AI in sports media: What’s next?

Amagi’s Siva Natarajan is joined by leaders from Tennis Australia and AWS to explore how AI is transforming live sports broadcasts, video operations, and fan experiences on a global scale.

Key topics covered include:

• AI Powers the “glass-to-glass” workflow: AI now supports the entire broadcast workflow from live capture to final distribution.
• Data enhances storytelling at scale: Real-time data and predictive models enhance graphics, insights, and commentary.
• Speed defines the clip economy: AI enables rapid tagging and clipping to win in the speed-driven social economy.
• Technology and talent drive the future: Cloud infrastructure, immersive tech, and human expertise drive the future of sports media.