Industry Report

Amagi FAST Report #12

How Free Ad-supported Streaming TV enhances streaming’s business models

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Key takeaways from the report:

We break down how and why FAST is becoming an essential part of the streaming ecosystem
In-depth insights into the global double-digit growth of FAST in ad impressions and Hours of Viewing (HOV)
Percentage breakdown of broadcasters among the top 100 FAST channels

“Amagi's research indicates that while regional differences remain in the types of content found on FASTs, the concept of free linear channels as a popular delivery mechanism is a universal phenomenon. This model has been successfully adopted by a wide range of global players across the TV ecosystem, all of whom recognize the value and potential in free ad-supported linear channels.” – Alan Wolk, Co-Founder/Lead Analyst, TVREV

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A peek into our consumer survey:

75% of our survey respondents say they'd stick with their cable or premium service if it offered FAST channels
Three-fourths watch ad-supported content several times a week
Three-fourths would create a free profile on a paid streaming service to try out FAST channels

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