amagi Secures Over $100M to Accelerate Cloud-Led Innovations for Media and Entertainment Industry

Accel, Avataar, and Norwest Coupled with Existing VC Premji Invest Back in Amagi to Dominate the $50 Billion Market; New Investors Secure Board Seats to Provide Strategic Guidance Early Investors KKR-backed Emerald Media and Mayfield India Exit on a High Note New York - September 10, 2021 - Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, announced today that Accel, Avataar Ventures, Norwest Venture Partners, and existing investor Premji Invest have collectively invested over $100 million in the company. The venture funds have bought out the stake held by Emerald Media (an investment platform backed by KKR) and Mayfield India. Nadathur Holdings continues as an existing investor. The transaction heralds the coming together of best-in-class SaaS venture funds and one of the largest media SaaS companies globally to further accelerate the tremendous momentum for the $50 billion cloud-based video content creation, distribution, and monetization market. The partnership will provide media companies the much-needed agility and efficiency to succeed in the traditional broadcast and the evolving OTT and streaming TV universe. “Amagi will immensely benefit from the collective experience of Accel, Avataar, Norwest, and Premji Invest in rapidly scaling our business and expanding our global footprint,” said Baskar Subramanian, Amagi co-founder and CEO. “Their deep understanding of B2B SaaS models will help us enhance value for our customers and partners. This will further nurture an entrepreneurial spirit in our employees, which is critical to building and embracing new technologies to solve complex business challenges.” With over 800 channels on its platform, including playout and redundancies, Amagi has emerged as one of the largest cloud deployment partners in the world, with distribution in 40 countries across cable, connected TV, and OTT. In addition, it has developed deep technical integration with ad-supported platforms such as The Roku Channel, Samsung TV Plus, Pluto TV, Plex, Redbox, STIRR, VIZIO, Xumo, and other top 30 OTT platforms, providing one of the most comprehensive distribution coverages for content owners to reach their audiences in the US, LatAm, Europe, and Asia. Amagi has established itself as the de facto SaaS platform for media brands resulting in significant growth in the last three years. The company’s revenues have grown by 136% in the fiscal ending March 21. This momentum continues, driven by 44% YoY growth in new customers, including marquee brands such as NBCUniversal, USA Today, and ABS-CBN. Amagi enables up to 40% savings in cost of operations as compared to traditional delivery models. As ad spends shift to connected TV and OTT, Amagi enables customers to effectively monetize their content libraries with its new product introductions. The company has been delivering 5-10x growth in ad impressions for some of its top customers. Amagi provides a complete suite of solutions for content creation, distribution, and monetization. The company also has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, Tastemade, Tegna, Vice Media, and Warner Media. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. Venture Capital Testimonials “The global media and entertainment industry is poised for unprecedented growth. Amagi’s market-leading cloud-based technology is enabling content owners - big and small - to reach wider audiences, deliver personalized content, attract advertisers, and reduce cost of operations,” said Shekhar Kirani, Partner, Accel. “We are incredibly positive about Amagi’s potential to grow further and consolidate its leadership position as the de facto SaaS solution for media creation, delivery, and monetization.” “We have seen Amagi strengthen their leading position in the media SaaS market over the last five years because of their nimbleness, innovative technology, and customer focus. This cements our confidence in Amagi, and we continue to invest in them,” said Atul Gupta, Partner, Premji Invest. “Media companies are striving hard to maximize revenues and stay profitable amidst shifting consumer preferences. Amagi accurately gauged the direction of the industry transition almost a decade ago and successfully took to market pioneering cloud solutions to meet evolving media requirements. We are delighted to join hands with a dynamic brand that is cloud-born and understands the pulse of the media SaaS business very well. Building on the meaningful scale they already have, we are excited to actively support them, using our Operating VC model, to create the next global leader in the media-tech SaaS space!” said Nishant Rao, Founding Partner at Avataar Ventures. “During my 15 years at Comcast, I saw many innovative media solutions, but Amagi is truly democratizing video content creation and distribution. Amagi is at the forefront, fueling transformation of the broadcast and connected TV industry with a platform to provide unparalleled choice to consumers around the world,” said David Zilberman, General Partner at Norwest Venture Partners. “Amagi, with its strong media SaaS play, is leading the transformation of the global broadcast and connected TV space. We are excited to partner with Amagi, the at-scale, fastest-growing media SaaS start-up in the world,” said Niren Shah, Managing Director, Norwest India. About Accel Accel is a global venture capital firm that is the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Accel has been operating in India since 2008, and its investments include companies like BookMyShow, Browserstack, Flipkart, Freshworks, FalconX, Chargebee, Clevertap, Cure Fit, Musigma, Mind Tickle, Myntra, Moglix, Swiggy, Stanza Living, Urban Company and Zenoti, among many others. We help ambitious entrepreneurs build iconic global businesses. For more information, visit accel.com or twitter.com/@Accel_India. About Avataar Ventures Avataar Ventures is India's first growth stage, Operational VC fund partnering actively with brilliant regional Tech-led B2B & SaaS startups to Re-invent, Scale & Transform them into successful, enduring global businesses. Fundamentally, we believe in the promise of India & South-East Asia becoming B2B product nations, building for the world! For more information, visit avataar.vc. About Norwest Venture Partners Norwest is a leading venture and growth equity investment firm managing more than $9.5 billion in capital. Since our inception, we have invested in more than 600 companies and currently partner with over 160 companies in our venture and growth equity portfolio. The firm invests in early to late stage businesses across a wide range of sectors with a focus on consumer, enterprise, and healthcare. We offer a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses. Norwest has offices in Palo Alto and San Francisco, with subsidiaries in India and Israel. For more information, visit nvp.com or twitter.com/@NorwestVP. About Premji Invest Premji Invest is the investment arm of Azim Premji's endowment and philanthropic initiatives. With offices in India and United States, Premji Invest is focused on investing across Public and Private equity markets for over ten years. It seeks to partner with entrepreneur and management teams that can leverage on opportunities, with strong execution and integrity, to grow large and compete globally. Premji Invest makes investments across sectors like consumer, financials and manufacturing with a special emphasis on technology companies across the globe focusing on B2C and Enterprise Software Companies. About Amagi Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 500+ content brands, 800+ playout chains and over 2000 channel deliveries on its platform in over 40 countries. Amagi has presence in New York, Los Angeles, Toronto, London, Paris, Singapore, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com India PR Contact: Gayatri Binu The PRactice Email: gayatri@the-practice.net

Amagi on an upward trajectory: records 18% growth Q-o-Q
NEW YORK Aug 5, 2021

Amagi on an upward trajectory: records 18% growth Q-o-Q

New customers, markets, leadership, and technology upgrades, propel the company to new heights April-June 2021 Highlights (Q-o-Q): 18% growth in revenue 9% increase in customers 28% surge in employees 27% rise in ad impressions Amagi, the global leader in SaaS for broadcast and streaming TV on the cloud, today announced a sequential growth of 18% in revenue in the quarter ending June 2021, amid strong global demand for CTV-led Free Ad Supported Streaming TV solutions. The company’s revenue in the quarter grew 110% in comparison to that of the previous year. Amagi also witnessed a 19% increase in customer acquisition Q-o-Q and 28% increase in employees to keep pace with the business expansion. Ad impressions grew by 27%. Several factors contributed to the company’s stellar performance in the quarter, including, changing viewership trends and the subsequent shift in advertising dollars from traditional cable TV to OTT platforms. A growing preference for linear TV-like experience among millennial and Gen Z viewers has led to a sharp rise in demand for CTV-led Free Ad Supported Streaming TV platforms. Amagi has the most extensive FAST TV platform partnerships across the world enabling content owners to tap into new audience segments through wider distribution. The ad revenues generated through Amagi THUNDERSTORM surpassed customer expectations, delivering in many cases a 5X growth when compared to the previous quarter. The April-June quarter was also marked by increased market share and technology milestones. Amagi expanded its operations into emerging new markets, such as APAC by onboarding regional leadership as well as customers. Meanwhile, the United States continued to be the dominant market for Amagi, contributing nearly 74% of the revenues. The company also announced its first ever collaboration for cloud automated UHD playout of a live sporting event (Tokyo 2020 Olympics) with NBC Sports Group. “The solid result of this quarter reflects the steady growth of viewership for our premium content partners led by CTV growth globally”, said Baskar Subramanian, CEO & Co-founder of Amagi. “With our deep industry experience and insights, Amagi has been able to stay ahead of the curve, anticipating the demands and furnishing cutting-edge technologies to meet the needs of this rapidly evolving industry. As a result, our solutions for channel creation, content management, distribution and monetization offer the greatest benefits to every stakeholder in the broadcast and streaming TV ecosystem.” Overall, Amagi manages 500+ channels, with deliveries in more than 40 countries. The company supports more than 250 streaming TV channels across sports, news, entertainment, kids, lifestyle, music and other genres. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Amagi (www.amagi.com) Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24×7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 500+ channels on its platform for linear channel creation, distribution and monetization with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation centre in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

Gannett relaunches linear channels in partnership with Amagi
NEW YORK Aug 2, 2021

Gannett relaunches linear channels in partnership with Amagi

Gannett Co., Inc (NYSE:GCI), announced a relaunch of its Over the Top (OTT) properties, in partnership with Amagi, a next-generation media technology company providing the platform for the USA TODAY News and USA TODAY SportsWire 24-Hour streaming channels. Since launching OTT channels in 2018, Gannett has expanded to more than a dozen Free Ad-Supported Streaming TV (FAST) platforms including XUMO, The Roku Channel, Amazon News, Tubi, Samsung TV Plus and more. The expansion has provided substantial growth in audience and engagement reaching over 25 million monthly views and over 200 percent increase in average view duration across all platforms in the last year. “We’re very excited to relaunch the USA TODAY News and SportsWire OTT channels with a fresh take on news, information, and sports programming,” said Caroline Harris, Vice President of Digital Distribution at Gannett. “We’re taking USA TODAY Network’s trusted and approachable reporting and storytelling, combined with its deep connections with local communities and renowned personalities, and bringing it all to audiences in the U.S. and around the world with the support of our partners at Amagi.” “Amagi thrives on making high quality content accessible to multi-screen audiences around the world,” said Amagi Co-Founder Srinivasan KA. “Our partnership with Gannett is enabling them to tap into a wide network of connected TV households, providing linear TV viewers access to USA TODAY’s premium sports and news content while enhancing monetization opportunities.” The channel programming features award-winning editorial documentaries from the USA TODAY NETWORK, franchise series produced by USA TODAY Studios, Gannett’s premiere video production and development group, and news from insiders and the most trusted journalists in the world including the following series: Humankind – In every episode, Humankind reveals the stories of ordinary people in extraordinary circumstances: people acting with grace and heroism and summoning incredible determination and dedication to a cause. Problem Solved – In this series, experts at Reviewed and USA TODAY are learning and testing new products along with the latest viral hacks, that help make consumers’ lives a little easier. Entertain This! – The latest news in entertainment from USA TODAY, including pop culture, celebrities, movies, music, books, and TV reviews. Just the FAQs and What We Know Now – Two highly visual and complementary explainer series covering top stories and trends in news, politics, and science. Sports Seriously – A weekly series that brings together the unmatched reporting and insight of USA TODAY Sports and Sports Media Group, and access to the top athletes and names in sports. With a fresh format, style, and substance, Sports Seriously takes a conversational approach to the biggest stories, events, and cultural touchpoints in sports, and celebrates the moments that make us all sports fans. In addition, the national USA TODAY High School Sports Awards will air on August 5 at 8 p.m. ET on the USA TODAY News and SportsWire channels. The show, co-hosted by Michael Strahan and Rob Gronkowski, is the culmination of 105 regional and statewide awards programs celebrating elite high school athletes, coaches, and teams. About Gannett Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures. To connect with us, visit www.gannett.com. About Amagi (www.amagi.com) Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24×7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 500+ channels on its platform for linear channel creation, distribution and monetization with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

 ADN partners with Amagi to connect with anime enthusiasts
LONDON Jul 27, 2021

ADN partners with Amagi to connect with anime enthusiasts

Amagi, a global leader in SaaS for broadcast and streaming TV on the cloud, today announced that it is working with Anime Digital Network (ADN) for the playout and distribution of ADN’s new French anime channel to Samsung TV Plus. By tapping into its vast network of Free Ad Supported Television (FAST) platform partnerships, Amagi will also create a delivery strategy for ADN to further increase the channel’s reach. Anime Digital Network (ADN) is a leading subscription-based video-on-demand and OTT platform exclusively dedicated to anime and manga. It offers a wide variety of French and Japanese animation series and has over 10,000 episodes and films adapted from the most popular manga. ADN’s unique subscription model and rich catalogue serve as major differentiators. In addition to Amagi CLOUDPORT for channel creation and playout, ADN will also deploy Amagi LIVE, a UHD ready, cloud-based live orchestration platform for broadcasting live events. Amagi ON-DEMAND, an orchestration platform for Video on Demand (VOD) delivery, will deliver ADN’s VOD assets to a multitude of OTT and vMVPD platforms in the future. Amagi will also support ADN’s monetization efforts through Amagi THUNDERSTORM, an automated ad detection and OTT dynamic ad insertion platform. “We were impressed by the deep technical capabilities that Amagi’s cloud solutions provided and the reach that Amagi offered through its global FAST platform partnerships,” said Julien Lemoine, CEO, ADN. “Amagi’s local presence in France was a bonus. We are confident that the full suite of technology solutions offered to us by Amagi will help us make inroads into our target segments.” “Amagi’s unified cloud solutions make channel creation and playout simple and quickly scalable to content creators. Adding our growing platform partnerships to our existing advanced cloud-based technology offerings further amplifies the possibility of the channel’s success”, said Srinivasan KA, co-founder, Amagi. "We are excited that ADN employed our cloud-architected products to make high-definition anime content easily accessible to French viewers.” Overall, Amagi manages 500+ channels, with deliveries in more than 40 countries. The company supports more than 250 streaming TV channels across sports, news, entertainment, kids, lifestyle, music and other genres. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Freemantle, IMG, Insight TV, People TV, Pac-12 Networks, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About ADN (animedigitalnetwork.fr) Anime Digital Network (ADN) is a legal manga streaming site. ADN’s catalogue offers a wide variety of French and Japanese animation series. Find new releases and classics through a wide choice of episodes, available in VOST, VF and High-Definition. With ADN, you will be able to enjoy your favourite Animes’ in High Definition and French Version. You can also take your series with you everywhere thanks to our download offer. ADN offers you a choice of more than 10,000 episodes, nearly 320 series or even 70 films, which makes over 2000 hours of anime just for you. It has an office in France dedicated to customer support. ADN Contact: Julien Lemoine CEO Email: julien.lemoine@animedigitalnetwork.fr About Amagi (www.amagi.com) Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 500+ channels on its platform for linear channel creation, distribution and monetization with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

OFIVE TV taps into the FAST market with Amagi
LONDON Jul 21, 2021

OFIVE TV taps into the FAST market with Amagi

Amagi, a global leader in SaaS for broadcast and streaming TV on the cloud, today announced that the French alternative lifestyle channel, OFIVE TV, has partnered with it for the distribution of their channel to international Free Ad Supported Streaming TV (FAST) platforms. OFIVE is an alternative media company providing exclusive content in various genres including Hip-Hop, Soul, Electro and Pop Rock. OFIVE targets the young and trendy audience, such as artists, intellectuals, designers, architects, and sportsmen. The channel is currently being broadcast to 150 countries, reaching a diverse international audience and around 77 million passengers traveling on long-haul Air France flights. Amagi’s cloud-architected products offer a multitude of benefits to users, which OFIVE TV has opted to leverage. Amagi CLOUDPORT, an award-winning, cloud-playout solution, provides automation of playout management and channel delivery to multiple OTT platforms and direct-to-consumer apps, while retaining broadcast grade quality standards. Amagi’s ad technology solution, Amagi THUNDERSTORM, enables monetization with real time dashboard and analytics. OFIVE has opted to employ both technologies to increase the channel’s reach among the intended audience and generate revenue from their content. “With the rising popularity of connected TVs around the world, it was important to have a technology partner who would facilitate our expansion to more ad supported streaming TV platforms”, said Nicolas Malimur, CEO of OFIVE TV. “The best part about Amagi’s technology is that it offers us the possibility of scaling our business without adding to our operational expenses. We are keen to explore this collaboration further.” “Being the global leaders in FAST platform partnerships, we have created a comprehensive AVOD delivery strategy for OFIVE TV’s exclusive content, enabling them to connect with an international audience”, said Srinivasan KA, co-founder, Amagi. “We look forward to supporting them in their next phase of growth as they monetize their VOD assets using our Dynamic Ad Insertion solution.” Overall, Amagi manages 500+ channels, with deliveries in more than 40 countries. The company supports more than 250 streaming TV channels across sports, news, entertainment, kids, lifestyle, music and other genres. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Freemantle, IMG, Insight TV, People TV, Pac-12 Networks, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About OFIVE TV (www.ofive.tv) OFIVE is an alternative media company providing exclusive content in various genres including Hip-Hop, Soul, Electro and Pop Rock. OFIVE targets the “young and trendy” audience, such as artists, intellectuals, designers, architects, and sportsmen. The channel is currently being broadcasted in 150 countries, reaching a diverse international audience and around 77 million passengers traveling on long-haul Air France flights. OFIVE TV Press Contact: Nicolas Malimur CEO Email: nicolas.malinur@ofive.tv About Amagi (www.amagi.com) Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 500+ channels on its platform for linear channel creation, distribution and monetization with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

ShortsTV Strengthens Partnership with Amagi in EMEA, Latin America, India & Nepal
NEW YORK Jun 23, 2021

ShortsTV Strengthens Partnership with Amagi in EMEA, Latin America, India & Nepal

Amagi, a global leader in SaaS for broadcast TV and streaming TV on the cloud, has announced that ShortsTV, is expanding its presence to EMEA, Latin America, India and Nepal though Amagi’s centralized cloud-based platform. Being a traditional broadcast TV network, ShortsTV has opted to avail the flexibilities that the cloud has to offer by employing standard managed playout services through Amagi CLOUDPORT. Owned and operated by Shorts International Ltd, ShortsTV is the world’s first and only 24/7, linear and OTT HD TV channel dedicated to short-form movies and series. It has the most extensive catalog of quality short-form video content that is available on TV, online, and in theatres. They also produce original short film content for broadcasters and brands. ShortsTV first implemented Amagi CLOUDPORT in October 2019 to deliver world-class short movies in high definition to leading Pay TV platforms across the U.S. Similarly, in EMEA, Latin America, India, and Nepal, ShortsTV content is delivered to premium Cable TV and OTT platforms. “With a successful transition to a cloud-based playout model in the US, we have seen a result which benefits the brand with greater visibility, flexibility, and excellent adherence to SLAs. Therefore, expanding in EMEA, Latin America, and Asia regions, we hope to attain a newer goal. This partnership with Amagi will help expand our reach to newer geographies and mediums such as OTT and streaming platforms.”, said Michael Buchallet, Chief Technology Officer, ShortsTV. “A cloud playout model helps drastically improve the efficiency of large broadcast operations and allows broadcasters like ShortsTV to centrally manage multi-country linear TV feeds. They can now deliver content directly to the operators using true cloud or edge playout,” said Srinivasan KA, Co-founder, Amagi. “We are thrilled to have played a part in enabling ShortsTV’s premium content to have reached a global audience using our world class cloud playout and automation solutions.” Overall, Amagi manages 500+ channels, with deliveries in more than 40 countries. The company supports more than 250 streaming TV channels across sports, news, entertainment, kids, lifestyle, music and other genres. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Freemantle, IMG, Insight TV, People TV, Pac-12 Networks, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Shorts TV (https://shorts.tv) ShortsTV is the first and only 24/7, linear and OTT HD TV channel dedicated to short form video entertainment, including movies and series. With over 13,000 titles globally, ShortsTV has the largest catalogue of quality short form video & is the global home of Shorts. The ShortsTV India film catalogue features Academy Award winners and nominees, International festival winners & nominees (Cannes, BAFTA, etc), high quality CGI animation as well as cinematic gems from international independent filmmakers & local Indian filmmakers. The catalogue includes 1000+ hours of content across English, foreign, and local Indian languages including Hindi, Bengali, Marathi, Tamil, Telugu, Kannada, Malayalam. Distributed globally, the channel is available in 100 million homes across the US, India, Latin America, the Netherlands, Belgium, and Eastern Europe. It is available across India on Tata Sky as Tata Sky ShortsTV (channel no 113), Dish TV as ShortsTV Active (channel 135) and on Airtel Digital TV as ‘Airtel ShortsTV’ (channel 259). It is also available across the US on DirecTV (channel 573), AT&T U-Verse (channel 1789), AT&T TV (Channel 573), AT&T TV NOW, Frontier Communications (channel 789) Google Fiber (channel 603) and Hotwire (channel 560). ShortsTV is also available in the UK, Netherlands, Italy, and Spain on Amazon Prime Video Channels and on demand through iTunes in 92 countries, Amazon Instant Video (UK, US, and Germany), Google Play (US and Canada), and Verizon and Frontier (US). Since 2006, ShortsTV has exclusively presented the ‘Oscar Nominated Short Films’ theatrical release in cinemas across the US and Canada, South America, Europe, India, Australia and South Africa. ShortsTV is operated by Shorts International and is headquartered in London, England with offices in Los Angeles, Amsterdam, and Mumbai. The company is led by Carter Pilcher, Chief Executive, and is owned by Shorts Entertainment Holdings, with AMC Networks as a significant minority shareholder. Genesis BCW Contacts: Priya Shetty | M: + 91 8291006279 | E: priya.shetty@genesis-bcw.com Alina Zafar | M: + 91 8960789372 | E: alina.zafar@genesis-bcw.com About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 500+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi and Bangalore. Amagi Contact Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x.142

NBC Olympics selects Amagi to provide UHD cloud playout for Tokyo Olympics coverage on Olympic channel
STAMFORD, CONN. Jun 7, 2021

NBC Olympics selects Amagi to provide UHD cloud playout for Tokyo Olympics coverage on Olympic channel

NBC Olympics, a division of the NBC Sports Group, has selected Amagi to provide UHD playout with cloud automation for its production of the Games of the XXXII Olympiad, which take place in Tokyo, Japan, from July 23 – August 8, specifically on Olympic Channel. The announcement was made today by Anil Abraham, Director, Systems Architecture, NBC Olympics, and Srinivasan KA, co-founder, Amagi. As part of the agreement, Amagi will deploy its award-winning cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD. With HEVC playout and mezzanine quality UHD encoding, Amagi CLOUDPORT architecture creates a new benchmark for video transmission over IP, especially for a global and premium live sporting event such as the Olympic Games. Key features of Amagi’s playout and automation solution include: Compute-efficient architecture with entire UHD playout on CPUs and no GPUs Containerized and componentized architecture leveraging Kubernetes Micro-services for scaling video processing on demand Browser-based UI for real-time controls with end-to-end low latency operations Rich graphics with DVE effects including HTML graphics, live closed captioning support, and live-to-VOD recording capability End-to-end software solution including multi-view monitoring, hitless switching and 24/7 tech support Amagi provided deep integration with NBCUniversal’s existing workflows to ensure seamless operational capability to the network’s various teams. “NBC Olympics, along with NBC Sports Group, are together setting a shining example of how sports broadcasters can put the power of cloud technologies to create unparalleled experience for the viewers as well as those involved in managing broadcast operations,” said Srinivasan KA. “Amagi is delighted to be their cloud technology partner and create new milestones in live sports broadcast on a global scale through innovation, superior quality and reliability.” “Amagi’s support for JPEG-XS, SMPTE 2110, and AMWA NMOS along with a cloud native software architecture combines to give NBC Olympics a powerful solution for UHD playout,” said Abraham. “It is a game changing combination that allows for the flexibility of cloud based remote control with the low video latencies expected for sports.” About NBC Olympics A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s coverage of the Olympic Games. NBC Olympics is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032. NBC Olympics also produces thousands of hours of Olympic sports programming throughout the year, which is presented on NBC, NBCSN, Olympic Channel: Home of Team USA, Peacock and NBC Sports digital platforms. About Amagi Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 500+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi and Bangalore. For more information on Amagi, please visit amagi.com. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

Amagi Strengthens Market Leadership in APAC with Appointment of Jay Ganesan
Bangalore Jun 2, 2021

Amagi Strengthens Market Leadership in APAC with Appointment of Jay Ganesan

Amagi, a global leader in SaaS for broadcast and streaming TV on the cloud, today announced that it has appointed Jay Ganesan as Senior Vice President, Sales in the APAC region. The move comes on the heels of Amagi’s recent strong growth announcement, which indicated momentum across all the key parameters, especially customer acquisition in the fiscal year ending March 2021. At Amagi, Jay will be responsible for further solidifying Amagi’s global leadership position across both streaming and broadcast spectrums, especially the rapidly growing Free Ad Supported Streaming TV (FAST) market by creating partnerships with TV networks, content owners, advertisers and video distribution platforms. Jay has over 15 years of experience in the media technology industry, many of which were at leadership positions, driving revenue growth, partnerships and customer success for global enterprises. Jay joins Amagi from MediaKind, where he was SVP and regional head for APAC. “The TV viewership trends in APAC are at an interesting juncture,'' says Jay Ganesan. “There is a growing demand for English-language and other international content in Asia and vernacular content from Asia across the globe. Meanwhile, subscription fatigue and the mass rollout of Connected TV indicates that FAST would become the primary means of consuming professionally produced live linear content in the region in the coming years. Amagi, with its deep collaborations with FAST platforms and content owners worldwide, is well- positioned to take advantage of the momentum. In addition, the increasing investment and deployment of cloud across APAC also provides a unique opportunity for Amagi in cloudifying broadcast workflows.” Last fiscal, Amagi witnessed an increase in annual revenue by 136%. The company added 250+ linear channels, primarily in the FAST segment taking the overall tally of channels on its cloud platform to over 500. Customer acquisition grew by 40% and the workforce increased by 60% to support the customer growth. Amagi has partnerships with 50+ FAST platforms, making it the largest distribution network for FAST channels in the industry. “Amagi is the leader in FAST globally, and we have seen tremendous momentum and demand from APAC to monetize content through FAST and move broadcast workflows to cloud”, says Srinivasan KA, Co-founder, Amagi. “With his industry experience and immense local knowledge, Jay is an ideal candidate to steer our exploding business growth in the region. We are confident that under his leadership, we will be able to serve our customers and partners better and contribute to their success”. Today, Amagi manages 500+ channel brands, with deliveries in more than 40 countries. The company supports more than 250 streaming TV channels across sports, news, entertainment, kids, lifestyle, music and other genres. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, IMG, Insight TV, People TV, Pac-12 Networks, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 500+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

Cinedigm Announces Record Ad Revenue Enhancements from the Deployment of Amagi's Ad Solutions
LOS ANGELES May 7, 2021

Cinedigm Announces Record Ad Revenue Enhancements from the Deployment of Amagi's Ad Solutions

Cinedigm the leading independent streaming company super-serving enthusiast fan bases, announced today that they have partnered with Amagi, a global leader in SaaS for broadcast and streaming TV on the cloud, for deploying their server side ad insertion platform, Amagi THUNDERSTORM 2.0. This enhancement, which provides automated ad detection and OTT dynamic ad insertion capabilities for channel monetization, has resulted in a 47% increase in ad revenue since the new deployment. Since the launch of this new technology back in April, the Company also saw a 21% impression increase and a 100% increase to render rates (a calculation of the percentage of impressions served out of the total number of auctions won). Cinedigm expects to achieve seven figures in new revenue from the deployment of Amagi ADS PLUS, a virtual ads sales service, in current fiscal year. In addition, improved systematic analysis through Amagi ANALYTICS has allowed for end-to- end analytics on viewership and ad monetization, access metrics for any region, device, channel, content asset, and time zone. It offers seamless access to live data on concurrent users on a CCU graph as well as key performance indicators for ad operations and can auto-generate key performance reports for viewership and advertisement operations. The full suite of Amagi's ad technology stack and integration with a wide network of ad networks and demand partners will provide Cinedigm with a comprehensive solution to grow its ad revenues. "As a longstanding strategic partner of Amagi, we continue to work closely with Amagi in utilizing their technology across our portfolio of ad-supported streaming channels," said Tony Huidor, SVP, Products & Technology and General Manager of Digital Networks at Cinedigm. "As the dominant technology platform in linear playback within the OTT space, Amagi has developed industry-leading technology but also remains receptive to the business needs of partners like Cinedigm who are looking to push the technology further in order to continue maximizing revenue potential in this rapidly growing segment of the entertainment business." "Cinedigm has always been at the forefront of digital transformation bringing together unique and compelling content for viewers on ad-supported platforms. Be it creating linear channels using Amagi CLOUDPORT, or accelerating ad revenue growth through Amagi THUNDERSTORM 2.0, Cinedigm has been a valuable and strategic partner for Amagi", said Srinivasan KA, co-founder, Amagi. "We look forward to supporting their growth and expansion through our all-inclusive streaming TV solutions - channel creation, distribution and ad monetization." Through a mix of premium SVOD services and dedicated AVOD and FAST channels, Cinedigm continues to be a home for enthusiast content with a portfolio of fan-centric destinations all focused around a core mission of entertaining the world. Cinedigm's streaming portfolio reaches indie film (Fandor), horror (Screambox & Bloody Disgusting), family entertainment (Dove Channel), and anime (CONTv anime), as well as dedicated channels for iconic entertainers, led by Bob Ross (The Bob Ross Channel). An innovator in the digital transformation of the entertainment industry for more than two decades, Cinedigm's goal is to build destinations that immerse viewers in content they love while staying at the forefront of technology as the streaming industry continues to evolve. About Cinedigm For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the globe by providing premium content, streaming channels and technology services to the world's largest media, technology and retail companies. Cinedigm uses, and will continue to use, its website, press releases, SEC filings, and various social media channels, including Twitter (https://twitter.com/cinedigm), LinkedIn https://www.linkedin.com/company/cinedigm/), Facebook (https://facebook.com/Cinedigm), StockTwits (https://stocktwits.com/CinedigmCorp) and the Company website (www.cinedigm.com) as additional means of disclosing public information to investors, the media and others interested in the Company. It is possible that certain information that the Company posts on its website, disseminated in press releases, SEC filings, and on social media could be deemed to be material information, and the Company encourages investors, the media and others interested in the Company to review the business and financial information that the Company posts on its website, disseminates in press releases, SEC filings and on the social media channels identified above, as such information could be deemed to be material information. About Amagi Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 500+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Media Contact: Jill Calcaterra | jcalcaterra@cinedigm.com Cinedigm Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

Amagi reports 136% revenue growth as demand for cloud solutions surges
NEW YORK May 6, 2021

Amagi reports 136% revenue growth as demand for cloud solutions surges

Amagi, a global leader in SaaS for broadcast and streaming TV on the cloud, today announced a record increase in annual revenue and other key growth indicators for the fiscal year ending March 31. The company witnessed stellar growth in the areas of channel creation, distribution and monetization, enabling customers to extend distribution and earn advertising dollars while saving up to 40% in cost of operations compared to traditional delivery models. Some key highlights of Amagi’s growth and momentum include: 136% annual revenue growth 44% increase in customers 50+ Free Ad Supported Streaming TV (FAST) platform partnerships and 100+ platform partnerships globally 250+ channels added to its cloud platform taking the overall tally to more than 500 Approximately 2 billion ad opportunities every month supporting OTT ad-insertion for 1000+ channels 60% increase in workforce in the US, UK and India to support strong customer growth 5-10x growth in ad impressions among top customers “Two big trends in the industry are driving growth for Amagi. First, traditional broadcast TV networks are transitioning to cloud much faster now as multi-dimensional challenges brought forward by the pandemic have put the inherent advantages of virtualization in the spotlight,” said Baskar Subramanian, co-founder and CEO, Amagi. “Second, the FAST segment is witnessing strong growth in the US and in other key markets across Europe, Latin America and Asia. Amagi is able to partner with customers across the broadcast and streaming spectrum and help them navigate business strategies through innovative cloud technologies.” Totaling over 800 playout chains on its platform, the company has emerged as one of the largest cloud playout providers in the world. Amagi also developed deep technical integrations with FAST platforms such as The Roku Channel, Samsung TV Plus, Pluto TV, Plex, Rakuten TV, Redbox, STIRR, Sling TV, VIZIO and Xumo, providing one of the most comprehensive distribution coverages for content owners to reach their audiences in the US, Latin America, Europe and Asia. “One of the goals we set for ourselves was to not only deliver cost savings for our customers through cloud solutions, but also support revenue generation. We have been able to help our customers expand into new markets, platforms, and reach new audiences and advertisers without them adding expensive resources. In an increasingly multi-screen world, we pride ourselves in being a full-service partner across the broadcast workflow — from origination to distribution and monetization,” said Srinivasan KA, co-founder, Amagi. The US region continues to be the largest market for Amagi’s SaaS platform, contributing nearly 70% of the company’s revenue. Amagi clients in the region include Blue Ant Media, CuriosityStream, Fremantle, Fox Networks, People TV, Pac-12 Networks, Tastemade, Tegna and others. In Europe, the company has operations in the UK, France and DACH regions, working with leading brands like A+E Networks UK, Discovery Networks, IMG, Insight TV, Vice TV, Warner Media and others. For more information about Amagi and its cloud broadcast solutions, visit www.amagi.com. About Amagi (www.amagi.com) Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 500+ channels on its platform for linear channel creation, distribution and monetization with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Zach Weismiller BLASTmedia for Amagi zach@blastmedia.com India PR Contact: Gayatri Binu The PRactice Email: gayatri@the-practice.net

ABS-CBN Consolidates Operations on the Cloud with Amagi
NEW YORK Apr 1, 2021

ABS-CBN Consolidates Operations on the Cloud with Amagi

Amagi, a global leader in SaaS for broadcast and streaming TV on the cloud, today announced that ABS-CBN Corporation, Philippines' leading media and entertainment organization, has partnered with Amagi to consolidate its operations on cloud to expand its reach and gain greater flexibility. ABS-CBN is the Philippines’ leading media and entertainment organization that is primarily involved in content creation and production for television, online, and over-the-top platforms, cable, satellite, cinema, events, and online radio for domestic and international audiences. In early February, seven global channels from ABS-CBN Corporation went live with Amagi CLOUDPORT platform. With the cloud-based channel playout and live automation platform, Amagi CLOUDPORT, ABS-CBN now manages end-to-end workflow on the cloud, eliminating the need for expensive hardware/broadcast center operations, giving it the flexibility to run its global channels with live news from anywhere. The transition to Amagi cloud solutions enabled ABS-CBN to reduce its cost of operations by nearly 30 percent. “We were looking for a modern, cloud-based solution that could integrate seamlessly with our current live and non-live workflow requirements providing the same level or better comfort to our operations team as we did this transformation” said Erwin Malimban, Head of Broadcast Technology, ABS-CBN Corporation. “The Amagi team not only brought deep technical capabilities but also had extensive working knowledge with respect to the various processes and operational requirements. This enabled us to make a seamless transition to the cloud.” “ABS-CBN is one of the most forward-thinking media companies in the region and we are honored to work with them for their cloud transformation,” said Srinivasan KA, co-founder, Amagi. “Besides, a consolidated solution on the cloud helped ABS-CBN do away with a lot of existing legacy infrastructure, which translates into lower costs, fewer overheads, more efficient operations, and the ability to free up resources to focus on other priorities.” Overall, Amagi manages 400+ channels, with deliveries in more than 40 countries. The company operates a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, IMG, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About ABS-CBN Corporation (www.abs-cbn.com) ABS-CBN Corporation is the Philippines' leading media and entertainment organization. It is primarily involved in content creation and production for television, online, and over-the-top platforms, cable, satellite, cinema, live events, and radio for domestic and international markets. ABS-CBN Corporation Press Contact: Erwin Malimban Head Broadcast Technology Email: erwin_malimban@abs-cbn.com About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

Sports Content Company Inverleigh Charts Growth Journey with Amagi
NEW YORK Mar 24, 2021

Sports Content Company Inverleigh Charts Growth Journey with Amagi

Amagi, a global leader in SaaS for broadcast and streaming TV, today announced that leading international sports content company, Inverleigh, has employed Amagi’s unified cloud-based platform to help reach newer audiences. Inverleigh is a leading premium sports content company that creates high-value content solutions for over 500 broadcasters globally. With operations in Melbourne, London and Los Angeles, Inverleigh produces and distributes premium sports entertainment & lifestyle content, including live event telecast, weekly news and magazine programs, timeless catalogue and major event preview content for traditional and digital broadcast platforms. “In Amagi, we have a reliable service provider that not only helps streamline our delivery workflows, but also enables integration of live sport and advanced options that support our audience growth,” said Inverleigh co-founder, Matt Whytcross. “Having recently launched on Roku and Samsung TV Plus UK, we expect expansion across a wide range of international platforms rapidly. Amagi’s existing platform partnerships will play an important role in that.” “We are thrilled to make an entry into the Australian market with Inverleigh and partner in its growth journey,” said Srinivasan KA, co-founder, Amagi. “Given that they had a mix of on-prem and cloud-based infrastructure, Inverleigh was keen on a solution that could be dovetailed with its existing cloud solutions. We are happy that we were able to deliver on those expectations and go live in just seven business days.” Overall, Amagi manages 400+ channels, with deliveries in more than 40 countries. The company operates a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, IMG, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Inverleigh (www.inverleigh.com) A leader in premium sports content, Inverleigh produces and distributes sports entertainment & lifestyle programming, including weekly magazine programs, timeless catalogue series and live rights to traditional and digital broadcast platforms worldwide. With operations in Melbourne, London, and Los Angeles, Inverleigh supplies programming to over 500 broadcasters globally. Inverleigh Press Contact: Corporate Communications corporate@inverleigh.com About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

Amagi Partners with Google Cloud to Accelerate Cloud Adoption in Media and Entertainment Industry
NEW YORK Mar 16, 2021

Amagi Partners with Google Cloud to Accelerate Cloud Adoption in Media and Entertainment Industry

Amagi, a global leader in cloud-based SaaS technology for broadcast and streaming TV, today announced that its award-winning cloud solutions are now available on Google Cloud’s platform for media and entertainment companies across the globe. Broadcast and streaming TV companies can launch, manage, and distribute linear channels - all on Google Cloud. As a result of this partnership, customers will be able to deploy Amagi’s flagship cloud playout platform, CLOUDPORT, on Google Cloud to spin up 24x7 linear programming. “Amagi is a pioneer in cloud broadcasting, and has championed cloud transition in the industry. Our customers can now power their broadcast workflows using Amagi’s next-gen solutions,” said Kip Schauer, Global Head of Media & Entertainment, Gaming Partnerships, Google Cloud. “We are excited to have Amagi as a partner, and to jointly work with them to enable our customers to leverage the full potential of cloud and future-proof their businesses.” Amagi’s solutions have been architected for the cloud, and give tremendous flexibility for customers to manage their workloads, optimize usage, and save costs. “We are a cloud-born company. All our products and solutions are designed for cloud, capable of scaling to support dynamic needs of customers’ businesses. By partnering with Google Cloud, we are expanding the choices for our industry to implement best-in-class cloud solutions,” said Srinivasan KA, co-founder, Amagi. “We are delighted that this partnership has come at a time when the industry is increasingly looking to virtualize operations and adapt to multi-screen viewing. Amagi and Google Cloud present an attractive option for customers to choose from, as they transition to cloud.” Amagi has been responding to a strong demand for cloud solutions. The company grew revenues by 151 percent YoY for the quarter ending December. It manages 400+ channels with deliveries in more than 40 countries across cable, DTH, and OTT platforms. The company has a state-of-the-art cloud broadcast operations center that can support 1,000+ linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, NBCUniversal, Cinedigm, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. Last year alone, Amagi added close to 200 streaming channels on its platform. It has deep technical integration with leading Free Ad Supported Streaming TV (FAST) platforms: The Roku Channel, Samsung TV Plus, Pluto TV, Xumo, STIRR, Redbox, VIZIO, Plex, Sling, Tivo and more. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Amagi: (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

Amagi Reveals Amagi PLANNER to Automate Streaming TV Scheduling
NEW YORK Mar 9, 2021

Amagi Reveals Amagi PLANNER to Automate Streaming TV Scheduling

Amagi, a global SaaS leader in broadcast and streaming TV technology, has announced the launch of Amagi PLANNER, an easy-to-use content planning and scheduling automation software that eliminates most of the manual efforts in linear TV scheduling. The software allows streaming TV networks to now have the capability to automate channel programming through an intuitive and cost-effective solution that drastically simplifies the process of linear 24x7 channel planning and scheduling. At launch, Circle Network has become one of the early adopters to use the new platform. Circle TV is a linear television and OTT (over-the-top) streaming channel dedicated to celebrating country music and the country lifestyle. Amagi PLANNER works with a simple three-step process of creating content, putting together a program schedule, and then exporting the playlist to CLOUDPORT, Amagi’s cloud-based channel creation platform. It is feature-rich and offers access to the content metadata library with a search, sort, and filter functionality. “Amagi PLANNER makes it very easy for our scheduling team to automate our day-to-day scheduling cutting down up to 80 percent of the time spent in programming,” said Ryan Imhof, Manager of Programming, Circle TV. “It seamlessly integrates with the CLOUDPORT channel creation platform, making the entire process of linear channel creation, scheduling programs, and distributing content a very smooth experience. Amagi PLANNER provides our programming team the ability to mirror our linear broadcast network across our digital distribution.” Through Amagi PLANNER, a scheduler has the ability to easily find the right content and assign various scheduling patterns across multiple days in just a few clicks. Content can also be grouped together as a collection to build reusable blocks for quick and repetitive scheduling. Amagi PLANNER supports content rights management like license date validation and gives the ability to provide a frequency cap on any media. Ad break scheduling rules can also be configured with Amagi PLANNER so that the need for manual scheduling of ad breaks in CLOUDPORT is eliminated. “For digital-first companies, scheduling is a complex and time-consuming task that hampers the productivity of content planning and scheduling teams,” said Srinivasan KA, co-founder, Amagi. “Amagi PLANNER offers a new way of scheduling, making it easier to launch dozens of channels with minimal programming resource and time aided by an intuitive web-based user interface. We are delighted to partner with Circle TV and deepen our engagement further.” Circle TV uses Amagi’s cloud platform for its linear channel creation and distribution to platforms such as The Roku Channel, Xumo, VIZIO, Redbox and Samsung TV Plus. Amagi PLANNER will be available to all existing CLOUDPORT customers as an add-on. Currently, Amagi manages 400+ channels, with as many as 150+ streaming channels added to the platform last year. The company has deployments in more than 40 countries, and has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, IMG, NBCUniversal, People TV, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Circle: Circle is a media network dedicated to celebrating the country lifestyle and putting fans inside the circle of everything country. Circle offers entertainment news, documentaries, movies, archival, new and licensed programming, Grand Ole Opry performances, and more. The network recently announced ad-support streaming distribution partnerships with Redbox, Roku, Inc., Samsung TV Plus, VIZIO SmartCast® and XUMO, bringing its country lifestyle programming to millions more through TVs, smart phones and tablets. Named Pollstar’s #1 Livestreamer for 2020, Circle is a joint venture between Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties, and Gray Television. Circle Media Contact: Teresa George VP, Strategic Partnerships tgeorge@circleplus.com About Amagi: (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

Amagi Powers Linear Channel Creation With CLOUDPORTXpress on AWS Marketplace
NEW YORK Mar 4, 2021

Amagi Powers Linear Channel Creation With CLOUDPORTXpress on AWS Marketplace

Amagi, a global leader in cloud-based SaaS technology for broadcast and streaming TV, today announced the launch of Amagi CLOUDPORTXpress, a self-service cloud playout platform to create 24x7 linear OTT channels. CLOUDPORTXpress is ideal for new-age content owners who are looking to create 24x7 linear channels and distribute them to streaming TV and Free Ad Supported TV (FAST) platforms. At launch, users can subscribe to CLOUDPORTXpress on AWS Marketplace, a curated digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). “The streaming TV market has witnessed a blistering growth in the last 18 months, and continues to accelerate. Globally, many streaming TV platforms have come up providing audiences with flexible content viewing options, while attracting advertisers to shift their budgets to Connected TV,” said Srinivasan KA, co-founder at Amagi. “This growth has encouraged content owners and studios to monetize their content library through linear channel creation and distribution. We see a huge opportunity to reaffirm our technology leadership in this segment by simplifying and accelerating cloud adoption”. By subscribing to Amagi CLOUDPORTXpress, content owners can upload their video library to AWS Cloud, create programming schedules, add graphics and create a 24x7 linear channel anywhere – all through a simple web browser. The channel feed can then be further distributed to OTT platforms as per distribution arrangements, for example to FAST TV, Owned and Operated (O&O) apps, and virtual Multichannel Video Programming Distribution (vMVPD) platforms. “CLOUDPORTXpress gives unmatched flexibility and control for content owners to spin up new channels, test audience preferences, expand their distribution footprint, and pace their growth as per demand. It helps content owners to optimize resources – financial, infrastructure, and personnel, and offers a cost-effective path to reach new audiences,” added Srinivasan. Customers can benefit from Amagi’s deep technical integration with leading FAST TV platforms such as Samsung TV Plus, Pluto TV, Xumo, The Roku Channel, Plex, STIRR, Tivo, Redbox, Sling and VIZIO among others. Using its award-winning flagship platform, CLOUDPORT, Amagi delivered over 200 streaming channels to nearly 1000 distribution end points across more than 30 platforms last year. CLOUDPORTXpress draws its versatility and simplicity from Amagi’s rich experience and technology leadership in cloud and OTT. Overall, Amagi manages more than 400 channels, with deliveries in more than 40 countries. The company has a state-of-the-art cloud broadcast operations center that can support over 1000 live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, IMG, MGM, NBCUniversal, People TV, SportsGrid, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its cloud broadcast solutions, visit www.amagi.com. About Amagi Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 400+ channels on its platform for linear channel creation, distribution and monetization with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142 India PR Contact: Gayatri Binu The PRactice Email: gayatri@the-practice.net

Little Dot Studios Selects Amagi To Propel Its Linear Streaming TV Business
NEW YORK Feb 25, 2021

Little Dot Studios Selects Amagi To Propel Its Linear Streaming TV Business

Amagi, a global SaaS leader in broadcast and streaming TV technology, has announced it is working with Little Dot Studios to help deliver its expansion into OTT and CTV platforms. Little Dot Studios, an award-winning digital content studio and broadcaster, is one of the largest distributors of premium television content on YouTube and is now distributing its linear streaming channels and AVOD to over 15 digital platforms. Little Dot Studios’ digital brands Timeline and Absolute History already generate more than 650,000 unique views a day with Timeline amassing 1.9m subscribers on YouTube alone. Little Dot Studios has just launched four linear channels - Wonder, Real Stories, Real Families, and Timeline which are being distributed to audiences in the UK, US and Australia on Free Ad Supported Streaming TV (FAST) platforms such as Samsung TV Plus, Plex, and Netgem. The channel delivery is rapidly expanding to other streaming TV platforms and territories. Little Dot Studios has been using Amagi’s award-winning CLOUDPORT cloud broadcast platform, to manage and distribute 24/7 broadcast-grade linear channels to streaming TV platforms. The broadcast workflow–ingest, scheduling, playout, and delivery can all be configured on the AWS cloud through a simple web UI from any remote location. Further, Amagi THUNDERSTORM Dynamic Ad Insertion (DAI), helps facilitate the monetization of content across all the FAST platforms. Richard Young, Director of Syndication, Little Dot Studios said: “Partnering with Amagi has enabled us to schedule and deliver our streaming channels supporting our international expansion on AVOD platforms”. Srinivasan KA, co-founder, Amagi, said: “Little Dot Studios joins our prestigious list of 400+ channels, bringing premium factual entertainment content to FAST platforms worldwide. We look forward to supporting their continued global roll out”. Over the last year, Amagi has enabled linear channel creation, distribution and monetization for 150+ streaming TV channels, primarily in the US and UK. Amagi has forged deep technical partnerships with leading FAST platforms including Samsung TV Plus, The Roku Channel, Xumo, Pluto TV, STIRR, VIZIO, Redbox, Plex, and Sling TV and more. Overall, Amagi manages 400+ channels, with deliveries in more than 40 countries. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, IMG, MGM, NBCUniversal, People TV, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Little Dot Studios (www.littledotstudios.com) Little Dot Studios is an award-winning digital content agency and media network. Specialising in creating meaningful connections between premium content and digital audiences; realising potential in every story. Born for the digital entertainment era and made up of over 300 digital experts across UK, US, Germany and Asia, Little Dot works with the world’s most recognised TV, sports and consumer brands, creating content for more than 500 YouTube channels globally and delivering 6 billion views per month. Little Dot Studios runs its digital broadcast network of more than thirty channels across social platforms and OTT video on-demand services; licensing over 15,000 hours of hand-picked long-form content and watched by over 400 million viewers in 2020. Little Dot Studios also owns sports-focused production studio WING, as well as broadcaster Dan Snow’s History Hit podcast network and SVOD service. Little Dot Studios is an All3Media company. About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

AD Digital partners with Amagi, bringing advanced cloud playout solutions to their customers
São Paulo Feb 23, 2021

AD Digital partners with Amagi, bringing advanced cloud playout solutions to their customers

AD Digital, a Brazilian system integrator with over 26 years of market expertise, has announced a new partnership with Amagi, a global SaaS leader in broadcast and streaming TV technology. With this new partnership, AD will represent the full suite of Amagi streaming and broadcast solutions in Brazil. This includes Amagi’s award-winning cloud playout and automation platform-CLOUDPORT, live events production, content localization and THUNDERSTORM OTT Dynamic Ad Insertion platform. “A lot of broadcasters and content owners in our region are showing active interest in transitioning their operations to a cloud-based infrastructure. AD’s objective has always been to support our customers in their new journeys and migrate their ecosystems in the smoothest way possible, extracting the best out of every single technology inside,” said Hugo Nascimento, CTO, AD Digital. “Partnering with Amagi enables us to provide best-in-class solutions to our customers. Amagi has a very robust global infrastructure, which makes their solutions very efficient for delivering linear channels on both TV and OTT platforms. Their granular content delivery capabilities give better flexibility for our customers to address specific regionalization necessities, making Amagi an ideal solution for the Brazilian market.” “Broadcasters across the world are adopting cloud technologies to improve efficiencies, distribute their content to new geographies cost-effectively, and cater to viewers in a multiscreen environment,” said Srinivasan KA, co-founder, Amagi. “Our partnership with AD Digital gives our customers a strong local support team who can handhold them as they transition their workloads to cloud using Amagi CLOUDPORT. We are very excited to work with AD Digital to help accelerate broadcast cloud adoption bringing our world-class cloud playout and automation to premium broadcasters in the region.” Globally, Amagi supports more than 400 channels on its platform for a variety of services - linear channel creation, distribution and monetization, with 1000+ delivery end points. It has a strong footprint across all major Connected TV and Free Ad Supported TV (FAST) platforms such as The Roku Channel, Samsung TV Plus, XUMO, PLEX, VIZIO, Redbox, and Pluto TV among others. The company has state-of-the-art monitoring facilities that can support 1,000 channels. Amagi’s customers include A+E Networks UK, CuriosityStream, Discovery Networks, NBCUniversal, People TV, Tastemade, VICE TV, Tegna, and Warner Media, among others. Amagi has deployments in more than 40 countries. To know more about Amagi solutions and to schedule a meeting with AD Digital, visit https://ad-digitaltecnologia.com.br/contato/ AD Digital AD Digital is a Brazilian solution integrator and service provider with over 26 years of expertise on the Media and Entertainment. The company focuses on the singularities of each of their customers, understanding that every single one of them works in a unique way and deserves a different technological approach, regardless of their complexities or sizes. This way, the AD Digital specialized team can extract the best of each solution and bring synergy inside the customers’ ecosystems, helping them get better results and optimizing their investments. For more information, please visit https://ad-digitaltecnologia.com.br/ About Amagi Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 400+ channels on its platform for linear channel creation, distribution and monetization with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

Amagi Selects GTT’s Network to Support Its Cloud Managed Broadcast Services for TV and OTT
MCLEAN, VA Jan 13, 2021

Amagi Selects GTT’s Network to Support Its Cloud Managed Broadcast Services for TV and OTT

GTT Communications, Inc. (NYSE: GTT), a leading global cloud networking provider to multinational clients, announced today that Amagi, a global SaaS leader in broadcast and streaming TV technology, has selected GTT’s network to deliver its cloud managed broadcast services to clients in Europe and the U.S. Amagi is transforming how the media and broadcast industry serves content to viewers around the globe. Its services help its clients transition from a physical on-premise operations model to a flexible, secure cloud-based approach using Amagi’s agile cloud infrastructure, where they can create and distribute broadcast-grade live linear channels. A pioneering B2B SaaS provider for the media and entertainment industry, Amagi has built its entire technology stack on a public cloud infrastructure. Srinivasan KA, co-founder of Amagi commented, “The broadcast industry is going through a huge change which has only been accelerated over the past year with the sudden shift away from office-based work. Amagi’s cloud platform enables media clients to manage their broadcast operations remotely in the cloud, providing greater flexibility without compromising visibility and control. GTT’s cloud networking services make sure our clients have secure access directly into our cloud platform and that their content benefits from the low latency and high resilience of GTT’s global Tier 1 network.” GTT is providing Amagi with: Diverse Ethernet connectivity from London to leading TV operators in the U.S. and Europe Direct connectivity into the global GTT video network, which offers 100+ video PoPs and 100% quality of service infrastructure for low latency, low jitter and high-resolution delivery The ability to book occasional use video services between Amagi’s London Broadcast Distribution Nodes and global high-profile venues, such as major TV studios, sports stadiums and satellite downlink stations Dedicated Tier 1 internet access for Amagi’s Amsterdam and London Broadcast Distribution Nodes, enabling remote access to its public cloud-hosted SaaS “GTT is proud to support Amagi in delivering its ground-breaking services to broadcasters, TV networks and OTT platforms that leverage the cloud,” stated Tom Homer, GTT senior vice president for EMEA. “Amagi’s powerful cloud technology, supported by GTT’s networking connectivity platform, provides a secure, flexible and scalable service to broadcasters who want to manage their broadcast operations remotely in the cloud without compromising performance and control.” Amagi’s clients include among others CuriosityStream, Discovery, Fox Networks, MGM, NBCUniversal, PeopleTV, Tastemade, Tegna, Vice TV and Warner Media. About GTT GTT connects people across organizations, around the world and to every application in the cloud. Our clients benefit from an outstanding service experience built on our core values of simplicity, speed and agility. GTT owns and operates a global Tier 1 internet network and provides a comprehensive suite of cloud networking services. For more information on GTT (NYSE: GTT), please visit www.gtt.net. About Amagi Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. For more information on Amagi, please visit www.amagi.com. GTT Media Inquiries: Rachel Hawkins, LEWIS +44-207-802-2602 GTTUK@teamlewis.com GTT Investor Relations: Carolyn Capaccio/Jody Burfening, LHA +1-212-838-3777 ccapaccio@lhai.com Amagi Media Inquiries: Sanjay Kirimanjeshwar Head of Global Marketing sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

Moonbug Entertainment Partners With Amagi To Expand Its Linear Streaming In The U.S.
NEW YORK Jan 12, 2021

Moonbug Entertainment Partners With Amagi To Expand Its Linear Streaming In The U.S.

Amagi, a global SaaS leader in broadcast and streaming TV technology, has announced that Moonbug Entertainment Ltd., one of the largest digital media companies in the world, has selected its cloud solutions to create and distribute linear channels on Free Ad Supported Streaming TV (FAST) platforms in the U.S. Since launching in 2018, Moonbug has grown its portfolio of kids’ content and rapidly expanded its properties across a number of platforms. Its popular line-up includes global sensation CoComelon, Blippi, My Magic Pet Morphle, Little Baby Bum, and ARPO, among others. Using Amagi’s award-winning cloud playout platform, CLOUDPORT, Moonbug created a 24/7 linear channel – Moonbug Kids – and distributed its content to leading FAST platforms like The Roku Channel and Samsung TV Plus for audiences in the US. “Implementing the Amagi cloud platform has helped us automate and customize our workflows to a great extent, resulting in significant improvements in efficiency,” said Andy Yeatman, Head of the Americas, Moonbug. “Amagi has deep technical integration with leading streaming TV platforms in North America, Europe and other growth markets. This partnership allows us to scale faster and reach audiences on different platforms, across regions.” In 2020, Amagi enabled linear channel creation, distribution and monetization for 150+ streaming TV channels, primarily in the U.S. and U.K. – many of these covering entertainment and educational kids genres. Amagi has forged deep technical partnerships with leading FAST platforms including Samsung TV Plus, The Roku Channel, Xumo, Pluto TV, STIRR, VIZIO, Redbox, Plex, Sling TV and more. “Moonbug has quickly evolved as a favorite content destination for kids in the streaming TV world. Through our partnership, Moonbug is well-placed for future distribution across the world- be it on streaming TV platforms, Owned and Operated apps, or traditional cable TV,” said Srinivasan KA, co-founder, Amagi. Overall, Amagi manages 400+ channels, with deliveries in more than 40 countries. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, IMG, MGM, NBCUniversal, People TV, SportsGrid, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Moonbug Entertainment (www.moonbug.com) Moonbug Entertainment is an award-winning global entertainment company providing values-based educational programming for children. Its popular kids’ lineup includes global sensations CoComelon, Blippi, Little Baby Bum and My Magic Pet Morphle. Moonbug’s content is available in 26 languages. In just two years, it has become a kids’ programming powerhouse with a library of more than 550 hours of content, which is distributed on more than 100 platforms globally, including YouTube, Netflix, Hulu, Amazon Prime Video, Joyn, Sky and Roku. In May of 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide. Moonbug Entertainment Press Contact: Monica Feig Managing Director, Los Angeles monica@clarity.pr About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

Pac-12 Networks a Player in the FAST Game with Support from Amagi
NEW YORK Dec 16, 2020

Pac-12 Networks a Player in the FAST Game with Support from Amagi

Amagi, a global SaaS leader in broadcast and streaming TV technology, today announced its partnership with Pac-12 Networks, the content arm of the Pac-12 Conference, as its innovative cloud platform for its recently-launched 24/7 Free Ad-Supported TV (FAST) channel, Pac-12 Insider. Pac-12, the ‘Conference of Champions,’ is a collegiate athletic conference that operates in the Western United States, participating in 24 sports at the NCAA Division I level. Pac-12 Networks is the first and only sports media company owned by its 12 member universities. The media company consists of seven, 24/7 TV networks (one national and six regional), the new Pac-12 Insider FAST channel and digital properties, including its owned and operated mobile application, Pac-12 Now. The engagement with Amagi covers program scheduling, cloud playout, delivery and ad insertion for Pac-12 Insider on Pac-12 Now and Pac-12.com as well as third party FAST platforms, including The Roku Channel, Pluto TV, Samsung TV Plus, Redbox Free Live TV and Xumo. The solution suite used by Pac-12 Networks includes Amagi’s award-winning cloud playout platform, CLOUDPORT, and its server-side ad insertion platform, THUNDERSTORM. “Given how highly-regarded Amagi is in this landscape, we are excited to partner up and have already experienced numerous benefits, from achieving a great degree of automation to its tremendous ease of use,” said Ryan Currier, Senior Vice President, Engineering and Products, Pac-12 Networks. “Amagi was very supportive in the launch of Pac-12 Insider and we continue to be impressed with the results.” “Sports broadcasting can be a highly complex process, especially when launching a new channel, like Pac-12 Insider,” said Srinivasan KA, co-founder, Amagi. “The ability to manage all the moving parts for a new channel seamlessly through a simple cloud-based platform is very valuable. We are proud to partner with Pac-12 Networks in its mission to connect fans to the universities and sports they love.” Overall, Amagi manages 400+ channels, with deliveries in more than 40 countries. It supports 150+ streaming channels on its cloud platform and distributes content to top OTT platforms including Samsung TV Plus, The Roku Channel, Xumo, Pluto TV, STIRR, VIZIO, Redbox, Plex, and Sling TV and more. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, MGM, NBCUniversal, People TV, SportsGrid, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Pac-12 Networks (www.pac-12.com) Pac-12 Networks is the innovative TV and multimedia company of the Pac-12 Conference and is the first such company to be wholly owned by 12 universities. Pac-12 Networks incorporates one national and six regional television networks, plus extensive digital content accessible through social media, university websites, the Pac-12 Now app and newly-launched FAST streaming service, Pac-12 Insider. Each year, Pac-12 Networks offers live coverage of 850 sporting events, making it one of the top live sports producers in the country. In addition, Pac-12 Networks creates extensive original programming, provides visibility for marquee football and basketball events as well as traditionally under-served women’s and Olympic sports. Pac-12 Networks also provides training and paid internships for thousands of students of the Pac-12’s member universities, preparing them for careers in media. With headquarters in San Francisco’s SOMA District, Pac-12 Networks draws on the creative, entrepreneurial and technological culture of the Bay Area and nearby Silicon Valley. For more information, please visit Pac-12.com. About Pac-12 Conference The Pac-12 Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 54 of the last 60 years, with 529 NCAA team titles overall. The Conference comprises 12 leading U.S. universities - the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, go to Pac-12.com/conference. Pac-12 Networks Press Contact: Dena Propis Director, Communications dpropis@pac-12.org About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142

Amagi Expands Its European Operations To Meet Growing Demand
LONDON Dec 15, 2020

Amagi Expands Its European Operations To Meet Growing Demand

Amagi, a global leader in cloud-based SaaS technology for broadcast and streaming TV, today announced that it has expanded its operations into France, DACH and NL markets, further strengthening its operations in Europe. The company, in the previous quarter, registered a YoY quarterly growth of 120%, and today supports more than 400 channels on its platform for a variety of services - linear channel creation, distribution and monetization, with 1000+ delivery end points. Industry veteran, Stefan Niesen, has recently joined Amagi as its Vice President of Sales to drive engagement with clients in the region in their transition to cloud-based operations. Stefan has 20+ years of experience helping media and entertainment customers grow their business and has been in senior leadership roles previously at Ericsson, Espial and Beenius, among others. Amagi has a strong and growing portfolio of clients in France, DACH and NL region already, and with local presence, Amagi expects to address the growing demand for its products in these markets. Amagi’s clients in the region include well-known brands in broadcast and OTT such as Insight TV, Qwest TV, Vice TV France, Sofy.TV and XITE, among others. Amagi delivers linear broadcast and OTT channels to all major cable, satellite and OTT platforms in Europe for leading TV Networks like A+E Networks UK, Discovery Networks, Warner Media, IMG Media, and NBCUniversal International. “Europe is our second largest market, and in addition to the UK, France, DACH and NL regions present a strong demand for cloud solutions for live linear broadcast and monetization across traditional cable and streaming TV platforms,” said Srinivasan KA, co-founder, Amagi. “We are in the midst of a huge industry transformation as clients are increasingly looking to virtualize their operations in the cloud, and explore new ways of distributing their content. Owing to its technology leadership and global experience, Amagi is well-positioned to be a reliable partner for broadcasters in the region.” Through its innovative and award-winning cloud solutions built on AWS cloud, Amagi enables broadcast-grade, feature-rich live and linear channel creation. The company offers managed services as well, aided by state-of-the-art operations centers in multiple locations with a capacity of 1000+ channels, and 24/7 monitoring with a comprehensive L1, L2 and L3 support framework. Amagi caters to a wide genre of content – sports, news, movies, kids, lifestyle, music, classics, documentary, fiction, travel, faith, drama, Hispanic and more. Amagi has also set up deep technical integration with leading Free Ad Supported Streaming TV (FAST) platforms such as Samsung TV Plus, Pluto TV, Xumo, The Roku Channel, Plex, STIRR, Tivo, Redbox, Sling and VIZIO. Amagi delivers 150+ streaming channels to nearly 1000 distribution end points across 30+ platforms. Amagi’s THUNDERSTORM SSAI platform caters to nearly two billion ad opportunities on a monthly basis. “We are excited to expand our presence in Europe and we will continue to invest in the region to provide our clients a strong support and service framework to move their operations to the cloud and expand their OTT footprint,” added Srinivasan. Globally, Amagi’s clients include BUZZR, CuriosityStream, Fox Networks, People TV, Tastemade, Tegna, and Warner Media, among others. Amagi has deployments in more than 40 countries. For more information about Amagi and its cloud broadcast solutions, visit www.amagi.com. About Amagi Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 400+ channels on its platform for linear channel creation, distribution and monetization with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142 India PR Contact: Gayatri Binu The PRactice Email: gayatri@the-practice.net

 Amagi Presented with Supplier of the Year Award by Herring Networks, Inc.
SAN DIEGO, CA Dec 15, 2020

Amagi Presented with Supplier of the Year Award by Herring Networks, Inc.

Herring Networks, Inc. the owner and operator of national cable networks One America News Network (“OAN”) and AWE, is proud to announce that Amagi has been chosen as its Supplier of the Year for 2020. “We’ve been fortunate to have numerous outstanding suppliers supporting our content operations. Yet this year, Amagi’s technical support in linear channel creation, distribution, and monetization has been nothing short of exceptional”, stated Robert Herring, Sr., CEO of Herring Networks, Inc. Herring Networks, Inc. recognizes only a single supplier for its highly coveted Supplier of the Year award chosen by in-house staff members from numerous departments. Amagi, this year’s recipient, played a critical role in Herring Networks, Inc.’s successful deployment and monetization of two free, ad-supported television (FAST) channels under the OAN Encore and AWE Encore brand names, along with subscription CTV monetization of Herring’s primary cable services. About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operation for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, Delhi and Bangalore. Amagi Contact Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x 142 About Herring Networks, Inc. Herring Networks, Inc. owns and operates national cable brands One America News Network (“OAN”) and AWE. OAN is a reliable source for credible live national and international news. AWE is the ultimate vicarious living channel featuring outrageous travel and experiences. OAN and AWE are available on leading national cable providers, including AT&T TV, Verizon FiOS TV, CenturyLink PRISM TV, DirecTV, AT&T U-verse, Frontier Communications, and numerous regional video providers. For more information on OAN and AWE, please visit www.OANN.com and www.awetv.com. Press Contact: Press Relations Dept. Herring Networks, Inc. Phone: 858-270-6900 x 105 press@oann.com

Amagi Helps Fremantle’s BUZZR To Unify Operations For Broadcast And Streaming
NEW YORK Nov 18, 2020

Amagi Helps Fremantle’s BUZZR To Unify Operations For Broadcast And Streaming

Amagi, a global SaaS leader in broadcast TV and streaming TV technology, today announced that it has enabled Fremantle’s BUZZR, the country’s only vintage game show network, to transition into cloud-managed broadcast operations for efficiency, scalability, and cost-effectiveness. Using Amagi’s next-generation cloud platform, BUZZR has successfully integrated its broadcast workflows across over-the-air, cable and digital OTT operations on to a single unified platform. BUZZR, ‘a pop culture time capsule’, offers viewers classic content from Fremantle's vast portfolio of more than 40,000 episodes of iconic game shows such as Family Feud, What’s My Line, To Tell the Truth, Match Game, Password, and Card Sharks. BUZZR is broadcast to more than 70% of U.S. DMA households. The network is available in 67 broadcast markets including all Top 10 DMA’s. Through BUZZR’s expanding relationship with their broadcast partners, the network is also available on cable operators such as Spectrum, Xfinity, Verizon, Frontier, Altice USA, Cox Communications and Wide Open West to name a few. In addition, BUZZR is also available nationwide on DISH, and on OTT platforms Pluto TV, Samsung TV Plus, The Roku Channel and STIRR, as well as via live stream at www.BUZZRPlay.com. Fremantle is one the largest and most successful creators, producers and distributors of scripted and unscripted content in the world with a network spanning 30+ countries. The group distributes over 20,000 hours of content in more than 200 territories, with over 12,000 hours of original programming. As part of the engagement, BUZZR moved its vast content library to the AWS cloud. Leveraging its award-winning cloud playout SaaS platform CLOUDPORT, Amagi was able to provide soup-to-nuts solution to BUZZR to create, deliver and manage its channel for both OTT and broadcast. Simplifying its operations, BUZZR moved from a multi-vendor operation to a single unified managed service offering from Amagi. “Working with Amagi has helped us to significantly simplify our channel management efforts across distribution models, while also saving costs. Amagi’s cloud-based platform with a web interface gave us a high degree of transparency and greater flexibility to check for potential issues and fix them proactively,” said Mark Deetjen, General Manager, BUZZR. “Amagi gives us real-time access to all parts of the broadcast workflow – a huge advantage when compared to traditional managed services we had used in the past. Also, their solution integrates with WideOrbit scheduling software that we were using. It made the entire workflow seamless, smooth, and simple”. “In our experience, we’ve found that unifying operations across broadcast TV and streaming give TV networks the much-needed control, efficiencies, and better chance at resource optimization,” said Srinivasan KA, co-founder, Amagi. “BUZZR has demonstrated how forward-thinking TV networks can embrace the technology shifts and advancements to its advantage in pursuing a multi-screen growth strategy. We’re delighted to partner with BUZZR and demonstrate the merits of a unified broadcast workflow as it excels across platforms”. Amagi manages 400+ channels, with deliveries in more than 40 countries. It supports 150+ streaming channels on its cloud platform and distributes content to top OTT platforms including Samsung TV Plus, The Roku Channel, Xumo, Pluto TV, STIRR, VIZIO, Redbox, Plex, and Sling TV and more. The company has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include A+E Networks UK, CuriosityStream, Discovery Networks, Fox Networks, IMG, MGM, NBCUniversal, People TV, SportsGrid, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Buzzr (www.buzzrtv.com) BUZZR is a pop culture time capsule – an unending celebration where viewers can play along to some of Fremantle’s vast portfolio of more than 40,000 iconic game show episodes, which are shown around the clock. Featured titles include Match Game, where host Gene Rayburn is the ringmaster to a mad-capped panel of celebrity guests; What’s My Line, featuring cultural icons becoming time-stamped contestants/panelists like a 29-year-old whip-smart Betty White and a young Muhammad Ali; as well as famed titles Family Feud, To Tell the Truth, Password, Press Your Luck, Blockbusters and Card Sharks. Visit the website at http://buzzrtv.com. About Fremantle (www.fremantle.com) Fremantle is one of the largest and most successful creators, producers and distributors of scripted and unscripted content in the world. From the Got Talent and Idol franchises to “My Brilliant Friend,” “Family Feud,”, “The Young Pope,” “American Gods,” “The Price is Right,” “Neighbours,” “The X Factor” and “Deutschland 83” - Fremantle is behind the world’s most-loved and most-watched shows. Fremantle has an outstanding international network of production teams, companies and labels in over 30 countries - the Fremantle family includes UFA (Germany), Wildside (Italy), Abot Hameiri (Israel), Miso Film (Denmark, Sweden and Norway), Blue Circle (Netherlands), Original Productions (USA) and Easy Tiger (Australia) to name a few. Fremantle produces in excess of 12,000 hours of original programming, rolls out more than 70 formats and airs 400 programs a year worldwide. Fremantle also distributes over 20,000 hours of content in more than 200 territories. As a world leader in digital and branded entertainment, Fremantle has more than 370 million subscribers across 1,500 social channels and over 100 billion views across all platforms - and is the creator of Facebook’s most viewed video of all time, “The Sacred Riana.” For more information, visit www.fremantle.com, follow @FremantleUS or visit its Facebook and LinkedIn pages. Buzzr Press Contact: Kristina Kirk Vice President of Communications Email: kristina.kirk@fremantle.com About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x.142

Chicken Soup for the Soul Entertainment’s Crackle Plus Contracts with Amagi to Power Upcoming Linear Channels on Growing List of Streaming Platforms
COS COB, CT Nov 9, 2020

Chicken Soup for the Soul Entertainment’s Crackle Plus Contracts with Amagi to Power Upcoming Linear Channels on Growing List of Streaming Platforms

Crackle Plus Will Utilize Amagi’s Cloud Playout SaaS Platform to Help Create and Distribute Linear Versions of Crackle, Popcornflix and Other Channels on Growing List of FAST Platforms Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) one of the largest operators of streaming advertising-supported video-on-demand (“AVOD”) networks, announced today the collaboration between Crackle Plus and Amagi to power the linear channel experience for Crackle, Popcornflix and other channels on a growing list of FAST (“Free Ad-Supported TV”) platforms. At launch, Crackle and Popcornflix linear channels will be available on platforms like Plex and VIZIO Watch Free, with additional platforms and channels expected to be announced soon. Viewers of these linear channels will have access to a curated selection of Crackle and Popcornflix’s extensive library of studio film titles and classic TV series as well as a growing list of original and exclusive programming that uplifts, entertains, and inspires audiences such as Lennox Lewis: The Untold Story, Robert the Bruce, Spides, Corporate Animals, Blue Iguana, Anything is Possible: The Serge Ibaka Story, Road to Race Day, On Point, Cleanin’ Up the Town: Remembering Ghostbusters, The Clearing, Yelawolf: A Slumerican Life, and Going From Broke, recently picked up for a second season. Amagi, a global SaaS leader in broadcast and streaming TV enables live linear channel creation, distribution and monetization for leading TV networks and content brands. Amagi works with large broadcast networks such as A+E Networks UK, Discovery Networks, Fox Networks, NBCUniversal, and Warner Media among hundreds of others to create linear channels. In the last 12 months, Amagi has added 150+ streaming channels to its platform for content owners like Cinedigm, Tastemade, PeopleTV, Insight TV, Tennis Channel, Yahoo!Finance, beIN Sports, SportsGrid, and VENN among others. These channels are distributed on leading FAST platforms such as The Roku Channel, SamsungTV Plus, VIZIO, Xumo, PlutoTV, Plex, Redbox, Sling, and YouTube TV as well as broadcast TV providers such as Comcast, Dish Networks, AT&T U-Verse, and Spectrum. “Launching free linear channels is the next phase in making our streaming services Crackle and Popcornflix more ubiquitous and accessible to a growing number of viewers. We are excited to partner with best-in-class technology partner Amagi to ensure we deliver the highest quality experiences to both viewers and advertisers,” said Philippe Guelton, President of Crackle Plus. “With 80,000 hours of content available within our networks and through our sister content distribution company Screen Media, the opportunities to create new exciting linear experiences, including additional branded channels, are endless.” “We continue to see a meteoric rise in the ad-supported entertainment audience,” said Srinivasan KA, co-founder at Amagi. “Crackle Plus is a perfect candidate for successful linear channels because of the strong AVOD brands it controls, like Crackle, Popcornflix, Chicken Soup for the Soul, and A Plus, and its extensive premium content library. This gives marketers comfort in advertising with well-known and brand-safe channels.” Crackle and Popcornflix linear and VOD networks will each be available in the U.S. on up to 27 devices and services by the end of the year including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, VIZIO), gaming consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices and on desktops at Crackle.com. Crackle is also available in approximately 500,000 hotel rooms in the Marriott Bonvoy chain. ABOUT CRACKLE PLUS Crackle Plus owns and operates ad-supported VOD networks Crackle and Popcornflix and garners 50 million streams of its movies and TV shows per month, making it one of the largest AVOD streaming platforms in the U.S. Crackle Plus has over 80,000 hours of content available across all its networks, and premieres at least one original and one exclusive program each month, differentiating it from other AVODs. Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) owns a majority stake in the company formed with Sony Pictures Television. Chicken Soup for the Soul Entertainment also acquires and distributes video content through its Screen Media subsidiary and produces original long and short-form content through Landmark Studio Group, its Chicken Soup for the Soul Originals division and APlus.com. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name. ABOUT CHICKEN SOUP FOR THE SOUL ENTERTAINMENT Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) operates streaming video-on-demand networks (VOD). The company owns a majority stake in Crackle Plus, a company formed with Sony Pictures Television, which owns and operates a variety of ad-supported and subscription-based VOD networks including Crackle, Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix and FrightPix. The company also acquires and distributes video content through its Screen Media subsidiary and produces original long and short-form content through Landmark Studio Group, its Chicken Soup for the Soul Originals division and APlus.com. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name. About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. FORWARD-LOOKING STATEMENTS This press release includes forward-looking statements that involve risks and uncertainties. Forward-looking statements are statements that are not historical facts. Such forward-looking statements are subject to risks (including those set forth in the Annual Report on Form 10-K, filed with the Securities and Exchange Commission on March 30, 2020) and uncertainties which could cause actual results to differ from the forward-looking statements. The company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based. Investors should realize that if our underlying assumptions for the projections contained herein prove inaccurate or that known or unknown risks or uncertainties materialize, actual results could vary materially from our expectations and projections. INVESTOR RELATIONS Taylor Krafchik Ellipsis csse@ellipsisir.com (646) 776-0886 AMAGI CONTACTS: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x.142

TriCoast’s Dark Matter TV Expands Into Linear Streaming With Amagi Cloud
NEW YORK Oct 30, 2020

TriCoast’s Dark Matter TV Expands Into Linear Streaming With Amagi Cloud

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, today announced that Dark Matter TV featuring Science Fiction, Horror and Action-themed content has launched its 24/7 linear channel using Amagi cloud playout platform. Founded in 2019 by TriCoast TV, a full-service media company based in Los Angeles, Dark Matter TV was, until now, available as an AVOD app in the U.S., Africa and Southeast Asia. The new linear channel is available on VIZIO platform in the U.S. as Free Ad-Supported TV (FAST) content. “Linearization of streaming content is the next big trend in a fast-changing media and entertainment landscape. As consumers flock to FAST platforms, those with niche and exclusive content will be able to attract both viewership and advertising,” said Marcy Levitas Hamilton, CEO of Dark Matter TV. “By partnering with Amagi, we have unlocked enormous possibilities of distributing our content to leading streaming TV and CTV platforms in the U.S. and other global markets. It assures us of a strong technology base which can scale effortlessly in a short amount of time”. Dark Matter TV has more than 300 titles including exclusive collections such as “Mind-Benders & Mad Scientists,” “Little Green Men, Cults, & Conspiracies,” “Viral & Infectious,” and “True Crime: Killer Content.” Classics like “Night of the Living Dead” and “House on a Haunted Hill” and 2016’s horror hit, “The Love Witch” are some of its prized movie library titles. Using Amagi’s award-winning SaaS-based cloud playout platform, CLOUDPORT, Dark Matter TV is able to ingest all of its content onto the AWS cloud. Through a simple-to-use Web UI, Dark Matter TV can manage content, playlists, schedule linear programming, add dynamic graphics and create a broadcast-grade linear channel. It is now future-ready to expand its footprint to other streaming TV platforms. “Amagi gives content owners like Dark Matter TV the power to scale operations in a flexible and cost-effective way. We have deep technical integration with leading OTT and CTV platforms in the U.S. and other regions. With us, Dark Matter TV has a technical partner who can support linear channel creation, distribution and monetization – all under one roof,” said Srinivasan KA, co-founder, Amagi. In the last year, Amagi has added 150+ streaming channels on its cloud platform. It distributes content to top OTT platforms including Samsung TV Plus, The Roku Channel, Xumo, Pluto TV, STIRR, VIZIO, Redbox, Plex, and Sling TV and more. Overall, Amagi manages 400+ channels, with deliveries in more than 40 countries. Amagi clients include A+E Networks UK, CuriosityStream, Discovery Networks, Fox Networks, IMG, MGM, NBCUniversal, People TV, SportsGrid, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Dark Matter TV (www.darkmattertv.com) About Dark Matter TV: Dark Matter TV is an A-VOD app and Linear TV channel launched in the U.S. October 31st 2019, and soon to be worldwide on cellphones, desktops, tablets and connected TVs. Founded in 2019 by TriCoast TV owners Daisy Hamilton, Marcy Levitas Hamilton and Strathford Hamilton, Dark Matter TV features science fiction, horror, true crime and action themed content that is expertly curated by our staff, TV and film directors and festival Programmers. Dark Matter TV’s operations are based at TriCoast Studios in Los Angeles, CA, United States. Official app page: https://apps.apple.com/us/app/id1474261935. Follow Dark Matter TV on Twitter @TVDarkMatter (https://twitter.com/TvDarkmatter), Facebook (https://www.facebook.com/DarkMatterTV/) and Instagram (@DarkMatterFreeTVapp). Please contact Dark Matter TV at info@tricoasttv.com for more information. About TriCoast TV: TriCoast TV is a premium provider of genre content for fans worldwide. The company is also located at the TriCoast Studio facility in Los Angeles, CA. For more information, please visit: https://www.TriCoastTV.com Dark Matter TV Press Contact: Jenna Wilen PR: Dark Matter TV jenna@tricoast.com About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x.142

Tarima TV Ups Its Tempo With Cloud Broadcast From Amagi
New York Oct 27, 2020

Tarima TV Ups Its Tempo With Cloud Broadcast From Amagi

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, today announced that Tarima TV, the first Latin concert channel has partnered with Amagi to bring a superior concert experience of Latino music on TV to music lovers and the larger Hispanic audience in the US. Available as a 24x7 linear TV channel, Tarima TV airs concerts in Spanish with exclusive content, covering the main genres of Latin music. Tarima TV has a schedule of concerts recorded in various parts of the world, behind the scene footage, exclusive interviews and greetings and events and original programs produced in-house by a team of producers specialized in the music industry. For Tarima TV, Amagi deployed its award-winning cloud playout platform, CLOUDPORT, to create a feature-rich linear music channel experience. “The benefits of moving our entire broadcast operations to the cloud was already clear to us. However, we needed a platform that could give us the technology edge to add more vibrancy, color, and vividity to our programming through attractive and compelling graphics features. After all, we are a Latino music channel and our viewers expect to see us bring to life the underlying spirit and culture to a TV screen”, said Leiyan Cotayo, co-founder, Tarima TV. Amagi CLOUDPORT packs in advanced dynamic graphics capabilities that broadcasters like Tarima TV can maximize to differentiate their channel programming and viewing experience. Amagi supports Adobe After Effects templates, enabling Tarima TV to build unique channel graphics which can be automatically rendered with metadata information based on playlists and schedules. “Through Amagi, we can program a variety of graphics sequences using a simple web UI. We are able to add new templates and manage custom graphics instantly with ease – a flexibility we didn’t have in other legacy and cloud platforms,” said Cotayo. “Ensuring broadcast-grade quality and viewing experience is critical when TV networks transition to a cloud-based infrastructure. As cost benefits and operational efficiencies drive the cloud migration strategy, it’s paramount that executives demand, balance and deliver a premium experience for their viewers. Tarima TV understands the need for aligning a combination of cloud advantages for the benefit of audiences. Our technology platforms are fully geared to meet Tarima TV’s current and future needs- be it broadcast or streaming”, said Srinivasan KA, co-founder, Amagi. Amagi currently delivers Tarima TV to popular cable platforms in the US – Spectrum, Optimum and Suddenlink. In the Dominican Republic, Amagi distributes the channel to Claro, Altice, WIND Telecom, and CableSat Americas. Overall, Amagi manages 400+ channels, with deliveries in more than 40 countries. Amagi clients include A+E Networks UK, CuriosityStream, Discovery Networks, Fox Networks, IMG, MGM, NBCUniversal, People TV, SportsGrid, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Tarima TV (www.tarima.tv) The first to ever broadcast a Latin concert channel in the United States, Tarima is a groundbreaking media company launched to celebrate music, dance and community. Diverse in Spanish and transmitted beyond the shores of the U.S., their programming considers the listening and viewing experiences of the over 60 million Hispanics living in the US, broadcasting world renowned festivals and concerts from Top Latin artists. Tarima TV Press Contact: Freddy Arias Jr. Digital Media freddy.jr@tarima.tv About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 400+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x.142

Amagi clocks 120% YoY quarterly growth as channels on its platform grows to 400
Bangalore Oct 8, 2020

Amagi clocks 120% YoY quarterly growth as channels on its platform grows to 400

Amagi, a global leader in cloud-based SaaS technology for broadcast and streaming TV, today announced that it has registered a YoY quarterly growth of 120% for the quarter ending September 2020. The company now supports more than 400 channels on its platform for a variety of services - linear channel creation, distribution and monetization, with 1000+ delivery end points. Attributing to the growth is the surge in cloud adoption by traditional broadcast TV networks, further accelerated by the pandemic situation. Having access to broadcast workflows from the safe confines of homes, managing distributed workflows and ensuring business continuity have propelled cloud technologies to be a game-changer for the industry. “2020 is a pivotal year for Amagi as we establish ourselves as the leader in the cloud-based video distribution and monetization business. We enable traditional broadcast TV networks to virtualize their entire broadcast operations, delivering cost efficiencies of nearly 40-50%. At the same time, we are partnering with global content publishers to enable wider distribution and monetization of their content on streaming platforms,” said Baskar Subramanian, co-founder and CEO, Amagi. Over the year, the company has expanded its streaming TV footprint across all major Connected TV and Free Ad Supported TV (FAST) platforms such as The Roku Channel, Samsung TV Plus, XUMO, PLEX, VIZIO, Redbox, and Pluto TV among others. Amagi has helped launch 150+ streaming channels with 500+ distribution end points to the platforms over this period. More than 1 billion ad opportunities on a monthly basis are catered through its THUNDERSTORM SSAI platform. According to the company, its streaming TV business segment has grown by 20 times, contributing nearly 48% of overall revenues. Amagi continued its global hiring in COVID times. The company added 40 positions this year and aims to add another 100 employees at its software development center by March 2021. Additionally, Amagi looks to double its team size in the U.S. to enhance product and service capabilities for its North America clients who contribute nearly 70% of the company’s revenues. It is also set to double its team in Europe- its second-largest market that has recorded impressive growth in client roster. “More than just numbers, it’s the quality of clients that speak to Amagi’s success in the market. Amagi is fast becoming the destination for all major tier-1 brands looking for a reliable cloud partner for their broadcast as well as expanding their distribution and revenues on OTT,” said Srinivasan KA, co-founder, Amagi. “We are proud to be associated with some of the biggest brands in the business and hope to enhance our service to our customers through continued innovation and investment in world-class cutting-edge video technology.” Amagi clients include A+E Networks UK, CuriosityStream, Discovery Networks, Fox Networks, NBCUniversal, People TV, Tastemade, VICE TV, Tegna, and Warner Media, among others. Amagi has deployments in more than 40 countries. For more information about Amagi and its cloud broadcast solutions, visit www.amagi.com. About Amagi Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 400+ channels on its platform for linear channel creation, distribution and monetization with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x.142 India PR Contact: Gayatri Binu The PRactice Email: gayatri@the-practice.net

The Africa Channel Moves its Operations for Cable and Streaming TV to Cloud with Amagi
New York Sep 2, 2020

The Africa Channel Moves its Operations for Cable and Streaming TV to Cloud with Amagi

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, today announced that The Africa Channel has partnered with Amagi to streamline its entire broadcast workflow across cable, satellite and digital OTT services. This integration has helped The Africa Channel gain significant efficiencies in distribution while achieving greater transparency across its operations. Launched in 2005, The Africa Channel is a showcase for the African Continent's most outstanding English language television series, specials, documentaries, feature films, music, soaps, biographies, current business analysis, cultural and historical programs. The channel's vision is to build bridges between Africa and the world by reinforcing the Continent's positive narratives and highlighting the diverse scope of contemporary Africa through diverse content and programming. A premium cable offering, The Africa Channel is made available in the United States through its principal partners Comcast/Xfinity and Charter/Spectrum. Additionally, the service is recently available in Canada through Rogers Ignite and Bell Fibe and widely across the Caribbean through operators participating in the Caribbean Cable Cooperative. Globally, content is also made available via its OTT streaming channel called Demand Africa that is accessible through the web, mobile apps as well as on Free Ad-Supported TV (FAST) platforms such as Pluto TV, VIZIO and XUMO. "As we cater to both cable and streaming TV audiences, having two different broadcast operations impacted our ability to scale, and swiftly respond to rapidly changing viewer and platform preferences", said Narendra Reddy, Vice President and General Manager, The Africa Channel. "Partnering with Amagi allows us to leverage their deep technical integration with leading video service platforms enabling The Africa Channel to reach the underserved African diaspora audience worldwide with premium African content." The Africa Channel's Amagi technology stack consists of CLOUDPORT -the award-winning cloud-based channel playout platform, and THUNDERSTORM, Server-Side Ad Insertion (SSAI) platform. Using a simple web UI, The Africa Channel moved all its content to Amazon Web Services (AWS) cloud, generated playlists, schedules, added dynamic graphics and created broadcast-grade linear channels to be distributed to cable and streaming TV platforms. The entire workflow can be managed from any remote location, including 24x7 monitoring of broadcast operations. "As traditional broadcast TV networks expand to OTT and on-demand formats, the ability to seamlessly unify both offerings is an important success factor. By leveraging the right cloud and automation tools, TV networks can accrue the benefits of integration such as a streamlined approach and lower costs. We're happy to partner with The Africa Channel as it forges ahead in its mission to provide a window into modern African life to an ever-increasing audience," said Srinivasan KA, co-founder, Amagi. Overall, Amagi manages 350+ channels, with deliveries in more than 40 countries. Amagi clients include A+E Networks UK, CuriosityStream, Discovery Networks, Fox Networks, NBCUniversal, People TV, Tastemade, VICE TV, Tegna, and Warner Media, among others. For more information about Amagi and its cloud broadcast solutions, visit www.amagi.com. About The Africa Channel www.theafricachannel.com The Africa Channel and its production arm, TAC Studios, is a showcase for the African Continent's most outstanding English-language television series, specials, documentaries, feature films, music, biographies, and cultural and historical content. Demand Africa, a division of The Africa Channel, Inc, is a global OTT and streaming video service connecting audiences to the best lifestyle, movies, and TV from Africa and beyond. The channel's mission is to open a daily window into modern African life, and in the process, help demystify Africa for viewers globally. The Africa Channel, with offices in Los Angeles and Johannesburg, South Africa is available in approximately seven million homes in North America and the Caribbean on cable systems such as Comcast, Charter/Spectrum, Rogers Ignite, and Bell Fibe (Canada), and the Caribbean Cable Cooperative. Demand Africa is available on the web, mobile apps, and multiple 3rd party Free Ad-Supported platforms. The Africa Channel Press Contact: Claudine Moore claudine@cmooremedia.com About Amagi (www amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x.142

WideOrbit and Amagi Partner to Enable Seamless Broadcast Transition to OTT and CTV
SAN FRANCISCO Sep 2, 2020

WideOrbit and Amagi Partner to Enable Seamless Broadcast Transition to OTT and CTV

WideOrbit extends linear inventory and revenue workflow management expertise to help local TV broadcasters address streaming TV business needs. WideOrbit, the market leader in broadcast linear TV and Radio inventory and revenue workflow management, today announced a new partnership with Amagi, a global leader in cloud-based technology for streaming and OTT TV, to enable dynamic ad decisioning and insertion in live stream TV. This strategic partnership will extend WideOrbit’s $38 billion in annual ad spending System of Record and best in class workflow management expertise to OTT streaming for local TV broadcasters. Together, WideOrbit and Amagi will empower broadcasters to leverage existing linear workflows for digital streaming via OTT (over-the-top) and CTV (connected TV), allowing them to converge broadcast ad breaks with the power of digital ad insertion. Specifically, the ad server within WideOrbit’s Digital Suite and Amagi’s THUNDERSTORM technology allows local TV broadcasters to dynamically insert ads into livestreams within their existing broadcast infrastructure. “This partnership brings together Amagi’s expertise in streaming and OTT with WideOrbit’s expertise in linear broadcast TV,” said Srinivasan KA, Amagi co-founder. “We’re providing the best of both worlds to local TV broadcasters as they move into streaming via OTT and CTV.” Amagi’s patented “fingerprint” technology allows WideOrbit to address the absence of cue tones (or SCTE markers) to indicate ad breaks in broadcasters’ live newscasts and other livestreams. This technology, based on advanced machine learning, identifies ad breaks, then communicates with the WideOrbit ad server to indicate the ad break duration and other targeting parameters, so the server knows exactly where the ad should be inserted. This enables WideOrbit to provide targeted, broadcast-TV quality ads which are stitched into OTT and CTV streams by Amagi’s THUNDERSTORM Server-Side Ad Insertion (SSAI) solution. WideOrbit’s Digital Suite, which includes WO Steaming and WO Ad eXchange, also allows broadcasters to schedule ads, target ads, and leverage our programmatic ad exchange to maximize the value of any unsold inventory opportunities. “Our partnership with Amagi allows local TV broadcasters to provide a linear-quality ad break experience to their streaming audience, using the same workflows and WideOrbit tools they’re already familiar with,” said John Morris, WideOrbit VP of Digital Solutions. “Currently available for streaming via OTT and CTV, the technology also lays the foundation for monetization in the emerging ATSC 3.0 environment. Our partnership with Amagi sets the stage for the addressable advertising capabilities needed to fully maximize the additional revenue opportunities all of these services represent.” About WideOrbit WideOrbit helps media companies do more business by making it easier to buy and sell advertising. Say hello to a Wider World with WideOrbit, the one platform that ties everything together, from pitch to payment. In a rapidly evolving media landscape, doing more business means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections that media companies need. That’s why so many industry leaders – including NBCUniversal, ABC/Disney, Fox, CBS/Viacom, AMC, Univision, Meredith, and Entercom – have partnered with us since 1999. WideOrbit is the system of record for more than $38 billion in advertising transactions annually. WideOrbit is headquartered in San Francisco with offices worldwide. Learn more at wideorbit.com. For press inquiries, contact media@wideorbit.com. About Amagi (www amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com

VICE TV Transitions UK and France Linear Channels to Amagi Cloud
LONDON Aug 19, 2020

VICE TV Transitions UK and France Linear Channels to Amagi Cloud

Amagi, a global leader in cloud-based technology for broadcast and streaming TV, today announced that VICE TV, the Emmy®-winning international television network from VICE Media Group, has transitioned its UK and French channels to Amagi’s fully virtual cloud playout platform. All international services of VICE TV channels covering APAC and EMEA are now fully managed by Amagi. “Amagi has been a great partner as we have pioneered adoption of cloud based services to augment our international distribution. The fully virtual playout deployment for our UK and France services, marks a natural transition as we continue to improve efficiencies in our operations”, said Tim Bertioli, SVP, Global Media Operations – VICE Media Group. For VICE TV, Amagi deployed CLOUDPORT, its award-winning cloud-based channel playout platform that offers broadcast-grade quality with the flexibility of true cloud deployment. Using Amagi cloud platform built on AWS public cloud infrastructure, VICE TV was able to deliver seven channels globally, expanding on its existing channel bouquet for the regions. CLOUDPORT-powered linear channel creation enabled VICE TV to offer a rich viewing experience for the users with advanced dynamic graphics. “Moving VICE TV to a fully virtualized playout infrastructure was the next logical step in our technology partnership”, said Srinivasan K.A., co-founder, Amagi. “It helps us to create a robust and scalable broadcast infrastructure for VICE TV with built-in redundancy and security. Through our vast delivery network, we are able to distribute VICE TV content to a wider audience on a global scale.” Overall, Amagi manages 350+ channels, with deployments in more than 40 countries. Amagi clients include A+E Networks UK, Curiosity Stream, Discovery, Fox Networks, MGM, NBCUniversal, People TV, Tegna, and Warner Media, among others. For more information about Amagi and its cloud-based broadcast and advertising solutions, visit www.amagi.com About Amagi www amagi.com Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and video services platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com About Vice TV VICE TV is the Emmy®-winning international television network from VICE Media Group. Since its inception in 2016, the channel has ushered new audiences to cable with its compelling and provocative programming. Boldly redefining news and current affairs, VICE TV produces hundreds of hours of original content for over 160 million homes worldwide. Built around a mission to courageously explore the things that make us uncomfortable, drive curiosity, and awaken our sense of wonder, VICE TV showcases the best in informative and entertaining original series, documentaries and movies.

VENN Launches New Age Gaming TV Network with Amagi
New York Aug 13, 2020

VENN Launches New Age Gaming TV Network with Amagi

Amagi​, a global leader in cloud-based technology for broadcast TV and streaming TV, today announced that VENN has launched a sophisticated free-to-view new age gaming TV network built on Amagi’s platform. The new 24X7 live network is now available on major social media platforms including Twitch, Twitter, YouTube, Facebook, as well as its owned and operated App. It will soon be available on key Free Ad Supported TV (FAST) platforms as well as cable networks. Launched on August 5, 2020, VENN is designed for the streaming generation and is targeted at gaming, and pop culture audiences. VENN’s Amagi technology stack consists of CLOUDPORT - award-winning cloud-based channel playout platform; CLOUDPORT-LIVE cloud-based, sports and news automation platform; and THUNDERSTORM, Amagi’s Dynamic Ad Insertion (DAI) platform. Amagi’s platform helps simplify scheduling of programming and commercial breaks enabling a mix of live studio shows, third party content, and library content while providing monetization opportunities. Amagi’s cloud-based infrastructure enables seamless integration between production, master control and distribution of content. Commenting on the launch, ​Scott Gilles, Chief Technology Officer, VENN said, “Given that we were launching a completely new network, our priority was to invest in a future-proof new age infrastructure that will allow us to do flexible remote production and master control. VENN is the first premium ​24/7 entertainment TV network set up to be distributed across major social media platforms, connected TVs, FAST platforms and both vMVPDs and MVPDs. We needed a solution that supports complex live production, cloud based master control, dynamic ad insertion, and deep integration with social media, Connected TV and cable/satellite platforms. Amagi was an excellent fit that met all our requirements and was able to deliver on our accelerated timelines”. “The entire solution used by VENN is designed to be a light touch system for advanced sports automation” said Srinivasan KA, co-founder, Amagi. “The launch of VENN using a fully cloud-based infrastructure demonstrates the growing popularity of cloud solutions and its power to be a single unified platform for both broadcast TV and OTT. VENN fulfils a strong need among millennials for gaming content and we are proud to be their technology partner”. Over the last year, Amagi has worked with 150+ premium brands distributing them to more than 20 platforms in the US. Overall, Amagi manages 350+ content and TV brands, with deployments in more than 40 countries. Amagi clients include A+E Networks UK, Curiosity Stream, Discovery, Fox Networks, MGM, NBCUniversal, People TV, Vice Media, Tastemade, Tegna, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Amagi www amagi.com Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com About VENN (www.venn.tv) VENN is a live 24/7 network for gaming, streaming, esports and entertainment audiences. Launched on August 5th and broadcast live from studios in Los Angeles and New York (2021), VENN will be universally distributed across a broad range of media platforms, creating a frictionless “watch everywhere, instantly” viewing experience for the digital generations. VENN offers original programming produced in-house and in partnership with some of the biggest names and creators across the gaming, pop culture and lifestyle spaces. VENN Contact: Chris Kindt Senior Vice President, Marketing and Communications CKindt@venn.tv

Cinedigm Launches three channels on Peacock with Amagi
New York Aug 10, 2020

Cinedigm Launches three channels on Peacock with Amagi

Amagi - a global leader in cloud-based technology and advertising for broadcast and streaming TV has announced that Cinedigm (NASDAQ:CIDM) has expanded its partnership with the company to stream linear channels on NBCUniversal’s newly launched streaming service – Peacock. Cinedigm, a leader in independent film & television distribution with a vast library of licensed content has been serving hundreds of millions of viewers across the globe with premium OTT content and free ad-supported linear channels. Cinedigm was one of the earliest to deploy Amagi’s cloud-based linear playback platform to distribute and monetize linear channels on its native apps and across major video streaming platforms such as Samsung TV Plus, The Roku Channel, Xumo and Redbox among others. Peacock service is home to thousands of hours of premium content and curated channels. Included in this initial Peacock launch were three channels distributed by Cinedigm: The Bob Ross Channel, Comedy Dynamics, and So… Real. “We were among a select group of launch partners on Peacock. This launch gives us a significant larger footprint, dramatically expanding our reach. This takes us closer to our strategic goal to become the leading aggregator of high quality ad-supported channels”, said Tony Huidor, General Manager, Cinedigm Digital Networks. “From the start, Amagi has been a key strategic partner for us by helping us establish Cinedigm as a leader in the world of streaming television. Amagi’s easy-to-use channel creation platform and their extensive delivery and monetization capabilities provide us with an unmatched ability to quickly expand our portfolio of channels and extend distribution across every linear streaming platform.” Amagi provides end-to-end linear channel creation, distribution and monetization services to content owners, studios, and digital networks. Amagi with its deep integration with leading Free Ad-Supported TV (FAST) and video service platforms - Amazon IMDB TV, Peacock, Plex, Pluto TV, Samsung TV Plus, Sling, STIRR, The Roku Channel, Vizio, Xfinity Flex, Xumo and more, has evolved as the partner of choice for leading content brands. “Cinedigm has an extensive content library that helps video service platforms build viewership and bring in advertising dollars. As a technology partner powering its distribution and monetization game plan, we are reaffirming Cinedigm’s enormous trust in us with every new launch”, said Srinivasan KA, co-founder, Amagi. “Together, we are forging a strong partnership to build on Cinedigm’s momentum in streaming TV industry”. Over the last year, Amagi has distributed 125+ linear streaming channels in the U.S., alone. Overall, Amagi manages 350+ channels, with deployments in more than 40 countries. Amagi clients include A+E Networks UK, Curiosity Stream, Discovery, Fox Networks, MGM, NBCUniversal, People TV, Vice Media, Tastemade, Tegna, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Amagi www amagi.com Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com About Cinedigm (www.cinedigm.com) For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the globe by providing premium content, streaming channels and technology services to the world’s largest media, technology and retail companies. For more information, visit http://www.cinedigm.com. Cinedigm Contact: Jill Calcaterra 310-466-5135 Email: jcalcaterra@cinedigm.com

Shout! Factory Deepens Engagement with Amagi to Distribute MST3K Series on FAST platforms
New York Aug 4, 2020

Shout! Factory Deepens Engagement with Amagi to Distribute MST3K Series on FAST platforms

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, today announced that Shout! Factory, a leading independent entertainment company devoted to producing, uncovering, preserving and revitalizing the very best of cult and classic pop culture, has expanded its partnership with Amagi to distribute its popular series – Mystery Science Theater 3000 (also known as MST3K) as a linear streaming channel. As part of the expanded engagement, MST3K will now be available to viewers on streaming TV and Free Ad-Supported TV platforms such as Twitch, STIRR, Vizio, and Redbox. Shout! Factory first signed on Amagi in 2018 to manage the playout and distribution for its linear TV channel - Shout! Factory TV - a multi-platform streaming service offering an unrivalled blend of films, TV series, live streaming events and original content to a wide audience. Shout! Factory TV has become a go-to destination for fans of pop culture and great content including The Carol Burnett Show, The Tonight Show Starring Johnny Carson, Super Sentai series, Father Knows Best, The Saint, and others, in addition to Joel Hodgson’s Mystery Science Theater 3000. "Over the years, our focus has firmly been on offering the best of cult and classic pop culture to an ever-growing audience,” said Gene Pao, Senior Vice President - Digital Enterprises at Shout! Factory. “Enabling this requires world-class digital capabilities and a reliable partner such as Amagi to help us deliver the best-in-class, broadcast quality viewing experience for our viewers. Amagi’s deep technical integration with industry-leading streaming TV platforms gives us an edge to forge our expansion plans." "Shout! Factory’s strategy of creating a distinct set of content brands and offering TV-like experience to its viewers on streaming platforms is a powerful example of how businesses are responding to the shift in the industry - from traditional pay TV to new-age OTT viewing" said Srinivasan KA, co-founder, Amagi. "We are excited to collaborate with Shout! Factory as they expand their portfolio of linear streaming TV channels". For content owners and digital networks who are looking to ride the new wave of streaming channels, Amagi offers end-to-end channel creation, distribution and monetization services with compatibility across video service platforms – Apple TV+, NBCUniversal’s Peacock, Pluto TV, Samsung TV Plus, Sling, STIRR, The Roku Channel, Twitch TV, Vizio, YouTubeTV, Xfinity, Xumo and more. Overall, Amagi manages 350+ channels, with deliveries in more than 40 countries. Amagi clients include CuriosityStream, Discovery, Fox Networks, MGM, NBCUniversal, PeopleTV, Tastemade, Vice TV, Tegna, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Amagi www amagi.com Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com About Shout! Factory TV Shout! Factory TV is a premiere digital entertainment streaming service that brings timeless and contemporary cult favorites to pop culture fans. With a uniquely curated entertainment library, the channel offers an unrivaled blend of cult TV shows, movies, comedy, original specials and more – presenting an exciting entertainment alternative to major streaming services. Shout! Factory TV’s programming leverages a distinctive library of pop culture-defining entertainment curated from Shout! Factory, Westchester Films, Timeless Media Group, Scream Factory, major studios, independent producers and other sources from around the world. Whether reliving childhood memories or discovering television series, movies and comedy specials for the first time, Shout! Factory TV provides an immersive, high-quality viewing experience across a wide variety of screens and platforms, online at ShoutFactoryTV.com on smartphone devices, tablets and connected TV, and on the Roku player and Apple TV. Shout! Factory TV also is available as a branded channel on streaming services Amazon Channels, Twitch, Tubi TV, Pluto TV, Xfinity on Demand, Popcornflix, Hulu, Watchback, VRV, Jukin Media/FailArmyTV, Vewd and Xumo. Shout! Factory TV Contact: Shannon Meehan Publicity, Shout! Factory TV smeehan@shoutfactory.com

Amagi Delivers 30+ Live and Linear Channels for Streaming on The Roku Channel
NEW YORK Jul 29, 2020

Amagi Delivers 30+ Live and Linear Channels for Streaming on The Roku Channel

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, today announced that it now delivers 30+ live and linear channels to The Roku Channel, the home for free and premium entertainment on the Roku® platform. Recently, The Roku Channel reached a milestone of more than 100 live and linear channels, with Amagi delivering popular content brands such as beIN, Buzzr, Cinedigm, Condé Nast, MGM, PeopleTV, Tastemade, TYT Network, and Yahoo Finance, among others. “Every day, we’re providing millions of customers access to great free entertainment,” said Ashley Hovey, Director of AVOD Growth, at Roku. “Amagi powers channels across a variety of genres, including news, sports, movies, music, lifestyle, kids and family, and Spanish language content to The Roku Channel. By collaborating with Amagi, we continue to bring our users closer to the content they want and love.” In Q1, The Roku Channel reached households with an estimated 36 million people. Amagi, through its innovative cloud technologies, provides content owners a scalable business opportunity to set up 24/7 linear channels, distribute them to free ad-supported platforms such as The Roku Channel, and monetize the content through Dynamic Ad Insertion (DAI). “Free Ad Supported TV (FAST) is growing rapidly and this new milestone has propelled The Roku Channel to be a very attractive content destination for the streaming TV audience,” said Srinivasan KA, co-founder, Amagi. “Our strong technology stack and deep integration with platforms like The Roku Channel places us in a unique position to maximize reach and revenues for our content partners”. Overall, Amagi manages 350+ channels, with deliveries in more than 40 countries. Amagi clients include A+E Networks UK, Tastemade, Curiosity Stream, Discovery, Fox Networks, MGM, NBCUniversal, People TV, Vice Media, Tegna, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Amagi www amagi.com Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com

Tastemade Launches on Peacock with Amagi
New York Jul 20, 2020

Tastemade Launches on Peacock with Amagi

Today, Amagi -- a global leader in cloud-based technology and advertising for broadcast and streaming TV -- announced that Tastemade -- Santa Monica-based modern media company -- has launched its Streaming Network on NBCUniversal’s new streaming video service, Peacock, using Amagi cloud solutions. Tastemade continues to expand its distribution of its streaming network across a wide variety of platforms globally, including: Apple TV Plus, ATT TV, Comcast Xfinity X1, Hulu, IMDB TV, Philo TV, Samsung TV Plus, Sling, The Roku Channel, Tivo, T-Mobile, YouTube TV, Xumo, Vizio, and now Peacock, all powered by Amagi. "The industry is seeing a big surge in streaming television viewership and advertising", said Jeremy Strauss, Head of Business Development at Tastemade. "Our partnership with Amagi has enabled us to distribute content to leading video service platforms, and generate revenues through programmatic advertising. Amagi makes it simple and easy for us to reach viewers across platforms of their choice." Using its next-generation cloud broadcast platform, Amagi creates broadcast-grade linear channels for content owners like Tastemade, complete with program scheduling, advanced dynamic graphics, and IP-based delivery to Free Ad Supported TV (FAST) platforms. Amagi further monetizes the content through dynamic ad insertion, maximizing ad revenue opportunities working with industry-leading demand partners. Amagi provides unmatched content analytics and insights in real time, helping content owners optimize ad impressions and manage inventory. "Tastemade has made incredible strides in expanding its viewership owing to a superior distribution strategy. The fact that such a strategy is powered by Amagi’s innovative cloud-based distribution and monetization prowess is hugely rewarding", said Srinivasan KA, co-founder, Amagi. "Our deep technical integration with major OTT and streaming TV platforms, enable content owners like Tastemade to fulfil their distribution goals quickly and easily". Overall, Amagi manages 350+ channels, with deployments in more than 40 countries. Amagi clients include A+E Networks UK, Curiosity Stream, Discovery, Fox Networks, MGM, NBCUniversal, People TV, Vice Media, Tegna, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, London, New Delhi and Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com About Tastemade (www.tastemade.com) Tastemade is a modern media company that engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, streaming 2.5+ billion views each month. We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design that we share with an engaged, passionate, and global community. Tastemade has won a host of awards and accolades for its innovation and original programming, including two James Beard Awards and Fast Company’s “Most Innovative Companies” list. For more information, visit Tastemade at: www.tastemade.com. Tastemade on Facebook | Instagram | YouTube | Twitter] (https://twitter.com/tastemade) | [Pinterest | TikTok Tastemade Contact Brooke Swilley PR Director brooke.swilley@tastemade.com

A+E Networks® UK moves its broadcast operations in EMEA to the cloud with Amagi and Amazon Web Services
LONDON Jul 14, 2020

A+E Networks® UK moves its broadcast operations in EMEA to the cloud with Amagi and Amazon Web Services

Amagi, a global leader in cloud-based technology for broadcast and streaming TV, today announced that A+E Networks® UK has transitioned its playout and service delivery for its entire bouquet of 30 channels in Europe to Amagi’s cloud platform running on Amazon Web Services (AWS). The channels consist of 23 from A+E Networks UK, based in London and 7 from A+E Networks® Italia based in Rome. A+E Networks® UK, a joint venture between Hearst and Sky, is a leading media network reaching 58 million homes across 100 countries. A+E Networks UK has partnered with over 360 pay TV operators to broadcast channels throughout regions such as Poland, the Nordics, Benelux, Central Europe, the Middle East, and Africa. The complete bouquet of A+E Networks UK 30 channels across EMEA will now be delivered and managed by Amagi. "This partnership is an important milestone in our goal to create an effective, scalable and future-facing operations in the cloud that is well positioned in our supply chain," said Matt Westrup, Vice President of Technology & Operations, A+E Networks® EMEA. "It allows us greater flexibility to manage our evolving EMEA portfolio. With the level of visibility, agility and control that the cloud offers, we can now manage our broadcast operations in EMEA remotely and this has been a huge advantage for us especially during the COVID-19 pandemic". For A+E Networks UK, Amagi deployed CLOUDPORT, its award-winning cloud platform built on AWS cloud infrastructure to support end-to-end broadcast workflows and managed playout services. Initially set up as a business continuity playout option, the operation was transitioned to be the primary facility in a matter of weeks. Over 50,000 hours of content was ingested on to the cloud, and playout and delivery of 30 channels were managed over IP, satellite and fibre infrastructure. The service is equipped with an SLA-driven 24x7 monitoring using advanced technology tools, and L1, L2 and L3 support personnel. Amagi has 60+ strong Network Operations Centre with a full stack of home-grown monitoring technology platform that allows for effective end-to-end monitoring and management of the entire broadcast infrastructure. "A+E Networks UK has been at the forefront of delivering exciting and original programming to viewers across EMEA", said Baskar Subramanian, CEO, Amagi. "Our partnership with a renowned brand such as A+E Networks UK is yet another testament to the broadcast-grade reliability and operational maturity that Amagi’s cloud managed services on AWS is delivering on a global scale. We are excited to bring the unparalleled advantages of cloud technologies to A+E Networks UK, enabling them to innovate and distribute their unique content to viewers in Europe." "A+E Networks UK continues to demonstrate its vision and leadership among broadcasters," said Mike Callahan, Head of Media Solutions Marketing, Amazon Web Services, Inc. "Its 30 channels include some of the most watched content throughout Europe. By transitioning its primary broadcast workflow to Amagi’s cloud playout solution, A+E Networks has once again shown that AWS provides the resilience, scale, and flexibility needed for professional broadcast production and delivery." Amagi manages 350+ channels, with deployments in more than 40 countries. Amagi clients include NBCUniversal, Warner Media, Vice TV, Discovery, Fox Networks, IMG, MGM, Tastemade, PeopleTV, ShortsTV, PBS America, and Tegna. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi (www.amagi.com) Amagi is one of the world’s largest cloud-managed broadcast services company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing sanjay@amagi.com About A+E Networks® UK A+E Networks® UK, a joint venture between Hearst and Sky, is a leading media network reaching 58 million homes across 100 countries. With our global portfolio of popular, high-performing and creative brands - HISTORY®, Crime+Investigation®, Lifetime®, HISTORY2® and UK free to air BLAZE® - we have entertained and inspired audiences for over 20 years; telling the stories that need to be told. Our award-winning factual and entertainment content includes global hit franchises like Forged in Fire and Born this Way, must see dramas Knightfall and Vikings as well as original local commissions including: Al Murray’s Why Does Everyone Hate the English and Murdertown with Katherine Kelly (UK), Married at First Sight (Africa) and The Hunt for Baltic Gold (Poland). We complement our programming with innovative talent-led exclusive digital content and top rated podcasts. We currently partner with over 360 operators broadcasting throughout the Nordics, Benelux, Central Europe, the Middle East and Africa. We have offices in London, Warsaw, and Johannesburg. www.aenetworks.tv

Brat TV Chooses Amagi to Expand its Streaming TV Footprint
NEW YORK Jun 29, 2020

Brat TV Chooses Amagi to Expand its Streaming TV Footprint

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, today announced that it has enabled LA-based digital media network Brat TV to distribute its content to leading streaming TV platforms – including The Roku Channel, Samsung TV Plus, and VIZIO. The network’s original content, catering to a Gen Z audience, was initially exhibited on YouTube. This engagement with Amagi will help Brat TV to expand its reach to 200+ million viewers on ad-supported streaming TV. “With nearly 20 million viewers tuning in on YouTube this quarter, it was high time to branch out to new television partners,” said Rob Fishman, a co-founder of Brat TV. “Through its business and technology leadership in distributing streaming TV content, Amagi allows us to reach millions of households, both in the United States and abroad.” Amagi has built deep technical integration with leading streaming TV platforms. This has simplified distribution workflows making it easier for content owners such as Brat TV to launch linear channels. Aided with Amagi’s Dynamic Ad Insertion solution that comes with comprehensive analytics and reporting features, Brat TV gets full visibility on its ad impressions and associated viewership to drive content and monetization strategies. “Across the globe, we’re seeing Free Ad Supported TV (FAST) rapidly gaining momentum,” said Srinivasan KA, co-founder, Amagi. “Brat TV is already a popular content brand for Gen Z viewers on YouTube. Linearizing such content on streaming TV presents a tremendous opportunity for Brat TV. We are proud to partner with them in their next phase of growth.” Overall, Amagi manages 350+ channels, with deliveries in more than 40 countries. Amagi clients include CuriosityStream, Discovery, Fox Networks, MGM, NBCUniversal, PeopleTV, Tastemade, Vice TV, Tegna, and Warner Media, among others. Brat TV produces hit shows like “Chicken Girls,” “Total Eclipse” and its latest production, “Attaway General,” starring TikTok sensation Dixie D’Amelio. The company has raised $42.5 million from media and technology investors. About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com About Brat TV (brat.tv) Brat TV produces original series for Gen Z audiences. Launched in 2017, the company reaches more than 20 million viewers on YouTube and third-party platforms like Roku, Samsung and Amazon. In 2019, Brat TV signed a deal with MGM to produce film and television projects. To date, the company has raised $42.5 million from media and technology investors. Brat TV Contact: Dru Radovich Director of Operations dru@brat.com

Qwest TV partners with Amagi to grow CTV business
LONDON Jun 24, 2020

Qwest TV partners with Amagi to grow CTV business

Amagi, a global leader in cloud-based technology and advertising for broadcast and streaming TV, today announced that Qwest TV – the largest video-on-demand catalogue dedicated to jazz, soul, funk, classical and world music has partnered with Amagi to distribute and monetize its distinct music content to CTV platforms. Qwest TV will leverage Amagi’s rapidly growing footprint across Free Ad Supported TV (FAST) platforms to bring Qwest TV Jazz and Beyond, Qwest TV Classical and Qwest TV Mix channels to music loving audiences across Europe and the United States. Qwest TV (videos.qwest.tv) was started by multiple GRAMMY winner, the legendary Quincy Jones. Bringing together his 70+ years of experience in the entertainment industry as a celebrated producer, instrumentalist, songwriter composer, multimedia entrepreneur and humanitarian Quincy Jones has created a highly differentiated music catalogue for Qwest TV. “This association with a premium streaming TV industry partner like Amagi is set to take Quincy Jones’ musical vision to a global audience of music lovers and help them savor and discover music that has profound messages and resonant beauty,” said Réza Ackbaraly, CEO and co-founder, Qwest TV. “We already have a significant viewership. With Amagi as our technology and business partner, we are well placed to accelerate our growth. Qwest TV will empower hundreds of millions of people to help them to discover and connect to music which is underserved by the mainstream media. With high-quality curation, short formats, and a non-elitist approach, we want to give the best music ever to as many people as possible.” Qwest TV will roll out 150+ hours of curated content playlist per channel using Amagi cloud technology in the first year of its operations, channels focused on everything from Africa’s freshest musical voices and the breathtaking rhythms of India, to orchestral performances and jazz gems. Over the last year, Amagi has partnered with leading content owners and streaming TV platforms to launch, distribute and monetize channels across a variety of genres – movies, factual entertainment, comedy, kids, food and lifestyle, news, sports, music and more. Amagi distributes to all major FAST platforms including The Roku Channel, Samsung TV Plus, Xumo, Vizio, Redbox, Tivo+, and STIRR among others, reaching 200+ million homes. “Amagi works with leading networks and content owners globally creating and distributing live 24x7 channels, and monetizing them through Dynamic Ad Insertion (DAI). Our strong technology stack and deep integration with platforms places us in a unique position to maximize reach and revenues for our content partners” said Srinivasan KA, co-founder, Amagi. “Amagi’s advanced channel creation capabilities including simplified scheduling platform and dynamic graphics makes creation of high quality TV channels faster and easier.” Overall, Amagi manages 350+ channels, with deployments in more than 40 countries. Amagi clients include CuriosityStream, Discovery, Fox Networks, MGM, NBCUniversal, PeopleTV, Tastemade, Vice TV, Tegna, and Warner Media, among others. For more information about Amagi and its streaming TV solutions, visit www.amagi.com. About Amagi (www.amagi.com) Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free-Ad-Supported TV and SVOD platforms. Amagi also offers 24x7 cloud managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations for traditional TV networks. Amagi delivers 350+ channels with deployments in over 40 countries. Amagi has offices in New York, Los Angeles, and London, broadcast operations in New Delhi, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Katie Cessna BLASTmedia for Amagi katie@blastmedia.com 317-806-1900 x.142 About Qwest TV (www.qwest.tv) Qwest TV was created in 2017 by Quincy Jones and Reza Ackbaraly. With Reza Ackbaraly's insatiable desire to break down barriers between musical genres and Quincy Jones' successful career showing that high end music can be offered to a very broad audience, their encounter has beautifully materialized into a bouquet of broad music offering on SVOD, VOD and FAST platforms covering nearly the entire musical spectrum. Qwest TV is headquartered in Paris, France. Qwest TV Contact: Sarah Curtiss Publicist, Qwest TV Email:sarah@rockpaperscissors.biz

Insight TV Taps Amagi for OTT Distribution in the U.S., U.K., Spain and Indonesia
LONDON Jan 16, 2020

Insight TV Taps Amagi for OTT Distribution in the U.S., U.K., Spain and Indonesia

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that Insight TV, the world’s leading 4K UHD broadcaster, has transitioned its three newly launched OTT channels – Insight TV Lifestyle, InWonder, and InTrouble to Amagi cloud platform. All three channels are currently delivered to STIRR platform in the U.S., with InTrouble being delivered to the U.K., and Insight TV Lifestyle to Spain on Samsung TV Plus platform. Additionally, Insight TV Lifestyle is also delivered to the Oona TV platform in Indonesia. Amagi deployed CLOUDPORT, its award-winning cloud playout platform, to create the linear OTT channels and distribute them to Free Ad Supported platforms/Connected TVs such as STIRR and Samsung TV Plus. “Choosing Amagi as our back-end cloud technology provider has brought about a remarkable ease to our operations, reducing overall costs and effort,” said Rian Bester, CEO, Insight TV. “Their solutions are already pre-integrated with STIRR, Samsung TV Plus and other leading platforms. This has made the transition to Amagi quick and hassle-free”. Hosted on a AWS public cloud infrastructure, Amagi CLOUDPORT packs in advanced features such as automated scheduling, dynamic graphics, live controls, 4K UHD playout, and 24x7 monitoring. It also has unmatched flexibility to support multiple distribution platforms, catering to their unique and individual requirements. “Amagi is widely accepted by leading OTT platforms/devices across the world – both subscription-based and free ad-supported models. It makes Amagi a very attractive and obvious choice for content owners and digital networks to distribute their content to multiple platforms, across regions” said Srini, co-founder, Amagi. “We are excited to be the technology partner of Insight TV, and enable them to reach streaming audiences in their growth markets”. Amagi manages 250+ channels, with deployments in more than 40 countries. Amagi clients include Turner Broadcasting, Viceland, Discovery, IMG, MGM, Tastemade, PeopleTV, ShortsTV, PBS America, Viacom18, Quest TV, Zee TV, and more. Also, the company recently launched a state-of-the-art cloud MCR facility in New Delhi with a capability to monitor up to 1,000 channels . For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi (www amagi.com) Amagi is the world’s leading cloud-managed broadcast services company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi, Mumbai, and an innovation center in Bangalore. About Insight TV: Insight TV is a global content creator and TV channel. Specializing in adventurous content about trending communities told through global influencers, all of Insight TV’s content is filmed in vivid 4K UHD HDR. Insight TV reaches millions of homes across the world, and can be viewed anywhere and on any device via insight.tv and is available in 44 different countries via linear channels. www.insight.tv Twitter / LinkedIn / Instagram / Facebook / YouTube Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Insight TV Contact: Charlotte Van Bochove Global Communications Manager Email: charlotte.van.bochove@insight.tv

Amagi Hits 250-Channel Milestone With Growing Demand For Cloud
BANGALORE Nov 7, 2019

Amagi Hits 250-Channel Milestone With Growing Demand For Cloud

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that it now supports 250+ channels for its global customers, all using next-generation cloud solutions. The milestone catapults Amagi into an elite league of technology partners with large deployments of channels primarily using a public cloud infrastructure. The company has created a strong demand for linear channel creation and monetization solutions across tier-1 broadcasters and emerging ‘digital first’ OTT platforms, aggregators and content owners primarily in the U.S. and U.K. markets. Over the last year, Amagi has emerged as a leading B2B Platform-as-a-Service (PaaS) provider for the media and entertainment industry globally, building its entire technology stack on public cloud infrastructure such as AWS. Baskar Subramanian, Co-founder and CEO, Amagi said, “We are in the midst of a tectonic shift in the broadcast industry. Traditional broadcast infrastructure has become cost prohibitive and unviable to respond to changing viewer preferences in a multiscreen environment. And, Amagi is taking a leadership position in enabling the industry ride this shift”. Amagi’s end-to-end cloud broadcast and monetization solutions are successfully reducing the cost of operations by 50-60 percent by transitioning on-premises, hardware-based traditional models on to a secure, scalable, flexible and reliable cloud infrastructure. Amagi recently expanded its operations with the launch of a 1,000-channel monitoring facility in New Delhi. “We expect to add the next 250-500 channels at a much faster pace. Therefore, we are investing in building scale and setting up world-class operations as we enter into multi-year, multi-region contracts with global customers”, added Baskar Subramanian. Amagi is also actively hiring across the U.S. and at its technology innovation center in Bangalore to effectively address the demand surge for its cloud solutions.” The company now has deployments in over 40 countries and provides 24x7 managed services covering media services, channel playout, delivery, monitoring and monetization. Amagi clients include Turner Broadcasting, Viceland, Discovery, IMG, MGM, Tastemade, PBS America, Viacom18, Quest TV, Zee TV, B4U, XUMO and more. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com About Amagi (www amagi.com) Amagi is the world’s leading cloud-managed broadcast services company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi, Mumbai, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

ShortsTV Transitions to Amagi CLOUDPORT
Bangalore Oct 10, 2019

ShortsTV Transitions to Amagi CLOUDPORT

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that ShortsTV, the pioneering platform dedicated to short entertainment, transitioned to Amagi’s CLOUDPORT. Based in the U.K., ShortsTV brings short stories to life in stunning high definition and covers the latest events in the short film industry. Using Amagi CLOUDPORT, the award-winning cloud playout platform, ShortsTV will deliver world-class short movies, in high definition to DirecTV, AT&T U-Verse, Frontier and other platforms across the U.S. “Using CLOUDPORT, we are able to manage our entire broadcast workflow and playout with an easy web interface,” said Leif Nelson, COO ShortsTV. “Now that we have ingested all of our content on to AWS cloud using Amagi, it gives us flexibility to create new channels when needed and deliver them to any operator” Amagi CLOUDPORT is now deployed in over 40 countries and delivers 240+ channels. It simplifies the entire playout operations with its automation advantages and web UI-based remote management while creating broadcast-grade channels with advanced graphics capabilities. Operating on a Platform-as-a-Service model, Amagi CLOUDPORT saves precious CAPEX, and allows TV networks to redeploy capital to grow and expand its markets. As part of the playout, Amagi also provides 24x7 managed services covering media services, delivery, monitoring and monetization. “In Amagi, ShortsTV has the cloud advantage of cost-effectively scaling operations and reaching a wider audience on leading platforms,” said Srini, co-founder, Amagi. “Our full stack of services built on AWS will give ShortsTV the necessary agility to expand into new markets with broadcast-grade channel experience”, added Srini. Amagi clients include Turner Broadcasting, Viceland, Discovery, IMG, MGM, Tastemade, PBS America, Viacom18, Quest TV, Zee TV, and more. Also, the company recently launched a 1,000-channel broadcast monitoring on the cloud facility in New Delhi. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi (www amagi.com) Amagi is the world’s leading cloud-managed broadcast services company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi, Mumbai, and an innovation center in Bangalore. About ShortsTV ShortsTV is the world's first and only 24/7 HD channel dedicated to short movies. It is available across the US on DirecTV (channel 573), AT&T U-Verse (channel 1789), US Sonet (channel 292), CenturyLink (channel 1789), Frontier Communications (channel 1789) and Google Fiber (channel 603) and numerous NCTC member companies. ShortsTV™ is operated by Shorts International, the world’s leading short movie entertainment company with the world’s largest movie catalogue dedicated to short movies. Shorts International also operates ShortsTV®, which is available across Europe in the Netherlands on Ziggo (channel 125) and Delta (channel 312), in Belgium on Telenet (channel 314 Flanders & 334 Brussels), in Germany on MagineTV, in Romania on Telekom Romania (channel 201) and Nextgen, in Slovakia on Slovak Telekom (channel 312) and in Serbia on SBB (channel 175). ShortsTV offers hundreds of the world’s best independent shorts for download in 92 iTunes stores across the globe as well as on Amazon Instant Video (UK, US and Germany), Google Play (US and Canada), Verizon and Frontier (US). Since 2006, ShortsTV has presented the Oscar Nominated Short Films theatrical release in cinemas across North & South America, Europe, Russia and China and has made the release available on VOD and EST platforms. ShortsTV is operated by Shorts International Ltd, which is headquartered in London, England and represented in the United States by Shorts Entertainment Networks, a wholly owned subsidiary located in Los Angeles. The company is led by Carter Pilcher, Chief Executive. Find us on Facebook, Twitter and Instagram: @shortstvus Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

Amagi Announces 1,000-Channels Broadcast Monitoring Facility
Bangalore Sep 10, 2019

Amagi Announces 1,000-Channels Broadcast Monitoring Facility

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that it has launched a new broadcast monitoring facility in New Delhi, India. The state-of-the-art facility can monitor up to 1,000 channels with 24x7 support, and is powered by playout monitoring platform on the cloud, complete with ML-ready advanced automation capabilities. “As large and traditional broadcasters are starting to make cloud as their primary playout and distribution platform, the need of the hour is a complete platform that can accommodate all operational needs of broadcasters on the cloud platform”, said Baskar Subramanian, co-founder, Amagi. “In this context, apart from cloud playout, it’s imperative that broadcasters also focus on comprehensive monitoring capabilities as well to manage broadcast operations on the cloud. Amagi’s new monitoring facility is a direct response to evolving needs of the industry”. Being a cloud-first technology company, Amagi has invested in building automation across the workflow, starting from live and media ingest, pre-processing of content to explore automated delivery mechanisms and making operations monitoring efficient and automated. Amagi’s powerful monitoring platform runs on the cloud and is extensible as it is completely resource-unconstrained and can scale to hundreds of channels without any capital infrastructure. The platform is also AI/ML-ready in terms of embracing cutting-edge audio-video based machine-learning capabilities in driving automation further and reduce human costs and errors dramatically over time. “Amagi’s new monitoring facility allows global broadcasters across linear TV and OTT enhance their broadcast operations- be it for live sports, news or thematic content. The extended capability sets us apart in the market as we can scale operations in no time as per our client needs” added Srini, co-founder, Amagi. Amagi has deployments in 40+ countries and delivers more than 200 channels to audiences worldwide. Amagi clients include industry heavyweights such as Turner Broadcasting, Viceland, Discovery, Viacom18, IMG, PBS America, Quest TV, Zee TV, and ‘digital first’ networks – Tastemade, Cinedigm, TYT, RoosterTeeth, PeopleTV and more. Amagi also offers content delivery and monetization solutions on platforms such as YouTube TV, Sony PlayStationVue, SonyLIV, Twitch, Amazon Prime Video, Xumo, YuppTV among others. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. Amagi solutions will also be on display at IBC2019, Amsterdam from September 13-17, 2019, Booth #2.B19. About Amagi www amagi.com Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi, Mumbai, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

AMAGI ANNOUNCES UHD PLAYOUT ON AWS
Bangalore Jul 9, 2019

AMAGI ANNOUNCES UHD PLAYOUT ON AWS

Amagi, a pioneer in cloud-based technology for TV and OTT channel creation, today announced the launch of CLOUDPORT UHD playout platform on Amazon Web Services (AWS). Using the platform, broadcasters can now playout UHD content directly from AWS cloud, leveraging its scalability, reliability and security advantages. The capability was first showcased during NAB 2019. Based on feedback and recommendationsfrom broadcast industry leaders,Amagi has enhanced the product and it is now being launched for commercial deployment. Amagi has accomplished building UHD playout with broadcast-grade dynamic graphics, Dolby-surround and captioning support on AWS EC2 compute instances without the use of GPU processors. “Given the dynamism in UHD market in terms of evolving HDR standards and varying degrees of platform readiness across the globe, this solution provides future-proofing of UHD implementations for content owners and TV networks,” saidBaskar Subramanian, co-founder, Amagi. “CLOUDPORT UHD eliminates the need for broadcasters to invest incapital infrastructure that can become redundant with the changes in the marketplace”. “This is a key milestone, not just for Amagi, but also for the cloud broadcast industry. We are now able to offer customers true cloud playout to suit varied requirements – SD/HD/UHD,” said Deepakjit Singh, CEO, Amagi. “The new UHD capability on CLOUDPORT provides a compelling option for linear TV networks to transition from traditional playout and delivery to a secure, scalable, and reliable cloud broadcast infrastructure. This is yet another step for us in strengthening our existing relationship and collaboration with AWS.” Overall, Amagi manages 200+ channels across 40+ countries. Its award-winning CLOUDPORT channel playout platform is packed with advanced features such as dynamic graphics, remote management via Web UI, automated alerts and cloud MCR capabilities. Offered on a ‘Pay-as-you-go’ model, CLOUDPORT reduces upfront CAPEX, and makes it simpler for TV networks to launch 4K UHD channels on the AWS cloud. Further, Amagi allows TV networks the technical and commercial flexibility to spin up/down channels, create pop-up channels, and regionalize feeds to suit viewer preferences and market dynamics. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi www amagi.com Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi, Mumbai, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

PTC Network Launches Four New Channels in USA Using Amagi Cloud Playout Platform
BANGALORE Feb 25, 2019

PTC Network Launches Four New Channels in USA Using Amagi Cloud Playout Platform

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that PTC Network, the leading Punjabi TV content provider has added four new channels in the U.S. region using Amagi CLOUDPORT cloud playout platform. In addition to its existing bouquet- PTC Punjabi, PTC News and PTC CHAK DE, the network launched PTC Punjabi Gold, PTC MUSIC, PTC DHOL TV, and PTC Simran – a 24x7 Sikhism channel in a short span of two weeks. “That’s an incredible seven Punjabi channels for viewers in the U.S., making us one of the largest providers of Punjabi TV content in the region,” said Rabindra Narayan, Managing Director and President, PTC Network. Last year, the network had transitioned its entire operations to Amagi cloud platform, moving away from traditional, capital-intensive, hardware-based playout infrastructure. “The pay-as-you-go model from Amagi coupled with its scalable cloud playout solution has given us the much needed flexibility to expand our operations with very short lead time. By collaborating with Amagi, we are now better positioned to cater to audience needs than ever before”, added Rabindra Narayan. Using Amagi CLOUDPORT, PTC Network is able to spin up new channels on the AWS cloud, complete with advanced dynamic graphics, scheduling, playout and monitoring, and deliver the channels to platforms in the U.S., such as Dish TV and Sling for further distribution. The entire workflow can be managed from any remote location using a simple web-based UI. “The shift to cloud has become inevitable. We are delighted to strengthen our partnership with PTC Network – a forward-thinking global broadcaster, enabling them to build higher growth momentum in the U.S. market,” said Deepakjit Singh, CEO, Amagi. “Rabindra and his team are utilizing the full power of cloud technologies to attract new audiences, expand into lucrative markets, and generate additional revenue streams. Amagi is responding with equal passion and commitment to make such a transition a stellar one”. Amagi has deployments in 40+ countries and delivers more than 160 feeds to audiences worldwide. In addition to PTC Network, Amagi clients include industry heavyweights such as Zee TV, B4U, Discovery Communications’ DSPORT, Viacom18, Turner Broadcasting, Viceland and more. The company offers pre-stitched cloud playout and content delivery options with respect to Dish TV and other platforms in the U.S., helping international TV networks expand their footprint in the region. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi (www.amagi.com) Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi has offices in New York, Los Angeles, London, Singapore, Hong Kong, New Delhi, Mumbai, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

Tastemade Continues To Expand Its Linear OTT Footprint With Amagi
Bangalore Feb 11, 2019

Tastemade Continues To Expand Its Linear OTT Footprint With Amagi

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that Tastemade, a Santa Monica-based global media company with a mission to inspire the taste of a generation, has added its latest distribution partner for its linear channel and VOD content offering – now on Comcast, YouTube TV, Philo TV, Sony’s PlayStation Vue, and T-Mobile, all powered by Amagi. “We have grown our TV audience rapidly across several distributors in less than a year. Having a single technology solution that has allowed us to scale in this way played a key role in this success, setting the foundation for further expansion domestically and internationally,” said Jeremy Strauss, Head of Business Development at Tastemade.” Amagi’s award-winning playout solutions and experience with digital first networks were key ingredients – it gave us the technical superiority, flexibility, and scalability to expand our TV footprint”. For Tastemade, Amagi deployed CLOUDPORT – a true cloud playout platform built on Amazon Web Services (AWS) public cloud infrastructure, supporting both linear OTT and VOD content delivery to multiple platforms. It packed in advanced features such as automation, dynamic graphics, and remote monitoring to create a broadcast-grade TV experience for viewers. The entire workflow was configured and managed using CLOUDPORT’s simple web-based interface which improved overall broadcast efficiencies, reducing transition and training time for Tastemade. “Tastemade, in a short period of time, has built a very attractive and loyal audience,” said Deepakjit Singh, CEO, Amagi. “We are delighted that they have chosen Amagi cloud solutions to create engaging viewer experiences and enhance their content availability across platforms. Our expertise in linear OTT and VOD delivery puts us in a very unique category of technology suppliers who can provide a holistic solution,” added Deepakjit Singh. Amagi has deployments in 40+ countries and delivers more than 160 channels to audiences worldwide. In addition to Tastemade, Amagi clients include industry heavyweights such as Turner Broadcasting, Viceland, Discovery, Viacom18, Quest TV, Zee TV, and digital networks - Cinedigm, CuriosityStream, TYT Network, Shout! Factory TV and more. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi www.amagi.com Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi, Mumbai, and an innovation center in Bangalore. About Tastemade Tastemade is a modern media brand inspiring the taste of a generation through entertainment, commerce and experiences. The company creates award-winning video programming in Food, Home and Travel, which appears on all major digital, mobile, streaming OTT and linear TV platforms. The company reaches a global audience of over 250 million monthly active viewers, streaming 2.5 billion views, and has built an engaged, passionate, global community. Tastemade has won a host of awards for its innovative video programming, including two James Beard Awards. Based in Santa Monica, CA, Tastemade is funded by Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Scripps Networks Interactive, Goldman Sachs, Amazon, and Cool Japan Fund. For more information, visit Tastemade at: www.tastemade.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

Shout! Factory TV Creates Linear OTT Feed with Amagi CLOUDPORT
BANGALORE Jan 8, 2019

Shout! Factory TV Creates Linear OTT Feed with Amagi CLOUDPORT

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that Shout! Factory TV has selected its award-wining Amagi CLOUDPORT channel playout platform to manage playout for its linear TV channel and deliver its feed to Xumo and Twitch platforms in the U.S. Shout! Factory TV is a next-generation digital channel offering cult and classic TV and film that shape today’s pop culture. The network has a library of over 2,000 hours of programming that includes TV shows such as Mystery Science Theater 3000, Father Knows Best, and Super Sentai; films such as Sophie’s Choice, Rock N Roll High School, and Kentucky Fried Movie; animation including Goode Family; comedy specials from Steve Martin and Kathy Griffin, variety shows such as The Dick Cavett Show, and original programming such as Backlot, among others. “For a rapidly expanding digital channel such as ours, we need a broadcast technology partner who can understand and respond to our unique needs,” said Gene Pao, Senior Vice President- Digital at Shout! Factory. “Amagi, through its high-quality cloud broadcast technology, gives us the distinct advantage to manage our content, playout and delivery to multiple vMVPD platforms as per our business needs with a very short time-to-market. We are now able to deploy a Cable TV–like quality and reliable TV experience for our viewers.” As a result of CLOUDPORT implementation, Shout! Factory TV is able to move all of its content to a secure AWS public cloud instance, create playlists, add dynamic graphics, manage schedules, playout and monitor the channel – all through a simple yet advanced remote web interface. A true cloud playout, Amagi CLOUDPORT gives the flexibility to spin up new channels and deliver them to leading vMVPD platforms such as Xumo and Twitch. “Digital channels are aggressively pushing the envelope in creating best-in-class viewer experience. We are proud to partner with Shout! Factory TV to launch their linear TV channels on digital platforms,” said Deepakjit Singh, CEO, Amagi. “We have been at the forefront of broadcast technology innovation and driving cloud adoption among traditional broadcasters in recent years. So, it’s equally delightful to be able to ride the next wave of broadcast revolution in supporting new-age digital channels like Shout! Factory TV cater to diverse audience needs.” added Deepakjit Singh. Amagi has deployments in 40+ countries and delivers more than 160 channels to audiences worldwide. In addition to Shout! Factory TV, Amagi clients include industry heavyweights such as Turner Broadcasting, Viceland, Discovery, Viacom18, Quest TV, Zee TV, and digital networks -Cinedigm, TYT Network, DOGTV and more. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi, Mumbai, and an innovation center in Bangalore. About Shout! Factory TV Shout! Factory TV is a premiere digital entertainment streaming service that brings timeless and contemporary cult favorites to pop culture fans. With a uniquely curated entertainment library, the channel offers an unrivaled blend of cult TV shows, movies, comedy, original specials and more – presenting an exciting entertainment alternative to major streaming services. Shout! Factory TV’s programming leverages a distinctive library of pop culture-defining entertainment curated from Shout! Factory, Westchester Films, Timeless Media Group, Scream Factory, major studios, independent producers and other sources from around the world. Whether reliving childhood memories or discovering television series, movies and comedy specials for the first time, Shout! Factory TV provides an immersive, high-quality viewing experience across a wide variety of screens and platforms, online at ShoutFactoryTV.com on smartphone devices, tablets and connected TV, and on the Roku player and Apple TV. Shout! Factory TV also is available as a branded channel on streaming services Amazon Channels, Twitch, Tubi TV, Pluto TV, Xfinity on Demand, Popcornflix, Hulu, Watchback, VRV, Jukin Media/FailArmyTV, Vewd and Xumo. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com Shout! Factory TV Contact: Shannon Meehan Manager, Publicity Email: smeehan@shoutfactory.com

DOGTV Moves Its Broadcast Kennel To Amagi Cloud Platform
BANGALORE Dec 19, 2018

DOGTV Moves Its Broadcast Kennel To Amagi Cloud Platform

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that DOGTV, the world’s first television network that is made specially for dogs, has chosen Amagi to manage its global broadcast operations. DOGTV has a global footprint across the U.S., South Korea, LatAm and Europe as well as Direct-to-Consumer subscription worldwide app. Central to Amagi managed services is its award-winning cloud playout platform, CLOUDPORT. From content ingest to scheduling, playout, delivery and monitoring, Amagi has created a cloud-led 24x7 service framework that is highly flexible and transparent. “Now, we always have a full view and control of our broadcast operations even when Amagi is managing the day-to-day playout and delivery workflows”, said Omri Uzrad, COO, DOGTV. “Amagi gives us the flexibility to scale our operations cost-effectively – be it on digital, satellite or cable. A clear orientation towards service quality with 24x7 service layers and industry-leading SLAs from Amagi has allowed us to focus on content creation and research rather than getting distracted by operational challenges”. Leveraging its CLOUDPORT advanced playout solution that is built on the cloud infrastructure from Amazon Web Services (AWS), Amagi is able to centrally manage the entire playout, and create separate feeds for distribution. Amagi provides a fully managed service encompassing playout, management and multi-mode delivery including satellite, fiber and IP delivery to different platforms across the globe. “DOGTV is a one-of-its-kind TV network that has a huge potential for global expansion, insulated by geographical and language barriers. It’s imperative that they be supported by a service provider who can scale their operations on demand, test new markets cost-effectively, and stay at the forefront of broadcast technology innovation”, said Deepakjit Singh, CEO, Amagi. “We are truly delighted to be the chosen partner for DOGTV. Given their world of ad-free content, it’s critical that operational efficiencies make a conscious contribution to DOGTV’s bottom-line. It would be our goal to deliver that service excellence and cost benefits throughout this partnership”, added Deepakjit Singh. Amagi has deployments in 40+ countries and delivers more than 160 channels to audiences worldwide. In addition to DOGTV, Amagi clients include industry heavyweights such as Turner Broadcasting, Viceland, Discovery, Viacom18, Quest TV, Cinedigm, TYT Network, Zee TV, B4U Network and more. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi www.amagi.com Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi has offices in New York, Los Angeles, London, Singapore, New Delhi, Mumbai, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com.

Amagi Appoints Stephanie Lee To Lead Its Market Expansion In APAC
BANGALORE Nov 14, 2018

Amagi Appoints Stephanie Lee To Lead Its Market Expansion In APAC

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that it has appointed Stephanie Lee as Head of Sales – APAC, to expand its footprint in the region. The appointment follows the recent opening of Amagi’s subsidiary and regional sales office in Singapore. Changing broadcast content consumption patterns coupled with increasing multi-screen device adoption across the APAC region are driving TV networks, OTT platforms, and operators to embrace new-age technologies to stay relevant and be profitable. “Amagi’s innovative cloud technologies for managing entire broadcast operations, as well as monetizing content for both traditional TV and OTT are becoming very attractive to industry players in the region”, said Deepakjit Singh, CEO, Amagi. “Stephanie is an accomplished sales professional with a clear understanding of the evolving industry needs. She will be a tremendous asset to Amagi in building sustainable, long-standing client relationships which are pivotal for furthering our growth trajectory in APAC”. Stephanie Lee has over 15 years of experience in managing regional sales functions for technology services companies in the digital content and media space. “Amagi is synonymous with broadcast innovation across the world. I am very excited at the opportunity to lead the company’s growth in APAC markets”, said Stephanie Lee. “Be it traditional TV or OTT platforms, Amagi is well-positioned to attain industry leadership with its cloud-driven business models for cost efficiency and revenue growth. I look forward to working with regional broadcasters, operators, and platforms in shaping their cloud transformation journeys”, added Stephanie. Stephanie will be based in Singapore and will report into Ritu Sharma, Global Sales Leader at Amagi, Bangalore, the global headquarter and innovation center. In addition to managed broadcast services, Amagi offers cloud playout, live orchestration, geo-targeted advertising, OTT auto ad detection and personalization solutions. Globally, Amagi manages over 150+ channels across 40+ countries for customers including Turner Broadcasting, Viceland, Discovery Communications’ DSPORT, Zee TV, Sony LIV, B4U Network, Viacom18, among others. The company has been consistently adding new customers in the APAC region – ACJ O Shopping, Flik TV, Lightning International, Dim Sum TV to name a few. Amagi is also helping many of its clients in the U.S. to deliver channels in Singapore and other markets through its preferred operator networks. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi www.amagi.com Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi has offices in New York, Los Angeles, London, Singapore, Hong Kong, New Delhi, Mumbai, and an innovation center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

SonyLIV Partners with Amagi to Further Grow OTT Ad Revenues
NEW YORK Aug 12, 2018

SonyLIV Partners with Amagi to Further Grow OTT Ad Revenues

SonyLIV deploys Amagi THUNDERSTORM OTT Dynamic Ad Insertion Platform for mid-roll ads Amagi, a leader in media processing services and targeted advertising for TV and OTT, today announced that SonyLIV is using its THUNDERSTORM cloud-based platform for targeted OTT dynamic ad insertion. SonyLIV is the premium OTT platform of Sony Pictures Networks India and its library consists of 23 years of content from the network channels in India- Sony Entertainment Television, SONY SAB, SONY MAX, AXN, SONY PIX, SONY TEN to name a few. As part of the deal, Amagi will monetize premium GEC and movie channels on SonyLIV OTT platform, generating additional ad revenues for the hugely popular on-demand and linear OTT service. Using Amagi THUNDERSTORM, SonyLIV will be able to insert targeted mid-roll ads without the need to change its existing broadcast workflows. THUNDERSTORM leverages new-age machine learning techniques to detect ads in channel feeds, and replace them with new, targeted ads on the server-side. “SonyLIV is growing its subscriber-base at an impressive rate, making it an ideal digital platform for advertisers to target clearly defined audience segments. We are continuously looking to enhance value for our advertisers”, said Uday Sodhi, Business Head, Digital at Sony Pictures Networks India. “Amagi is a pioneer in the targeted advertising space and this technology partnership provides additional options for advertisers to work with us.” SonyLIV has integrated Amagi THUNDERSTORM with its in-house ad-decision system and partner ad networks. This allows SonyLIV to maximize ad revenue opportunities in real-time by serving ad spots to the highest bidder. “We are delighted to partner with SonyLIV, and deploy our next-generation ad tech solutions that create new revenue opportunities,” said Deepakjit Singh, CEO, Amagi. “The THUNDERSTORM platform is designed for high concurrency, and to deliver frame-accurate ad insertions at scale. These capabilities become vital for SonyLIV, especially since many of its premium channels have high number of concurrent users”, added Deepakjit Singh. Many ‘Digital first’ media companies in the US and Europe are already benefiting from Amagi THUNDERSTORM. The platform can integrate with cloud playout platforms like Amagi CLOUDPORT and live events orchestration services like Amagi BLIZZARD. It is packed with powerful analytics dashboards with an intuitive web UI. Amagi will be showcasing THUNDERSTORM at the IBC Show in Amsterdam, September 14-18, Booth #2.B19 For more information about Amagi and its cloud-based broadcast and advertising solutions, including THUNDERSTORM, visit www.amagi.com. About Amagi www.amagi.com Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in Los Angeles, London, Singapore, Hong Kong, New Delhi, Mumbai, and a R&D center in Bangalore. About SonyLIV SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews. With over 63 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO - You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. The digital platform is also extending its English content offer under SonyLIV Premium with launch of award winning shows. Streaming the biggest football tournament of 2018 FIFA World Cup Russia World Cup and making SonyLIV the most preferred online destination for football fans. Visit: sonyliv.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

Amagi Breaks New Ground in Live Broadcast with Debut of CLOUDPORT- LIVE
NEW YORK Aug 6, 2018

Amagi Breaks New Ground in Live Broadcast with Debut of CLOUDPORT- LIVE

Launches a centralized, on-demand, broadcast-grade live events orchestration platform on cloud Amagi, a global leader in cloud-based technology for media processing, today announced the launch of CLOUDPORT- LIVE, a centralized, on-demand, broadcast-grade live events orchestration service platform. Amagi CLOUDPORT- LIVE streamlines live broadcast management by dramatically reducing infrastructure costs while offering unparalleled flexibility, efficiency and scale powered by advanced cloud technologies. "More mid-tier TV networks and new-age 'digital first' media companies are venturing into live content across Sports, News and reality entertainment shows. However, cost prohibitive infrastructure and complex operational requirements are limiting the scope and content portfolio for many of these broadcasters," said Deepakjit Singh, CEO, Amagi. "By moving the entire live orchestration to the cloud, Amagi CLOUDPORT- LIVE platform makes live broadcasting simpler and cost-effective yet delivering the same on-premises superlative content experience for the viewers. One can spin up the cloud broadcast infrastructure only for the duration of live events, saving on upfront physical infrastructure costs – A true game-changer for the broadcast industry". Sitting directly before playout in the broadcast workflow, Amagi CLOUDPORT- LIVE ingests onto the cloud multiple input streams -- including audio/commentary, video streams and graphics keys -- from multiple sources anywhere in the world and make these available to a remote human operator through a web browser interface, with no on-site infrastructure needs for managing the event. This not only increases flexibility for the broadcasters but also makes live content ingest simple and easy. Operators are then able to prepare event run-downs offline and during the event signal ad-breaks, commercial/score-card graphics, rich metadata for ad-insertion, editing and for upstream usage. The system natively supports ganging of multiple playouts to access the same event and the operator actions, and have different pre-determined actions. The entire cloud service is optimized for end-to-end low-latency and ensures frame-accurate signaling of ad-breaks and graphic insertion actions. Further, CLOUDPORT- LIVE can be configured to offer high redundancy that prevents any blackouts. "CLOUDPORT- LIVE can connect to not only to broadcast playout, but also to server-side ad insertion platforms such as Amagi THUNDERSTORM. This enables content owners to plug in mid-roll ads on their live events on online platforms, for better content monetization", added Deepakjit Singh. Amagi will be showcasing the CLOUDPORT- LIVE platform at the upcoming IBC 2018 in Amsterdam from September 14-18, Stand #2.B19. The company has deployments in more than 40 countries and delivers nearly 150 feeds to audiences worldwide. Amagi clients include industry heavyweights such as VICELAND, Scripps Networks, Discovery Communications' DSPORT, Turner Broadcasting and more. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in Los Angeles, London, Singapore, Hong Kong, New Delhi, Mumbai, and a R&D center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

Quest TV achieves rapid distribution milestone by becoming first fully
cloud-based broadcast network
NEW YORK Jun 28, 2018

Quest TV achieves rapid distribution milestone by becoming first fully cloud-based broadcast network

Quest TV, Amagi and WideOrbit set new bar in “speed-to-market” thanks to first-ever integration of cloud-based playout and traffic systems Quest TV, a new over-the air broadcast network, is the first U.S. broadcast network to fully adopt cloud-based solutions for traffic and playout management through its partnerships with Wide Orbit and Amagi. A foundation of Quest TV’s fast rollout, expanding its distribution to over 52% in under two months, is its unique, first-in-the-industry full cloud playout and traffic technology stack. Quest TV’s system is an integration of Amagi’s groundbreaking cloud-based channel playout platform, CLOUDPORT, with WideOrbit’s WO Network traffic and scheduling platform. The two technologies combine to create a seamless broadcast workflow that is managed by the Cooper Media team with a simple yet powerful web-based user interface. “Amagi and WideOrbit’s integrated cloud solutions have helped us launch successfully and scale our audience in record time,” said Steve Schiffman, CEO, Cooper Media. “By deploying these critical systems from the cloud, we have been able to open new media markets faster than any previous diginet.” Using Amagi CLOUDPORT, Quest TV is able to move all of its content to the cloud and manage assets, add dynamic graphics, integrate playlists and schedules. WideOrbit in turn delivers the feed to Quest TV affiliates, including those at TEGNA and Univision, and monitors the feed 24x7 from any remote location. “For too long, broadcasters have been limited in what they can achieve by satellite and fiber models,” said Deepakjit Singh, CEO of Amagi. “The cloud removes these limitations and allows for broadcasters to reach new heights at minimal costs and time investments. By choosing to be solely cloud-based, Quest TV has set an example of both how the cloud can benefit broadcasters and where the industry is heading in the next few years.” Quest TV was also the first cloud implementation for WideOrbit’s WO Network, its solution for managing sales, traffic and billing for national networks. “We have always focused on delivering products and services that help media companies maximize their revenue opportunities. One of the keys to that is offering a technology backbone that delivers the operational flexibility to scale quickly and capture new audiences,” said Eric R. Mathewson, founder and chief executive officer, WideOrbit. “We are really proud to have played a part in Quest TV’s impressive launch. The combination of Amagi’s CLOUDPORT and WO Network sets them up for continued growth and success.” About Quest TV Quest TV is an over-the-air broadcast television network featuring exhilarating factual entertainment programming showcasing nature’s greatest dangers, history’s greatest mysteries and humankind’s greatest accomplishments. Series include Modern Marvels, Swamp Loggers, Auction Kings and The Lost Evidence. For more information, please visit questtv.com About Cooper Media Cooper Media is a privately-held holdings company comprised of multicast, over-the air broadcast networks including Justice Network and Quest TV. Justice Network features crime and mystery programming with a unique commitment to keeping communities safe with its BeSAFE initiative. That initiative, led by iconic crime-fighter John Walsh, features Wanted Fugitives, Missing Children and Safety Tips each hour. Quest TV, launched in January 2018, features adventure and exploration programming showcasing nature’s greatest dangers, history’s greatest mysteries and man’s greatest feats. Cooper Media is a subsidiary company of Cooper Holdings, Inc. About Amagi www.amagi.com Amagi is the world’s first cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi Corporation is based in New York, with offices in Los Angeles, London, Singapore, Hong Kong, New Delhi, Mumbai, and a R&D center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

Amagi receives Frost & Sullivan’s Global New Product Innovation Award for CLOUDPORT
LONDON Jun 20, 2018

Amagi receives Frost & Sullivan’s Global New Product Innovation Award for CLOUDPORT

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that they are the winners of the 2018 Frost & Sullivan Global New Product Innovation Award for Cloud-Based Playout Solutions for Media Industry for its groundbreaking cloud-based platform CLOUDPORT. CLOUDPORT enables broadcasters to manage playout and distribute content globally over the cloud allowing them to optimize workflows and minimize costs by eliminating capital-intensive infrastructure. Amagi has deployments in over 40 countries and delivers more than 150 channels to audiences globally. Amagi clients include industry heavyweights such as Turner Broadcasting, Scripps Networks, Discovery Communications’ DSPORT, VICELAND, and ‘Digital First’ companies - Cinedigm, Tastemade, TYT Network and more. Through the New Product Innovation Awards, Frost & Sullivan aims to recognize companies across a wide range of markets seeking innovative technology, superior leadership, strategic product development, and customer service. Participants in the awards are benchmarked by Frost & Sullivan’s industry analyst team by measuring performance through secondary research and primary interviews with participants. By recognizing excellence in new products, companies, and individuals Frost & Sullivan intends to drive innovation in the global economy. “Amagi’s recognition for the Global New Product Innovation Award for CLOUDPORT is well-deserved,” said Swetha R Krishnamoorthi, Senior Research Analyst, and Vidya S Nath, Research Director at Frost & Sullivan. “There has been a paucity of innovation in this market; there are few emerging solutions that cater to large scale broadcaster requirements for managing workflows across multiscreen,” said Nath. “CLOUDPORT stood out amongst its competitors because it helps broadcasters address challenges of space, time and cost when it comes to playout operations,” added Krishnamoorthi. “The solution leverages new age technologies such as artificial intelligence, enabling automation and scalability without the associated cost increase. It’s a great solution that both TV networks and OTT platforms globally need to be aware of.” “We are very proud and honored to receive this global award,” said Deepakjit Singh, CEO of Amagi. “With so much new technology coming out in and around the TV broadcast space, we feel quite accomplished to be recognized as one of the top innovators by Frost & Sullivan.” The award was presented at Frost & Sullivan’s Excellence in Best Practices Awards banquet in London on June 19th. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in Los Angeles, London, Singapore, Hong Kong and an R&D center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Email: sanjay@amagi.com

Amagi Powers Linear Channel Launch for TYT Network on YouTube TV
NEW YORK Jun 8, 2018

Amagi Powers Linear Channel Launch for TYT Network on YouTube TV

TYT Network joins Amagi’s growing clientele for its innovative cloud-managed broadcast services Amagi, a global leader in cloud-based managed services for TV and OTT networks, today announced that the leading online talk, news and entertainment network for the connected generation, TYT Network (TYT), has selected its SKYLIGHT services to launch its live linear TV channel with accompanying VOD on popular vMVPDs including YouTube TV. As audiences in the U.S. are increasingly opting for over-the-top viewing experience, ‘Digital First’ networks are vying to capture and expand viewer-base by bridging the gaps in content offering and viewing experience. “In the last 10 months, we are witnessing a meaningful shift among top ‘Digital First’ networks such as TYT to move from pure Video-On-Demand (VOD) platforms to launch live linear channels on vMVPD platforms,” said Deepakjit Singh, CEO, Amagi. TYT’s new linear TV channel bridges news and factual entertainment to provide unique and diverse perspectives that are not represented on traditional cable news networks. Featuring live daily programming, popular TV series and award-winning documentary films, TYT Network launched on YouTube TV on May 17, 2018. “Launching on YouTube TV is a major milestone for TYT. On the technology end, this was made possible by Amagi with its innovative cloud playout platform & services,” said Jack Gerard, Chief Administrative Officer at TYT. Ranked the #1 news brand among millennial viewers by comScore, TYT Network generates over 200 million views a month and is already beating top-tier cable news networks cross-platform. “Our 24/7 TV channel includes several hours of live programming per day, and Amagi makes it easy to air live as well as non-live content side-by-side to create a robust viewing experience on live TV services.” Amagi manages more than 150 Channels with deployments across 40 countries. In addition to ‘Digital First’ TV networks such as VICELAND and TYT Network, Amagi clients include industry heavyweights such as Turner Broadcasting, Scripps Networks Interactive, Discovery Communications’ DSPORT, and more. Amagi’s CLOUDPORT playout platform uses public cloud infrastructure such as AWS and Microsoft Azure to store and manage content. Using a simple web-based UI, TV networks can create playlists, manage schedules, add advanced dynamic graphics, playout and monitor channels from any remote location. One of the biggest advantages with SKYLIGHT managed service is its proven capability to deliver effortlessly to a number of key OTT platforms including YouTube TV, Sling TV, PlayStation Vue, Amazon Video and Philo TV among others. “We expect more digital content owners to add linear TV channel offering on top of their existing VOD service. Amagi’s zero CAPEX and low OPEX model along with superior cloud technology capabilities are an unbeatable combination to power linear broadcast on live TV services,” concluded Deepakjit Singh. For more information about Amagi and its cloud-based broadcast solutions, including SKYLIGHT and CLOUDPORT, visit www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi Corporation has offices in Los Angeles, New York, Washington DC, London, Singapore , New Delhi, Mumbai, and an R&D center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi appoints Ritu Sharma as its Global Sales Leader
NEW YORK Jun 5, 2018

Amagi appoints Ritu Sharma as its Global Sales Leader

Amagi, a global leader in cloud-based managed service for TV and OTT networks, today announced that senior broadcast industry professional, Ritu Sharma, has joined the company as its Global Sales Leader. Ritu will be responsible to expand Amagi’s client base, and shape its exponential growth that is fueled by innovative cloud technology offerings. Ritu has over 20 years of experience in leading high performance teams across technology, telecom and broadcast industries. Prior to joining Amagi, Ritu was CEO at Proficio, an early stage company delivering consulting services on sales excellence for technology majors. Earlier, Ritu was Vice President of sales, marketing and operations for APAC markets at Encompass Digital Media. Ritu has held senior sales roles at Network 18 and Vodafone before joining Encompass. “Over the years, Amagi has become synonymous with cloud technologies for broadcast,” said Ritu Sharma. “The high degree of innovation at Amagi, especially in the areas of artificial intelligence and machine learning will redefine broadcast workflows and how TV networks, OTT platforms and content owners reimagine their operations with cloud. There couldn’t be a better time to be a part of Amagi than now!” Ritu will be based in Bangalore at Amagi’s research and development, and operations facility with the strategic intent of influencing the company’s product and services roadmap to be in lock-step with the evolving needs of global broadcast industry clients. Amagi formally launched in the US late last year and has recently expanded into Singapore as part of its ambitious growth plans in the APAC market. Amagi manages more than 150 feeds with deployments across 40 countries, aided by a significant client-base in the EMEA region. Amagi’s clients include VICELAND, Cinedigm, Turner Broadcasting, Scripps Networks Interactive, Discovery Communications’ DSPORT, Quest TV, ACJ, and more. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in Los Angeles, London, Hong Kong, New Delhi, Mumbai, and the R&D center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

PTC Network inks a 15-channel deal with Amagi, embraces cloud technology for broadcast
NEW YORK Apr 11, 2018

PTC Network inks a 15-channel deal with Amagi, embraces cloud technology for broadcast

PTC Network has chosen Amagi’s cloud playout platform, CLOUDPORT, to transition its current operations, and launch eight new channels Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that PTC Network, the leading Punjabi TV content provider has selected Amagi cloud platform to centralize all its operations. As part of the engagement, PTC Network will transition its existing seven channels to the Amagi platform, and additionally launch eight new feeds as part of its global expansion. Over the last decade, PTC Network has grown significantly reaching audiences in the UK, US, Canada, Australia, New Zealand and parts of Europe, apart from India. “Till now, we were using traditional broadcast models to run our playout and delivery operations. These are not only CAPEX-intensive, but they also limit our ability to scale our global operations and manage it centrally,” said Rabindra Narayan, Managing Director and President, PTC Network. Using Amagi CLOUDPORT, PTC Network can move its content assets to the cloud, store and manage them centrally. Through a single web UI, PTC Network can configure multiple feeds, define playlists, create schedules, add dynamic graphics, deliver and monitor all its feeds without having a large physical infrastructure. “This transition will be a game-changer for us as we can now launch new channels on the cloud instantly, and deliver it to any region, any platform, any device in the world. We are absolutely excited to partner with Amagi as we continue on our global expansion,” added Rabindra Narayan. Amagi will continue to deliver PTC Network channels to leading operators and teleports including Dish TV, Sling, and SKY Broadcasting among others, across DTH and cable platforms. “PTC Network’s aspirations are truly global. Their decision to embrace cloud technologies is in line with the global trend, and we are very delighted at the opportunity to lead this transition for them,” said Deepakjit Singh, CEO, Amagi. “They can now reach new audiences with shorter lead time, and can launch linear channels on both traditional TV and OTT without investing in additional infrastructure.” Founded in 2008, Amagi formally debuted in the US in 2017. Amagi is the leader in cloud-managed broadcast services and targeted advertising for TV and OTT, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi has deployments in more than 40 countries and delivers more than 100 feeds to audiences worldwide. In addition to PTC Network, Amagi clients include industry heavyweights such as Zee TV, B4U, Discovery Communications’ DSPORT, Viacom18, Turner Broadcasting, Viceland and more. For more information about Amagi and its cloud-based broadcast solutions, including CLOUDPORT, visit www.amagi.com About Amagi www.amagi.com Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in Los Angeles, London, Singapore, Hong Kong, New Delhi, Mumbai, and a R&D center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi Debuts Machine Learning Powered Content Preparation Suite, TORNADO
NEW YORK Apr 4, 2018

Amagi Debuts Machine Learning Powered Content Preparation Suite, TORNADO

Leading broadcast technology company unveils groundbreaking machine learning powered content preparation suite setting a new standard in content management Amagi, a global leader in cloud-based technology for media processing, today announced the launch of TORNADO, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations, accelerate broadcast workflows, generate new revenues and reduce operational costs. Compared to traditional manual content preparation, Amagi TORNADO is nearly six times more efficient, allowing broadcasters free up capital and streamline workflows. Over the last three years, the broadcast industry has had to evolve significantly due to a rise in multi-screen content consumption, demands for “here and now” content and a shift in how consumers are viewing content as more consumers move from cable to OTT services. In such an evolving scenario, TV networks, content owners, and digital-first networks are creatively trying to grab a piece of the action by trying new mediums and delivery methods to provide better experiences to consumers while streamlining costs and operations. However, despite these efforts, content preparation continues to require pain-staking hours of manual work and massive overhead costs. Enter Amagi’s TORNADO. TORNADO is a first-of-its-kind, cloud-based machine learning-augmented content preparation suite that tackles content preparation challenges head-on. Amagi TORNADO is conceptualized as a suite of machine learning-based content preparation services that dynamically evolve as machines learn more about each segment of a video asset as they process higher volumes of content. TORNADO can cater to the unique preparation needs of TV networks, content owners, vMVPD platforms, and digital-first networks with the company planning to continually expand the suite functionality and capabilities to optimize the entire broadcast workflow. Through TORNADO broadcasters can: Factory-scale VOD segment creation: Linear broadcast model is highly reliant on sophisticated processing of video for ad break points identification, credits, color bars and blacks. Using Amagi TORNADO, this process can be completely automated, allowing broadcasters to simply upload video assets to TORNADO, and then prepare breakpoints based on pre-loaded inputs from human content preparation specialists. Auto ad detection of mid-roll ads: Using machine learning techniques, TORNADO can automatically detect ads in linear broadcast streams without any ad markers by comparing video segments with an active ad library. This allows broadcasters to better optimize their mid-roll ads allowing them to insert the most appropriate, localized ads within their feeds which is challenging for OTT advertisers and broadcasters today. Near real-time live to VOD conversion: Amagi TORNADO will soon allow broadcasters to create near real-time creation of VOD content from live broadcasts. Meaning, for example, broadcasters can create sports highlights packages automatically with little to no human effort required from “fresh off-the-air” sports contests and more. “Given how competitive broadcasting has gotten today, it has never been more important for broadcasters to be able to optimize their operations and spends,” said Deepakjit Singh, CEO at Amagi. “TORNADO is game-changing for broadcasters and their teams today, allowing them to spend more time on creating better experiences for consumers and less time on mundane tasks.” Founded in 2008, Amagi formally debuted in the US in 2017. Amagi is the leader in cloud-managed broadcast services and targeted advertising for TV and OTT, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi has deployments in more than 40 countries and delivers nearly 100 feeds to audiences worldwide. In addition to Cinedigm, Amagi clients include industry heavyweights such as VICELAND, Scripps Networks, Discovery Communications’ DSPORT, Turner Broadcasting and more. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in Los Angeles, London, Hong Kong, New Delhi, Mumbai, and the R&D center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi Names Deepakjit Singh as CEO
NEW YORK Mar 13, 2018

Amagi Names Deepakjit Singh as CEO

Leading broadcast technology company, Amagi, adds industry heavyweight as CEO to help company continue its massive global growth Amagi, a global leader in cloud-based technology for media processing, today announced that it has named Deepakjit Singh as its Chief Executive Officer. With nearly 30 years of experience in broadcast technology – including executive positions at Encompass, Ascent Media, Bharti Airtel and BT – Deepakjit has been brought in to increase the footprint of Amagi across the globe. He will be closely working with the team to continue and expedite its impressive growth trajectory, particularly in the U.S. where the company expects rapid growth this year following its official launch in the region in late 2017. “Deepakjit is one of the most well-regarded leaders in broadcast technology today,” said K.A. Srinivasan, Co-Founder of Amagi. “And, he will be a huge part of helping Amagi build upon its global success, especially within the U.S. and other rapidly evolving markets. We are really excited to have him on board.” Amagi is a first-of-its-kind, true end-to-end cloud playout and managed services provider. Amagi’s products, based on ‘in-the-cloud’ technology and infrastructure, make it possible for content providers to reach their consumers anywhere across the world and on any device of consumer’s choice without the upfront expense of satellite or fiber-based delivery. Content creators can use Amagi’s CLOUDPORT to easily spin up new channels and deliver them to any location, using the cloud, which delivers tremendous benefits in terms of worldwide manageability and cost savings. “Amagi’s technology is second to none,” said Deepakjit Singh. “Globally, there is a huge void in the media industry to provide distribution capabilities to content owners for both linear TV and non-linear video consumption market. With its technology, Amagi is perfectly positioned to fill this gap, delivering enviable business outcomes to broadcasters addressing their playout operations, management and monetization needs. I’m thrilled to spearhead Amagi’s growth and position into being the technology and service provider of choice for the new-age - anywhere, anytime - content consumer.” Prior to joining Amagi, Deepakjit served as Chief Innovation Officer at Encompass, and Managing Director for APAC region where he grew the company’s business exponentially. Earlier, Deepakjit served as VP of Sales and Marketing at Ascent Media following a stint as SVP at Bharti Airtel. Founded in 2008, Amagi offers cloud-managed broadcast services and targeted advertising for TV and OTT, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi now has deployments in more than 40 countries and delivers over 100 feeds to audiences worldwide. Clients include industry heavyweights such as Turner, VICELAND, Scripps Networks, Cinedigm and more. “The US is an incredibly attractive and competitive marketplace, and it augurs well that we have hit the ground running in the region, thus far. We expect over a third of our revenue to come from the US market in 2018, so continuing our growth here will be huge moving forward. And with Deepakjit now in the fold, we believe we are in an even better place to continue our success worldwide in 2018,” added Srinivasan. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in Los Angeles, London, Hong Kong, New Delhi, Mumbai, and the R&D center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Cinedigm Delivers CONtv to Twitch Using Amagi CLOUDPORT
NEW YORK Feb 22, 2018

Cinedigm Delivers CONtv to Twitch Using Amagi CLOUDPORT

Cinedigm selects Amagi’s cloud playout platform to bring CONtv’s fan-centric pop culture to Twitch Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that Cinedigm (NASDAQ: CIDM), a leading independent content distributor, has deployed the company’s cloud-based channel playout platform, CLOUDPORT, to bring its CONtv channel to the popular social video service Twitch. CONtv is the premier digital network devoted to the fan space, offering an original slate of programming, as well as a vast digital catalog of over 2,800 must-watch film and TV titles, encompassing sci-fi, horror, fantasy, anime, cult, grindhouse and comic con coverage. The 24/7 linear offering on Twitch, powered by Amagi, features a variety of the fan-centric content aligned with the streaming service’s audience. Bringing CONtv to Twitch delivers a whole new way to experience programming by watching the shows simultaneously with the Twitch community. Building linear OTT channels -- featuring a mix of recorded and live programming -- on vMVPDs like Twitch, Sling, YouTube Live, Hulu Live, and others, can prove challenging, both technologically and operationally. Traditional playout technologies have limited capabilities supporting linear delivery to vMVPDs and require custom add-ons. This leads to heavy upfront capital expenditure for broadcasters and content owners. Also, ad insertions with a live stream integration can get quite complex owing to flexibility, reliability, and demand for analytics. “Managing linear channel playout and delivering video content across a multitude of vMVPDs, poses significant operational challenges for content providers from both a cost and workflow perspective,” said Erick Opeka, EVP of Cinedigm Networks. “We are excited to partner with Amagi for their cloud broadcast expertise, thereby reducing costs and improving operational efficiencies.” Using Amagi CLOUDPORT, Cinedigm’s CONtv is able to stitch together a linear OTT channel in a just a few weeks, without having to invest in a separate custom-designed solution for periodic live events. Be it playing live and library graphics, playlist scheduling, or customized ad insertion per requirements of Twitch, Amagi CLOUDPORT provided Cinedigm complete control on the entire broadcast workflow through a web UI. “Content owners and broadcasters are looking for creative ways to engage audiences and monetize their programming,” said Srinivasan KA, co-founder of Amagi. “Bringing an OTT channel to Twitch or other vMVPDs is increasingly table stakes today. Amagi’s cloud technology makes that process easier and more cost-effective, maximizing value for clients like Cinedigm.” Founded in 2008, Amagi formally debuted in the US in 2017. Amagi is the leader in cloud-managed broadcast services and targeted advertising for TV and OTT, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi has deployments in more than 40 countries and delivers nearly 100 feeds to audiences worldwide. In addition to Cinedigm, Amagi clients include industry heavyweights such as VICELAND, Scripps Networks, Discovery Communications’ DSPORT, Turner Broadcasting and more. For more information about Amagi and its cloud-based broadcast solutions, including CLOUDPORT, visit www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the world’s leading cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in Los Angeles, London, Hong Kong, New Delhi, Mumbai, and the R&D center in Bangalore. About Cinedigm Cinedigm powers custom content solutions to the world’s largest retail, media and technology companies. The company provides premium feature films and series to digital platforms including iTunes, Netflix, and Amazon, cable and satellite providers including Comcast, Dish Network and DirecTV, and major retailers including Walmart and Target. Leveraging Cinedigm’s unique capabilities, content and technology, the company has emerged as a leader in the fast-growing over-the-top (OTT) channel business, currently with four channels under management that reach hundreds of millions of devices, while also providing premium content and service expertise to the entire OTT ecosystem. Learn more about Cinedigm at www.cinedigm.com. In November 2017, Bison Capital became the beneficial owner of the majority of Cinedigm’s outstanding Class A Common Stock. Bison Capital is a Hong Kong-based investment company with a focus on the media and entertainment, healthcare and financial service industries. Founded by Mr. Peixin Xu in 2014, Bison Capital has made multiple investments in film and TV production, film distribution and entertainment-related mobile Internet services. Cinedigm is now working closely with Bison Capital to develop plans and forge partnerships to release entertainment content and develop OTT channels in China while, reciprocally, releasing Chinese content and new OTT channels in North America. Cinedigm™ and Cinedigm Digital Cinema Corp™ are trademarks of Cinedigm Corp. www.cinedigm.com. About CONtv CONtv is the leading digital entertainment network devoted exclusively to the fanspace. The network provides audiences access to thousands of hours of content showcasing an original slate of programming, as well as an eclectic catalog of over 2,800 must-watch favorites; everything from quirky original series, elusive cult films & television shows, celebrated genre movies encompassing sci-fi, horror, fantasy, anime, grindhouse, martial arts action, to live coverage of pop culture events nationwide. For more information, visit www.CONtv.com. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi Announces New CLOUDPORT Deployment With ACJ O Shopping in Philippines
NEW YORK Jan 8, 2018

Amagi Announces New CLOUDPORT Deployment With ACJ O Shopping in Philippines

ACJ O Shopping Taps Amagi’s CLOUDPORT to better track sales contributions by individual operators Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that ACJ O Shopping has deployed the company’s cloud-based channel playout platform, CLOUDPORT, to offer localized feeds in Philippines and better track sales contributions across different individual operators. “We are on a transformation path to redefine TV shopping experience and outcomes through improved targeting, and enhancing revenue models with our local operators,” said Bjoy Balagtas, Broadcasting Lead, ACJ O Shopping. “With CLOUDPORT, we are able to deploy cost-effective cloud playout at our operator headends, centrally manage it, with the flexibility of customizing hundreds of graphics that help us track sales contribution from each region.” ACJ O Shopping Channel is a joint venture between media conglomerate ABS-CBN Corporation in the Philippines and CJ O Shopping Corporation Ltd. in South Korea. The channel enables Filipinos to acquire comprehensive information about products through an innovative and entertaining program format. ACJ O Shopping’s merchandise includes home and living, fashion and accessories, travel and luggage, home equipment and furnishings, fitness equipment, and health and beauty products, and is trusted by customers worldwide. “Tracking regional sales via traditional broadcast models and playout can be costly, cumbersome and inefficient. Shopping channels will need to set up separate broadcast infrastructure at each operator level,” said K.A. Srinivasan, Co-Founder of Amagi. “With that said, we are thrilled to partner with ACJ to help tackle these challenges by leveraging the power of the cloud through our groundbreaking CLOUDPORT platform.” Amagi implemented a cloud-based edge playout architecture at the channel’s two operator headends, setting up separate feeds. This helped the channel to air localized content such as logos, information from Department of Trade and Industry (DTI, Philippines), tele-calling numbers, and graphics supporting local product sales strategy. Owing to hundreds of graphics in play, Amagi brought in broadcast workflow efficiencies through automated graphics scheduling. Using a simple web UI, the ACJ O Shopping team could control and manage the entire broadcast operations from any remote location. “The Amagi CLOUDPORT platform gives us scalability at affordable costs. We can add new regions and operators with ease while retaining operational control, and tweak our strategy at an operator-level through a metrics-based approach,” added Bjoy Balagtas. For more information about Amagi and its cloud-based broadcast solutions including CLOUDPORT, visit www.amagi.com. About ACJ O Shopping \(www.oshopping.com.ph\) O Shopping, a joint venture between ABS-CBN Corporation and CJ O Shopping Corporation Ltd., is the brand of A CJ O Shopping Corporation. We bring forth high-quality and world-class products to Filipino consumers through easy ordering via phone or internet. O Shopping’s merchandise includes home and living, fashion and accessories, travel and luggage, home equipment and furnishings, fitness equipment, and health and beauty products, trusted by customers worldwide. About Amagi \(www.amagi.com\) Amagi is the world’s first cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in London, Hong Kong, New Delhi, Mumbai, and the R&D center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

With Global Demand Surging, Amagi Brings its Cloud-Based Playout Platform to TV and OTT Broadcasters in the US
NEW YORK Nov 30, 2017

With Global Demand Surging, Amagi Brings its Cloud-Based Playout Platform to TV and OTT Broadcasters in the US

Using Amagi’s CLOUDPORT technology, which is already deployed in more than 40 countries, networks can launch and operate channels more efficiently and cut costs Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced its official launch in the US. The launch makes CLOUDPORT, the company’s cloud-based channel playout platform immediately available to all US linear TV and digital OTT broadcasters. Amagi’s international customers include Vice Media and Turner Broadcasting. As TV networks expand across geographies and platforms to reach new audiences, they are challenged with escalating costs and overall resource management. TV content delivery has historically used satellite. While satellites can provide a large geographic reach, their use remains expensive and capital intensive. Satellite/fiber-based delivery models and the continued use of physical data centers can adversely impact broadcast operations due to high upfront costs and longer setup time. These models also struggle to address the evolving needs of localizing channel content, owing to business requirements, regulatory standards or viewer preferences. Enter Amagi. Amagi’s CLOUDPORT playout platform makes it possible to air linear TV channels worldwide without the expense of satellite or fiber-based delivery. Broadcasters can use CLOUDPORT to easily spin off new channels and deliver them to any location, using the cloud. A cloud-based broadcast infrastructure delivers tremendous benefits in terms of worldwide manageability and cost savings. Rather than rely on satellite or locally-operated hardware, Amagi’s CLOUDPORT platform can setup multiple feeds, monitor them, and localize content to maximize broadcaster’s investments and resources. All playout can be controlled and monitored remotely through a single dashboard in CLOUDPORT. In addition to linear TV, CLOUDPORT also enables networks and content owners to deliver content directly to consumers via OTT services. TV networks and content owners use CLOUDPORT to create digital, on-demand channels, then deliver and manage them. “Broadcasting is an ever-expanding, global business,” said K.A. Srinivasan, Co-Founder of Amagi. “As a result, it has become an increasingly complex and expensive operation. Today, CAPEX and OPEX costs associated with traditional satellite playout is unsustainable. This model also prices out mid-sized broadcasters and content owners who want to launch their own channels. To navigate the environment, broadcasters and content owners need to leverage cloud technology to stay competitive. The cloud enables global scale of operations, brings tremendous cost savings and enables the worldwide distribution of content. Our CLOUDPORT platform has seen impressive growth internationally, with deployments in over 40 countries, so we are excited to bring this technology to US broadcasters and content owners.” Amagi’s CLOUDPORT also marries the cloud with artificial intelligence to automate playout for broadcasters. The manual nature of traditional playout platforms and services has led to increased complexity in the entire workflow. While using the traditional system, important yet recurrent tasks need to be performed manually, leading to a resource crunch. For example, detecting black frames in playout, or managing schedules are manual tasks that require continuous manual monitoring. Using the traditional model, a specialist needs to be engaged full-time to perform these tasks. Amagi solves for this with AI, automating key parts of the playout workflow, including scheduling, quality control, and monitoring leading to broadcast efficiencies and cost savings. “We view Amagi as a trusted partner as we expand VICELAND into multiple territories and become an entertainment destination of choice,” said Tim Bertioli, Vice President, International Operations of VICELAND, an international television network owned and programmed by Vice Media, on its deployments with Amagi. CLOUDPORT is now available to all US linear TV and digital OTT broadcasters as either a standalone, self-serve platform, or as part of SKYLIGHT, Amagi’s all-in-one cloud-managed broadcast services solution. In addition to CLOUDPORT, Amagi provides monetization services for TV and OTT broadcasters. Its THUNDERSTORM and STORM monetization platforms are also now available in the US. THUNDERSTORM can automatically identify ads and replace them with dynamically inserted personalized ads for OTT content. Alternatively, STORM enables linear TV networks to detect ads and content, and replace them with local ads and content. These services are available as standalone, or through Amagi SKYLIGHT. With Amagi’s suite of solutions, TV networks can launch, operate and monetize channels anywhere in the world. For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. About Amagi www.amagi.com Amagi is the world’s first cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in London, Hong Kong, New Delhi, Mumbai, and the R&D center in Bangalore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi to Offer CLOUDPORT Virtualized Playout on Microsoft Azure Cloud Platform
New York Sep 12, 2017

Amagi to Offer CLOUDPORT Virtualized Playout on Microsoft Azure Cloud Platform

Amagi, a leader in cloud-based broadcast infrastructure, and targeted TV and OTT advertising, today announced that its CLOUDPORT multichannel cloud playout platform can now be deployed on the Microsoft Azure cloud platform. Owing to this development, Amagi CLOUDPORT users now have the option to operate on one of the most widely used cloud-computing platforms in the world. “As TV networks transition to cloud as their de-facto infrastructure, their concerns revolve around content security, compliance, scalability and availability. Microsoft Azure checks all the boxes, especially offering such world-class service on a Platform-as-a-Service (PaaS) model. It enables our customers to be competitive, and respond to their audience needs in a timely manner,” said K.A. Srinivasan, co-founder of Amagi. “Therefore, it’s so important for our customers to be able to implement Amagi cloud broadcast solutions on top of Azure.” As an advanced channel playout platform, CLOUDPORT allows broadcasters to spin off new channels on the Azure cloud platform, manage content assets, add dynamic graphics, create playlists and schedules, and deliver the channel to any location, any device. Further, CLOUDPORT, with its sophisticated yet simple web-based UI gives broadcasters unprecedented flexibility to operate a cloud MCR from any remote location. The entire solution helps broadcasters save precious CAPEX, and run their operations on a “pay-as-you-go” model. The platform can set up multiple feeds, monitor them, and localize content to maximize broadcaster’s investments and resources. “Changing viewer behavior has impacted the dynamics of the television broadcast industry dramatically. The demand for personalization of content, the pursuit for audience share and other industry drivers are pushing executives to innovate both on the content and technology aspects,” said Sajan Parihar, Director, Microsoft Azure Platform at Microsoft Corp. “As Amagi helps broadcasters embrace the cloud with its flagship platform, CLOUDPORT, it benefits from the enterprise-grade security, global scale, and productivity of Microsoft Azure.” Amagi already has deployments in over 40 countries, and now working with Microsoft, plans to significantly expand its footprint in the global TV broadcast and OTT industry. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the world’s first cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in London, Hong Kong, New Delhi, Mumbai, and the R&D center in Bangalore. Agency Contact: Dave Netz 202 Communications Tel: +1 303 329 0359 Email: dave@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing +91 98440 39275 Email: sanjay@amagi.com

Master Chef Sanjeev Kapoor-Promoted Food Food Channel Bolsters International Operations With Amagi Cloud Platform
NEW YORK Jul 26, 2017

Master Chef Sanjeev Kapoor-Promoted Food Food Channel Bolsters International Operations With Amagi Cloud Platform

Amagi, a leader in cloud-managed playout services and targeted advertising for TV and OTT, today announced that celebrity master chef Sanjeev Kapoor-promoted food and lifestyle channel, Food Food, has deployed Amagi’s CLOUDPORT edge playout platform to launch its new international feed. “Since we launched in 2011, Food Food channel has been building an enviable viewership, not only in India, but also across the U.S., Canada, UAE, Qatar, and Mauritius,” said Sanjeev Kapoor, co-founder and director, Food Food. “However, till now, we had been broadcasting a common feed to all our markets of operations. Owing to popular demand for our programming, creating dedicated international feeds was a natural step in consolidating our position as a food and lifestyle channel of choice.” “Using traditional broadcast models, Food Food channel would need to create a separate playout infrastructure for each international market. This would not only be expensive, but it would also limit the channel’s ability to scale rapidly in new markets. In contrast, Amagi CLOUDPORT is a low CAPEX and OPEX cloud broadcast model, with unprecedented scalability to expand into non-contiguous geographies as needed by Food Food channel,” said K.A. Srinivasan, co-founder, Amagi. Amagi enabled Food Food channel to push all its content assets to a secure Amazon Web Services cloud. Using a web-based UI, the channel’s operations team was able to import schedules, add dynamic graphics, create playlists, and manage the entire content asset library to create a new international feed. Amagi installed its CLOUDPORT edge playout servers at operator headends. Through a simple business internet connection, playout-ready content was pushed to the edge servers. The server then played out the content as per defined playlists and schedules, offering audiences a feature-rich, world-class playout and viewing experience, in HD format, 24x7. The channel’s international feeds using Amagi’s cloud technology are distributed in the U.S. through Dish TV, and in Mauritius via Mauritius Telecom. “Amagi made it simple and cost- effective, helping us to launch entirely new feeds in less than two months. Further, with its edge-based playout architecture, we now have the ability to localize content in the U.S. and Mauritius, and support regional advertisers in the future”, added Kapoor. Since all its content is now on the cloud, Food Food channel can easily expand into new geographies, significantly reducing go-to- market timelines. From any remote location, the operations team at Food Food can manage the entire channel operations through a simple, yet sophisticated, web-based UI. Complete with 24x7 monitoring, Amagi CLOUDPORT is a comprehensive, scalable, and reliable channel playout solution that addresses current and future needs of Food Food channel. For more information about Amagi and its cloud-based broadcast solutions, visit About FOOD FOOD () Food Food, India’s first 24X7 food and lifestyle channel, is owned by Turmeric Vision Pvt. Ltd. (TVPL). Food Food was conceptualized by Padmashri Master Chef Sanjeev Kapoor, the most celebrated face of Indian cuisine today, TV show host, author of bestselling cookbooks, restaurant consultant, architect of a unique range of food products, and winner of numerous awards. Turmeric Vision Pvt. Ltd. (TVPL), owner of India’s first TV and lifestyle channel Food Food, intends to become India’s first food content company that will create food content and food entertainment brands to be distributed through multiple platforms like television, web, and mobile. To achieve these goals, TVPL is geared up to go to the next level where most of the Indian broadcasters have not yet reached. Unfolding of its great story in digital, i.e., all across website and social media, is the evidence of the preparedness. TVPL has recently also branched out in e-commerce and has successfully launched its own branded products. Mogae Consultants Pvt. Ltd. headed by Mr. Sandeep Goyal, is a diverse group with interests in advertising, media and online businesses. Currently Mogae is a JV partner in TVPL. About Amagi \(www.amagi.com\) Amagi is the world’s first cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in London, Hong Kong, New Delhi, Mumbai, and the R&D center in Bangalore. Photo Link: Photo Caption: Sanjeev Kapoor, Co-founder and Director Agency Contact Dave Netz 202 Communications Tel: +1 303 329 0359 Email: david@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi and STN Announce Partnership Benefiting TV Networks Globally
NEW YORK May 9, 2017

Amagi and STN Announce Partnership Benefiting TV Networks Globally

Amagi’s Cloud-Based Managed Services Platform and STN’s Reliable Teleports Provide World-Class Experience for Global TV Networks. Amagi, a leader in cloud-managed broadcast services and targeted advertising for TV and OTT, and STN, a leading global teleport, today announced a partnership that integrates services between the two companies. The partnership will benefit TV networks around the world, who can now rely on guaranteed compatibility between the Amagi SKYLIGHT cloud-managed broadcast services platform and STN’s satellite uplink services for channel delivery and distribution. As a result of the partnership, TV Networks can deliver and manage their content from anywhere in the globe through Amagi’s cloud-based SKYLIGHT platform and be seamlessly integrated with the STN teleport infrastructure reaching affiliates and consumers in Europe, Middle East, and Africa. Similarly, STN customers will be able to take advantage of all the benefits that SKYLIGHT offers over traditional managed playout, including end-to-end services encompassing content preparation, channel playout, content delivery, and monetization — built specifically to operate in the cloud for maximum efficiency and value. “STN is pleased to add Amagi’s cloud-based playout to our growing list of options for service solutions,” said Mitja Lovsin, chief commercial officer, STN. “Our customers that choose Amagi will get the scalability and cost savings that come from moving their operations to a full-featured, hardware-light, cloud-based infrastructure.” “We aim to find partners that help our clients strengthen their offerings over the cloud. STN is one of the world’s most used and fastest-growing teleports, with a reputation for reliability, which is what makes it the right kind of partner for us,” said K.A. Srinivasan, co-founder of Amagi. “Being able to cross-sell our services will help both companies, but most importantly, by leveraging our synergies, we can provide a world-class broadcast experience for our global TV-network customers.” More information about Amagi and the company’s products is available at www.amagi.com. About STN STN, a leading global teleport, offers end-to-end service solutions for all your broadcasting and media requirements. Secure and reliable access to diverse distribution solutions allows your channel to grow in whatever direction you choose. Whether the need is to reach an individual region or to build a global distribution network, STN's cutting-edge technology simplifies the most complex requirements. With client requirements always at the forefront, STN can seamlessly accommodate demand for increasing channel turnaround or time-dependent projects. Experience, knowledge, and dedication to our business have made STN a trusted partner to hundreds of successful channels to date. About Amagi \(www.amagi.com\) Amagi is the world’s first cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in London, Hong Kong, New Delhi, Mumbai, and the R&D center in Bangalore. Agency Contact: Dave Netz 202 Communications Tel: +1 303 329 0359 Email: david@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com STN Contact: Valerie Lovsin Marketing Director Tel: +386 1 527 24 44 Email: valerie.lovsin@stn.eu

Managed Broadcast Services Embrace Cloud With Amagi
LAS VEGAS Apr 24, 2017

Managed Broadcast Services Embrace Cloud With Amagi

Automated Services on Amagi’s SKYLIGHT Cloud Platform Enable Simplicity and Transparency to Managed Broadcast Services. Amagi, the leader in cloud broadcast infrastructure and targeted advertising for TV and OTT, today announced the launch of SKYLIGHT, the first-of-its-kind, cloud-managed broadcast services platform positioned to redefine the managed playout services industry. SKYLIGHT offers TV networks cloud-led, end-to-end services encompassing content preparation, channel playout, content delivery, and monetization for both linear TV and OTT for maximum efficiency. The SKYLIGHT services platform embodies a philosophy of simplicity, transparency, and automation. “Traditional managed service providers have archaic systems and their lack of innovation is limiting the possibilities for TV networks. They are labor-intensive, large physical operations, and from the perspective of TV networks, opaque in many ways,” said K.A. Srinivasan, co-founder, Amagi. “We’re breaking new ground by adopting future-ready cloud technologies that add advanced automation to accelerate broadcast workflows, provide complete transparency through a web-based UI, and make it absolutely simple for broadcasters to operate channels.” Unlike traditional managed service providers, Amagi SKYLIGHT uses public cloud infrastructure to push broadcasters’ content to the cloud and then centrally manages the entire broadcast workflow. SKYLIGHT packs in cognitive capabilities and machine learning techniques to reduce human intervention wherever possible. These aspects drive scalability and increase broadcast efficiencies. Amagi’s SKYLIGHT uses a differentiated partner-centric approach to help TV networks get better choice and cost effectiveness — be it for creative services including subtitling, voice over, and post-production or delivery services over fiber and satellite. By giving a wide swathe of choice of partners and on-demand infrastructure, Amagi provides better cost efficiencies and agility to its customers. “What makes SKYLIGHT truly an end-to-end service is our extensive expertise in monetizing content through targeted advertising on TV and dynamic, personalized ad insertion on OTT. This makes SKYLIGHT an attractive proposition for TV networks, not just for operational efficiencies but also for revenue generation,” added Srinivasan. Amagi will showcase SKYLIGHT at the 2017 NAB Show in Las Vegas, booth SU12207CM. More information about Amagi and the company’s products and services is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the world’s first cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in London, Hong Kong, New Delhi, Mumbai, and an R&D center in Bangalore. Agency Contact: Dave Netz 202 Communications Tel: +1 303 329 0359 Email: david@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

VICELAND Broadens International Presence With Amagi CLOUDPORT Channel Playout Platform
LAS VEGAS Apr 24, 2017

VICELAND Broadens International Presence With Amagi CLOUDPORT Channel Playout Platform

Using Amagi CLOUDPORT, VICELAND Has Launched New TV Channel Feeds in Africa, Belgium, New Zealand, and The Netherlands. Amagi, a pioneer in cloud-based managed broadcast services, today announced that VICELAND has deployed the company’s CLOUDPORT cloud-based channel playout platform for launch of localized channels targeting individual markets. VICELAND is an international television network owned and programmed by Vice Media, offering high-quality, original lifestyle and entertainment content aimed towards millennials. With CLOUDPORT, VICELAND was able to quickly launch new channels in Africa, Belgium, New Zealand, and The Netherlands, powering its channel playout operations from the cloud. “We were tasked with launching a VICELAND feed in New Zealand with an aggressive timeline of six weeks. After evaluating several channel playout solutions, we found Amagi CLOUDPORT to be ideal, enabling us to launch on time while ensuring quality, reliability, and ease of operations,” said Tim Bertioli, vice president, international operations at VICELAND. “Amagi’s CLOUDPORT platform allows us to choose new markets we want to target and launch local feeds cost effectively. Amagi’s broadcast platform provides complete transparency in controlling custom and localized channel playouts to individual markets, while simplifying our entire operation through its advanced service automation capabilities. We view Amagi as a trusted partner as we expand VICELAND into multiple territories and become an entertainment destination of choice.” Amagi provides a completely managed broadcast service on the cloud to VICELAND inclusive of playout, delivery, and 24×7 monitoring. All of VICELAND’s content assets have been migrated to the cloud, enabling the channel to easily broaden its footprint into newer markets such as Belgium, The Netherlands, and Sub-Saharan Africa. Content and playlist provisioning workflows, including local ad scheduling, are highly simple and automated thanks to CLOUDPORT, increasing the channel’s operational efficiencies. Moreover, the CLOUDPORT platform offers a completely transparent view of all Amagi-managed VICELAND playouts internationally for streamlined management and control, 24×7 from any remote location through an easy-to-use web-based UI. “The VICELAND channel serves the millennial generation with global programming combined with locally relevant content. We’re excited to help expand its reach across new geographies, adding more dynamism with local content and ads,” said K.A. Srinivasan, co-founder at Amagi. “As VICELAND continues to grow, CLOUDPORT will provide the scalability, flexibility, and efficiency that are absolutely essential for today’s broadcast playout operations, enabling tighter control and management at a fraction of cost of traditional broadcast models.” More information about Amagi and the company’s products is available at www.amagi.com. About VICELAND VICELAND is an international television network owned and programmed by global youth brand, VICE Media. Launched in the US and Canada in February 2016 under the direction of Academy Award-winning writer/director Spike Jonze, the channel has since confirmed its plans to launch across key international territories. To date, VICELAND channels are broadcast in the U.S., Canada, U.K., Ireland, France, Australia, New Zealand, Sub-Saharan Africa, and Benelux. The VICELAND network extends to both linear and digital platforms, creating high quality, original programming produced in-house, as well as commissioned globally and locally. Everything at VICELAND has a reason to exist and a strong perspective. Boasting Emmy Award-nominated shows, the channel has built a reputation for housing culturally relevant content for young people, with strong international perspectives covering music, food, news, technology, sex, fashion and more. About Amagi (www.amagi.com) Amagi is the world’s first cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in London, Hong Kong, New Delhi, Mumbai, and an R&D center in Bangalore. Agency Contact: Dave Netz 202 Communications Tel: +1 303 329 0359 Email: david@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com VICELAND Contact: Anna Dack Corporate Communications Manager VICELAND Email: anna.dack@vice.com

Hong Kong’s Dim Sum TV Replaces Traditional Playout Solution With Amagi CLOUDPORT
NEW YORK Apr 18, 2017

Hong Kong’s Dim Sum TV Replaces Traditional Playout Solution With Amagi CLOUDPORT

A Cloud-based Edge Playout Platform, Amagi CLOUDPORT Offers Dim Sum TV Enhanced Flexibility, Scalability, and Cost-efficiencies. Amagi, a leader in cloud-managed broadcast services and targeted advertising on TV and OTT, today announced that Hong Kong broadcaster Dim Sum TV is using Amagi’s CLOUDPORT cloud-based channel playout platform to deliver its Cantonese satellite TV entertainment channel to audiences in Hong Kong and South East Asia. Dim Sum TV chose CLOUDPORT to replace its traditional managed playout solution owing to the enhanced scalability, reliability, security and flexibility that the cloud-based platform offers. Using CLOUDPORT, Dim Sum TV supports its entire playout workflow, from content ingest and preparation, to storage and archival, to playlist management and scheduling, to graphics insertion, cloud playout, and delivery — all in an automated, secure fashion. “After deploying Amagi’s CLOUDPORT solution, we went from having a cumbersome, unsophisticated playout workflow to a smooth, technically advanced operation that’s much easier to control and scale,” said Yau Keung Chan, Technical Director at Dim Sum. “Even better, feature-rich, advanced graphics-rendering has greatly improved the quality of experience for our viewers.” CLOUDPORT is hosted on a secure, globally accessible, Amazon AWS platform. As part of the transition to CLOUDPORT, Dim Sum TV moved all its content to the Amagi cloud, including playlists and schedules. Through a single Web-UI, Dim Sum is able to manage its content assets, add dynamic graphics, create and edit playlists, and configure feeds from any global location. Dim Sum TV’s first deployment was for delivery to the APSTAR teleport in Hong Kong, where CLOUDPORT edge playout server was installed. The content was pushed to the edge server from the cloud, and the played out content was uplinked to a satellite for delivery and distribution to audiences in Hong Kong. Based on the success of the teleport deployment, Dim Sum TV is now using CLOUDPORT to deliver content directly to an operator headend in Southeast Asia, from where it is distributed to viewers. Furthermore, owing to all of its content being on the cloud, Dim Sum TV now has a scalable solution in CLOUDPORT to expand into other locations in Southeast Asia as planned. “Amagi is significantly changing the way the industry approaches playout operations, which is bringing new value to both broadcasters and viewers,” said K.A. Srinivasan, co-founder of Amagi. “We are able to infuse new technologies and solutions into the broadcast workflow and offer custom solutions to customers such as Dim Sum TV, who benefit from a combination of teleport and direct delivery to operator headends.” More information about Amagi and the company’s products is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the world’s first cloud-managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or nextgen multiscreen platforms. Amagi has deployments in over 40 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500+ brands, shaping the future of TV advertising. Amagi Corporation is based in New York, with offices in London, Hong Kong, New Delhi, Mumbai, and a R&D center in Bangalore. Agency Contact: Dave Netz 202 Communications Tel: +1 303 329 0359 Email: david@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Viacom18 Launches Rishtey Cineplex Movie Channel in the U.S. With Amagi
NEW YORK Jan 24, 2017

Viacom18 Launches Rishtey Cineplex Movie Channel in the U.S. With Amagi

Amagi CLOUDPORT Managed Services Provide Scalability and Increased Broadcast Efficiencies. Amagi, the pioneer in cloud-based managed broadcast services, today announced that Viacom18 has launched Rishtey Cineplex in the U.S., using its CLOUDPORT managed services. Rishtey Cineplex is a Hindi movie channel that airs Bollywood movies, along with Hindi-dubbed South Indian movies. The channel is part of a growing bouquet of offerings from the Indian media and entertainment conglomerate Viacom18, a joint-venture between Viacom Inc. and India-based TV18 network. “Indian films are a powerful and popular medium of entertainment globally,” said Sudhanshu Vats, Group CEO at Viacom18. “Launching Rishtey Cineplex helps us ride the wave of inherent relationship between the expatriate Indian population and the sense of cultural inclusivity that our films evoke. Associating with Amagi, we are enhancing our footprint across the U.S. market, cementing the same home connection our network has built for viewers here.” CLOUDPORT is the world’s first cloud-based managed services platform, offering unparalleled simplicity, advanced automation, and built-in transparency for TV networks to run and control their broadcast operations, 24×7 from any remote location. For Viacom18, Amagi architected the entire broadcast workflow — from content preparation to storage and archival, playlist management and scheduling, graphics insertion, hosted playout, last mile fiber delivery, and 24×7 monitoring. Hosted on a secure Amazon AWS cloud infrastructure, CLOUDPORT service integrates with third-party partners to deliver the channel feed to Dish® TV in the U.S. for distribution. Amagi’s edge playout server creates a world-class entertainment experience for the channel’s viewers, playing feature-rich graphics and DVE based on the channel playlist. Furthermore, CLOUDPORT gives Viacom18 tremendous flexibility to expand into new regions, as all of its content assets are now on the cloud. “Adopting new age technology and giving our viewers a heightened viewing experience have always been key focus areas of our organization,” said Raj Nayak, CEO, Hindi Mass Entertainment at Viacom18. “With the help of Amagi’s state-of-the-art technology, Rishtey Cineplex’s enviable movie library will come alive for all of our viewers residing in the U.S. It will also help in streamlining the broadcast operations workflow, thereby increasing efficiency.” “When we decided to launch the channel in the U.S. market, we were looking for a partner who could provide us an efficient delivery of our channel at significantly lower costs compared to traditional methods,” said Anuj Gandhi, Group CEO, IndiaCast, a Viacom18 and TV18 venture that manages distribution and monetization for the group’s channels. “Amagi’s CLOUDPORT is one of the most advanced and automated managed services platforms, providing Viacom18 with complete transparency and control of its broadcast operations and delivery in a cost-effective manner. This allows the broadcaster to focus attention on customers and business growth, rather than be slowed down by every day operational challenges.” “Viacom18, with its wide array of Bollywood content, is an exciting network to watch out for in the U.S. market. Amagi is proud to be their managed services partner of choice,” said K.A. Srinivasan, Co-founder at Amagi. “Through CLOUDPORT, we have been able to automate most of the key workflows, making the entire broadcast operations simple yet sophisticated — at a fraction of cost of traditional broadcast models.” More information about Amagi and the company’s products is available at www.amagi.com. About Viacom18 (www.viacom18.com) Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema. About Amagi (www.amagi.com) Amagi is the world’s first cloud-based managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or nextgen multiscreen platforms. Amagi has deployments in over 30 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500+ brands, shaping the future of TV advertising. Amagi is headquartered in Bangalore with offices in New York City, London, Hong Kong, New Delhi, and Mumbai. Agency Contact: Dave Netz 202 Communications Tel: +1 303 329 0359 Email: david@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

KKR-backed Emerald Media leads US$35 million round in Amagi Media Labs
MUMBAI Dec 15, 2016

KKR-backed Emerald Media leads US$35 million round in Amagi Media Labs

Emerald Media, the Pan-Asia company backed by leading global investment firm KKR for investing in the media and entertainment sector, today announced that it has acquired a significant minority stake in Amagi Media Labs (‘Amagi’), the leader in targeted TV advertising and cloud-based TV broadcast infrastructure. Premji Invest, the investment arm of Azim Premji, (an existing shareholder) is also participating in this combination of primary and secondary US$35 million Series D round. Mayfield India and Nadathur Holdings will continue to remain invested in the Company. Headquartered in Bengaluru with offices in New York City, London, and Hong Kong, Amagi is a next-generation media technology company providing cloud-based managed broadcast services and targeted advertising platforms to customers, worldwide. Amagi enables TV networks to create a complete broadcast workflow on the cloud and deliver content over satellite, cable, IPTV or OTT (Over-The-Top) platforms. Using Amagi’s patented technologies, advertisers can target audiences at a regional level across traditional TV and OTT multiscreen platforms. Amagi has today scaled up to be one of India’s largest TV ad networks, playing around a million ad seconds every month on premium TV channels. With numerous installations of Amagi’s playout and edge insertion servers around the world, they are already a global force in the broadcasting technology domain. Amagi has deployments in over 30 countries for leading TV networks and is India’s largest TV Ad network supporting more than 3,000 brands. The growth capital from this round of funding will enable Amagi to expand its targeted advertising platforms globally, enter new international markets for its cloud-based managed broadcast services and introduce a host of products to cater to the various needs of TV broadcasters and OTT networks. Baskar Subramanian, Co-founder of Amagi, said, “Emerald Media, has a strong understanding of the TV Broadcast industry and the OTT space and we are very happy to partner with them. Their domain expertise and regional and global media relationships will help us further leverage the transition of the TV broadcasting industry to the cloud and expand our international footprint.” Rajesh Kamat, Managing Director of Emerald Media, said, “Amagi has harnessed the transformative power of technology (both hardware and software) to change the way TV networks and brands perceive content delivery and monetization. Their cutting-edge technology is disruptive and the need of the hour. Emerald Media will assist Amagi in driving this change in the broadcast and digital industry by providing a distinctive combination of capital, domain knowledge and management bandwidth.” Paul Aiello, Managing Director of Emerald Media, added, “Baskar, Srinivasan and Srividhya are the pioneers of targeted-TV advertisement in India. Amagi’s cloud-based managed services and monetization solutions, with high degree of workflow automation make TV networks efficient and future-ready compared to traditional broadcast models. With this investment, we expect Amagi to further expand its reach in the global market.” Prior to this round, Amagi has raised US$25 million from Premji Invest, Mayfield India and Nadathur Holdings. About Emerald Media Emerald Media is a Pan-Asian company backed by KKR to invest in the fast-growing media and entertainment industries across Asia for which KKR has committed up to $300mn from its KKR Asian Fund II. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. Paul and Rajesh together have a combined experience of more than 30 years in the industry and bring a unique blend of operational and investment acumen to their business approach. Emerald Media has made key investments by acquiring significant stake in YuppTV, one of the world’s leading OTT video platforms for South Asian content, and now with this announcement, Amagi Media Labs, India’s leading targeted-TV advertisement solutions firm. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. The platform looks to invest approximately $15-75mn per investment to acquire control or significant minority positions in growing public and private media companies. About Amagi Media Labs. Amagi is the world’s first cloud-based managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast operations, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 30 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 3,000 brands in India, shaping the future of TV advertising. Amagi is headquartered in Bengaluru with offices in New York City, London, Hong Kong, New Delhi, and Mumbai. Amagi has been honored with the IBC Innovation Award for Content Delivery in 2015, for their work with AMC Networks International (Sundance Channel Global). Additionally, for their ad-tech solution to NDTV 24×7, and has won the ASBU BroadcastPro Middle East Innovative Project Award. Amagi has also been recognized as the winner in the media and entertainment category by Deloitte Technology Fast 500 Asia Pacific. The brand has also been recognized among India’s top 50 Brands in the country by Industry veterans and advertising and broadcasting fraternity in India. For further information, please contact For Emerald Media ACTIMEDIA Ashish Badshaw ashish@actimediaindia.com | +91 9821160231 Pallavi Singh Pallavi@actimediaindia.com|+919833350585 For Amagi Ms. Nivedita Ghosh, PR & Communications, Amagi Media Labs nivedita@amagi.com | +919901-576-620

Tentkotta Launches Linear OTT Channel With Amagi
NEW YORK Dec 7, 2016

Tentkotta Launches Linear OTT Channel With Amagi

Leverages Amagi CLOUDPORT Managed Services to Grow Global Audience Base. Amagi, a pioneer in cloud-based managed services, today announced that Tentkotta, the industry leader in streaming South-Indian language movies and content to international markets, has expanded its SVOD offerings by leveraging Amagi’s CLOUDPORT managed services. The new Tentkotta TV is a subscription-based, ad-supported 24/7 linear OTT channel bringing premier South-Indian language content to a global audience. Amagi led the service provider’s transition to a cloud-based broadcast infrastructure in accordance with Tentkotta’s vision to grow its global audience through high-quality content delivered by an unmatched OTT viewing experience. Tentkotta enjoys a loyal viewership for its video-on-demand subscription platform, owing to its superior-quality content and expanding library of latest movie releases, TV shows, episodic content, and short films. Tentkotta has more than 600 Tamil movie titles in its library, in addition to over 200 Telugu language movies, catering mainly to globally dispersed non-resident Indians and people of Indian origin. “Launching a full-fledged linear OTT channel and expanding our viewer base was a natural progression for us,” said Varun Kumar, co-founder, Tentkotta. “After evaluating multiple options, we found Amagi CLOUDPORT to be unique in terms of its advanced capabilities, automation, transparency, and control for managing a new channel. Coupled with its 24/7 fully managed service, CLOUDPORT allows us to scale quickly and reliably.” Amagi CLOUDPORT is a one-stop managed service that is ideal for launching a pure-play OTT platform such as Tentkotta TV. Amagi set up the entire broadcast workflow — from content preparation to HLS stream generation, playlist management and scheduling, graphics insertion, cloud playout, and delivery to Akamai CDN. “As the world’s first cloud-based managed services platform, CLOUDPORT offers unparalleled simplicity, advanced automation, and built-in transparency for TV networks and content owners. The result has been transforming: TV networks can now run and control their broadcast operations, from any remote location,” said K. A. Srinivasan, co-founder, Amagi. “Partnering with Tentkotta, we are able to provide their viewers with a world-class content experience that features the highest quality content streamed 24 hours every day.” Hosted on a secure Amazon AWS cloud infrastructure, the CLOUDPORT service caters to both OTT and traditional TV platforms, integrating with third-party partners to stitch a seamless workflow that can be managed through a simple Web-based user interface. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi (www.amagi.com) Amagi is the world’s first cloud-based managed broadcast services and targeted advertising solutions company. Amagi brings simplicity, advanced automation, and transparency to the entire broadcast workflow, be it for traditional TV or next-gen multiscreen platforms. Amagi has deployments in over 30 countries, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi also provides targeted advertising solutions to 2,500-plus brands, shaping the future of TV advertising. Amagi is headquartered in Bangalore with offices in New York City, London, Hong Kong, New Delhi, and Mumbai. Agency Contact: Neil Howman 202 Communications Tel: +44 1242 256 268 Email: neil@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi Announces Live Linear OTT Playout Platform Built on Award-Winning CLOUDPORT
BANGALORE Aug 24, 2016

Amagi Announces Live Linear OTT Playout Platform Built on Award-Winning CLOUDPORT

Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, today announced that TV networks and content owners can now launch live and linear OTT channels on the cloud, and operate a unified platform for linear, catch up, and Video-On-Demand (VoD) TV without any hardware. CLOUDPORT OTT supports advanced graphics functions including dynamic graphics, digital video effects, and real-time social media integration capability in addition to switching to live feeds. The platform is equipped with a live MCR capability on the cloud, and the entire OTT playout workflow can be managed remotely using a web-based UI. “CLOUDPORT OTT has all the features that traditional TV networks need. It is built on a secure, reliable, and scalable Amazon AWS™ cloud infrastructure, complete with an in-built feature to block geo-specific content to manage content rights obligations,” said K. A. Srinivasan, co-founder of Amagi. “The platform seamlessly integrates with Amagi’s server-side OTT ad insertion solution, THUNDERSTORM, to monetize content effectively. This way TV networks and content owners have access to an integrated platform for OTT playout and monetization, simplifying overall operations.” Amagi will showcase CLOUDPORT OTT at the upcoming IBC 2016 conference in Amsterdam. More information about Amagi and the company’s products is available at www.amagi.com. Visit Amagi at IBC2016 Stand 2.B19 About Amagi \(www.amagi.com\) Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising platforms to customers globally. Amagi enables TV networks to create a complete broadcast workflow on the cloud, with support for content preparation, storage, archival, playout, delivery, and monetization at a fraction of the cost compared with traditional broadcast models. Using Amagi’s award-winning, patented technologies, advertisers can target audiences at a regional and individual level across traditional TV and OTT multiscreen platforms. Amagi has deployments in over 25 countries for leading TV networks, and is India’s largest TV ad network supporting more than 2,500 brands. Amagi is headquartered in Bangalore, India, with offices in Hong Kong, London, New York City, and Tokyo. Agency Contact: Neil Howman 202 Communications Tel: +44 (0) 1242 256 26 Email: neil@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi achieves award for “Rising Star – Technology Partner (South India)” AWS Partner Network Excellence Awards 2016
BANGALORE Jun 20, 2016

Amagi achieves award for “Rising Star – Technology Partner (South India)” AWS Partner Network Excellence Awards 2016

Amagi, an Advance Technology Partner in the Amazon Web Services (AWS) Partner Network (APN), was recognized as the “Regional Rising Star – Technology Partner (South India) at the recently held AWS Partner Summit in Bangalore. Amagi was recognized for showing remarkable strides in integrating its solutions on AWS. Amagi works with global TV networks to transition their broadcast workflow to the cloud. By doing so, Amagi enables broadcasters to move to a PaaS-based, low OPEX model with a scalable, flexible, reliable and secure approach to managing their broadcast operations. Amagi has more than 18,000 device installations across 30+ countries delivering cloud-based channel playout, content localization, and targeted advertising solutions to clients. Hosted on Amazon Web Services, Amagi’s cloud broadcast and monetization platforms offer significant cost savings to customers when compared to traditional broadcast models of satellite and fiber. Amagi caters to both traditional linear TV and OTT multiscreen broadcast requirements of TV networks. “We are pleased to recognize Amagi as the Rising Star– Technology Partner (South India) at the APN Excellence Awards 2016,” said Bikram S. Bedi, Managing Director, Amazon Internet Services Pvt. Ltd., India. As a technology partner, Amagi has helped in several customer wins. They have consistently delivered on increased cloud technologies adoption in the TV broadcast group of customers.” “Amagi’s award-winning cloud broadcast solutions are setting the standards in driving future-readiness and broadcast efficiencies in the industry. Our platforms hosted on AWS’ have pushed the envelope on cloud broadcast by successfully stitching playout and monetization solutions for live, near-live and non-live genre of channels” said K. A. Srinivasan, co-founder, Amagi. “The Rising Star award at the AWS Partner Summit is a reflection of how global broadcasters are recognizing the combined value of AWS and Amagi solutions in shaping the future of their broadcast business.” Amagi will be showcasing its AWS-based cloud broadcast solutions at the upcoming IBC Conference at Amsterdam RAI. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is a next-generation media technology company providing cloud broadcast and targeted advertising platforms to customers, worldwide. Amagi enables TV networks to create a complete broadcast workflow at a fraction of the cost compared to traditional broadcast models. Using Amagi’s patented technologies, advertisers can target audiences at a regional and individual level across traditional TV and OTT multiscreen platforms. Amagi has deployments in over 30 countries for leading TV networks and is based in Bangalore with offices in Hong Kong, London, New York and Tokyo. Agency Contact: Anna Bandurska 202 Communications Tel: +31 646 852 080 Email: anna@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing +91 98440 39275 Email: sanjay@amagi.com

FLIK TV Launches With Amagi CLOUDPORT Playout Service
BANGALORE May 26, 2016

FLIK TV Launches With Amagi CLOUDPORT Playout Service

Hosted at the Affiliate Headend and Managed Through the Cloud, CLOUDPORT Provides a Cost-Effective Playout Alternative to Traditional Satellite Delivery. Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, today announced that FLIK TV went live in Indonesia by deploying Amagi’s CLOUDPORT channel playout platform. Using CLOUDPORT, FLIK TV can support the entire playout workflow, from content preparation to storage and archival, playlist management and scheduling, graphics insertion, playout, delivery, and monitoring. Augmenting the CLOUDPORT platform with its 24/7 managed playout service, Amagi enabled FLIK TV to go live in just a few weeks at a fraction of traditional satellite delivery costs. “FLIK TV is the only Indonesian movie channel available in HD, and we are looking to expand gradually across multiple countries. Prior to the channel launch, we considered satellite delivery, but ultimately turned to the cloud for playout economics and the ability to scale on an as-needed basis,” said Lavesh Samtani, COO at FLIK TV. “Hosted on reliable Amazon AWS™ cloud infrastructure, Amagi CLOUDPORT makes it simple for us to manage video and audio assets, launch additional feeds in new regions with a short time to market, and minimize CAPEX and OPEX. At the end of the day, we’re able to quickly deliver broadcast-quality content at significantly reduced costs.” The CLOUDPORT platform offers seamless integration with third-party scheduling, automation, and asset management systems, leading to quick deployment at FLIK TV. All of FLIK TV’s content assets have been migrated to the cloud, enabling the channel to easily broaden its footprint into non-contiguous geographies. Moreover, Amagi’s future-ready cloud-based playout platform allows FLIK TV to easily expand into the OTT multiscreen environment as the need arises. FLIK TV has partnered with TV operator Telkom Indonesia, where the CLOUDPORT edge server is installed. The edge server plays feature-rich graphics, audio, and video, based on FLIK TV’s playlist, resulting in a world-class entertainment experience for subscribers. FLIK TV can manage the entire workflow on a secure cloud network from any remote location by using a web-based, programmable interface. “CLOUDPORT simplifies the entire broadcast workflow, enabling content owners and TV networks to quickly and profitably launch new TV channels,” said K.A. Srinivasan, co-founder of Amagi. “By embracing the cloud for channel playout, FLIK TV now has the financial freedom to launch feeds in new regions in less than four weeks.” More information about Amagi and the company’s products is available at www.amagi.com. About FLIK TV The only premium Indonesian HD movie channel in the world, FLIK TV has a massive, unmatchable library of Indonesian movies in all genres, from past to present. The library is constantly expanding day-by-day. All the movies in FLIK TV’s library have been remastered in high-quality HD resolution, providing 24-hour premium content for the viewers. About Amagi \(www.amagi.com\) Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising platforms to customers globally. Amagi enables TV networks to create a complete broadcast workflow on the cloud, with support for content preparation, storage, archival, playout, delivery, and monetization at a fraction of the cost compared with traditional broadcast models. Using Amagi’s award-winning, patented technologies, advertisers can target audiences at a regional and individual level across traditional TV and OTT multiscreen platforms. Amagi has deployments in over 25 countries for leading TV networks, and is India’s largest TV ad network supporting more than 2,500 brands. Amagi is headquartered in Bangalore, India, with offices in Hong Kong, London, New York City, and Tokyo. Agency Contact: Neil Howman 202 Communications Tel: +31 646 852 080 Email: neil@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com FLIK TV Contact: Lavesh Samtani COO Tel: +62 81314111000 Email: Lavesh@Flik.TV

Amagi Named as Finalist for the IABM Game Changer Awards to be Presented at 2016 NAB Show
LAS VEGAS Apr 18, 2016

Amagi Named as Finalist for the IABM Game Changer Awards to be Presented at 2016 NAB Show

Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising platforms, has been named as a finalist for the 2016 IABM Game Changer Awards for its CUMULUS cloud broadcast platform. The CUMULUS platform is one of three final candidates in the Playout & Delivery Systems category and was shortlisted based on its ability to virtualize the entire content distribution workflow, including content preparation, management, playout, and monetization. CUMULUS also provides the flexibility to support different delivery models such as cable, satellite, cloud, IP, and OTT. “The IABM Game Changer Awards are a recognition from the industry experts for product innovation. It’s indeed a great honor to be one of the finalists,” said K.A. Srinivasan, co-founder of Amagi. “CUMULUS is the only platform that offers an end-to-end broadcast workflow on the cloud, bringing in flexibility, scalability, and cost efficiencies to broadcast operations.” Amagi partners with best-in-class providers to stitch together a comprehensive workflow where TV networks can leverage the full power of cloud broadcast. Amagi will be expanding its CUMULUS partner ecosystem in the months to come, providing a wide choice for its customers as they transition to next-generation cloud platforms from existing traditional broadcast models. Amagi has a track record of introducing game-changing products, winning the IBC Innovation Award and ASBU BroadcastPRO Middle East Innovative Project of the Year Award in the last six months. The winning entries from the IABM Game Changer Awards will be automatically submitted for the prestigious Peter Wayne Award, which will be announced later this year. IABM Game Changer Award winners will be honored at a ceremony on April 19 at the 2016 NAB Show in room S231 of the Las Vegas Convention Center from 5:30 to 6:30 p.m. More information about Amagi and CUMULUS is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising platforms to customers globally. Amagi enables TV networks to create a complete broadcast workflow on the cloud, with support for content preparation, storage, archival, playout, delivery, and monetization at a fraction of the cost compared with traditional broadcast models. Using Amagi’s award-winning, patented technologies, advertisers can target audiences at a regional and individual level across traditional TV and OTT multiscreen platforms. Amagi has deployments in over 25 countries for leading TV networks, and is India’s largest TV ad network supporting more than 2,500 brands. Amagi is headquartered in Bangalore, India, with offices in Hong Kong, London, New York City, and Tokyo. Agency Contact: Anna Bandurska 202 Communications Tel: +31 646 852 080 Email: anna@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi Announces World’s First Watermark-Based OTT Ad Insertion for Live Sports and News Feeds
BANGALORE Apr 13, 2016

Amagi Announces World’s First Watermark-Based OTT Ad Insertion for Live Sports and News Feeds

THUNDERSTORM Platform Enables Dynamic Ad Insertion on the Server Side, Bringing Personalized Content Experience to Every Screen. Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, today announced THUNDERSTORM, a new OTT ad-insertion platform that delivers personalized and targeted advertising for premium live sports and news feeds using a patented content watermarking technology. With THUNDERSTORM, TV networks can dynamically insert ads on the server side, as opposed to the traditional client-side insertion, monetizing video on every screen without dependency on device apps. Amagi will showcase the new platform in booth SU13006 at the 2016 NAB Show, taking place April 18-21 in Las Vegas. “The dynamic nature of live sports and news broadcast on OTT platforms calls for a responsive and accurate ad-insertion capability,” said Baskar Subramanian, co-founder, Amagi. “For the first time in the OTT advertising landscape, we have used watermarking-based ad insertion to simplify the broadcast workflow, increase flexibility, and eliminate huge integration efforts into existing broadcast traffic systems. Amagi’s patented watermarking technology is already in use by TV networks worldwide to deliver millions of targeted ad seconds every month, and through THUNDERSTORM we have extended this successful platform to OTT feeds.” THUNDERSTORM adds more power to the ad-insertion workflow by enabling server-side ad stitching and personalization. When multiscreen ads are delivered via client-based ad insertion systems, broadcasters and advertisers lose control over the advertising playout process. Often, viewers skip or block the ads, and the decision whether ads are played or not, can be left to the OTT service provider. Amagi’s THUNDERSTORM platform transforms this workflow, enabling TV networks to take control over the ads aired in their content, boost monetization, and enhance viewer satisfaction across the multiscreen environment. THUNDERSTORM also allows broadcasters to integrate multiple ad formats, including bugs, L-bands, and linear video, for ultimate flexibility. Since ads are stitched on the cloud into the linear stream, THUNDERSTORM eliminates the need to create device-driven OTT ads, making ads compatible across various screens. The platform packages content and targeted ads together into a linear stream, undetected by ad blockers, leading to a smoother overall user experience. Amagi has a proven track record in watermark-based targeted advertising on traditional TV for well-known international broadcasters. Using Amagi’s content watermarking technology, broadcasters can identify replacement triggers and achieve frame-accurate ad splicing. In addition to Amagi watermarks, THUNDERSTORM also allows TV networks to use traditional triggers such as SCTE-35. By allowing TV networks to efficiently deliver personalized advertising on OTT streams as well, Amagi expands their media pack and strengthens revenue streams. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising platforms to customers globally. Amagi enables TV networks to create a complete broadcast workflow on the cloud, with support for content preparation, storage, archival, playout, delivery, and monetization at a fraction of the cost compared with traditional broadcast models. Using Amagi’s award-winning, patented technologies, advertisers can target audiences at a regional and individual level across traditional TV and OTT multiscreen platforms. Amagi has deployments in over 25 countries for leading TV networks, and is India’s largest TV ad network supporting more than 2,500 brands. Amagi is headquartered in Bangalore, India, with offices in Hong Kong, London, New York City, and Tokyo. Agency Contact: Anna Bandurska 202 Communications Tel: +31 646 852 080 Email: anna@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi and Zixi Partner to Enable IP Contribution and Streaming for CLOUDPORT 3.0 Channel Playout Platform
NEW YORK Apr 5, 2016

Amagi and Zixi Partner to Enable IP Contribution and Streaming for CLOUDPORT 3.0 Channel Playout Platform

Amagi, the leader in cloud-based broadcast infrastructure and targeted TV advertising, and Zixi, the industry leader of live broadcast-quality video delivery over public and private IP networks to any device, anywhere, at any time, have announced a strategic partnership to enable IP contribution and streaming for Amagi’s next-gen channel playout platform, CLOUDPORT 3.0. CLOUDPORT 3.0 is a virtualized playout platform that gives TV networks greater flexibility and agility to spin new channels and create regional feeds instantly to keep pace with changing viewer dynamics and preferences. Available as a commercial off-the-shelf (COTS) platform using Intel® servers, CLOUDPORT 3.0 can also be deployed at operator headends while retaining full control over operations with the broadcasters. The partnership with Zixi equips CLOUDPORT to deliver live broadcast and playout over IP. “The key to offering an economical and scalable cloud playout is the ability to deliver high-quality content over IP,” stated K.A. Srinivasan, co-founder, Amagi. “By enabling contribution and streaming over IP in CLOUDPORT using Zixi, we are giving our customers the best-in-class when it comes to delivering broadcast video — SD, HD, or UHD — that is reliable, error-free, and secure.” Amagi will be offering Zixi IP contribution to the CLOUDPORT 3.0 platform allowing broadcasters to take advantage of a growing number of Zixi ecosystem devices such as Zixi-enabled encoders (HW and SW) and cameras. Amagi will use Zixi Feeder™ running on a Zixi appliance to input live feeds to CLOUDPORT, or use Zixi On-Air for mobile content delivery from tablets and phones. Amagi will now be able to deliver a Zixi stream from virtualized CLOUDPORT servers to operator headends over IP. The net result is a highly available, economical, and reliable offering that enables high-quality IP delivery through CLOUDPORT. Amagi has also integrated its STORM receivers with Zixi to receive IP streams at the headends to localize feeds through ad and content insertion at the edge. “We are excited that Amagi has partnered with Zixi for distance-agnostic, high-quality IP-enablement of their CLOUDPORT platform,” said Ray Thompson, vice president of product marketing at Zixi. “The combined offering enables broadcasters and content producers to dramatically increase workflow efficiency, launch new channels while reducing costs, and improve overall manageability end-to-end. Zixi Feeder and Zixi On-Air enables protected video contribution at low latency and low overhead delivered from any device anywhere there is an internet (wired/WiFi/3G/4G) connection to Amagi CLOUDPORT for management and playout.” To learn more about Zixi Edge Points (Zixi Feeder and Zixi Receiver), visit www.zixi.com or visit Zixi at the 2016 NAB show booth SU13602. To learn more about Amagi and its award-winning cloud broadcast and monetization platforms, visit www.amagi.com or visit the Amagi booth at the 2016 NAB Show located at SU13006. About Amagi \(www.amagi.com\) Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising platforms to customers globally. Amagi enables TV networks to create a complete broadcast workflow on the cloud, with support for content preparation, storage, archival, playout, delivery, and monetization at a fraction of the cost compared with traditional broadcast models. Using Amagi’s award-winning, patented technologies, advertisers can target audiences at a regional and individual level across traditional TV and OTT multiscreen platforms. Amagi has deployments in over 25 countries for leading TV networks, and is India’s largest TV ad network supporting more than 2,500 brands. Amagi is headquartered in Bangalore, India, with offices in Hong Kong, London, New York City, and Tokyo. Agency Contact: Anna Bandurska 202 Communications Tel: +31 646 852 080 Email: anna@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com About Zixi Zixi is revolutionizing contribution, management, production, distribution and consumption of studio-quality video on the Internet. By enabling broadcast news, live sports, service providers, enterprises and video equipment manufacturers to use unmanaged IP networks like the Internet for reliable content delivery to any device, any time anywhere. Zixi’s proven, unique transport software eliminates the problems in transporting video that are inherent in IP networks and delivers video of unprecedented quality with no stutter, packet loss or frame-freeze regardless of network conditions. Customers using Zixi to enhance their users’ experiences include the Ultimate Fighting Championship (UFC), Stryker and News Corp. Zixi is privately held and based in Waltham, Massachusetts. Agency Contact: Andrea LePain Vice President Tel: +1 617 275 6526 www.greenough.biz Zixi Contact: Ray Thompson Vice President Tel: +1 508 801 0553 www.zixi.com

Amagi Enables Virtualized Playout With CLOUDPORT 3.0
BANGALORE Mar 24, 2016

Amagi Enables Virtualized Playout With CLOUDPORT 3.0

Next-Generation Cloud Playout Platform Is IP-Enabled and Built on a Flexible COTS Framework With 4K UHD Compatibility. Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, today announced CLOUDPORT 3.0, the latest version of its cloud-based playout platform that increases operational efficiency, scalability, and cost savings for broadcasters. CLOUDPORT 3.0 enables TV networks to operate virtualized playout on the cloud. This gives TV networks greater flexibility and agility to spin new channels and create regional feeds instantly to keep pace with changing viewer dynamics and preferences. Available as a commercial-off-the-shelf (COTS) platform using Intel® servers, CLOUDPORT 3.0 can also be deployed at operator headends while retaining full control over operations with the broadcasters. CLOUDPORT 3.0 is IP-enabled, supports live broadcast, and is 4K UHD compatible. Complete with multifeed monitoring, the platform offers remote playout management, creating a live MCR-like experience on the cloud. “Building on the successful global deployments of CLOUDPORT, Amagi has further enhanced the platform’s capabilities in response to the broadcast industry’s evolving needs for virtualized playout,” said K.A. Srinivasan, co-founder of Amagi. “With CLOUDPORT 3.0, TV networks can respond to market needs quicker, as well as operate multichannel playout and delivery with zero CAPEX when compared to traditional playout and broadcast models.” Offered as a platform-as-a-service model, CLOUDPORT 3.0 is packed with advanced features such as near-live asset changes to broadcast playlists, real-time social media integration, and enhanced digital video effects for a better end-user experience. “Given its flexibility to be hosted on the cloud, CLOUDPORT 3.0 can be used to create broadcast-quality OTT feeds. It can also double up as a cost-effective option to meet disaster recovery needs of TV networks. There is no longer a need for broadcasters to stay invested in expensive, traditional delivery models,” added Srinivasan. Amagi will showcase CLOUDPORT 3.0 at the 2016 NAB Show in Las Vegas, April 16-21, at booth SU13006. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the leading provider of next-generation cloud-based content management, delivery and monetization platforms, products, and technology to TV networks worldwide. Amagi’s managed playout services enable broadcasters to scale operations, increase playout efficiencies, and deliver superior viewing experiences to their audience at a fraction of the costs of traditional broadcast models. Deploying Amagi’s patented technologies, TV networks can distribute localized content and advertisements to successfully monetize the multiscreen environment and grow their revenue streams. Amagi is headquartered in Bangalore, India, with offices in New York City, London, Los Angeles, and Hong Kong. Agency Contact: Anna Bandurska 202 Communications Tel: +31 646 852 080 Email: anna@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi Co-founder to Speak at CABSAT 2016 Content Congress
LONDON Mar 7, 2016

Amagi Co-founder to Speak at CABSAT 2016 Content Congress

Executive to Speak About Growth Opportunities Related to Cloud-Based Broadcast Platforms and Targeted Advertising. Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, today announced that its co-founder K.A. Srinivasan will give a presentation and also participate in an “idea swap” panel discussion at CABSAT 2016 Content Congress at the Dubai World Trade Center. Presented by CABSAT, Content Marketplace, and the NAB Show, Content Congress offers a cohesive learning and industry knowledge platform for stakeholders across the broadcast, satellite, content delivery, digital media, and filmed & audio entertainment communities. “Broadcasters around the world are moving their operations to the cloud for increased scalability, improved monetization, and a drastic reduction in CAPEX and OPEX,” said Srinivasan. “The CABSAT Content Congress provides the ideal venue for a discussion on the benefits of adopting a cloud broadcast platform, including the ability to monetize live and linear feeds through targeted ad insertion.” Srinivasan will offer his insights on the future of TV during an idea swap session on Tuesday, March 8 at 2:30 p.m. The panel of industry experts will look at the opportunities presented by multi-platform services and what broadcasters can learn from international markets. The session will focus on the latest developments in multi-platform services, including HD formats, streaming to multiple devices, supporting apps, and how these technologies benefit television viewing. The session will also reflect on the impact of OTT, VOD, Ultra HD, and 4K/8K in the Middle East and North Africa markets. The panel will also examine how consumers are now controlling the future of television through their choice of multiple platforms, channels, and use of mobile devices. The session will be moderated by Laura Buckwell, news anchor at City 7 and take place in Zaabeel Hall 3. On Wednesday, March 9 at 11:50 a.m., Srinivasan will present on “Broadcast Cloud — The Future of TV Broadcasting.” The informative session will outline recent advancements in cloud technologies and their impact on TV networks, including increased flexibility, scalability, and reliability. The presentation will also explain how broadcasters can stitch together a seamless workflow on the cloud, bringing together all aspects of TV broadcast — from content preparation to storage and archival, cloud playout, delivery, and monetization — on a single platform for traditional TV and multiscreen offerings. Srinivasan is a technology entrepreneur with two decades of experience in building new technologies and taking them to market. At Amagi, he is responsible for overall business development, distribution network, and client relationships. Prior to Amagi, Srinivasan co-founded Impulsesoft in 1998, a leader in wireless audio. A thought leader on targeted TV content and advertising, Srinivasan is a regular speaker at industry events sharing ideas about how TV networks can create Internet-like experiences for their advertisers through targeted advertising platforms. He holds an engineering degree in computer science. Amagi will also showcase its path-breaking content delivery and monetization platforms at CABSAT 2016, March 8-10 on stand ZF2-20B. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the leading provider of next-generation cloud-based content management, delivery and monetization platforms, products, and technology to TV networks worldwide. Amagi’s managed playout services enable broadcasters to scale operations, increase playout efficiencies, and deliver superior viewing experiences to their audience at a fraction of the costs of traditional broadcast models. Deploying Amagi’s patented technologies, TV networks can distribute localized content and advertisements to successfully monetize the multiscreen environment and grow their revenue streams. Amagi is headquartered in Bangalore, India, with offices in New York City, London, Los Angeles, and Hong Kong. Agency Contact: Anna Bandurska 202 Communications Tel: +31 646 852 080 Email: anna@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

B4U Television Network Transitions Global Operations to Amagi’s CLOUDPORT Broadcast Platform
LONDON Feb 2, 2016

B4U Television Network Transitions Global Operations to Amagi’s CLOUDPORT Broadcast Platform

Utilizing Amagi’s Next-generation Cloud-based Solution, B4U Has Increased Flexibility, Efficiency, and Future-Readiness of Its Playout Operations across North America, Europe, Middle East, Africa and APAC Regions. Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, today announced that B4U Television Network, one of the foremost Asian television networks to pioneer Bollywood and Indian entertainment worldwide, has now chosen Amagi’s CLOUDPORT 2.0 channel playout platform for its global operations following the successful implementation in India last year. Utilizing the next-generation channel playout platform, B4U Television Network is now delivering its popular B4U Movies and B4U Music TV channels in the United States, Canada, Caribbean, U.K., Mauritius, and APAC regions as well as its B4U Aflam and B4U Plus TV channels in the Middle East. CLOUDPORT provides B4U with an efficient, reliable, and cost-effective cloud-based TV broadcast infrastructure that integrates well with satellite and fiber-based delivery models used in certain geographies of the TV network’s operations. “The traditional playout approach we were using was not only expensive but also restrictive in terms of the lack of ability to scale, accessibility across locations, frequent technology upgrades, and disaster recovery safeguards. We needed a playout solution that would reduce costs without compromising broadcast quality,” said Ashok Shenoy, Head of B4U International Business. “Transitioning from a traditional playout model to a next-generation cloud infrastructure powered by Amagi’s playout platform has allowed us to be at the forefront of cutting-edge technology adoption. CLOUDPORT increases the flexibility of our broadcast workflow, making it easy for us to deliver content relevant to each region while reducing OPEX and CAPEX.” B4U Television Network has migrated all of its content assets previously hosted in legacy data centers to the cloud. In addition to remote asset management and playlist scheduling, Amagi’s CLOUDPORT platform supports advanced dynamic graphics capabilities, enabling B4U Television Network to provide a rich viewing experience to subscribers. This feature is especially useful for B4U’s music and movie channels that feature advanced digital video effects. With content hosted on the cloud, B4U Television Network has transparent and remote access to the entire playout chain and feed, all from CLOUDPORT’s Web-based user interface. By providing more visibility and control over TV channels, CLOUDPORT makes it easy for the network to manage multiple channels with distribution across disparate regions of the world. Since Amagi offers seamless integration with third-party scheduling, automation, and asset management systems, B4U was able to quickly adopt the CLOUDPORT platform with minimal changes to its existing workflows. “Amagi is proud to be B4U Television Network’s global playout partner. We are delighted to extend the efficiencies, cost savings, and flexibility that CLOUDPORT offers to B4U’s bouquet of channels,” said K.A. Srinivasan, co-founder of Amagi. “As B4U looks to monetize and expand into new geographies in the future, Amagi will enable new feeds to be launched in less than four weeks, supporting multiple delivery models of cloud, satellite, and fiber with a natural extension to OTT multiscreen experience. This is precisely why CLOUDPORT is a future-ready playout platform.” More information about Amagi and the company’s products is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the leading provider of next-generation cloud-based content delivery and monetization platforms, products, and technology to TV networks worldwide. Amagi’s managed playout services enable broadcasters to scale operations, increase playout efficiencies, and deliver superior viewing experience to their audience at a fraction of the costs of traditional broadcast models. Deploying Amagi’s patented technologies, TV networks can distribute localized content and advertisements to successfully monetize the multiscreen environment and grow their revenue streams. Amagi is headquartered in Bangalore, India, with offices in New York City, London, Los Angeles, and Hong Kong. Agency Contact: Anna Bandurska 202 Communications Tel: +31 646 852 080 Email: anna@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi takes home ASBU BroadcastPro Middle East Award
BANGALORE Nov 17, 2015

Amagi takes home ASBU BroadcastPro Middle East Award

STORM Regionalization Platform Wins 2015 Innovative Project Award. Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, has won the ASBU BroadcastPro Middle East 2015 Innovative Project Award for successfully monetizing NDTV’s global feeds. Amagi’s STORM regionalization platform enabled NDTV, a pioneer in television news in India, to regionalize advertisements in the Middle East without disrupting the existing workflow and satellite infrastructure or incurring significant CAPEX and OPEX. The award was presented to Amagi during a special ceremony held on Nov. 10 at the ASBU BroadcastPro Summit in Dubai. “We are honored to receive this prestigious industry award,” said Srividhya Srinivasan, co-founder of Amagi. “Today’s TV networks need an efficient and cost-effective solution for content regionalization. The NDTV project is a great example of how broadcasters can monetize their channel on a global scale, without setting up a separate and expensive satellite feed.” This is the second industry award for Amagi’s STORM regionalization platform this year. STORM was also honored with the IBC2015 Innovation Award in September for enabling Sundance Channel Global to deliver localized channels at a fraction of the cost of traditional broadcast models. As part of the STORM solution, Amagi inserts unique, invisible and inaudible watermarks on ads that need to be replaced in the Middle East. Using trickle satellite bandwidth, NDTV can deliver local replacement ads and the playlist on the common satellite feed. Installed at various headends in the region, Amagi’s STORM IRDs receive the common satellite feed, recognize the watermarked ads, and then replace them with the local ads as per the local playlist. Amagi’s innovative solution enables NDTV to regionalize ads in the Middle East without disturbing the existing workflow and satellite infrastructure. The ASBU BroadcastPro Awards are organized by BroadcastPro Middle East, a well respected and leading broadcast magazine in the MENA region. The event is endorsed by the Arab States Broadcasting Union (ASBU), a dynamic pan-Arab organization involved in establishing and maintaining best practices in the field of broadcasting in the MENA. The contest covers a broad range of categories to reward excellence in various fields across the broadcast workflow, from production and post-production to traditional broadcast and new media platforms. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the leading provider of next-generation cloud-based content delivery and monetization platforms, products, and technology to TV networks worldwide. Amagi’s managed playout services enable broadcasters to scale operations, increase playout efficiencies, and deliver superior viewing experience to their audience at a fraction of the costs of traditional broadcast models. Deploying Amagi’s patented technologies, TV networks can distribute localized content and advertisements to successfully monetize the multiscreen environment and grow their revenue streams. Amagi is headquartered in Bangalore, India, with offices in New York City, London, Tokyo, and Singapore. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi Wins IBC Innovation Award for Content Regionalization Solution
AMSTERDAM Aug 4, 2015

Amagi Wins IBC Innovation Award for Content Regionalization Solution

Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, was declared the winner of the IBC2015 Innovation Award in the “Content Delivery” category. Winners were honored today during a special awards ceremony at the RAI Amsterdam during IBC2015, Europe’s largest electronic media and entertainment conference and exhibition. Amagi brought home this prestigious win through its content regionalization solution provided to Sundance Channel Global. “Winning the IBC Innovation Award signals a new era for content regionalization: where TV networks can deliver localized channels in a more affordable and efficient manner than traditional satellite and fiber-based delivery methods,” said KA Srinivasan, cofounder, Amagi. “As television viewers around the world continue to demand more personalized content, Amagi’s advanced cloud and watermarking technologies will make it a cinch for broadcasters to address viewer preferences on a global scale.” Amagi’s solution was honored with the IBC Innovation Award based on its unique ability to replace key content on Sundance Channel Global’s Latin American feed with content specifically geared toward the Brazilian audience, without using separate satellite feeds or degrading audiovisual quality. The solution features Amagi’s STORM regionalization platform and an innovative content watermark-based workflow that makes it easy for broadcasters to regionalize television content, seamlessly replacing bugs, logos, and other channel graphics. The IBC Innovation Awards contest is held annually in Amsterdam, recognizing personalities and organizations that best demonstrate creativity and collaboration in the broadcasting and electronic media industries. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is a leading provider of next-generation playout technology and cloud services for TV networks worldwide. As operator of the largest cloud-based delivery platforms for targeted TV and advertising content, Amagi enables broadcasters to distribute localized content anytime, anywhere, and on any screen across the globe at a fraction of the cost of traditional broadcast models. Through a patented core technology, comprised of cloud-based broadcast playout, content localization, and targeted advertising solutions, broadcasters can successfully monetize the multiscreen environment and grow their revenue streams. Amagi is headquartered in Bangalore, India, with offices in New York City, London, Tokyo, and Singapore.

Amagi Revolutionizes Broadcast Operations With Launch of Next-Generation Managed Playout Service at IBC2015
Las Vegas Aug 4, 2015

Amagi Revolutionizes Broadcast Operations With Launch of Next-Generation Managed Playout Service at IBC2015

Using Amagi’s CLOUDPORT 2.0, B4U Achieves Increased Flexibility and Cost Savings for Playout and Content Delivery. Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, today announced that B4U Television Network India, one of the foremost Asian channels to pioneer Bollywood and Indian entertainment worldwide, has selected Amagi’s CLOUDPORT 2.0 to improve the playout of its popular TV channels in India – B4U Movies and B4U Music. Through its flagship channel playout platform, Amagi provides B4U Television Network with end-to-end cloud-based playout services leveraging satellite distribution from AsiaSat, Asia’s premier satellite operator. B4U Television Network India utilizes a range of services provided by Amagi, which includes playout, 24/7 monitoring, conditional access, and measurement systems. “Amagi’s playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates. We are also delighted with the excellent technical support delivered by Amagi in transitioning from our earlier playout infrastructure in just under two months,” said Sandeep Gupta, chief financial officer, B4U Network. “With all our content assets on the cloud, we are in a position to efficiently expand to new geographies and target specific markets as the business demands. It also makes us future-ready as Amagi’s platforms are extendable for content regionalization, ad monetization, and OTT platform integration.” CLOUDPORT 2.0, also offers B4U Television Network advanced features such as dynamic multi-layered secondary graphics, and digital video effects that are particularly suited for B4U’s music and movie genre of channels. The content and playlist is contributed by B4U in Mumbai and in the United Kingdom, while the playout is uplinked in Hong Kong via AsiaSat. The entire workflow is stitched through Amagi’s cloud infrastructure and monitored by Amagi in Bangalore. “CLOUDPORT is rapidly becoming the preferred platform of choice for channel playout and management as TV networks look to leverage new efficiencies available through virtualized playout models,” said Srividhya Srinivasan, co-founder, Amagi. “By supporting multisite workflows and collaboration, our CLOUDPORT platform dramatically enhances playout and distribution efficiencies for B4U Television Network India while enabling them to deliver a world-class entertainment experience to customers.” “We are pleased to continue to support our client B4U with high availability ground and space integrated monitoring/control, up-linking service from our Tai Po Earth Station in Hong Kong, along with Amagi who provides end-to-end playout services, enabling B4U to enjoy a total transmission solution for access to Asia-Pacific-wide audiences via AsiaSat,” said Philip Balaam, vice president, sales and business development, AsiaSat. The deployment at B4U Television Network India is the latest demonstration of Amagi’s growing expertise in the managed playout services market, driven by an increasing adoption of the company’s next-generation channel playout management services by TV networks worldwide. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the leading next-generation playout technology and services provider for TV networks worldwide. Amagi runs the world’s largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, Amagi plays out more than a million advertising seconds and thousands of hours of content for leading global broadcasters. Our patented core technology delivers cloud-based broadcast playout, content localization, and advertising monetization streams for TV networks at a fraction of the cost compared to traditional broadcast models. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Horse & Country TV Goes Global With Cloud-Based Channel Playout Platform From Amagi
LONDON Aug 4, 2015

Horse & Country TV Goes Global With Cloud-Based Channel Playout Platform From Amagi

By Enabling a Wide Range of Playout Capabilities in the Cloud, Amagi’s CLOUDPORT Speeds Up Operations, Increases Flexibility, and Lowers OPEX and CAPEX. Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, today announced that Horse & Country TV (H&C TV), the popular television channel broadcasting exclusive sports event coverage, news, documentary, and personality-led programming about equestrianism and the country lifestyle, has deployed Amagi’s CLOUDPORT to optimize the delivery of new channels around the world. Utilizing CLOUDPORT, which offers end-to-end broadcast workflow capabilities on the cloud, H&C TV is able to reach a wider global audience at a fraction of the cost of traditional satellite-based playout methods, while improving its transmission quality. “We transitioned to Amagi’s CLOUDPORT platform in Benelux and Sweden in 2013 and then in the U.K. in 2014. We have since expanded into Australia and Germany,” said Heather Killen, CEO and chairman at H&C TV. “Amagi’s CLOUDPORT platform resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market of just four weeks. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer.” The CLOUDPORT platform offers 99.99 percent guaranteed broadcast SLAs, and can be deployed at the edge, at the teleport, or even at the data center to suit the broadcaster’s distribution requirements. By providing H&C TV with comprehensive playout and ancillary workflow management on the cloud, CLOUDPORT simplifies operations, increases flexibility, and lowers OPEX and CAPEX while enabling higher playout reliability at significantly lower costs. With CLOUDPORT, H&C TV can support dynamic graphics as well as live sports content, while localizing each channel via subtitles, additional language audio tracks, and channel logos in order to best address regional audience preferences. Furthermore, CLOUDPORT gives H&C TV the flexibility to monetize new markets through targeted advertising. “H&C TV is a great example of an award-winning TV network that is best served by leveraging cloud-based channel playout technology versus satellite feeds,” said Srividhya Srinivasan, co-founder at Amagi. “Through CLOUDPORT, H&C TV is able to perform hyper-localized and cost effective international distribution of its channels.” CLOUDPORT delivers H&C TV channels to leading operators such as Sky in the U.K., Deutsche Telecom in Germany, Fetch TV in Australia and UPC in Benelux. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi \(www.amagi.com\) Amagi is the leading provider of next-generation cloud-based content delivery and monetization platforms, products, and technology to TV networks worldwide. Amagi’s managed playout services enable broadcasters to scale operations, increase playout efficiencies, and deliver superior viewing experience to their audience at a fraction of the costs of traditional broadcast models. Deploying Amagi’s patented technologies, TV networks can distribute localized content and advertisements to successfully monetize the multiscreen environment and grow their revenue streams. Amagi is headquartered in Bangalore, India, with offices in New York, London, Los Angeles, and Hong Kong. Agency Contact: Anna Bandurska 202 Communications Tel: +31 646 852 080 Email: anna@202comms.com Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

B4U Television Network India Transforms Playout Operations With Next-Gen Solution From Amagi
Las Vegas Jul 7, 2015

B4U Television Network India Transforms Playout Operations With Next-Gen Solution From Amagi

Using Amagi’s CLOUDPORT 2.0, B4U Achieves Increased Flexibility and Cost Savings for Playout and Content Delivery. Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, today announced that B4U Television Network India, one of the foremost Asian channels to pioneer Bollywood and Indian entertainment worldwide, has selected Amagi’s CLOUDPORT 2.0 to improve the playout of its popular TV channels in India – B4U Movies and B4U Music. Through its flagship channel playout platform, Amagi provides B4U Television Network with end-to-end cloud-based playout services leveraging satellite distribution from AsiaSat, Asia’s premier satellite operator. B4U Television Network India utilizes a range of services provided by Amagi, which includes playout, 24/7 monitoring, conditional access, and measurement systems. “Amagi’s playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates. We are also delighted with the excellent technical support delivered by Amagi in transitioning from our earlier playout infrastructure in just under two months,” said Sandeep Gupta, chief financial officer, B4U Network. “With all our content assets on the cloud, we are in a position to efficiently expand to new geographies and target specific markets as the business demands. It also makes us future-ready as Amagi’s platforms are extendable for content regionalization, ad monetization, and OTT platform integration.” CLOUDPORT 2.0, also offers B4U Television Network advanced features such as dynamic multi-layered secondary graphics, and digital video effects that are particularly suited for B4U’s music and movie genre of channels. The content and playlist is contributed by B4U in Mumbai and in the United Kingdom, while the playout is uplinked in Hong Kong via AsiaSat. The entire workflow is stitched through Amagi’s cloud infrastructure and monitored by Amagi in Bangalore. “CLOUDPORT is rapidly becoming the preferred platform of choice for channel playout and management as TV networks look to leverage new efficiencies available through virtualized playout models,” said Srividhya Srinivasan, co-founder, Amagi. “By supporting multisite workflows and collaboration, our CLOUDPORT platform dramatically enhances playout and distribution efficiencies for B4U Television Network India while enabling them to deliver a world-class entertainment experience to customers.” “We are pleased to continue to support our client B4U with high availability ground and space integrated monitoring/control, up-linking service from our Tai Po Earth Station in Hong Kong, along with Amagi who provides end-to-end playout services, enabling B4U to enjoy a total transmission solution for access to Asia-Pacific-wide audiences via AsiaSat,” said Philip Balaam, vice president, sales and business development, AsiaSat. The deployment at B4U Television Network India is the latest demonstration of Amagi’s growing expertise in the managed playout services market, driven by an increasing adoption of the company’s next-generation channel playout management services by TV networks worldwide. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi Amagi is the leading next-generation playout technology and services provider for TV networks worldwide. Amagi runs the world’s largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, Amagi plays out more than a million advertising seconds and thousands of hours of content for leading global broadcasters. Our patented core technology delivers cloud-based broadcast playout, content localization, and advertising monetization streams for TV networks at a fraction of the cost compared to traditional broadcast models. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi Named Finalist In Prestigious IBC 2015 Innovation Awards Contest
Las Vegas Jul 5, 2015

Amagi Named Finalist In Prestigious IBC 2015 Innovation Awards Contest

Amagi is Being Honored for Creating a Content Regionalization Solution for Sundance Channel Global. Amagi, a leading provider of cloud-based broadcast infrastructure and targeted TV advertising solutions, has been named a finalist in the IBC2015 Innovation Awards contest in the “Content Distribution” category. Amagi has been shortlisted for its innovative content regionalization solution provided to Sundance Channel Global. Using Amagi’s solution, the network has been able to replace key content on their Latin American feed, content devoted exclusively to the Brazilian audience, without using separate satellite feeds and without any compromise in audiovisual quality. “Our entry in the IBC2015 Innovation Awards reflects a growing need for TV networks to deliver regionalized channels efficiently and cost-effectively,” said Srividhya Srinivasan, cofounder, Amagi. “Thanks to Amagi’s advanced cloud technologies, our clients have been able to address viewer preferences around the world at a fraction of the cost compared with traditional satellite and fiber-based delivery models.” At the heart of the solution is Amagi’s STORM regionalization platform. Sundance Channel Global deployed Amagi’s enhanced satellite receiver STORM IRD at headends in Brazil. Unlike traditional solutions, STORM is capable of receiving a satellite feed, recognizing remote-insertion triggers, and inserting regional content. Amagi’s content watermark-based workflow makes STORM seamless for broadcasters to use. Through advanced features, STORM enables broadcasters to replace bugs, logos, and other channel graphics with ease. “Using Amagi’s STORM platform, we have been able to meet viewer demands and now have an increased offering of locally relevant programming,” said Dave Alworth, vice president, operations and program administration, Sundance Channel Global. The IBC Innovation Awards celebrate personalities and organizations that best demonstrate creativity and collaboration in the broadcasting and electronic media industries. Winners will be announced during the IBC2015 Awards Ceremony to be held at 6:30 p.m. on Sept. 13 at the RAI in Amsterdam. More information about Amagi and the company’s products is available at www.amagi.com. About Amagi (www.amagi.com) Amagi is the leading next-generation playout technology and services provider for TV networks worldwide. Amagi runs the world’s largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, Amagi plays out more than a million advertising seconds and thousands of hours of content for leading global broadcasters. Our patented core technology delivers cloud-based broadcast playout, content localization, and advertising monetization streams for TV networks at a fraction of the cost compared to traditional broadcast models.

NDTV Chooses Amagi STORM Platform To Localize Advertising In The Middle East
Las Vegas Apr 2, 2015

NDTV Chooses Amagi STORM Platform To Localize Advertising In The Middle East

Amagi enables new ad revenue stream for NDTV. Amagi, the leader in targeted TV advertising and cloud-based broadcast infrastructure, today announced that NDTV 24×7 will use its STORM regionalization platform to insert regional Ads in the Middle East on the channel’s Asia-pacific satellite feed. “NDTV, who are India’s premier English news channel, are expanding its viewership base amongst the vast expatriate population in the Middle East.” Explains Dinesh Singh, CTO of NDTV, “We were looking for ways to provide local advertisers in the region access to our clearly segmented viewership. Post evaluation of multiple vendor platforms, Amagi’s Ad-insertion solution emerged as the perfect choice as it allowed us to regionalize our channel in the Middle East without creating new, expensive satellite feeds”. KA Srinivasan, co-founder of Amagi added, “Content regionalization and monetization have been a growing need for TV networks globally. Amagi’s STORM IRD series integrates Ad and content insertion capability with traditional IRD functionality thereby making it easy for TV networks to regionalize their satellite feeds. Amagi’s STORM platform is deployed across more than 4,000 headends and is a time-tested and reliable solution. We are excited to have India’s leading news network, NDTV on board as our valued client”. For NDTV, Amagi inserts unique content watermarks on advertisements that need to be replaced in the Middle East. These watermarked content assets are transmitted over the satellite as per the channel playlist. The local Ads that need to be played out only in the Middle East region and associated local playlists are transmitted through a trickle satellite bandwidth to be stored in Amagi’s STORMLite IRDs deployed at NDTV’s headends in the region. When the STORMLite IRD receives the watermarked content assets, basis the local playlists, it replaces the watermarked content with local Ads which are already stored in the device. Prashant Rawat, Head of Broadcast Operations for NDTV commented, “For a live news channel such as ours, the Amagi watermark triggers turned out to be a much more reliable content trigger mechanism than SCTE-35 and DTMTF cue-tones. With Amagi, we monetized our channel in the Middle East including the Aston bands without affecting existing workflow and systems. The solution was easy to implement and we are very satisfied with the final outcome. The Ad-insertions have been flawless and we are confident that the regional advertisers will benefit from geo-targeting”. About Amagi Amagi is the leading next generation playout technology and services provider for TV networks worldwide. Amagi runs world’s largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, Amagi plays out more than a million advertising seconds and thousands of hours of content for many leading broadcasters. Our patented core technology delivers cloud-based broadcast playout, content localization, and advertising monetization streams for TV networks at a fraction of the cost compared to traditional broadcast models. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi To Unveil STORMPLUS Hybrid Sat+Cloud IRD At BVE2015
Las Vegas Feb 12, 2015

Amagi To Unveil STORMPLUS Hybrid Sat+Cloud IRD At BVE2015

STORMPLUS Offers TV networks more flexibility to insert local content and Ads at cable and satellite headends. Amagi, the leader in cloud-based TV broadcast infrastructure will be unveiling its advanced Satellite + Cloud Receiver-Decoder (IRD), STORMPLUS at BVE2015. The STORMPLUS IRDs work as satellite receivers enhanced with support for local content and Ad insertion. They are capable of content store, trigger detection, HD video insertion, multiple audio tracks including Dolby surround, subtitles and multi-layer animated graphics. STORMPLUS can receive local content from both satellite and cloud, enabling greater infrastructure flexibility for TV networks as the broadcasting ecosystem embraces cloud like never before. Unlike most Ad-insertion systems, these IRDs give TV networks complete access and control on insertion of local content and advertisements. STORMPLUS has a robust cloud UI management platform enabling TV networks to schedule, control and monitor playout of local content and Ads at remote headends. “For TV networks who distribute their content through satellite, STORMPLUS provides a cost-effective alternative to regionalize content on existing feeds instead of setting up new satellite feeds. Especially in cases where TV networks are slowly transitioning from traditional satellite broadcast to the cloud, STORMPLUS augurs well as it is fully equipped with satellite + cloud hybrid capabilities” said Srividhya Srinivasan, co-founder, Amagi. Amagi is a pioneer in content regionalization and geo-targeting advertisements on satellite TV feeds. The company has developed innovative and proprietary content watermark technology for automatic detection of triggers and content replacement. STORMPLUS also supports traditional triggers such as SCTE-35 and DTMF cue-tones. “Amagi holds multiple patents in delivering targeted advertising and content. We are committed to invest in technology research and bring out products that are revolutionary in the TV broadcast industry” added Srividhya. Amagi will also showcase its channel playout, regionalization, linear OTT and monetization platforms at its stand #R06. The company has more than 4,000 edge servers deployed in over 15 countries across five continents. About Amagi Amagi is the world’s largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, Amagi delivers and plays out more than one million advertising seconds and thousands of hours of content for many leading broadcasters. Amagi’s patented core technology delivers new market access, content localization, and advertising revenue streams for broadcasters at a fraction of the cost when compared to existing traditional satellite and fiber based delivery models. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi Grows By Over 300%, Raises Next Round Of Private Equity Investment
Las Vegas Jan 19, 2015

Amagi Grows By Over 300%, Raises Next Round Of Private Equity Investment

Gears up to lead TV broadcasting transition to cloud platforms. Amagi, the leader in cloud-based TV broadcast infrastructure and content regionalization platforms, has announced their next round of investment from Premji Invest, a US$2 billion PE fund and their existing investor Mayfield. Premji Invest is the investment arm of Azim Premji, chairman of multi-billion dollar IT giant Wipro. Atul Gupta, principal in Premji Invest, has been appointed as an additional director on Amagi’s board. Prior to this round, Amagi had raised $12 million from Nadathur Holdings and Mayfield. Amagi has been rapidly expanding its international footprint, catering to the unique needs of global TV networks through its path-breaking cloud-based channel playout, regionalization, OTT and monetization platforms. Amagi has deployments in over 15 countries across five continents. The company originally launched its geo-targeted TV advertisement platform in India and quickly grew to be India’s largest Ad network, selling over a million Ad seconds every month. Buoyed by its success, Amagi launched its pioneering channel playout and regionalization platforms using cloud technologies as a viable and cost-effective alternative to traditional TV broadcast. Amagi holds multiple patents in this domain and has over 4,000 of its edge servers installed globally. “At Amagi, we have changed the game by drastically reducing capital investments for launching new TV channels. Using our cloud technologies, clients launch new channels and regionalize their existing satellite feeds at a fraction of traditional costs. Now, with the backing of our large PE investors, we are well capitalized to leverage the transition of TV broadcasting industry to the cloud” said Baskar Subramanian, co-founder, Amagi. The fresh funds will be used to expand Amagi’s foray into international markets and increase its channel bouquet for targeted advertising. “We have already launched operations in Japan late last year. We are now increasing our team and hiring within the European and US markets. We are confident of becoming the most-advanced and dominant technology partner for the TV broadcast industry”, added Baskar Subramanian. About Amagi Amagi is the world’s largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, we deliver and play out more than one million advertising seconds and thousands of hours of content for many leading broadcasters. Our patented core technology delivers new market access, content localization, and advertising revenue streams for broadcasters at a fraction of the cost when compared to existing traditional broadcast models. Amagi Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi Launches Ad Monetization Solution For TV Networks To Break Into Untapped International Markets
New York Dec 8, 2014

Amagi Launches Ad Monetization Solution For TV Networks To Break Into Untapped International Markets

Amagi, a leader in cloud-managed broadcast services and targeted advertising for TV and OTT, and STN, a leading global teleport, today announced a partnership that integrates services between the two companies. The partnership will benefit TV networks around the world, who can now rely on guaranteed compatibility between the Amagi SKYLIGHT cloud-managed broadcast services platform and STN’s satellite uplink services for channel delivery and distribution. As a result of the partnership, TV networks can deliver and manage their content from anywhere in the globe through Amagi’s cloud-based SKYLIGHT platform and be seamlessly integrated with STN teleport infrastructure reaching affiliates and consumers in Europe, Middle East, and Africa. Similarly, STN customers will be able to take advantage of all the benefits SKYLIGHT offers over traditional managed playout, including end-to-end services encompassing content preparation, channel playout, content delivery, and monetization — all built specifically to operate in the cloud for maximum efficiency and value. “STN is pleased to add Amagi’s cloud-based playout to our growing list of options for service solutions,” said Mitja Lovsin, chief commercial officer, STN. “Our customers that choose Amagi will get the scalability and cost savings that come from moving their operations to a full-featured, hardware-light, cloud-based infrastructure.” “We aim to find partners that help our clients strengthen their offerings over the cloud. STN is one of the world’s most used and fastest-growing teleports, with a reputation for reliability, which is what makes it the right kind of partner for us,” said K.A. Srinivasan, co-founder of Amagi. “Being able to cross-sell our services will help both of our companies, but most importantly, by leveraging our synergies, we can provide a world-class broadcast experience for our global TV-network customers.” More information about Amagi and the company’s products is available at www.amagi.com.

Amagi Embarks On Global Expansion Into Japan
Boston Nov 17, 2014

Amagi Embarks On Global Expansion Into Japan

Amagi opens its first regional office in Tokyo enabling TV networks in Japan to gain access to its pioneering cloud-based channel playout, regionalization, OTT and mid-roll ad monetization platforms. Amagi, the leader in cloud-based TV broadcast platforms has today announced the opening of its sales and support office in Tokyo, Japan. The office will oversee Amagi’s progression into the Japanese TV broadcasting industry, giving TV networks in the region improved access to its path-breaking channel playout and monetization solutions. The office in Tokyo will be managed by Shunsuke Matsuda, former Executive Technology Officer for Future Strategies at Panasonic. Matsuda commented “The office creates a range of opportunities for Amagi Japan and has great potential to further deepen our engagements with the Japanese broadcasting industry.” Amagi uses cloud-based technologies to launch new TV channels, manage the entire channel playout, localize content and targeted advertisements on traditional as well as OTT platforms. Amagi’s platforms deliver 99.99% broadcast SLAs at nearly half the costs over a traditional set up whilst being reliable, flexible and cost effective. Matsuda commented “TV networks in Japan are looking for cost-effective solutions for OTT and traditional playout, and are seeking partners who can provide both playout and ad monetization capabilities. Amagi’s advanced cloud-based infrastructure enables OTT and traditional broadcasters to manage their playout over the cloud as well as monetize mid-roll advertising in their content.” “Japan is a key market for us and our expansion into the region is a testament to the growing confidence of TV networks in our platforms and technology. It presents us with a tremendous opportunity to work with local broadcasters to positively impact their operational efficiencies and create more avenues for channel monetization.” said Baskar Subramanian, co-founder, Amagi. The company works with both large and niche TV networks globally, with over 1,000 installations in 10 countries. Later this week, Amagi Japan is participating in the InterBEE 2014 conference, addressing three distinct market needs. The company will showcase its flagship channel playout platform at the Alvix Corporation stand. At the Itochu Cable Systems booth, attendees will get a closer look at how Amagi’s platforms can support “Cool Japan” initiatives. Amagi Japan will also showcase its OTT solutions at its booth at InterBEE 2014. If you would like to arrange a briefing with an Amagi representative, then please get in touch with myself Beth Dyson, beth.dyson@proactive-pr.com. About Amagi Amagi is the world’s largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, we deliver and play out more than one million advertising seconds and thousands of hours of content for many leading broadcasters. Our patented core technology delivers new market access, content localization, and advertising revenue streams for broadcasters at a fraction of the cost when compared to existing traditional broadcast models. Contact: Sanjay Kirimanjeshwar Head of Global Marketing Tel: +91 98440 39275 Email: sanjay@amagi.com

Amagi Automates Edge Content Localisation
Bangalore Oct 4, 2014

Amagi Automates Edge Content Localisation

Amagi has launched a cloud-based edge content insertion platform, STORM IRD, which TV networks can use to replace selected content with localized material across numbers of headends, making use of existing satellite receivers instead of having to finance and set up new channel feeds. Apart from abiding by broadcasting regulations and content licences, according to Amagi TV broadcasters now feel that localizing content across multiple countries or regions to match viewer preferences and monetizing their content with local advertising will give them a competitive advantage. Edge content originates from servers that, as well as residing close to the end-user at the edge of the network, may have an advantage in performance or cost. Until now, broadcasters have been unable to locally insert content across hundreds of headends in individual countries in a uniform, cost-effective and scalable manner, and were forced to start a completely new satellite feed. The STORM IRD system can partially automate edge level dynamic web content assembly. STORM IRD works as a satellite receiver enhanced with support for local content store and trigger detection, capable of inserting HD video, multiple audio tracks including Dolby surround, subtitles and multi-layer animated graphics. All local content and schedules are downloaded through low-priority bandwidth on the satellite and have addressability built-in that allows it to be tagged, assigned an identifier and targeted over a network. Amagi uses its AMAGI WATERMARK as the content insertion trigger. This watermark based system enables flexible content insertion workflows without the need for deep integration with traffic and scheduling systems. As part of content ingest and transfer, content that needs to be replaced is watermarked and pushed into a playlist. The Amagi watermark is a unique, invisible and inaudible signature that content insertion devices at the headends recognize. Regional content that needs to replace the watermarked content is predetermined and stored in the edge content insertion servers managed through a cloud infrastructure. Once the edge servers receive the channel feed, either through a satellite-fibre or a cloud infrastructure, the watermarked content is recognized and replaced with the regional content. As well as the Amagi watermark system, the edge content insertion servers continue to support traditional triggers such as DTMF and SCTE 35-based tones. The workflow is automated and integrates with existing broadcast systems. It supports sports and news channels with workflows running independently of network feed schedules. The STORM insertion platform can also be used to centrally manage multiple content replacements across numerous dispersed headends. The complete system is manageable over a cloud infrastructure allowing TV networks to manage localization from anywhere over web browsers. STORM IRD is already in use across a number of regions of the world. In Brazil, a US-based movie channel customized content for audiences on its multi-country feed by replacing select content using STORM IRD. The channel did not need to set up new satellite feeds specifically for Brazil and saved substantial costs. In Asia, the platform has been used to cater to country-specific advertising in an entertainment channel across hundreds of headends. In another instance, by deploying STORM IRD, the channel automatically replaced religious content with evergreen content at local headends in Singapore, without having to set up new satellite feeds.

Amagi Takes The World By STORM With Groundbreaking Edge Content Platform
Japan Sep 4, 2014

Amagi Takes The World By STORM With Groundbreaking Edge Content Platform

Amagi's new platform STORM IRD, currently the first of its kind on the market to turbo-charge satellite based receivers to support full-featured edge content insertion infrastructure that reimagines the localization of TV globally. Amagi, the leader in cloud-based TV broadcast platforms, today announced the global launch of its unique cloud-based edge content insertion platform, STORM IRD, at IBC 2014. The first technology of its kind, STORM IRD enables TV networks to replace content across hundreds of headends, by harnessing their existing satellite receivers without the need to reinvest in new channel feeds. One of the biggest challenges TV broadcasters are faced with is localizing content across multiple countries or regions to suit viewer preferences, or abide by complex broadcasting regulations, content licences and for monetizing their content with local advertising. Until now, broadcasters have been unable to locally insert content across hundreds of headends in individual countries in a steadfast, cost-effective and scalable manner, and were forced to start a completely new satellite feed. STORM IRD, is an enhanced satellite receiver with support for local content store, trigger detection and insertion of HD video, multiple audio tracks including Dolby surround, subtitles and multi-layer animated graphics. All local content and schedules are downloaded through trickle bandwidth on the satellite and has built-in extensive addressability features. Amagi uses its patented and unique AMAGI WATERMARK technology as the content insertion trigger. This watermark based technology enables the most flexible content insertion workflows without the need for deep integration with traffic and scheduling systems. The complete system is manageable over a cloud infrastructure allowing TV networks to manage their localization needs from across the globe over web browsers. “Amagi is delivering the future of TV playout which the world demands,” says Baskar Subramanian, Cofounder of Amagi. “Broadcasters have so far been unable to implement reliable and scalable technologies which localized content seamlessly and without the need to subsidize or invest in further satellites or channels. STORM integrates IRD and edge content insertion in one full-featured product, to allow TV networks to customize content to suit regional needs and for local advertising, like no other product on the market, it harnesses the networks existing infrastructure.” STORM IRD has already been implemented across many regions of the world. In Brazil, a US-based movie channel customized content for audiences on its multi-country feed by replacing select content using STORM IRD, the channel saved hundreds of thousands of dollars by completely avoiding setting up new satellite feeds specifically for Brazil. In Asia, the technology has been used to cater to country-specific advertising in an entertainment channel across hundreds of headends. In another instance, by deploying STORM IRD, the channel seamlessly replaced religious content with evergreen content at local headends in Singapore, without having to set up new satellite feeds. Subramanian added: “Amagi has placed itself at the forefront of the industry. Its technologies are shaping the way the way we think about localizing and monetizing the world's content. At IBC, TV executives from across the world will be able to see for themselves the difference that Amagi is making.”, Storm IRD and Amagi's suite of products will be on display at booth C35, Hall 3 during IBC 2014 at the Amsterdam RAI from 11-16 September. If you would like more information, or you would like to talk to a representative from Amagi, please contact Joanne Turner at joanne.turner@proactive-pr.com or on +44 (0)1636 812152.

Amagi An All-in-one Shop of TV Advertising For Small, Regional Businesses
Hong Kong Sep 9, 2012

Amagi An All-in-one Shop of TV Advertising For Small, Regional Businesses

What do you get when you throw three tech geeks into the hurly-burly of advertising? Chaos or a communication breakdown are two distinct possibilities, but in this case born, in 2008, was a start-up that does what most ad agencies do — and more. Amagi Media Labs — the brain child of Baskar Subramanian, KA Srinivasan and Srividhya Srinivasan — like most ad agencies pitches for businesses, creates advertising for clients, and buys media spots on TV channels. What sets this outfit apart from the rest of ad land is the tech backbone it has created to allow small regional businesses across India to advertise on television. With the help of a barcode system and cloud-based infrastructure on which TVCs are stored, Amagi is able to play different ads in different regions on the same air-time band — say 30 seconds — it has bought on a particular channel. Here’s an example to illustrate how it works: When Amagi buys air-time from a particular broadcaster, it gives the broadcaster a tape that simply blocks a certain air-time band — says 30-seconds during the second break of Balika Vadhu on Colors. When the broadcaster’s feed comes across this particular 30-second slot, it pulls an ad shot by Amagi for say Lida capsules via a ‘dart box’ that resides with the local cable operator — let’s assume this one is based in Thane. The dart box will access the actual TVC shot by Amagi for Lida capsules from a cloud infrastructure of Amagi and play it across all Thane homes watching the show. In other cities across the country, ads for different products could be playing during these 30 seconds via the same process, with all these TVCs residing on the cloud. Away from the tech maze, Amagi has a creative team led by Bhaskar Mani and B Mohan who had worked with agencies like JWT and Lintas earlier who create the actual advertising. There is also a 75-member sales team that scouts for clients. Subramanian says Amagi today has more than 600-plus advertisers on its roster, many of whom have been working with the company for more than six months. And then there are the clients. Lida Biotech from Mumbai has been with Amagi since eight months and, according to Sameer Nair, director, Lida Biotech, demand for Lida capsules — a fat-burning capsule — has gone up by 50% since they started TV advertising. “We used to advertise in print in Mumbai, Bengaluru and Pune, but after our ads appeared on TV, we have started receiving orders from many far-away places like Tripura,” says Nair. Amagi helped Lida Biotech make the TVC besides doing the media planning and buying. Lida capsules ads appeared on TV an estimated 10 times daily for eight months. Nair says Lida will go back to TV just before the festive season begins and sees the partnership with Amagi as a long-term one. Up north in Chandigarh, Amrjeet Mehta, MD, Padam Motors, a dealer for General Motors, has a similar story to tell. While Mehta says the direct co-relation between TV advertising and sales is still not established, he says his old customers have called him after seeing their ads. “There has surely been an increase in awareness about our company. To date we have done about 10,000 seconds of TV advertising through Amagi,” says Mehta. Pratap Bose, COO, DDB Mudra is excited by the Amagi model. “What Amagi offers is exactly what a big client would be interested in, say when they want to test market a product or service in a single geography. But one main thing missing in the recipe is measurability,” says Bose. Appearing on TV, says Bose is a matter of pride for a small trader. The downside: Amagi may be able to attract smaller channels to its offering, but the big boys may not be too interested. “If I am a Sony, why should I let Amagi market my channel? It’s an ego thing,” says a media honcho on condition of anonymity. Do I let Amagi sell my channel; how do we split the revenues, are some of the questions that big broadcasters may not be willing to answer, thinks the media head. The current rate card for Amagi’s services range from Rs 80,000 for a single spot to Rs 4 lakh for repeat spots for one month. While this may be higher than what a small businessman will pay for print ads or bulk SMSes, the response to their TV debuts are encouraging. Satara-based Sprivil Healthcare, which sells organic cosmetics made from clarified butter, got a 1,500% increase in the number of customers who visited its website in the three months that it worked with Amagi. And Sarang Khire, MD, Sprivil Healthcare, is sure he will go back to Amagi for more. So can Amagi make this a money spinner? Started with a funding of Rs 40 crore, Amagi got another round of funding of Rs 25 crore from the Nadathur group, an investment firm, in 2011. The returns, though, have still to come. Bose of Mudra reckons it will be an uphill task. “What they are doing is logically, fundamentally a planner’s paradise. But only when it gains a certain scale —with big clients on board — will the model evolve.”

Ad technology Firm Amagi Media Eyes SME Segment
Kolkata May 9, 2012

Ad technology Firm Amagi Media Eyes SME Segment

Amagi Media Labs, an advertisement technology service provider, is targeting small and mid-sized enterprise (SME) segment for attracting regional advertisements on national channels. Rates for such regional advertisements will be lower than the national ad slots. The Bangalore-based start-up received $8 million venture capital funding by N. S. Raghavan, co-founder of Infosys, developed a technology three years ago to help brands give regional advertisements on national TV channels. The company’s pre-encoded box (or cable head end) allows multi service operators (cable operator) to use the system for airing the region specific commercials. Mr Baskar Subramanian, co-founder, Amagi, said, “We want to provide SME advertisers to be able to target any geography across India and across all genres of channels (GEC, News, Movies, Music).” The company is also chalking out plans to expand in geographies such as Asia Pacific, Latin America and Europe. “Amagi is also expanding internationally in Asia Pacific, Latin America and in Europe,” Mr Subramanian added. With a presence in 35 cities in India currently, the company plans to enter North-East soon. “We will be covering North-East, including Guwahati, in the next three months,” he pointed out. As of now, Amagi has tie-ups with 15 national television channels and nine MSOs currently including companies such as Siticable (ICNCL), Manthan, Digicable, and GTPL. Apart from its other expansion plans, the company is in talks with MSOs to enter Malda, Siliguri and 24 Parganas in West Bengal. “Currently, we cover Patna, Ranchi, the entire Orissa and Kolkata, Asansol, Durgapur, Howrah in West Bengal. We will be covering Malda, Siliguri and 24 Parganas in the next three months,” Mr. Subramanian said. Patent in Two Years The software written by Amagi in order to provide the targeted regional ad service is expected to be patented by 2014. “It is in patent-pending stage in US and India and we expect it to be granted to us in the next 24 months,” he said.

Let’s Get Started Now

Receive Amagi updates & insights