POVs
5 Ways to Maximize Your O&O Ad Revenues
Your Owned and Operated (O&O) app has an expansive library, but is that enough to reach your revenue target?
In today’s competitive media landscape, adding high-quality content to your O&O app library no longer suffices. A solid content monetization strategy helps make the cut by pinpointing the target audience and generating ad revenue.
The two most important questions to ask:
- With audiences becoming averse to irrelevant ads, how do you ensure your ads stick?
- While doing so, how do you maximize your ad revenue at every stage, from targeting to performance tracking?
Personalized, non-intrusive, and contextual advertising is the key. A cloud solution that helps deliver the same opens the door to enhanced ad opportunities.
In this point of view paper, we’ve discussed how to:
- Deliver hyper-targeted ads with sophisticated Dynamic Ad Insertion (DAI)
- Enhance ad fill rate with programmatic advertising
- Look beyond regular commercial breaks and leverage innovative in-content ad formats
- Effectively optimize the ad length and more