WEBINAR

Streaming 2026: Turning growth into revenue

Speakers:

Brian Fuhrer

Brian Fuhrer

SVP, Product Strategy & Thought Leadership at Nielsen
Siva Natarajan

Siva Natarajan

Head of Media Business Development at Tennis Australia
Amagi’s Siva Natarajan is joined by Brian Fuhrer, SVP, Product Strategy & Thought Leadership at Nielsen, for a data-driven conversation on how the streaming ecosystem is evolving—and what it takes to monetize effectively in a FAST-first world.
Key takeaways from the discussion include:
  • How the streaming landscape is shifting: Explore the 5-year evolution of TV viewing—declining cable, resilient broadcast, and the continued surge in streaming consumption.
  • The real growth story behind FAST: See how FAST is capturing migrating audiences and why its adoption curve is accelerating as a key pillar of the streaming ecosystem.
  • What’s changing—and what isn’t—in viewer behavior: Discover why the big screen still dominates, and how consumption patterns are evolving across platforms without completely disrupting traditional habits.
  • Turning audience growth into ad revenue: Learn how better measurement, granular data, and smarter monetization strategies are critical to unlocking revenue in today’s fragmented streaming environment.

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