Content owners and streaming platforms today are driving business objectives and revenue targets based on content monetization. The Amagi ANALYTICS platform has been designed to provide deep insights into attributes that influence business decisions. They could be about the content owner, geographical region, streaming platforms, devices, channels, content assets, ad-ops and more.
The platform gives a comprehensive view of viewership metrics such unique views, sessions, average viewing time, total viewership, concurrent users, and content load time. The platform also highlights advertising metrics such as ad breaks, ad requests, responses, total number of ad assets received, impressions, completion rates and ad drops.
Amagi ANALYTICS allows the content owners and streaming TV operators to have a complete foresight into their monetization strategies, revenue planning, viewership patterns, and channel programming.
Access all the data related to content viewership metrics such as unique viewers, unique sessions, and total viewership duration to understand the viewing patterns in a specific region, device type and streaming platforms, for a particular content asset or a linear channel.
View data on content monetization and ad viewing patterns of the user. Based on key metrics such as ad opportunities and ad completion rate, the dashboard provides all the data on ad requests, ad responses, ad assets, total impressions, and conversion rate.
Get viewership and advertising report for multiple channels based on the template you choose on the dashboard. The user can select various dimensions and access average session duration and count. Pull together all advertising operations and ad-drop metrics for complete analytics on channel monetization.