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Dynamic Ad Insertion

Dynamic Ad Insertion

With prevalence of OTT devices, TV networks are increasingly exploring options to take their existing linear channels to OTT platforms. On the other hand, digital-first networks are exploring possibilities of spinning up linear channels from their content to provide a lean-back experience. However, monetizing OTT content can be challenging due to latency issues, lower ad-fill rates, and detection as well as replacement of ads in existing feed. THUNDERSTORM offers a reliable, frame-accurate, and automated platform to insert ads and monetize OTT content more effectively.

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