Amagi <span>ANALYTICS</span>

Amagi ANALYTICS

Comprehensive viewership and ad analytics platform.

Get your ad analytics and insights on your fingertips

Content owners and streaming platforms today are driving business objectives and revenue targets based on content monetization. The Amagi ANALYTICS platform has been designed to provide deep insights into attributes that influence business decisions. They could be about the content owner, geographical region, streaming platforms, devices, channels, content assets, ad-ops and more.

The platform gives a comprehensive view of viewership metrics such unique views, sessions, average viewing time, total viewership, concurrent users, and content load time. The platform also highlights advertising metrics such as ad breaks, ad requests, responses, total number of ad assets received, impressions, completion rates and ad drops.

Amagi ANALYTICS allows the content owners and streaming TV operators to have a complete foresight into their monetization strategies, revenue planning, viewership patterns, and channel programming.

Benefits
  • End-to-end analytics for viewership and ad monetization
  • Access metrics for any region, device, channel, content asset, and time zone
  • Get live data on concurrent users on a CCU graph
  • Access all metrics for ad operations seamlessly
  • Generate key reports for viewership and advertisement operations

Applications

Viewership analytics

01

Access all the data related to content viewership metrics such as unique viewers, unique sessions, and total viewership duration to understand the viewing patterns in a specific region, device type and streaming platforms, for a particular content asset or a linear channel.

Ad analytics

02

View data on content monetization and ad viewing patterns of the user. Based on key metrics such as ad opportunities and ad completion rate, the dashboard provides all the data on ad requests, ad responses, ad assets, total impressions, and conversion rate.

Analytics reporting

03

Get viewership and advertising report for multiple channels based on the template you choose on the dashboard. The user can select various dimensions and access average session duration and count. Pull together all advertising operations and ad-drop metrics for complete analytics on channel monetization.

Features

Take a look at the comprehensive features of our solution that helps you drive data and insights driven content and monetization strategies

Access data for a multitude of dimensional metrics

Get a detailed view of data pertaining to content viewership and advertising operations on a single dashboard with simple navigational steps.

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Brochure

Monetize live linear OTT channels with Amagi THUNDERSTORM

FAQs

All content owners who deliver and monetize linear streams to OTT and Free Ad Supported TV (FAST) platforms can use this platform. Platform operators too can leverage the intuitive dashboard to view detailed analytics on viewership and ad monetization operations.

You can access viewership metrics including unique, total, and average sessions to get precise data on viewer behaviour in different platforms, channels, regions and devices. Ad Analytics feature provides data related of content monetization and ad viewing patterns of the viewers, such as total ad opportunities, ad requests, ad responses, total impressions, and conversion rates.

You can view real-time data analytics on parameters such as content viewership and ad monetization operations, including live status of concurrent users for a particular channel, region, device, and content asset among others.

You can access all the metrics for ad monetization operations and dropped ads on the platform. You can also access business-critical metrics such as ad transcoding failure, ad overflow, invalid and empty ad responses.

The dashboard shows real-time user hitting our beacons every single minute. The CCU graph shows minute-wise concurrent users’ data over a period of one hour by default, which can be changed to 12 hours or 24 hours.

You can use two standard report templates. Generate multiple reports for viewership and advertising operations to get deep insight into your global streaming operations with great emphasis on ad operation metrics.

Yes, EPG can be enabled with this platform. User can look at content viewing behaviour between the selected date range along with other selected dimensions, and access data on total and unique views and total viewing minutes for a particular content asset.

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