Event

LA FAST 2024

Join us at our acclaimed conference.

Los Angeles, CA

October 1, 2024

Attend the Top Conference on Free Ad-supported Streaming TV

Our annual FAST conference is your premier opportunity to connect with industry leaders, discover cutting-edge innovations, and gain insights into the future of streaming. Last year, we brought together a stellar group of speakers and topics and this year promises to be even more exciting.

Meet us at the 2024 Amagi FAST Conference

Learn from industry experts, peek into the future of this market, and connect & accelerate with dedicated networking windows.

LA FAST 2024 has reached full capacity!

Get early access to videos and resources from this year's LA FAST conference! Whether you joined us in person or couldn't make it, you can sign up now to be notified as soon as the materials are available.

Location

Venue: Fairmont Century Plaza - map here

Parking: 10206 Constellation Blvd, Los Angeles, CA 90067 - more info

Parking is at a discounted flat rate of $22.00.
When you arrive, let the attendant know you are attending LA FAST.
Payments accepted: Cash, Credit or ATM Cards

Event Agenda

7:30 - 9:00 AM

Registrations & Continental Breakfast

9:00 - 9:15 AM

Welcome Address

Presented by Baskar Subramanian, Co-founder & CEO, Amagi.
Introduction of event by host Jeff Applebaum.

9:15 - 9:45 AM

Fireside Chat: Future of streaming - Personalization, AI and monetization

As the streaming landscape becomes increasingly competitive, platforms are compelled to innovate in order to grow audience share and improve monetization. Tubi has excelled in this hyper-competitive environment, capturing significant market share. This session will uncover the strategies behind Tubi’s success and explore what the future holds. How are personalization and AI reshaping the streaming ecosystem? What new monetization models are emerging? And what’s next for the future of streaming and FAST channels? Join us as we dive deep into these questions and more.

Speakers
Paul Cheesbrough, CEO, Tubi Media Group
Srinivasan KA (Srini) , Co-founder & CRO, Amagi

9:45 - 10:15 AM

State of the FAST Industry

In this session, we’ll reveal the latest market research and break down the Top 15 insights you need to know to stay ahead in the ever-evolving FAST landscape. Whether you’re looking to understand audience trends, monetization opportunities, or the future of content delivery, this session will arm you with the knowledge to navigate the fast-paced streaming market.

Speaker
Guy Bisson, Executive Director & Co-founder, Ampere Analysis

Moderator
Siva Natarajan, SVP of Strategy & Business Operations, Amagi

10:15 - 11:00 AM

TV audiences have shifted to FAST. What does it take to win Advertiser dollars?

As advertisers shift from traditional TV to FAST channels, they expect supply partners and publishers to meet new standards in content quality, audience targeting, and contextual relevance. FAST channels must now align with agencies and platforms with a new playbook for reach, economics, and pricing. At the same time, brands demand more innovation, such as shoppable and interactive ads, branded channels, and Performance TV. This session will provide insights to supply partners on what advertisers are looking for as ad dollars shift to FAST.

Speakers
Victor Faria, VP, Director of Digital Investment, Canvas World Wide
Karl Meyer, Head of Samsung Ads Media and Entertainment, North America
Cullen Deady, VP Advanced TV Enablement, Publicis Media
Mina Kamarasheva, Managing Director, Horizon Media

Moderator
James Smith, EVP and GM of Amagi ADS PLUS

11:00 - 11:30 AM

Coffee & Networking Break

11:30 - 12:15 PM

In the spotlight: Bringing 'viewer-first' experiences to FAST with Zero Slate

The FAST economy hinges on delivering top-tier content and great experiences to viewers. Viewership drives advertising dollars, which fuels this ecosystem. ‘Pesky-slate-experience’ for viewers in FAST channels can impact viewership and ad revenues. In this session, learn how eliminating slates can boost viewership and in turn generate higher ad impressions, unlocking greater revenue potential.

Speakers
Laura Florence, SVP Global Channels, Fremantle
Srinivasan KA (Srini) , Co-founder & CRO, Amagi

12:15 - 2:00 PM

Networking Lunch

2:00 - 3:00 PM

FAST 2.0: Industry stories on innovation and explorations to drive viewer engagement

The focus of this session will be on "show and tell", as each of the panelists discusses how they are putting elements of FAST 2.0 into practice. The session will showcase the success of new innovations covering the aspects of personalization, interactivity, and advertising in FAST.

Speakers
Jules Minvielle, CEO, Olyzon.tv
Cam Price, Co-founder & CEO, LeadStory
Peter Park, Chief Product Officer and Chief Strategy Officer, ODK Media
Raghu Kodige, CEO, Anoki TV

Moderator
Scott Cunningham, VP of Product Management, Amagi

3:00 - 3:45 PM

FAST Platforms' expectations from content partners for a win-win strategy

As the growth of Free Ad-supported Streaming TV (FAST) accelerates, the expectations on content partners have never been higher. This session will explore what content partners need from FAST platforms to drive viewer engagement and revenue. We'll dive into content localization, ad monetization opportunities, and how to leverage data insights for audience retention. Learn how aligning with platform goals can create a win-win strategy that maximizes reach, revenue, and value for both platforms and partners.

Speakers
Will Gurman, VP of Content Strategy & Business Operations, Pluto TV
Stefanie Zuroff, Business Development & Content Partnerships, Samsung TV Plus
Adam Waltuch, EVP Global Distribution & Partnerships, TelevisaUnivision

Moderator
Dan Marshall, EVP & Global Sales Leader (SaaS), Amagi

3:45 - 4:15 PM

Coffee & Networking Break

4:15 - 4:45 PM

Fireside Chat: Building FAST Front Porch - The gateway to scaling viewership and revenues

In today’s dynamic streaming ecosystem, the FAST "front porch" for Telcos, streaming platforms and D2C apps serves as the critical entry point to attract and engage viewers, boost content discoverability, and maximize revenue opportunities. This session will explore how to craft and deploy a FAST front porch that brings new viewers, engage them, and eventually offer them differentiated, premium content experiences that viewers are willing to pay for.

Speakers
Ashley Hovey, Chief Digital Officer, The CW Network
Sridhar Sinnasamy, SVP of Sales (Americas), Amagi

4:45 - 5:15 PM

FAST: What’s next?

FAST is often called “the new cable”.What can it transform into? In this session, you will get a peek into what viewers can experience with FAST in the near future. Personalization, interactivity, measurability, and integration of long-tail content creators into the FAST mainstream will bring in new possibilities. You will hear about the latest technologies and innovations that will put the viewer at the center, redefining FAST experiences that create opportunities for everyone in this industry ecosystem.

Speakers
Baskar Subramanian, Co-founder & CEO, Amagi
Richard Perkett, Chief Product Officer, Amagi

5:30 - 7:00 PM

Networking Happy Hour

Breakout Sessions

1:00 - 2:00 PM

Distribution Track - Smarter content distribution with a thriving content marketplace

The FAST ecosystem continues to grow and evolve resulting in constant change. New FAST channels are being created daily, while existing ones are being refined and adapted for optimum viewing. The number of FAST Platforms and apps is also growing, with new ways to engage viewers and aggregate content that is appealing. How do content partners and platforms find each other in this turmoil? How do their business and legal teams handle so many carriage agreements and track their progress? In this session, we will cover:

As a platform/publisher, what are the biggest challenges in getting distribution and how does a FAST marketplace like Amagi CONNECT help with that?
What happens if you find a partner on CONNECT, but want to do a direct deal? How does doing a direct deal compare to ‘swiping right’ on CONNECT?
As a platform/publisher, what are you looking for in the other to determine if distribution makes sense?

Speakers
Evan Bregman, General Manager-Streaming, Tastemade
Alex Lewin, Senior Manager of Content Operations and Partnerships, LG Channels
Steven Tranter, Senior Director and Head of Sales (Platforms), Amagi

1:00 - 2:00 PM

Programming Track - Advancements in FAST programming and scheduling with AI

The rise of Free Ad-supported Streaming TV (FAST) has revolutionized how content is delivered to audiences. As viewership patterns evolve, AI-driven programming and scheduling have emerged as key drivers for optimizing viewer engagement and enhancing monetization. This session explores how advancements in AI are enabling real-time decision-making, smarter content curation, and personalized programming. Discover how AI can enhance scheduling efficiency, maximize ad revenue opportunities, and create a more dynamic, flexible content lineup for FAST platforms, ensuring broadcasters stay competitive in an increasingly complex ecosystem.

Speakers
Ryan James, Co-founder & CEO, OTTStudios
Akash Shah, Director of Streaming Media Operations, Tastemade
Gokul Muralidharan, Co-founder & CEO, Argoid
ShreeHarsha Vasista, Senior Product Manager, Amagi

1:00 - 2:00 PM

Data & Analytics Track - Using data and analytics to drive FAST growth

As the FAST (Free Ad-supported Streaming TV) landscape expands, the role of data and analytics becomes critical to unlocking audience insights and boosting growth. This session will explore how leveraging real-time data, content performance metrics, and audience behavior can refine programming strategies, optimize ad monetization, and enhance viewer retention. Discover the key tools and approaches that enable content providers to harness data for smarter decisions, ensuring sustained success in the evolving world of FAST.

Speakers
Natalie Gabathuler-Scully, EVP of Revenue, Distribution & Data Operations, Vevo
Christina Chung, Vice President, Business Operations, Estrella MediaCo
Prashant Choudhary, VP of Product Management, Amagi
Jon Nevitt, Senior Director of Product Marketing, Amagi

1:00 - 2:00 PM

CTV Advertising Track - Expanding revenue opportunities

While it’s critical to ensure that all available ad inventory is set-up and merchandised properly, this is only part of the equation to maximize revenue. Content owners and platforms must also consider how to create new ad revenue opportunities and tap into new sources of demand. In this session, we’ll facilitate a discussion with industry experts to dive into some of the following strategies:

Audience Extension: How to extend high-value audience and content sales beyond your own walls to other premium streaming environments.
Ad Format Innovation: How to move beyond the pod with new formats that expand inventory without damaging the user experience.
Tapping into New Sources of Demand: Streaming is rapidly bringing new categories of digital advertisers - including performance buyers and SMBs - to television. We’ll discuss how to tap into these new types of advertisers.

Speakers
Matt Knopf, Vice President, Publisher Partnerships, LG Ad Solutions
Jason Fairchild, Co-founder & CEO, tvScientific
Jana Hartz, VP of Demand Partnerships, Amagi ADS PLUS

All Networking Breaks

Amagi: Behind the scenes.
Book meetings with product teams.

Event Speakers

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Jane Doe

Position | Organization

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Jane Doe

Position | Organization

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Jane Doe

Position | Organization

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