As TV networks expand internationally, they face several complexities such as diverse broadcast regulations, content rights obligations, and changing local viewer preferences. In addition to these, the opportunities to monetize content through local advertisers are up for grabs.
Localizing content and ads on a common satellite feed is a viable option instead of setting up separate feeds. This approach saves TV networks from investing upfront on expensive CAPEX, where returns aren’t always commensurate with investments.
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Evolving requirement of content localization