The Future of Broadcasting: Cloud-powered Live TV

We sat down with Comercio TV to explore their transition to a fully cloud-native broadcast model. The discussion highlighted how a forward-thinking approach to production and playout is reshaping live television for niche audiences, including in the Hispanic financial news space.

Key Takeaways

• Scale Without CapEx: Cloud deployment eliminates costly infrastructure, enabling sustainable channel growth.
• Agile Live Production: Distributed teams deliver live news from anywhere with minimal hardware.
• Monetization via FAST: Seamless distribution across 200+ platforms ensures full revenue potential.
• Quality & Reliability: Professional output maintained despite lean operations—even through hurricanes.

Comercio TV’s story underscores how cloud-native solutions empower broadcasters to stay lean, agile, and scalable, while still competing with much larger players. For broadcasters weighing a transition from traditional models, their advice was clear: focus on agility, cost efficiency, and scalability—the three pillars that made their success possible.