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INDUSTRY REPORTSAmagi Airtime Report Quarterly Global FAST Insights | Special Edition: AI in Media OperationsMarch 10, 2026Read More
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NewsroomAmagi CLOUDPORT sets a new standard for modern cloud broadcast workflows with its largest platform upgrade to dateMay 12, 2026Read More
WEBINAR
Driving viewership growth: Promo strategies
Speakers:
Gene Pao
Gokul Muralidharan
Sarah Ashley-Hewitson
Amagi’s Gokul Muralidharan, Senior Director of AI, is joined by Jean Pao, President & GM, North America at Fuel TV, and Sarah Ashley Hewitson, Manager of FAST Channel Operations & Strategy at APMC, for a practical discussion on how promo strategies are evolving in the FAST ecosystem—and what it takes to drive viewership and retention at scale.
Key takeaways from the discussion include:
Key takeaways from the discussion include:
- Why promo strategy is still a major gap in FAST: Many operators continue to rely on reactive or manual approaches, and the absence of a consistent strategy is limiting channel growth.
- From filler to growth driver—rethinking promos: Promos play a central role in content discovery, audience movement, and brand recall, rather than serving as simple interstitials.
- Building structure with programming and promo alignment: Aligning promos with programming schedules and key content moments improves engagement and tune-in.
- Scaling promos with AI and smarter tools: AI-driven solutions help address gaps in creative production, targeting, and operational efficiency to deliver more effective promo experiences.
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