Amagi AIRTIME

Content discovery starts at the commercial break. Promos play a critical role in how viewers discover and stick with streaming channels, yet they are often treated as filler rather than a growth lever. In this session, Sarah Ashley Hewitson, Manager, FAST Channel Operations & Strategy from A Parent Media Co. Inc. and Gene Pao, President and General Manager, North America from FUEL TV join Amagi to break down how effective on-air promotion can drive tune-in, increase engagement, and build loyal audiences.

The panel will share best practices for balancing promos with ad inventory while preserving the viewer experience, along with actionable strategies FAST operators can apply immediately to improve promo effectiveness and drive viewership growth -- drawn from hands-on experience across FAST channel launches and ongoing operations.