Holiday Ad Strategies: Driving ROI with CTV & FAST

September 25, 2025

Join Amagi AIRTIME for an exclusive webinar with industry leaders from Scripps, OTT Studio, FreeWheel, and Amagi. Discover how advertisers can maximize holiday ad spend through Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST). Our panel will explore strategies to reach cord-cutters, innovative ad formats that break through the clutter, and evolving monetization models shaping the future of holiday campaigns.

Panel details

Panelists:

  • Michael O’Neil, VP, Programmatic Sales, Scripps
  • James Patrick, Co-founder, OTT Studio
  • Bill Hanley, Director, Head of Nat’l Agency Sales - Programmatic Demand, FreeWheel

Moderator:

  • Jana Hartz, VP Demand Partnerships, Amagi

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