Amagi <span>ANALYTICS</span>

Amagi ANALYTICS

Comprehensive viewership and ad analytics platform.

Get your ad analytics and insights on your fingertips

Content owners and streaming platforms today are driving business objectives and revenue targets based on content monetization. The Amagi ANALYTICS platform has been designed to provide deep insights into attributes that influence business decisions. They could be about the content owner, geographical region, streaming platforms, devices, channels, content assets, ad-ops and more.

The platform gives a comprehensive view of viewership metrics such unique views, sessions, average viewing time, total viewership, concurrent users, and content load time. The platform also highlights advertising metrics such as ad breaks, ad requests, responses, total number of ad assets received, impressions, completion rates and ad drops.

Amagi ANALYTICS allows the content owners and streaming TV operators to have a complete foresight into their monetization strategies, revenue planning, viewership patterns, and channel programming.

Benefits
  • End-to-end analytics for viewership and ad monetization
  • Access metrics for any region, device, channel, content asset, and time zone
  • Get live data on concurrent users on a CCU graph
  • Access all metrics for ad operations seamlessly
  • Generate key reports for viewership and advertisement operations

Applications

Viewership analytics

01

Access all the data related to content viewership metrics such as unique viewers, unique sessions, and total viewership duration to understand the viewing patterns in a specific region, device type and streaming platforms, for a particular content asset or a linear channel.

Ad analytics

02

View data on content monetization and ad viewing patterns of the user. Based on key metrics such as ad opportunities and ad completion rate, the dashboard provides all the data on ad requests, ad responses, ad assets, total impressions, and conversion rate.

Analytics reporting

03

Get viewership and advertising report for multiple channels based on the template you choose on the dashboard. The user can select various dimensions and access average session duration and count. Pull together all advertising operations and ad-drop metrics for complete analytics on channel monetization.

Features

Take a look at the comprehensive features of our solution that helps you drive data and insights driven content and monetization strategies

Access data for a multitude of dimensional metrics

Get a detailed view of data pertaining to content viewership and advertising operations on a single dashboard with simple navigational steps.

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