Holiday Ad Strategies: Driving ROI with CTV & FAST

September 25, 2025

Join Amagi AIRTIME on September 25 at 10 a.m. PT / 1 p.m. ET for an exclusive webinar with industry leaders from Scripps, OTT Studio, FreeWheel and Amagi. Discover how advertisers can maximize holiday ad spend through Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST). Our panel will explore strategies to reach cord-cutters, innovative ad formats that break through the clutter, and evolving monetization models shaping the future of holiday campaigns.

Panel details

Panelists:

  • Michael O’Neil, VP, Programmatic Sales, Scripps
  • James Patrick, Co-founder, OTT Studio
  • Bill Hanley, Director, Head of Nat’l Agency Sales - Programmatic Demand, FreeWheel

Moderator:

  • Jana Hartz, VP Demand Partnerships, Amagi

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