Amagi ADS PLUS is a virtual ad sales service that is customized to perform the role of an extended sales team to sell unsold ad inventory in linear streaming TV channels. As Amagi delivers more than 200 linear channels to leading streaming TV platforms across the globe, it is able to bridge the gap in the advertising model on ad-supported video streaming services, by creating attractive ad bundles, pooling together unsold ad inventories.
Using programmatic advertising approach, Amagi ADS PLUS plugs its ad server to the existing DSP waterfall sequence using Amagi developed VAST tags and brings in advertisers at a price configured by content owners and streaming TV operators. Amagi ADS PLUS helps optimize unsold ad inventory on linear channels across content genres and offers improved targeting.
Amagi ADS PLUS platform creates customized bundles of unsold ad inventory for advertisers from 200+ linear channels that it distributes to Free Ad-Supported TV (FAST) platforms. Advertisers stand a chance to leverage more than two billion monthly impressions under Amagi’s management to run targeted ad campaigns to a large viewer base on multiple linear channels and streaming TV platforms. At no additional cost to content owners or video service providers, Amagi ADS PLUS is a risk-free approach to monetize unsold inventory and grow ad revenues. The service is comprehensive with advanced analytics and reporting of ad impressions sold, revenue generated, and ad opportunities created.