Product

THUNDERSTORM

Dynamic Ad Insertion Service for OTT content publishers and FAST platforms
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Key capabilities

Powerful advertising technology at your fingertips
Extensive ad support

Non-linear ad formats, automatic ad detections, Dynamic Brand Insertions (DBI), and contextual video advertising

Multiple roll types

Serving of mid-roll, pre-roll, and post-roll ads while playing VOD assets published on program distribution platforms or OTT web applications

Scalable architecture

High concurrency ‘hyperscale’ for millions of simultaneous users to serve manipulated manifest files (playlists)

Advanced Machine Learning

ML-based ad detection detect ads if there’s no ad markers, or use any of the industry-standard ad triggers such as SCTE, DTMF cue tones packet 31 and Amagi Watermark

Network ad sourcing

From any network supporting the VAST 2.0 and later specification

Viewership and advertising analytics

Key metrics such as unique views, sessions, average viewing time, total viewership, concurrent users, and content load time

Detailed real-time statistics:

On ad detection and insertion, impressions, users, sessions, geography, along with ad network performance statistics

Service monitoring alerts

System-generated automated service monitoring alerts to address potentially critical issues