Amagi understands the inherent need for a viewership and Ad analytics platform for effective decision making in the fast-growing streaming TV space. Content owners and streaming platforms today are driving business objectives and revenue targets based on content monetization. So, a thorough CONTENT ANALYTICS dashboard, providing insights on viewership and advertising trends is the need of the hour. Amagi’s CONTENT ANALYTICS platform gives deep insights into attributes such as content provider, geographical region, streaming platforms, devices, channels, content assets, ad-ops and more.
The platform gives a birds-eye view of viewership and advertising analytics generated to highlight key metrics such unique views, sessions, average viewing time, total viewership, concurrent users, and content load time. The platform also highlights advertising metrics such as ad breaks, ad requests, responses, total number of ad assets received, impressions, completion rates and ad drops. Amagi CONTENT ANALYTICS platform allows the content owners, streaming TV operators and advertisers to have a complete foresight into their monetization strategies, revenue planning, viewership patterns, and channel programming.
All content owners who deliver and monetize linear streams to OTT and Free Ad Supported TV (FAST) platforms can use this platform. Platform operators too can leverage the intuitive dashboard to view detailed analytics on viewership and ad monetization operations.
You can access viewership metrics including unique, total, and average sessions to get precise data on viewer behaviour in different platforms, channels, region, device, etc. Ad Analytics feature provides data related of content monetization and ad viewing patterns of the viewers, such as total ad opportunities, ad requests, ad responses, total impressions, conversion rate, etc.
You can view real-time data analytics on parameters such as content viewership and ad monetization operations, including live status of concurrent users for a particular channel, region, device, and content asset among others.
You can access all the metrics for ad monetization operations and dropped ads on the platform. You can also access business-critical metrics such as ad transcoding failure, ad overflow, invalid and empty ad responses.
The dashboard shows real-time user hitting our beacons every single minute. The CCU graph shows minute-wise concurrent users’ data over a period of one hour by default, which can be changed to 12 hours or 24 hours.
You can use two standard report templates. Generate multiple reports for viewership and advertising operations to get deep insight into your global streaming operations with great emphasis on ad operation metrics.
Yes, EPG can be enabled with this platform. User can look at content viewing behaviour between the selected date range along with other selected dimensions, and access data on total and unique views and total viewing minutes for a particular content asset.