Sports Orchestration
and Delivery

Create, and distribute live events using on-demand cloud infrastructure

What is Amagi’s live broadcast solution?

Amagi’s live broadcast solution for sports and live events management is a combination of CLOUDPORT-LIVE web-based live orchestration platform, and live-ready CLOUDPORT playout platform. The solution can be used by large TV networks, sports broadcasters, and OTT sports distributors for delivery of a live-linear sports or live event stream, time-shifted stream, or VOD assets.

Using Amagi’s solution, sports broadcasters or networks with live content can define an event based on multiple parameters such as duration of the event, ad-break structure, ad-break duration, and graphics structure. The event defined using the CLOUDPORT-LIVE platform, can then be subscribed by multiple playout platforms, which can use the centrally defined structure of ad-breaks to run locally relevant ad-breaks, and graphics. Additionally, Amagi’s solution can also be used to extend delivery of sports to OTT platforms such as YouTube TV, Sling, Twitch and can be deployed to trigger platform-native ads.

For large TV networks, OTT sports distributors, and for esports, Amagi’s solution provides an ability to record, and re-air the event, providing unmatched flexibility in live sports management.


  • Centralized ‘ganging’ of event operations
  • Single solution for distributing live events to multiple playouts as well as OTT platforms
  • Flexibility to switch from live to deferred live to navigate last-minute interruptions
  • Next-gen intent-capturing base to drive contextual interactivity

Application Areas

Ganging-based ad and graphics insertion
Ganging-based ad and graphics insertion

Amagi offers ganging capabilities to manage ad insertion and graphics insertion where by ad breaks and related operations can be streamlined with ease.

Single operator-led multi-feed operations
Single operator-led multi-feed operations

Amagi enables large broadcasters to centrally control multiple feeds and regional playouts. The entire platform can be operated by a single operator to define ad-breaks and graphics and orchestrate downstream distribution.

Flexible live broadcast operations
Flexible live broadcast operations

Amagi provides comprehensive live broadcast options such as recording, deferred live, and live to VOD conversion.



Amagi’s CLOUDPORT-LIVE platform is a frame-accurate, advanced intent-capturing system that can be leveraged for streamlining live event management.



Amagi CLOUDPORT playout platform syncs seamlessly with CLOUDPORT-LIVE to create a broadcast-grade live experience.


Looking for a customized configuration? Submit your queries to our sales team.

Deliver Live Across the Globe

Amagi delivers content to any device, any region through its global network of teleports, fiber POPs, CDNs, and 100+ operators across 40+ countries.

Deliver Live Across the Globe


Does Amagi’s solution include migration support?

Yes. Amagi’s onboarding team takes care of all ingest, and asset-level requirements to customize the solution. Amagi also coordinates with delivery hubs, uplink centres, and other delivery partners such as Zixi.

Is your cloud playout currently being used by any sports channel?

Amagi’s playout platform has been used by global sports networks such as IMG EdgeSPORT , DSPORT by Discovery Communications, Horse and Country TV, Sports Illustrated among others.

Do you support any platform-specific customizations for OTT channels?

Yes. Amagi can support customization requests, and even provide technical solutions to challenges such as unique ad-serving methodologies used by platforms such as Twitch, XUMO, Roku, and others.

How many destination playouts can be controlled using ‘ganging’?

Amagi supports 1:1, 1:K, and 1:N configurations for live orchestration, and CLOUDPORT -LIVE could technically be deployed for any number of live delivery destinations.

What is included in an ‘event’ template?

Event parameters are configurable. However, event duration, breaks duration, and graphics structure form the crux of any standard event.

What is an intent-capturing system and how does it work?

Amagi’s CLOUDPORT -LIVE platform is a new-age intent-capturing system that can be deployed to execute a series of tasks that make up a live broadcast. For example, a sports broadcaster could have an intent to allocate ad breaks only in the middle of the sporting event such as soccer. In this case, this intent is captured in the CLOUDPORT -LIVE system, and executed by CLOUDPORT playout systems ‘subscribing’ to this event.

What else can Amagi’s live orchestration solution be used for apart from ad-breaks and graphics?

Currently Amagi’s solution supports customized graphics, and ad-breaks, but has been designed to support contextual interactivity such as online polls, and player-cards.

Does Amagi provide 24x7 monitoring support as part of the live orchestration solution?

Yes, Amagi provides infrastructure monitoring for all channels as part of the support, and Amagi’s playout management team notifies the customer for any transmission issues. A fully managed monitoring service is also provided by Amagi as an add-on.

What live formats does Amagi support?

Amagi supports multiple live ingest formats including IP stream, SDI, or ASI. Content can be ingested directly on cloud, or on Edge servers installed at operator premises.

How reliable is Amagi’s solution for live transmission?

Amagi can support a highly secure, redundant set-up to ensure greater reliability for edge playout set-up. For true-cloud playout, Amagi relies on enterprise-grade, highly ‘available’, cloud infrastructure providers such as AWS and Microsoft Azure.

I have to deliver my feed to vMVPDs like Amazon Prime Video, Sling and others. Can you deliver?

Yes, Amagi can deliver channels to popular vMVPD platforms such as Amazon Prime Video, YouTube TV, Sling, XUMO, Roku, Twitch, Verizon, Sony PlayStation Vue, Philo TV and others.

What SLAs can Amagi guarantee?

Amagi can guarantee the best-in-class playout SLA of up to 99.999 percent. In case of an end-to-end playout and delivery service, distribution SLAs may vary based on the choice of satellite or fiber supplier. Amagi also guarantees resolution of critical issues within one hour and 1+1 redundant playout configuration.