Amagi understands the inherent need for a viewership and Ad analytics platform for effective decision making in the fast-growing streaming TV space. Content owners and streaming platforms today are driving business objectives and revenue targets based on content monetization. So, a thorough CONTENT ANALYTICS dashboard, providing insights on viewership and advertising trends is the need of the hour. Amagi’s CONTENT ANALYTICS platform gives deep insights into attributes such as content provider, geographical region, streaming platforms, devices, channels, content assets, ad-ops and more.
The platform gives a birds-eye view of viewership and advertising analytics generated to highlight key metrics such unique views, sessions, average viewing time, total viewership, concurrent users, and content load time. The platform also highlights advertising metrics such as ad breaks, ad requests, responses, total number of ad assets received, impressions, completion rates and ad drops. Amagi CONTENT ANALYTICS platform allows the content owners, streaming TV operators and advertisers to have a complete foresight into their monetization strategies, revenue planning, viewership patterns, and channel programming.