Industry Report

AI's Role in Today’s Media Landscape: A Survey by Dan Rayburn

Insights on AI’s Impact on the Media Industry

As part of Amagi’s June AIRTIME webinar, guest speaker and streaming media expert Dan Rayburn shared findings from his latest survey on AI in video workflows.

Drawing insights from over 170 executives across streaming platforms, broadcasters, sports leagues, OTT services, and publishers, the survey sheds light on how industry leaders are thinking about AI adoption.

Some of the key highlights include:

Executives are looking for help with content scheduling and planning, personalization, and clipping
Among those exploring AI’s potential, improving content discoverability stands out as a primary goal
Exec’s thoughts on the future of AI in the M&E industry