Industry Reports

Amagi FAST Report #8: Skyrocketing in LATAM

Dive into the eighth edition of Amagi Global FAST Report:

Discover the driving forces behind the growth of Free Ad-supported Streaming TV (FAST) in LATAM
Learn to navigate an economic downturn with cost-cutting strategies
Uncover TV-watching habits and what lies ahead in a potential recession

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The 2023 Amagi Consumer Survey of ~ 800 households across LATAM revealed the following:

Connected TV (CTV) adoption rates reach an all-time high in Brazil (94%) and Mexico (93%).
34-43% of Brazilian and Mexican households would give up paid TV subscriptions as the first cost-cutting measure in case of a possible recession.
In Q1 2023, Brazil led with an astounding 54% growth in channel deliveries, followed by Mexico and Colombia.

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FAST is experiencing promising expansion throughout Latin America, propelled by various influential factors, such as improved accessibility.

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