WEBINAR

OTT and CTV for Local TV: Maximize OTT Ad Revenues Within Existing WideOrbit Workflows

OTT and CTV for Local TV: Maximize OTT Ad Revenues Within Existing WideOrbit Workflows

With the growth of free, ad-supported digital streaming platforms and services, local TV broadcasters are looking for ways to diversify their businesses and expand their offerings beyond traditional live, linear broadcast.  View this recorded webinar to discover how WideOrbit and Amagi work together to empower local TV broadcasters to leverage existing linear workflows for digital streaming via OTT (over-the-top) and CTV (connected TV).

Srinivasan KA
Srinivasan KA
Co-founder, Amagi

Srinivasan KA (Srini) is a technology entrepreneur with two decades of experience building innovative products and solutions and taking them to global markets. Srini has led Amagi to be one of the fastest growing cloud-broadcast companies in the world. At Amagi, Srini heads global sales and marketing, responsible for its accelerated revenue growth.

John Morris
John Morris
VP, Product – WO Streaming & WO On Demand, WideOrbit

John Morris, Vice President of Streaming and On-Demand, joined WideOrbit in 2014 through the acquisition of Abacast, Inc., where he served as CTO and Co-President. With nearly 20 years of experience building solutions to help broadcasters and publishers monetize their digital content, John holds numerous related patents, and is responsible for Streaming, Podcasting, and Programmatic Digital products at WideOrbit.

Recommended audience

Recommended audience

Mid-senior level executives in TV broadcast industry, OTT and streaming TV industry, and content studios overseeing distribution, revenue generation, digital operations, professionals, analysts and journalists covering cloud, media and entertainment, and advertising verticals.

Key topics covered

Key topics covered

  • How to insert dynamic ads in OTT live streams without the need for changes in broadcast workflow/additional hardware
  • How to provide unified ad sales for linear and OTT streams through WO Traffic and Digital Suite
  • How to expand your distribution by creating/distributing 24/7 live, linear channels for Free Ad-Supported TV (FAST) like Pluto TV, Samsung TV Plus, and Tubi
  • How to get real-time analytics on OTT advertising and viewership